Posts by Laura Wilson

Top Hotel Execs Reveal Their Negotiation Tactics: Register For Cvent’s Live Videocast

The proper handling of group business RFPs is critical to your success as a hotelier. In order to get more group business on the books in 2012 and beyond it is important to understand your meeting and event planner clients. As planners become more strategic in their venue sourcing and expect more

Quick Service: Hotels Make a Speedy Promise

Years ago ordering room service was a luxury reserved only for those with lots of time and money to burn. According to the USA Today hoteliers are recognizing that this has changed. Room service is quickly becoming the food service of choice for business travelers who want a great meal and fast. more

New Features in the New Year

The Cvent team was very busy over the holidays as we prepared for our latest product release on January 20th.  There are many exciting features coming for our planners and supplier communities, but here are a few highlights for hotels, special event venues and restaurants that we wanted to more

Smart Scanning: 7 Ways to Create a Great QR Code Campaign

In the last posts in our Smart Scanning series we gave an introduction to QR codes in hospitality marketing and showed some examples of six savvy hotels using QR codes. But what makes a really great QR code campaign? Now that you’ve become more aware of QR codes you are probably starting to more

Top 10 Hotel Marketing for Group Business Posts of 2011

One of the best things about the start of a New Year is the ability to look back at the previous one and see all that you have accomplished. This Fall we were thrilled to finally launch the Cvent Hospitality Marketing for Group Business Blog and have enjoyed your continued readership over the more

What Santa Can Teach You about Hotel Marketing

This holiday season we can all take a few cues from Santa Claus. We all fondly think of Santa as many things: Saint Nicholas, Father Christmas, Kris Kringle, the big guy who brings presents. But what you may not have realized is that Santa is also a marketing genius, and he can teach us all a more

Upcoming Educational Webinar: Bridging the Gap on RFPs

The proper handling of group business RFPs is crucial to your success as a hotelier. As meeting and event planners become more strategic in their venue sourcing and expect a higher cost of savings for each event they conduct, hotel execs must be prepared to find ways to reach a mutually more

5 Deadly Sins of Hopeless Hotel Marketing

If you consider yourself a hospitality marketing expert with any kind of digital savvy, chances are you’ve heard of the book The Cluetrain Manifesto before. It’s uncommon that a decade old marketing book stays relevant, particularly in today’s world where missing a week of content on Mashable more

Smart Scanning: Six Savvy Hotels Using QR Codes

In the first article in our Smart Scanning series on QR codes in hospitality marketing, I shared a few ways to start incorporating this growing trend into your hotel marketing mix. But the resounding response from our readers was—show us some real life examples! So here are 6 very savvy hotel more

Smart Scanning: An Intro to QR Codes in Hotel Marketing

Consumers aren’t just scanning barcodes at the grocery store self-checkout anymore. By now you have seen these barcode looking symbols called QR codes or “Quick Response” codes popping up on advertisements, billboards, signs, bus stops and heck—even cupcakes. The popularity of QR Codes is more

How to Begin Managing Your Hotel's Online Reputation

Like it or not, perception is reality. If someone does a search for your hotel online, what will they see? In an ideal world, they will see links to your website and positive content about your hotel. But what if what they see is a rating or review website that discusses the rare bad more
10 Ways to Win More Group Business
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