#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” proved...read more

Hoteliers: Draw Year-round Media Attention with These 6 FAM Tour Ideas

Your hotel press releases can only go so far when marketing hotels online. The best way to have any real impact on a travel writer’s decision to write about your hotel is to have them experience a stay themselves. Travel media – including writers, bloggers, travel show producers – receive a ton of...read more

How Big Travel Brands Get Millions of Email Subscribers

When it comes to building your hotel’s email marketing list and marketing your hotel(s) online, it’s all about what you offer in exchange for someone’s email address. Most hotel marketing teams will proclaim the same offer: ‘Sign up here for special discounts and offers!’ ‘Sign up to hear the latest...read more

"What's Out and What's In" for Resorts in 2014

Hawkins International Public Relations, a firm spanning a broad range of sectors including resorts, recently issued a trend report for luxury hotels. Below is a summation of what is "old" and "new" in the industry, along with actual hotel marketing staff examples.  What's Out: Calling or using the...read more

The Hotel Image Your Guests Clicked On the Most

Today’s hotel marketers aren’t selling rooms or meeting space. Instead, your biggest task is selling dream travel and meeting experiences. The best thing you can do to make that job easier? Illustrate your hotel’s unique experience by putting the right hotel photographs front and center on your...read more

Hotel Marketing Videos: Leave Boring Behind (Part I)

In a world of constant competition when marketing hotels online, video has the potent ability to tell your hotel’s story while also grabbing, and sustaining, attention. Travelers are always seeking content that shows them what to expect in a unique experience or to learn more about a destination....read more

Hotel Marketing Videos: Writing Good Titles to Boost Visibility On YouTube

Video can engage your hotel guests and clients like no other online medium can. When you post videos of your hotel onto YouTube and leverage its collection of powerful marketing options and tools, and access its worldwide audience, your hotel can channel its videos into content of mass attraction....read more

How Four Hotel Brands Are Successfully Conquering Content Marketing

Content marketing is an essential device in marketing hotels online and marketing for group travel. And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while...read more

Dissolution of Traditional and Paid Media - Will Your Brand Survive?

During the last few weeks, several important articles have been published about the direction of hotel marketing. They offer great insight, facts and case studies to back up their theories.  The reason I want to highlight these articles is because for many hotel brands, it’s been a struggle of...read more

A Hotel Copywriter Answers Your Burning Questions About Hotel Emails

The world today is one of overflowing inboxes. Though, despite the hundreds of competing marketing messages that flood our guests’ and clients’ email accounts, email remains one of the most powerful direct marketing tools that your hotel can use when marketing hotels online. With consistent email...read more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately needs...read more

How To Uncover Your Hotel’s Stories

By now, you know successfully marketing hotels online depends on your ability to tell your hotel’s story. But, where do you find those stories? How do you tell them? How do you know if they are stories worth telling? How will these help you to increase group bookings at hotels? And, if you’re a...read more

Do’s and Don’ts of Marketing Your Hotel to Growing Consumer Groups

What’s the most coveted and fastest growing consumer group in the country today? U.S. Hispanics. Right now, there are more than 52 million Hispanics residing in the nation. That number will rise to 132.8 million by 2050, which will account for 30 percent of the entire country’s population. Need more...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more

20 Most Popular Posts of 2013

2013 was a great year for the Cvent Hospitality blog, so to thank everyone, we're looking back at the 20 most popular posts of the year. Enjoy! Mistakes Hotels Should Never Make On Facebook No one – especially your property – wants to be THAT business on Facebook. The one whose mistakes are causing...read more

What Hospitality Marketers Can Take From WestJet's Viral Holiday Video

By now, most of us in the travel and lodging industry have seen the latest Internet sensation to hit social media streams everywhere. WestJet swept into the holidays with an emotional video inducing tears and a renewed belief in Santa and his (credit card-holding) elves. In just three days, the...read more

What's M.I.A. In Your Marketing Automation? Plus, How-To Fix It Before 2014

So you’ve mastered marketing automation and tracking for outbound and inbound marketing such as email campaigns, leads from social media, white paper downloads, and completed surveys. But, what is most likely missing is inbound call channel marketing.  The adoption of mobile is causing a huge...read more

4 Reasons Why Facebook May Not Factor in Your Hotel Marketing Strategy

Channels come and channels go. Who would have thought, just one short year ago, Facebook might be on its way out? Certainly not me!  However, don't think that all social channels are doomed. With more platforms available to the user than ever before, Facebook may have to fight for their relevancy in...read more

14 Must-Have Elements for A Strong 2014 Social Media Strategy (Part 2)

With 2013 coming to a close and hotel marketing teams reviewing their current hotel marketing strategies, let’s look ahead to and find ways to make your social media plan for 2014 even more impactful and successful.Part 1 of the series 14 Must-Have Elements for A Strong 2014 Social Media Strategy...read more

Looking to Increase Group Bookings at a Resort? Develop the 3 B's!

If you are a resort hotel owner or operator, the following question has probably crossed your mind more than a few times: "Where are my guests coming from and what hospitality marketing efforts will really pay off?"  BluSky Marketing, a research consultancy agency, recently put this question to the...read more
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