Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

Language of "Luxury": Overused Luxury Hotel Cliches and their Smarter Alternatives

When it comes to hospitality marketing online, words carry a lot of weight. Your choice of words has the power to impact how travelers see your brand, your hotel’s search rankings, and if your site or marketing campaigns attract or repel bookings. With language holding so much clout when marketing...read more

#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” proved...read more

5 Things You Need to Know about Current Website Design

Hang on tight, website design is primed to go in some exciting new directions. I recently attended American University’s Social Learning Summit (SLS), a conference open to the public that features panels of the top marketing leaders in the Washington, D.C. area. I gathered some ideas from the...read more

Hoteliers: Draw Year-round Media Attention with These 6 FAM Tour Ideas

Your hotel press releases can only go so far when marketing hotels online. The best way to have any real impact on a travel writer’s decision to write about your hotel is to have them experience a stay themselves. Travel media – including writers, bloggers, travel show producers – receive a ton of...read more

How Big Travel Brands Get Millions of Email Subscribers

When it comes to building your hotel’s email marketing list and marketing your hotel(s) online, it’s all about what you offer in exchange for someone’s email address. Most hotel marketing teams will proclaim the same offer: ‘Sign up here for special discounts and offers!’ ‘Sign up to hear the latest...read more

"What's Out and What's In" for Resorts in 2014

Hawkins International Public Relations, a firm spanning a broad range of sectors including resorts, recently issued a trend report for luxury hotels. Below is a summation of what is "old" and "new" in the industry, along with actual hotel marketing staff examples.  What's Out: Calling or using the...read more

The Hotel Image Your Guests Clicked On the Most

Today’s hotel marketers aren’t selling rooms or meeting space. Instead, your biggest task is selling dream travel and meeting experiences. The best thing you can do to make that job easier? Illustrate your hotel’s unique experience by putting the right hotel photographs front and center on your...read more

Hotel Marketing Videos: Leave Boring Behind (Part I)

In a world of constant competition when marketing hotels online, video has the potent ability to tell your hotel’s story while also grabbing, and sustaining, attention. Travelers are always seeking content that shows them what to expect in a unique experience or to learn more about a destination....read more

Hotel Marketing Videos: Writing Good Titles to Boost Visibility On YouTube

Video can engage your hotel guests and clients like no other online medium can. When you post videos of your hotel onto YouTube and leverage its collection of powerful marketing options and tools, and access its worldwide audience, your hotel can channel its videos into content of mass attraction....read more

How Four Hotel Brands Are Successfully Conquering Content Marketing

Content marketing is an essential device in marketing hotels online and marketing for group travel. And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while...read more

Dissolution of Traditional and Paid Media - Will Your Brand Survive?

During the last few weeks, several important articles have been published about the direction of hotel marketing. They offer great insight, facts and case studies to back up their theories.  The reason I want to highlight these articles is because for many hotel brands, it’s been a struggle of...read more

A Hotel Copywriter Answers Your Burning Questions About Hotel Emails

The world today is one of overflowing inboxes. Though, despite the hundreds of competing marketing messages that flood our guests’ and clients’ email accounts, email remains one of the most powerful direct marketing tools that your hotel can use when marketing hotels online. With consistent email...read more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately needs...read more

How To Uncover Your Hotel’s Stories

By now, you know successfully marketing hotels online depends on your ability to tell your hotel’s story. But, where do you find those stories? How do you tell them? How do you know if they are stories worth telling? How will these help you to increase group bookings at hotels? And, if you’re a...read more

Do’s and Don’ts of Marketing Your Hotel to Growing Consumer Groups

What’s the most coveted and fastest growing consumer group in the country today? U.S. Hispanics. Right now, there are more than 52 million Hispanics residing in the nation. That number will rise to 132.8 million by 2050, which will account for 30 percent of the entire country’s population. Need more...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more
10 Ways to Win More Group Business
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