The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

Writing to Sell: Tips for Writing Hotel Ad Copy

Imagine this: You're weeks away from your hotel’s slow period. Your director of sales turns to you at the sales and marketing meeting and tells you to rewrite the verbiage for your PPC campaign and post ads on Facebook to drive bookings during that time. You nervously nod then panic that your ad...read more

9 Marketing Tasks You Should Always Be Doing To Reel in Group Business - Part 2

You can read part one here. Book more meetings. You know that’s on your hotel’s agenda each and every day. But, with all the marketing tasks needed to increase group bookings at hotels  --  blogging, creating videos, putting together email campaigns, posting consistently to social media, etc – it’s...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

5 Hotel Marketing Tips for Mobile Storytelling

No longer is your hotel's mobile site playing second fiddle to your desktop version. It now commands a presence all its own.   Mobile device technology has exploded just within the past few years, making it easier for people to browse on the go. In 2014, the number of searches for hotels on...read more

How Large Hotel Chains Can Bring "Boutiqueness" to Their Brand

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experience...read more

Hotel Branding Basics Every Hotelier Needs to Know

Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in....read more

Marketing Tips & Tricks For Independent & Boutique Hotels

We know the large, branded hotels have a leg up on the competition. They have bigger budgets, name recognition, and bustling marketing departments teeming with talent. Despite all of these odds working in favor of large hotels, hotel marketing teams at smaller, independent and boutique properties...read more

How to Market Your Hotel to Female Meeting Planners & Travelers

Who runs the world? According to Beyonce, it’s girls! And she has a point, especially when it comes to hotel marketing and increasing group business at hotels.   According to Greenfield Online for Arnold’s Women’s Insight Team, women make 92% of vacation decisions. And, in the Meeting Planners...read more

The Secrets Behind Hotel Experiences That Drive Marketing & Revenue

When guests have positive experiences at your hotel, they can make important contributions to your online hotel marketing efforts. That's why it's critical to meet - or, even better, exceed - your guests' needs, so their memories and stories will drive return visits and recommendations.  Whether...read more

Marketing Your Hotel On LinkedIn: What Works, What Doesn't

LinkedIn is more than just your modern rolodex.  With more than 300 million members, an unparalleled focus on connecting business professionals, and a vast global reach, it’s the smartest social networking tool for hotels looking to increase their group business. When spent properly, your time on...read more

10 Ways to Track Your Hotel Competition

To maximize your hotel's success, you need to know who you're up against.  More specifically, you should be regularly keeping tabs on: WHO your competition set includes WHAT they are doing HOW well they are succeeding Don't be intimidated. Theses answers are readily available. Consistently...read more

Why Google & Microsoft Joined The MiFi Hotel Fight

Every hotelier (or business for that matter) will tell you they want to provide fast, reliable, and secure internet service to their guests, meeting attendees, and trade show exhibitors. Every event stakeholder will tell you they want all that and more - especially free Wi-Fi access. And every show...read more

Suitcases vs Briefcases: How to Market Differently to Leisure & Business Travelers

When it comes to hotel marketing for leisure and business travelers, there is no such thing as a one-size-fits-all approach.  Each of those segments have their own, and often very different, priorities, and, as a hotelier, it is important to understand the differences and how to market to each for...read more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its latest multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received unsolicited...read more

How To Reel In More Lucrative Business Travel Bookings

Is your hotel open for business? That is, the lucrative business travel market and the approximately $289.8 billion the Global Business Travel Association (GBTA) estimated that business travelers spent in 2014.  Here are six simple tips to help you gain a chunk of that $289.8 billion (yes, you read...read more

Hospitality Marketing Trends You’ll See In 2015

The start of 2015 has arrived, and with it, comes a year of new opportunities, new tools, and a new set of marketing rules. Are you aware of the most current digital and mobile strategies for increasing hotel group business?  Is your hotel and its sales and marketing staff up-to-date on the latest...read more

A Hotelier's Guide to Digital Marketing Acronyms

Do weekly status calls with your hotel marketing agency leave you baffled? If digital marketing acronyms and hotel marketing jargon are stumping you as much as pronouncing supercalifragilisticexpialidocious five times, I’ve compiled a digital marketing dictionary for you. These marketing acronyms...read more

20 Marketing Acronyms Every Hotel Marketer Should Know

You’re staring at your email blankly, wondering why your marketing manager is filling your inbox with marketing cryptography. If you've recently asked questions regarding your hotel's marketing performance and received answers in "code" form, rest assured, they’re only acronyms.   Here are the most...read more
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