Cvent CONNECT Session - Planner Loyalty Drivers: From One-Offs to Repeat Bookings

What is the value of your best customer? The cost to acquire a new planner customer is high. Today at Cvent CONNECT, Carol Lynch, Director of Planner Communications for Cvent's Elite Meetings division, hosted a discussion with Greg Herning, Vice President Hotel Sales at MGM Grand Hotel & Casino Las...read more

Barter and Trading in Hospitality Marketing: Top 3 Questions Answered

Hotels and resorts are no strangers to bartering and trading. Media and other professionals in the community are looking to barter their services for your amenities. Bartering and trading is a beautiful thing when everyone wins. When money can’t be exchanged, I do a lot of bartering and trading....read more

Hotels Winning at Bleisure Marketing

  Mixing business with leisure while on the road is not a new concept for travelers attending meetings. What IS new is how the hospitality industry targets these travelers when marketing meeting venues and marketing hotels online. After all, what hotel wouldn’t want their guests to extend their...read more

Does Your Hotel Have This? 5 Cool Hotel Marketing Finds

What’s one of the best ways to get meeting planners and leisure travelers to pay attention to you? By standing out from the legions of other hotels that are also trying to grab attention. The key is offering something different, or even using unprecedented online marketing methods. Here are some...read more

5 Ways Hotels Committed to Going Low Carb on Earth Day 2015!

Everyone's going low carb these days, but on April 22, 2015, a significant anniversary for Earth Day, low carb has a different meaning! Hotels are committing to reducing carbon footprints at their properties. Earth Day was formally founded in 1970 by U.S. Senator Gaylord Nelson of Wisconsin as a way...read more

How to Get Millennials to Join Your Hotel Loyalty Program

Today’s 86 million millennials, born between 1980 and 2000, hold $200 billion in spending power and represent the most lucrative market for hoteliers. We looked into this generation’s relationship with hospitality brand loyalty and outlined ways for hotels to funnel more millennial guests into...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

Hotel Branding Basics Every Hotelier Needs to Know

Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in....read more

Chinese Clients: What the World’s Biggest Spenders Are Looking for in Your Hotel

The buying power of Chinese travelers - both business and leisure -  is immense. A CNN report stated that these ultra-luxury travelers spent a record $102 billion on international travels. That amounts to about $1,230 each trip. So how are you attracting Chinese audiences to your hotel? Consider...read more

The Common Hotel Copywriting Mistakes that Repel Guests

Don’t underestimate the power of words when marketing hotels online. Truth be told, let’s give gorgeous photography credit for clinching your guests’ attention in the first place. But, it’s your copy that will ‘close’ the deal. Words are what will push and persuade people to book. To click on your...read more

6 Places to Find Facebook Content to Engage Your Audience

As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as advertising group travel on a local rock radio...read more

Boring Hotel Marketing Cliches Your Guests Have Seen a Thousands Times Before

The last thing your hotel brand wants to be? Just like everyone else. But, unfortunately most hotel and resort Websites are brimming with lackluster travel clichés seen over and over that lessen your ability to attract guests and convert room reservations. Even worse, uninspiring and clichéd writing...read more

Marketing Hotels Online During Back-to-School Season

Hotel marketers have already started to look glum over the looming last day of summer. But just because our busy summer season is coming to end, doesn’t mean that we can’t sharpen our hotel marketing tactics and focus on other niche audiences (besides summer revelers) to fill our rooms. One of the...read more

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

5 Things You Need to Know about Current Website Design

Hang on tight, website design is primed to go in some exciting new directions. I recently attended American University’s Social Learning Summit (SLS), a conference open to the public that features panels of the top marketing leaders in the Washington, D.C. area. I gathered some ideas from the...read more

Language of "Luxury": Overused Luxury Hotel Cliches and their Smarter Alternatives

When it comes to hospitality marketing online, words carry a lot of weight. Your choice of words has the power to impact how travelers see your brand, your hotel’s search rankings, and if your site or marketing campaigns attract or repel bookings. With language holding so much clout when marketing...read more

#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” proved...read more

Hoteliers: Draw Year-round Media Attention with These 6 FAM Tour Ideas

Your hotel press releases can only go so far when marketing hotels online. The best way to have any real impact on a travel writer’s decision to write about your hotel is to have them experience a stay themselves. Travel media – including writers, bloggers, travel show producers – receive a ton of...read more
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