Part 2: Helping Planners Search More Efficiently

In her original post, “What Hoteliers Can Learn from Planner Wish Lists,” Cvent Planner Rachel Andrews dished about her top tips for hoteliers looking to increase group business. When working with planners, she recommends hotel professionals make the sourcing and planning process as easy as...read more

Top 10 Breakout Sessions You Won’t Want to Miss at Cvent CONNECT 2016

Cvent CONNECT 2016 is quickly approaching, and we’ve put together an incredible lineup of speakers for our hospitality audience. Our breakout session topics range from emerging group business trends to new marketing tactics and expert planner panels. Keep reading for our list of the ten breakout...read more

Metrics that Matter: Marketing with Guest Personalization

Guest personalization in the hospitality industry is nothing new. Most hotels have big data at their fingertips, but are unaware how to leverage it for a more valuable hotel stay, while others are too overwhelmed on where to begin creating personalized experiences for their guests. Here are a few...read more

Social Selling: Turning Online Conversations into Offline Revenue

Selling is social. Always has been and always will be. However, today social selling has taken on new dimensions and formats. Now we’re tasked with building and maintaining relationships with clients via social media channels, like LinkedIn, Twitter, Facebook, and Instagram. For hotel sales people...read more

10 Reasons You Should Attend Cvent CONNECT

At this year’s Cvent CONNECT, nearly 3,000 event and hospitality professionals will meet up in Las Vegas to learn, engage, and network with industry experts and peers. Here are ten things you have to look forward to in June 2016! The Venetian and The Palazzo: These hotels offer a high-end getaway...read more

How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against...read more

Five Tips on Turning Negative Publicity Into a Thumbs Up with Planners

Ouch! Another article is posted, quite lengthy at that, listing how hotels are secretly pulling one over on their guests. Written so sensationally, the article ignites fear, so planners can't help but open and read it. As they absorb the prose, planners may even become believers, at least in part,...read more

Give Thanks for Lead Scoring (And Win Better Group Business)

The family laid out quite the spread this year – buttery mashed potatoes and steaming yams, corn bread and warm rolls, bacon green beans and roasted Brussels sprouts, turkey and glazed ham. And out of the corner of your eye you get a glimpse of the dessert table overloaded with sweet treats that...read more

5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of natural...read more

What Venue Sourcing Criteria Do Hotels Have Control Over?

With the meetings and conventions industry generating a healthy $117 billion per year, it’s no wonder that hotels and venues across the globe are fighting for ways to differentiate themselves from the pack to snag more of that business. While many factors can impact a planners booking decision, you...read more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like...read more

6 Tips on Establishing Your Hotel as the Heart of the Group Business Networking Scene

The real business at a meeting or conference is the business happening in, around and after the meeting! Years of professional business networking traditionally includes the usual suspects: Membership  meetings of industry associations... Industry trade shows and; Other invitation-only events. They...read more

Gen Z: What Hoteliers Need to Know About the Next Generation of Travelers

While hotel executives have been fretting over the millennials, a new generation is growing up behind the scenes: Generation Z, born 1995 and beyond and making up about 25 percent of the U.S. population. Within the next three years, Gen Z’ers will be college grads and moving onto their first...read more

Quick Tips for Those New to Booking Hotel Group Business

Of course, it’s no news flash that groups are coveted, lucrative business for hotels and venues. They simultaneously book hundreds of room nights. Their attendees spend money on your ancillary products for the duration of their stay. And, they stick around before or after the meeting to explore the...read more

Must-Have Hotel Group Business Marketing Tools to Outdo Your Comp Set

Before you book business with a meeting planner, you first have to catch their eye. So, when it comes to putting together your marketing materials for group business, you can never get too creative. These FREE – or almost free – tools, as recommended by tech marketing speaker Beth Ziesenis, aka...read more

How to Win Millennials Travelers Back from Airbnb

In just a few short years, Airbnb, VRBO and other homeshare services have become serious contenders in the competition for hospitality dollars--- game changers in a game where they get to play by their own rules. What started out as a lower cost alternative to traditional hospitality options has...read more

Why Online Reviews Determine Your Hotel Group Sales Success

By now, you’re well aware of how your guest reviews impact your leisure business. So, it shouldn’t be too much of a startling surprise to find out that those same reviews can also impact whether or not planners book business with you, too. With so much competition in marketing for group travel,...read more

The 3 Keys to Ensure Your Hotel is on Page One in Every Planner Search

"What a beautiful website!" "The better to capture you my dear." Or is it? Your hotel invested a lot of resources putting together a web package that is, you believe, award worthy, right? Web content that is rich and robust. Plenty of gorgeous images, organized content, a meetings page for planners,...read more

A Director of Sales & CMP Shares Her Top Tips for Group Sales

The late Stephen Covey, author of "7 Habits of Highly Successful People" and business guru said, "The key is not to prioritize what is on your schedule but to schedule your priorities." How many times are you caught up as a director of sales in putting out the fires instead of heating up sales? What...read more

Four DMOs That Are Creating Brilliant Content for Millennial Meeting Planners & Attendees

It takes more than Tweeting and posting images to Instagram to get hotel group business from millennial-age meeting planners. It now requires creating custom content for a generation hungry for destination intelligence that goes beyond staid and uninspiring tourism guides.  By promoting their cities...read more
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