The Common Hotel Copywriting Mistakes that Repel Guests

Don’t underestimate the power of words when marketing hotels online. Truth be told, let’s give gorgeous photography credit for clinching your guests’ attention in the first place. But, it’s your copy that will ‘close’ the deal. Words are what will push and persuade people to book. To click on your...read more

6 Places to Find Facebook Content to Engage Your Audience

As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as advertising group travel on a local rock radio...read more

Boring Hotel Marketing Cliches Your Guests Have Seen a Thousands Times Before

The last thing your hotel brand wants to be? Just like everyone else. But, unfortunately most hotel and resort Websites are brimming with lackluster travel clichés seen over and over that lessen your ability to attract guests and convert room reservations. Even worse, uninspiring and clichéd writing...read more

Marketing Hotels Online During Back-to-School Season

Hotel marketers have already started to look glum over the looming last day of summer. But just because our busy summer season is coming to end, doesn’t mean that we can’t sharpen our hotel marketing tactics and focus on other niche audiences (besides summer revelers) to fill our rooms. One of the...read more

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

5 Things You Need to Know about Current Website Design

Hang on tight, website design is primed to go in some exciting new directions. I recently attended American University’s Social Learning Summit (SLS), a conference open to the public that features panels of the top marketing leaders in the Washington, D.C. area. I gathered some ideas from the...read more

Language of "Luxury": Overused Luxury Hotel Cliches and their Smarter Alternatives

When it comes to hospitality marketing online, words carry a lot of weight. Your choice of words has the power to impact how travelers see your brand, your hotel’s search rankings, and if your site or marketing campaigns attract or repel bookings. With language holding so much clout when marketing...read more

#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” proved...read more

Hoteliers: Draw Year-round Media Attention with These 6 FAM Tour Ideas

Your hotel press releases can only go so far when marketing hotels online. The best way to have any real impact on a travel writer’s decision to write about your hotel is to have them experience a stay themselves. Travel media – including writers, bloggers, travel show producers – receive a ton of...read more

How Big Travel Brands Get Millions of Email Subscribers

When it comes to building your hotel’s email marketing list and marketing your hotel(s) online, it’s all about what you offer in exchange for someone’s email address. Most hotel marketing teams will proclaim the same offer: ‘Sign up here for special discounts and offers!’ ‘Sign up to hear the latest...read more

"What's Out and What's In" for Resorts in 2014

Hawkins International Public Relations, a firm spanning a broad range of sectors including resorts, recently issued a trend report for luxury hotels. Below is a summation of what is "old" and "new" in the industry, along with actual hotel marketing staff examples.  What's Out: Calling or using the...read more

The Hotel Image Your Guests Clicked On the Most

Today’s hotel marketers aren’t selling rooms or meeting space. Instead, your biggest task is selling dream travel and meeting experiences. The best thing you can do to make that job easier? Illustrate your hotel’s unique experience by putting the right hotel photographs front and center on your...read more

Hotel Marketing Videos: Leave Boring Behind (Part I)

In a world of constant competition when marketing hotels online, video has the potent ability to tell your hotel’s story while also grabbing, and sustaining, attention. Travelers are always seeking content that shows them what to expect in a unique experience or to learn more about a destination....read more

Hotel Marketing Videos: Writing Good Titles to Boost Visibility On YouTube

Video can engage your hotel guests and clients like no other online medium can. When you post videos of your hotel onto YouTube and leverage its collection of powerful marketing options and tools, and access its worldwide audience, your hotel can channel its videos into content of mass attraction....read more

How Four Hotel Brands Are Successfully Conquering Content Marketing

Content marketing is an essential device in marketing hotels online and marketing for group travel. And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while...read more

Dissolution of Traditional and Paid Media - Will Your Brand Survive?

During the last few weeks, several important articles have been published about the direction of hotel marketing. They offer great insight, facts and case studies to back up their theories.  The reason I want to highlight these articles is because for many hotel brands, it’s been a struggle of...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more
Are You leaving Group Business on the Table
Subscribe to our Monthly Newsletter