20 Marketing Acronyms Every Hotel Marketer Should Know

You’re staring at your email blankly, wondering why your marketing manager is filling your inbox with marketing cryptography. If you've recently asked questions regarding your hotel's marketing performance and received answers in "code" form, rest assured, they’re only acronyms.   Here are the most...read more

100 Planner View Points: The Pre-Event 25

This is part two of an ongoing series. Read part one here: 100 Planner View Points: The Journey Begins. During the 100 Planner View Points series, we'll examine the best strategies for reaching a planner visually. Knowing and executing these strategies will ensure your property remains top-of-mind...read more

Holiday Hotel Marketing: 10 Ways to Leverage the Most Wonderful Time of the Year

Soon-to-be holiday travelers are searching online for places to stay, and hotels are working overtime to capture their attention. This is one of the busiest times of year for hotels and a great opportunity to increase revenue. So, how do you fill rooms during the holiday season? According to Krista...read more

5 Ways to Make Your Hotel Valuable to Both Meeting Planners & Guests

For your guests and meeting planners, the best deal isn’t the lowest price. It’s the deal that offers the best value. Just like leisure and business travelers, meeting and event planners are also seeking hotel deals online. Their objective isn’t only to save money, but to find a venue that can boost...read more

How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies

Do reviews matter? Yes they do, both in the leisure travel and business travel marketing arenas. And, unfortunately, your hotel marketing staff can go crazy trying to keep up with the online chatter. Online reviews demand attention because hotel guests and planners can write reviews at anytime -...read more

The Best Content Curation Tools Destination Marketers Use to Tell Their Story

What is the best and most readily available storytelling asset that destination marketing organizations (DMO) have at their fingertips (besides the content they create themselves)? Easy, it's curated content. What's Curated Content for Destination Marketing? Curated content is content produced by...read more

Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards of...read more

Worth Copying: The Sly & Smart Ways OTAs Convince People to Book

What is the most powerful asset OTAs have that your hotel doesn’t? A powerhouse of psychological marketing tricks and tactics up their sleeves that convince and drive people to buy. In other words, they are wizards at marketing hotels online.  Picture this: A guest goes to an OTA to research hotels...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Chinese Clients: What the World’s Biggest Spenders Are Looking for in Your Hotel

The buying power of Chinese travelers - both business and leisure -  is immense. A CNN report stated that these ultra-luxury travelers spent a record $102 billion on international travels. That amounts to about $1,230 each trip. So how are you attracting Chinese audiences to your hotel? Consider...read more

6 Ways to Use Social Proof to Increase Hotel Group Bookings

Despite wanting to be unique, people are followers. We want to fit in. We want to try things that are popular. We want to know that others have been there, done that, before we actually try something. If a lot of your friends are raving about a new TV show, you’re more likely to watch it, too. Or,...read more

4 More Ways to Drive More Planners to Your Hotel Website for Free: Part 2

Every hotel wants more direct bookings. But, many ignore the most important step to get there: You need more people visiting your hotel’s website in the first place. More online visits mean more booked rooms. Yes – it is that simple. In my previous post, I outlined four tips on how to garner free...read more

4 Ways to Drive More Planners to Your Hotel Website for Free: Part 1

Want more direct bookings? Then get more people to visit your website. More eyeballs on your hotel’s site mean more reservations over time. It really is that simple. However, some hotels stumble over getting people there in the first place. What good is marketing hotels online if you can’t drive...read more

Build Your Hotel's Brand Story Part 3: Delivery

In Part 1, we discussed integrating the story of your hotel brand into your marketing strategy! In Part 2, we talked about using content in your story that will engage the reader or listener, and leave them wanting more! You documented strategy, you have a great story to tell, now how do you deliver...read more

Why Now is the Time to Become Cvent Supplier Certificated

School is back in session, but don’t worry, we’ve condensed a career’s worth of eRFP group business knowledge into just a few hours of training. And unlike History of Film 101 and Calculus 452, you and your team will come away with actionable ideas you’ll rush to put into practice to see a higher...read more

The Top 5 Halloween Hotel Marketing Ideas for 2014

Cats, bats, ghouls and goblins. Halloween is a thrilling time of year, no matter what age you are. And, for us in hospitality marketing,  it jumpstarts the beginning of the fall/winter holiday season, while giving us an amusing opportunity to be wickedly witty when marketing hotels online.  Even if...read more

The Common Hotel Copywriting Mistakes that Repel Guests

Don’t underestimate the power of words when marketing hotels online. Truth be told, let’s give gorgeous photography credit for clinching your guests’ attention in the first place. But, it’s your copy that will ‘close’ the deal. Words are what will push and persuade people to book. To click on your...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 2

Most hotel marketing teams - yes, even yours - are currently committing several sins (social media sins) when marketing hotels online via Facebook. Do any of these sound familiar?   Posting only about your hotel and rarely anything else Posting irrelevant images of cute cats or any other cute video...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more

The Facebook Boosting Feature Most Hotels Aren’t Using

A while back, Facebook released a new feature allowing you to embed your Facebook posts on other sites, such as your hotel blog or Website. These Embedded Facebook posts look exactly as they would appear on Facebook itself, including the videos, hashtags, photos, share and like buttons and comment...read more
10 Ways to Win More Group Business
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