Five Tips on Turning Negative Publicity Into a Thumbs Up with Planners

Ouch! Another article is posted, quite lengthy at that, listing how hotels are secretly pulling one over on their guests. Written so sensationally, the article ignites fear, so planners can't help but open and read it. As they absorb the prose, planners may even become believers, at least in part, more

How to Win Millennials Travelers Back from Airbnb

In just a few short years, Airbnb, VRBO and other homeshare services have become serious contenders in the competition for hospitality dollars--- game changers in a game where they get to play by their own rules. What started out as a lower cost alternative to traditional hospitality options more

7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting more

Cvent CONNECT Session - Planner Loyalty Drivers: From One-Offs to Repeat Bookings

What is the value of your best customer? The cost to acquire a new planner customer is high. Today at Cvent CONNECT, Carol Lynch, Director of Planner Communications for Cvent's Elite Meetings division, hosted a discussion with Greg Herning, Vice President Hotel Sales at MGM Grand Hotel & Casino more

Barter and Trading in Hospitality Marketing: Top 3 Questions Answered

Hotels and resorts are no strangers to bartering and trading. Media and other professionals in the community are looking to barter their services for your amenities. Bartering and trading is a beautiful thing when everyone wins. When money can’t be exchanged, I do a lot of bartering and more

Hotels Winning at Bleisure Marketing

  Mixing business with leisure while on the road is not a new concept for travelers attending meetings. What IS new is how the hospitality industry targets these travelers when marketing meeting venues and marketing hotels online. After all, what hotel wouldn’t want their guests to extend more

Does Your Hotel Have This? 5 Cool Hotel Marketing Finds

What’s one of the best ways to get meeting planners and leisure travelers to pay attention to you? By standing out from the legions of other hotels that are also trying to grab attention. The key is offering something different, or even using unprecedented online marketing methods. Here are more

5 Ways Hotels Committed to Going Low Carb on Earth Day 2015!

Everyone's going low carb these days, but on April 22, 2015, a significant anniversary for Earth Day, low carb has a different meaning! Hotels are committing to reducing carbon footprints at their properties. Earth Day was formally founded in 1970 by U.S. Senator Gaylord Nelson of Wisconsin as a more

How to Get Millennials to Join Your Hotel Loyalty Program

Today’s 86 million millennials, born between 1980 and 2000, hold $200 billion in spending power and represent the most lucrative market for hoteliers. We looked into this generation’s relationship with hospitality brand loyalty and outlined ways for hotels to funnel more millennial guests more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with more

Hotel Branding Basics Every Hotelier Needs to Know

Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks more

Chinese Clients: What the World’s Biggest Spenders Are Looking for in Your Hotel

The buying power of Chinese travelers - both business and leisure -  is immense. A CNN report stated that these ultra-luxury travelers spent a record $102 billion on international travels. That amounts to about $1,230 each trip. So how are you attracting Chinese audiences to your hotel? more

The Common Hotel Copywriting Mistakes that Repel Guests

Don’t underestimate the power of words when marketing hotels online. Truth be told, let’s give gorgeous photography credit for clinching your guests’ attention in the first place. But, it’s your copy that will ‘close’ the deal. Words are what will push and persuade people to book. To click on more

6 Places to Find Facebook Content to Engage Your Audience

As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as advertising group travel on a local rock more

Boring Hotel Marketing Cliches Your Guests Have Seen a Thousands Times Before

The last thing your hotel brand wants to be? Just like everyone else. But, unfortunately most hotel and resort Websites are brimming with lackluster travel clichés seen over and over that lessen your ability to attract guests and convert room reservations. Even worse, uninspiring and clichéd more

Marketing Hotels Online During Back-to-School Season

Hotel marketers have already started to look glum over the looming last day of summer. But just because our busy summer season is coming to end, doesn’t mean that we can’t sharpen our hotel marketing tactics and focus on other niche audiences (besides summer revelers) to fill our rooms. One of more

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the more

5 Things You Need to Know about Current Website Design

Hang on tight, website design is primed to go in some exciting new directions. I recently attended American University’s Social Learning Summit (SLS), a conference open to the public that features panels of the top marketing leaders in the Washington, D.C. area. I gathered some ideas from more
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