The Top 5 Emerging Hospitality Marketing Trends of 2014

What’s driving guest loyalty today? Which trends are gaining more and more leverage in the hospitality industry and in hotel marketing? What will help you increase hotel group bookings? For the answers, let’s turn to our friends across the pond. From experientialism to collaboration, the recent 2014...read more

Hotel Perks That Convince Guests to Book Direct

Most hoteliers see partnering with an OTA as a necessary evil.  Listing your hotel’s room inventory on an OTA can indeed reach millions of eyeballs, but not without you having to give up 20-30 percent in commission fees. So, what’s a hotel to do when marketing hotels online? The answer lies in...read more

How to Make Your Hotel Website Increase Group Business On Your Behalf

Your group sales team may be great at wooing and selling to meeting and convention planners, but can you rely on your marketing assets – such as your Website – to do the same? Similar to how your sales team is trained to provide solutions for your clients, the meeting planning section of your...read more

Unspoken Rules of Connecting with Online Influencers in the Travel Industry

You have endless options for marketing hotels online  — so what’s the best bet for increasing your hotel marketing reach? My suggestion is to play it old school and go back to the original way people would hear of great places and products: Word of mouth. Online influencers are the authoritative...read more

NEW Research: How Do Event Planners Choose a Venue?

There’s a lot of market research about how consumers make personal purchasing decisions. Apart from that discussion, you’ll find research about how people make B2B purchases, such as a planner booking a venue for group business. I find it interesting that the research appears to remain separate. Is...read more

8 Ways to Use Your Hotel’s Post-Stay Email To Your Advantage

If you’re like most hotel marketers, you dedicate most of your marketing chops to building your hotel’s brand, luring travelers to choose your hotel with carefully chosen copy, internet hotel advertising and engaging marketing campaigns. But, what happens after the guest checks out? This is where ...read more

Not So Random Factors for Hotel Website Conversion

Let’s face the facts.    Not every planner who visits a hotel website is going to book or be intrigued enough to submit an RFP. That’s why it’s extremely important for hotel marketers to be cutting-edge and always asking your clients powerful questions about their buying decisions. Factors such as...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more

9 Business Travelers Weigh-in: Is "Hotel Loyalty" an Oxymoron?

Recently, in a LinkedIn Business Travelers Group, Ryan Frankel the CEO of VerbalizeIt, asked the following question:  How can hotels and other travel organizations drive customer loyalty in an increasingly commoditized industry?  Several travelers spoke up about the things they believe create ...read more

What Hospitality Marketers Can Take From WestJet's Viral Holiday Video

By now, most of us in the travel and lodging industry have seen the latest Internet sensation to hit social media streams everywhere. WestJet swept into the holidays with an emotional video inducing tears and a renewed belief in Santa and his (credit card-holding) elves. In just three days, the...read more

8 Reasons why Visitors aren’t Booking on Your Hotel Website

The best tricks and tips in hotel e-commerce are some of the most crucial elements to convert a looker into a booker. Average hoteliers may not be aware of what’s missing from their website and preventing group business from converting.  Without these smart hotel e-commerce must-haves, you are...read more

Improve Your Google Ranking by Creating Collaborative Content

Every client I have ever worked with has a goal of being ranked #1 by Google when searching terms that are relevant to their industry, region and customer base.  Whether you run a hotel, resort or CVB, you want your landing page to rank first and will spend your hospitality marketing dollars to make...read more

And The Winner Is... Hotels and CVBs That Offer THIS In Their Proposals

When I think about hotel specials that we’ve offered, there’s something in common with the specials that performed well. The popular specials worked to solve a problem for the meeting planner, whereas the less popular hotel offers were “nice added benefits” but weren't a strong incentive for the...read more

4 Reasons Why Facebook May Not Factor in Your Hotel Marketing Strategy

Channels come and channels go. Who would have thought, just one short year ago, Facebook might be on its way out? Certainly not me!  However, don't think that all social channels are doomed. With more platforms available to the user than ever before, Facebook may have to fight for their relevancy in...read more

How a Pro Copywriter Would Rewrite Your Hotel or CVB Website

When marketing hotels online, or marketing CVBs on the internet, your website is your most significant distribution channel. Not to mention the most powerful tool for marketing toward group travel.  Its paramount purpose is to turn lookers into bookers and several factors can help you meet that...read more

It's a Fact, Jack! Social Media can Boost Your Online DMO Marketing Efforts

As you probably already know, digital marketing is replacing many traditional programs including direct mail, collateral and those beloved tchotchkes. But have you ever wondered how travel marketers and meeting planners are using it? How it has increased their brand awareness and business? ...read more

Copy That Sells: Writing With Meeting Planners In Mind

As a hospitality salesperson, you’re selling constantly over the phone, through your email conversations, and especially when seeing meeting planners face-to-face. However, when marketing hotels online or marketing CVBs on the internet, well-written content is the only thing that can sell your...read more

Are You Marketing for Business Travel? Give Them a Good Night's Sleep

This summer I stayed in a name-brand hotel in mid-town Manhattan for business. It was a relatively new venue and I wanted to give it a try. Plus it had great online customer reviews. Everything went well and I was prepared to give this hotel a big thumbs up until my last night of stay. This is how...read more

One Size Doesn’t Fit All: Alternate Smart Ways to Measure Social Media ROI

One thing that many hotel marketing and destination marketing professionals can agree on: It’s difficult to deliver a concrete return on investment for their social media programs. While most hotels, resorts and destinations sense that value exists in having an engaging and active social media...read more

5 Most Influential Words in Hospitality Marketing

Every copywriter or content marketer knows that there are some words that have more clout over the decision making process than others. Funny thing is, these powerful words don’t sound so powerful or complex. After all, its simple language that makes it crystal clear to our audience what we want...read more
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