How to Get Meeting Planners To Pay Attention To You on LinkedIn

How influential and relevant are you on LinkedIn? Do you stay active on this social network by giving advice, answering questions, and supporting meeting planners and your hotel’s other clients? Or, did you just simply post your resume up there hoping to catch eyeballs? LinkedIn is the perfect place...read more

Boring Hotel Marketing Cliches Your Guests Have Seen a Thousands Times Before

The last thing your hotel brand wants to be? Just like everyone else. But, unfortunately most hotel and resort Websites are brimming with lackluster travel clichés seen over and over that lessen your ability to attract guests and convert room reservations. Even worse, uninspiring and clichéd writing...read more

How Your Hotel Can Mimic Snapchat’s Marketing Tactics

By now, you’ve heard of the newest kid on the digital marketing block, Snapchat. Much loved by teenagers and college students, this smartphone-only messaging platform and social network is used to send pictures and short videos that vanish within 10 seconds. Or, you can use Snapchat Stories, which...read more

Marketing Hotels Online During Back-to-School Season

Hotel marketers have already started to look glum over the looming last day of summer. But just because our busy summer season is coming to end, doesn’t mean that we can’t sharpen our hotel marketing tactics and focus on other niche audiences (besides summer revelers) to fill our rooms. One of the...read more

All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

What You Can Do In-Person to Boost Your Hotel's Online Reservations

We all know that reservations booked directly on your website are the most profitable. But, besides fine tuning your Facebook engagement, creating Instagram videos, sending out email newsletters, and reaching out to online influencers – what can you do at the property level to attract even more...read more

Delivering Customer Service to Your Hotel’s Digital Visitors

First-class customer service, whether on- or offline, is paramount to your hotel brand’s success.   No longer are hotel visitors calling in to ask to speak with a manager, or leaving comment cards. Nowadays, social media is the most likely first line of contact for your hotel guests – for both...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2

By now you should have already familiarized yourself with the social media and website marketing acronyms you’re most likely to hear when marketing hotels online. And hopefully the post will have you scratching your head less during your hotel marketing meetings. Now, let’s touch on the most...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting - Part I

We’ve all been there. You’re sitting in your hotel’s digital marketing meeting and your DOSM throws out a mysterious three-letter acronym, while you nod along to show you understand, but really are racking your brain to figure out what they’re talking about. You’ll come across tons and tons of...read more

How to Make Your Hotel Website Increase Group Business On Your Behalf

Your group sales team may be great at wooing and selling to meeting and convention planners, but can you rely on your marketing assets – such as your Website – to do the same? Similar to how your sales team is trained to provide solutions for your clients, the meeting planning section of your...read more

Less Facebook Engagement, Every Brand’s Current Sorrow

You may have noticed that your hotel’s Facebook engagement numbers are dropping off. I’m here to let you know that you aren’t alone. Hotel marketing managers everywhere are panicked about the slowing fan engagement.    Recent changes to Facebook’s algorithm means that less than 4% of your fans will...read more

Standing Out: Why Your Hotel Brand’s Website Just Won’t Cut It

When you’re part of a larger, nationally recognized hotel brand, such as Hilton, Best Western or Sheraton, your quality and hospitality standards are recognized across the globe.   However, don’t think being part of a famed hotel brand means you can sit back on your laurels when it comes to hotel...read more

Give Your Hotel’s Storytelling an Upgrade on Twitter

Good news for hotel marketing pros: Twitter is getting prettier. This shift toward nicer aesthetics on Twitter means that users are no longer just reading fast-moving text, but can now also communicate their stories with images that will show up in the feed (instead of just displaying a link to the...read more

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for...read more

6 Reasons Planners Will Applaud Marriott’s Meetings Imagined

The alluring social power of sites like Pinterest have made an impact on hotel marketing, especially due to vacation-thirsty users and excited brides pinning everything from dream destinations to table settings.  But, can sites like Pinterest help you when marketing for group travel with business...read more

6 Ways Hotels Can Tick Off Google

With all of your hotel marketing programs and practices, at the end of the day Google decides your hotel’s fate. This is why smart hotel marketers scramble to understand the newest set of rules set forth by each Google update. But, for every smart marketer who knows what quasi-SEO practices to stay...read more

5 Things Every Hotel Should Do DAILY on Social Media

For hotel marketers and destination marketers, a strong social media presence should be at the top of your to-do list, EVERYDAY. With social media, maintaining a strong presence involves taking small steps each day to build and keep followers happy. But, don’t worry. A daily routine of social media...read more

Unspoken Rules of Connecting with Online Influencers in the Travel Industry

You have endless options for marketing hotels online  — so what’s the best bet for increasing your hotel marketing reach? My suggestion is to play it old school and go back to the original way people would hear of great places and products: Word of mouth. Online influencers are the authoritative...read more

The 3 Essentials for Hotels on Instagram

More than anyone, travelers are intrigued by real-life photos when making purchase decisions.   That’s why the visual appeal of Instagram makes it one of the most attractive tools to add to your hotel marketing arsenal. Instagram has a thriving user base and can be incorporated into campaigns to...read more
10 Ways to Win More Group Business
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