Posts by Laura Wilson
by February 20, 2012
The proper handling of group business RFPs is critical to your
success as a hotelier. In order to get more group business on the
books in 2012 and beyond it is important to understand your meeting
and event planner clients. As planners become more strategic in
their venue sourcing and expect more...read more
by January 13, 2012
Years ago ordering room service was a luxury reserved only for
those with lots of time and money to burn. According to the USA
Today hoteliers are recognizing that this has changed. Room service
is quickly becoming the food service of choice for business
travelers who want a great meal and fast....read more
by January 13, 2012
The Cvent team was very busy over the holidays as we prepared for
our latest product release on January 20th. There are many
exciting features coming for our planners and supplier communities,
but here are a few highlights for hotels, special event venues and
restaurants that we wanted to share...read more
by January 5, 2012
In the last posts in our Smart Scanning series we gave an
introduction to QR codes in hospitality marketing and showed some
examples of six savvy hotels using QR codes. But what makes a
really great QR code campaign? Now that you’ve become more aware of
QR codes you are probably starting to notice...read more
by December 28, 2011
One of the best things about the start of a New Year is the ability
to look back at the previous one and see all that you have
accomplished. This Fall we were thrilled to finally launch the
Cvent Hospitality Marketing for Group Business Blog and have
enjoyed your continued readership over the last...read more
by December 21, 2011
This holiday season we can all take a few cues from Santa Claus. We
all fondly think of Santa as many things: Saint Nicholas, Father
Christmas, Kris Kringle, the big guy who brings presents. But what
you may not have realized is that Santa is also a marketing genius,
and he can teach us all a few...read more
by December 7, 2011
The proper handling of group business RFPs is crucial to your
success as a hotelier. As meeting and event planners become more
strategic in their venue sourcing and expect a higher cost of
savings for each event they conduct, hotel execs must be prepared
to find ways to reach a mutually beneficial...read more
by November 22, 2011
If you consider yourself a hospitality marketing expert with any
kind of digital savvy, chances are you’ve heard of the book The
Cluetrain Manifesto before. It’s uncommon that a decade old
marketing book stays relevant, particularly in today’s world where
missing a week of content on Mashable leaves...read more
by November 21, 2011
In the first article in our Smart Scanning series on QR codes in
hospitality marketing, I shared a few ways to start incorporating
this growing trend into your hotel marketing mix. But the
resounding response from our readers was—show us some real life
examples! So here are 6 very savvy hotel and...read more
by October 14, 2011
Consumers aren’t just scanning barcodes at the grocery store
self-checkout anymore. By now you have seen these barcode looking
symbols called QR codes or “Quick Response” codes popping up on
advertisements, billboards, signs, bus stops and heck—even
cupcakes. The popularity of QR Codes is exploding...read more
by October 7, 2011
Like it or not, perception is reality. If someone does a search for
your hotel online, what will they see? In an ideal world, they will
see links to your website and positive content about your hotel.
But what if what they see is a rating or review website that
discusses the rare bad experience...read more
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