Five Tips on Turning Negative Publicity Into a Thumbs Up with Planners

Ouch! Another article is posted, quite lengthy at that, listing how hotels are secretly pulling one over on their guests. Written so sensationally, the article ignites fear, so planners can't help but open and read it. As they absorb the prose, planners may even become believers, at least in part, more

How to Get Millennials to Join Your Hotel Loyalty Program

Today’s 86 million millennials, born between 1980 and 2000, hold $200 billion in spending power and represent the most lucrative market for hoteliers. We looked into this generation’s relationship with hospitality brand loyalty and outlined ways for hotels to funnel more millennial guests more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with more

6 Places to Find Facebook Content to Engage Your Audience

As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as advertising group travel on a local rock more

#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” more

"What's Out and What's In" for Resorts in 2014

Hawkins International Public Relations, a firm spanning a broad range of sectors including resorts, recently issued a trend report for luxury hotels. Below is a summation of what is "old" and "new" in the industry, along with actual hotel marketing staff examples.  What's Out: Calling or using more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best more

Do’s and Don’ts of Marketing Your Hotel to Growing Consumer Groups

What’s the most coveted and fastest growing consumer group in the country today? U.S. Hispanics. Right now, there are more than 52 million Hispanics residing in the nation. That number will rise to 132.8 million by 2050, which will account for 30 percent of the entire country’s population. Need more

What Hospitality Marketers Can Take From WestJet's Viral Holiday Video

By now, most of us in the travel and lodging industry have seen the latest Internet sensation to hit social media streams everywhere. WestJet swept into the holidays with an emotional video inducing tears and a renewed belief in Santa and his (credit card-holding) elves. In just three days, more

What's M.I.A. In Your Marketing Automation? Plus, How-To Fix It Before 2014

So you’ve mastered marketing automation and tracking for outbound and inbound marketing such as email campaigns, leads from social media, white paper downloads, and completed surveys. But, what is most likely missing is inbound call channel marketing.  The adoption of mobile is causing a more

4 Reasons Why Facebook May Not Factor in Your Hotel Marketing Strategy

Channels come and channels go. Who would have thought, just one short year ago, Facebook might be on its way out? Certainly not me!  However, don't think that all social channels are doomed. With more platforms available to the user than ever before, Facebook may have to fight for their relevancy more

Looking to Increase Group Bookings at a Resort? Develop the 3 B's!

If you are a resort hotel owner or operator, the following question has probably crossed your mind more than a few times: "Where are my guests coming from and what hospitality marketing efforts will really pay off?"  BluSky Marketing, a research consultancy agency, recently put this question to more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s more

Video Marketing Brilliance: How to 'Go Viral'

Go viral. That’s an unspoken goal of many hotel and destination marketing efforts with video campaigns. When marketing resorts online, most marketers want to do one, but few know how. Making a video worthy of ‘likes’ and ‘shares’ is a lot easier than you may think. It all begins with remembering more

Bring Planners CSR on Your Property and Gain Group Business!

Weaving Corporate Social Responsibility (CSR) into group meetings goes back a number of years and became almost a given when tragedies hit popular convention locations like New Orleans and the Gulf Coast. Planners worked with convention hotels to source community organizations that allowed more

Changing the Way You Do Business: Using Mobile Technology for Hospitality

Remember when Grandma's telephone was a shared line with the neighbors (a party line) and the only computers were in big hidden rooms in banks and other businesses? Remember when you got your first cell phone and it stayed in the car because it was larger than a bread box? Remember your more

Use Proposal and Agreement Templates to Build Repeat Group Rooms Business!

Any salesperson worth their salt knows that it takes hours to build a professional proposal that is attractive and enticing. Once that proposal is accepted, more, sometimes intense hours are needed to develop a contract that is a winning and representative document for both parties. To get to more

Hotel Marketing Commandments: Thou Shall Be Willing to Fail

Often, the best marketing comes from trial and error, seeing what works or doesn’t. While it can be an expensive route, everyone hopes to get it right the first time. Yet, most marketers realize there are mediums that won’t always perform as expected – and its “OK” to fail at marketing. There more

Convince Management of Social Media Merit for Your Hospitality Business

Statistics are abundant showing that Internet usage, in particular social media, is growing by leaps and bounds all over the world! Internet Statistics shows an overall growth of over 12% between 2011 and 2012 of those using Facebook and a total of 835,525,280 users worldwide with more being more
10 Ways to Win More Group Business
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