Top 10 Hotel Marketing for Group Business Posts of 2011

Celebrating Top 10 Hotel Group Business Posts of 2011One of the best things about the start of a New Year is the ability to look back at the previous one and see all that you have accomplished. This Fall we were thrilled to finally launch the Cvent Hospitality Marketing for Group Business Blog and have enjoyed your continued readership over the last several months. We have published so much great content, we thought we would help celebrate the upcoming New Year by revisiting the Top 10 most trafficked blog posts in 2011.

Smart Scanning: An Intro to QR Codes in Hotel Marketing

Consumers aren’t just scanning barcodes at the grocery store self-checkout anymore. By now you have seen these barcode looking symbols called QR codes or “Quick Response” codes popping up on advertisements, billboards, signs, bus stops and heck—even cupcakes. The popularity of QR Codes is exploding in the US, and hotels can easily take advantage of this trend to increase engagement with your hotel, up the “wow” factor of your hotel’s marketing, and even get more group business. 
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6 Common Negotiating Mistakes and How to Avoid Them

Negotiating a meeting contract can be tricky. It’s a balancing act between doing what it takes to land the business while trying not to leave too much on the table. Ed Brodow is a frequent keynote speaker and author of Negotiation Boot Camp. He described some of the most common mistakes negotiators make when trying to seal the deal.
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Making the Most of Short Booking Windows

According to John Moser, Chief Brand and Marketing Officer for Denihan Hospitality, short booking windows for group business are here to stay. “Booking trends are shorter than they’ve ever been,” he said, “and I think the reality for everyone is that this is the way it is. It’s not going back.” Short booking windows were a topic of discussion at the HSMAI Hotel Management Company Sales & Marketing Executive Roundtable held in Herndon, VA last week. Moser was one of 14 executives who participated in the event. Together, they represented almost 800 hotels.
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Smart Scanning: Six Savvy Hotels Using QR Codes

The first article in our Smart Scanning series on QR codes in hospitality marketing, I shared a few ways to start incorporating this growing trend into your hotel marketing mix. But the resounding response from our readers was—show us some real life examples! Here are very savvy hotel and conference centers incorporating QR codes into their hospitality marketing with success. 
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Inaugural Imex America Set to Launch Next Month

Following on the heels of its highly successful Frankfurt exhibition in May, IMEX, The Worldwide Exhibit for Incentive Travel, Meetings & Events, launched its first event ever to be held in the U.S.  IMEX America debuted on October 11-13 at the Sands Expo and Convention Center in Las Vegas. The headquarters for the show will be the Venetian/Palazzo Resort Hotel and Casino. Let’s take a look at what makes this show unique.
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What Do Planners Really Want from You?

It would be so much easier to meet meeting planners’ needs if you just knew exactly what they want from you, right? Well, that was the topic of discussion during a meeting planner panel that took place at HSMAI’s MEET National event in Washington DC in September.
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Killer Testimonials in 3 Easy Steps

Testimonials are powerful. If your Cvent Supplier Network profile doesn't include a few, I would encourage you to add them, whether it's a link to a testimonial page, or a professionally designed brochure with quotes, pictures, and more. (Keep in mind, posting attachments to your Cvent profile will require an upgrade.) As planners scan bids, if pricing and space accommodations are comparable for several venues, often it's the photos and testimonials that determine who wins the business.
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New Level of Partnership: Marriott and Cvent

As a VP at Cvent, Bharet work to drive the strategic direction and development of the Cvent Supplier Network, which entails working very closely with our hotel partners around the world to further enhance our offerings for meeting and event planners.  We’re always looking for new ways to improve planners' experience with the Supplier Network, and yesterday we had the pleasure of announcing an expansion to a current partnership we hope will do just that.
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Seoul Convention Bureau Uses Facebook to Put a New Face on Meeting Planning

There are a lot of innovative ways to use social media to attract group business, and the Seoul Convention Bureau (SCB) just came up with a creative way. The SCB is using Facebook in a whole new way to engage meeting planners and help them learn more about their destination. 
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4 Tips for Delivering Extraordinary Group Meeting Experiences ran an interesting story on what some of the world’s top hotels do to stay at the top of their hotel marketing game. The reporter interviewed a number of hoteliers whose properties ranked high in Conde Nast’s Readers’ Choice Awards for 2011. While these rankings primarily come from leisure.
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