Run with the Big Dogs: Business Strategies from Hospitality & Travel Tech Titans

Day two of Cvent CONNECT concluded with three of the hospitality and travel industry's rising "tech titans" appearing together on one stage. Top executives from HotelTonight, Skyscanner, and nSight spoke about key trends and major topics affecting the future of technology, hospitality, and the...read more

Does Your Digital Strategy Byte: Create a Better Online Marketing Plan

With nearly 600 hospitality brands currently in the global market, what makes yours stand out from the crowd? Steven Seghers and Michael Mustafa from HyperDisk Marketing asked this question after welcoming hotel professionals to their breakout session, Does Your Digital Strategy Byte: Create a...read more

What the Innovation Pavilion Means for You

From interactive demos with product experts to lounge areas designed for networking, the Innovation Pavilion is a vibrant hub where attendees can connect, get inspired, and learn new techniques for success. Directly across from the registration desk, this dynamic, multi-faceted space is the perfect...read more

The Making of a Perfect Hotel Social Media Team

Social media was so simple at the beginning. A Facebook page and a Twitter account were mainly used by hotels with a marketing-savvy staff or a front desk agent who liked to dabble in social media. Then came Pinterest and YouTube, which kept hoteliers pinning and filming away. Instagram and Snapchat...read more

Group Business Therapy eBook

In Group Business Therapy, you’ll hear from four hotel professionals who, despite their best efforts, ended last quarter in a slump. Across all properties, group business drastically underperformed. Our eBook examines obstacles each hotelier encountered throughout his or her group sales lifecycle....read more

Top 2016 Hotel Digital Marketing Trends

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start on the rest of us, which allows us to see the technology in action and to review their ROI. Here are some of the...read more

Get Certified at Cvent CONNECT 2016

On the Cvent Supplier Network (CSN), more than 74,000 event and meeting planners are sourcing venues and destinations around the world. In 2015, planners sent more than 1.8 million RFPs to venues and sourced more than $9.8 billion of group business through the network. Since 2009, the CSN has seen...read more

Part 3: The Destination Marketing X-Factor

In the third and final part of our Planner Wish List series, we’ll discuss how to attract more meeting and event planners to your venue. In Rachel Andrews’ original post, she stressed the importance of the overall customer (and attendee) experience when choosing and planning a large event. The...read more

Part 2: Helping Planners Search More Efficiently

In her original post, “What Hoteliers Can Learn from Planner Wish Lists,” Cvent Planner Rachel Andrews dished about her top tips for hoteliers looking to increase group business. When working with planners, she recommends hotel professionals make the sourcing and planning process as easy as...read more

Top 10 Breakout Sessions You Won’t Want to Miss at Cvent CONNECT 2016

Cvent CONNECT 2016 is quickly approaching, and we’ve put together an incredible lineup of speakers for our hospitality audience. Our breakout session topics range from emerging group business trends to new marketing tactics and expert planner panels. Keep reading for our list of the ten breakout...read more

Metrics that Matter: Marketing with Guest Personalization

Guest personalization in the hospitality industry is nothing new. Most hotels have big data at their fingertips, but are unaware how to leverage it for a more valuable hotel stay, while others are too overwhelmed on where to begin creating personalized experiences for their guests. Here are a few...read more

Social Selling: Turning Online Conversations into Offline Revenue

Selling is social. Always has been and always will be. However, today social selling has taken on new dimensions and formats. Now we’re tasked with building and maintaining relationships with clients via social media channels, like LinkedIn, Twitter, Facebook, and Instagram. For hotel sales people...read more

10 Reasons You Should Attend Cvent CONNECT

At this year’s Cvent CONNECT, nearly 3,000 event and hospitality professionals will meet up in Las Vegas to learn, engage, and network with industry experts and peers. Here are ten things you have to look forward to in June 2016! The Venetian and The Palazzo: These hotels offer a high-end getaway...read more

How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against...read more

Five Tips on Turning Negative Publicity Into a Thumbs Up with Planners

Ouch! Another article is posted, quite lengthy at that, listing how hotels are secretly pulling one over on their guests. Written so sensationally, the article ignites fear, so planners can't help but open and read it. As they absorb the prose, planners may even become believers, at least in part,...read more

Give Thanks for Lead Scoring (And Win Better Group Business)

The family laid out quite the spread this year – buttery mashed potatoes and steaming yams, corn bread and warm rolls, bacon green beans and roasted Brussels sprouts, turkey and glazed ham. And out of the corner of your eye you get a glimpse of the dessert table overloaded with sweet treats that...read more

5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of natural...read more

What Venue Sourcing Criteria Do Hotels Have Control Over?

With the meetings and conventions industry generating a healthy $117 billion per year, it’s no wonder that hotels and venues across the globe are fighting for ways to differentiate themselves from the pack to snag more of that business. While many factors can impact a planners booking decision, you...read more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like...read more

6 Tips on Establishing Your Hotel as the Heart of the Group Business Networking Scene

The real business at a meeting or conference is the business happening in, around and after the meeting! Years of professional business networking traditionally includes the usual suspects: Membership  meetings of industry associations... Industry trade shows and; Other invitation-only events. They...read more
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