The Secrets Behind Hotel Experiences That Drive Marketing & Revenue

When guests have positive experiences at your hotel, they can make important contributions to your online hotel marketing efforts. That's why it's critical to meet - or, even better, exceed - your guests' needs, so their memories and stories will drive return visits and recommendations.  Whether...read more

Marketing Your Hotel On LinkedIn: What Works, What Doesn't

LinkedIn is more than just your modern rolodex.  With more than 300 million members, an unparalleled focus on connecting business professionals, and a vast global reach, it’s the smartest social networking tool for hotels looking to increase their group business. When spent properly, your time on...read more

10 Ways to Track Your Hotel Competition

To maximize your hotel's success, you need to know who you're up against.  More specifically, you should be regularly keeping tabs on: WHO your competition set includes WHAT they are doing HOW well they are succeeding Don't be intimidated. Theses answers are readily available. Consistently...read more

Why Google & Microsoft Joined The MiFi Hotel Fight

Every hotelier (or business for that matter) will tell you they want to provide fast, reliable, and secure internet service to their guests, meeting attendees, and trade show exhibitors. Every event stakeholder will tell you they want all that and more - especially free Wi-Fi access. And every show...read more

Suitcases vs Briefcases: How to Market Differently to Leisure & Business Travelers

When it comes to hotel marketing for leisure and business travelers, there is no such thing as a one-size-fits-all approach.  Each of those segments have their own, and often very different, priorities, and, as a hotelier, it is important to understand the differences and how to market to each for...read more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its latest multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received unsolicited...read more

How To Reel In More Lucrative Business Travel Bookings

Is your hotel open for business? That is, the lucrative business travel market and the approximately $289.8 billion the Global Business Travel Association (GBTA) estimated that business travelers spent in 2014.  Here are six simple tips to help you gain a chunk of that $289.8 billion (yes, you read...read more

Hospitality Marketing Trends You’ll See In 2015

The start of 2015 has arrived, and with it, comes a year of new opportunities, new tools, and a new set of marketing rules. Are you aware of the most current digital and mobile strategies for increasing hotel group business?  Is your hotel and its sales and marketing staff up-to-date on the latest...read more

A Hotelier's Guide to Digital Marketing Acronyms

Do weekly status calls with your hotel marketing agency leave you baffled? If digital marketing acronyms and hotel marketing jargon are stumping you as much as pronouncing supercalifragilisticexpialidocious five times, I’ve compiled a digital marketing dictionary for you. These marketing acronyms...read more

20 Marketing Acronyms Every Hotel Marketer Should Know

You’re staring at your email blankly, wondering why your marketing manager is filling your inbox with marketing cryptography. If you've recently asked questions regarding your hotel's marketing performance and received answers in "code" form, rest assured, they’re only acronyms.   Here are the most...read more

100 Planner View Points: The Pre-Event 25

This is part two of an ongoing series. Read part one here: 100 Planner View Points: The Journey Begins. During the 100 Planner View Points series, we'll examine the best strategies for reaching a planner visually. Knowing and executing these strategies will ensure your property remains top-of-mind...read more

Holiday Hotel Marketing: 10 Ways to Leverage the Most Wonderful Time of the Year

Soon-to-be holiday travelers are searching online for places to stay, and hotels are working overtime to capture their attention. This is one of the busiest times of year for hotels and a great opportunity to increase revenue. So, how do you fill rooms during the holiday season? According to Krista...read more

5 Ways to Make Your Hotel Valuable to Both Meeting Planners & Guests

For your guests and meeting planners, the best deal isn’t the lowest price. It’s the deal that offers the best value. Just like leisure and business travelers, meeting and event planners are also seeking hotel deals online. Their objective isn’t only to save money, but to find a venue that can boost...read more

How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies

Do reviews matter? Yes they do, both in the leisure travel and business travel marketing arenas. And, unfortunately, your hotel marketing staff can go crazy trying to keep up with the online chatter. Online reviews demand attention because hotel guests and planners can write reviews at anytime -...read more

The Best Content Curation Tools Destination Marketers Use to Tell Their Story

What is the best and most readily available storytelling asset that destination marketing organizations (DMO) have at their fingertips (besides the content they create themselves)? Easy, it's curated content. What's Curated Content for Destination Marketing? Curated content is content produced by...read more

Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards of...read more

Worth Copying: The Sly & Smart Ways OTAs Convince People to Book

What is the most powerful asset OTAs have that your hotel doesn’t? A powerhouse of psychological marketing tricks and tactics up their sleeves that convince and drive people to buy. In other words, they are wizards at marketing hotels online.  Picture this: A guest goes to an OTA to research hotels...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Chinese Clients: What the World’s Biggest Spenders Are Looking for in Your Hotel

The buying power of Chinese travelers - both business and leisure -  is immense. A CNN report stated that these ultra-luxury travelers spent a record $102 billion on international travels. That amounts to about $1,230 each trip. So how are you attracting Chinese audiences to your hotel? Consider...read more

6 Ways to Use Social Proof to Increase Hotel Group Bookings

Despite wanting to be unique, people are followers. We want to fit in. We want to try things that are popular. We want to know that others have been there, done that, before we actually try something. If a lot of your friends are raving about a new TV show, you’re more likely to watch it, too. Or,...read more
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