The Real ROI of Virtual Hotel Tours

Talking about packing a punch. According to a recent study by the Pew Research Center, a website with a 360-degree virtual tour and other interactive media will receive 40% more views than other sites. And, research done by Best Western said they see 48% MORE bookings when marketing hotels on the...read more

Breaking The Cycle Of That’s The Way We Always Do It (TTWWADI)

Marketing is both an art and a science. That’s what I love about it.    It [marketing] is about appreciating human behavior, decisions and stimuli to create a demand for your product; and its counterpart science, requires measuring data and understanding analytics to help the organization deliver...read more

Learning From Your Comp Set's Hotel Marketing

As in any battle for business, you better know what you’re up against. Get a razor sharp competitive edge over your hotel’s comp set by taking the time to size up their hotel marketing strategy with yours. Think of it as building a better arsenal of tools to drive group bookings at hotels or...read more

A Series of First Impressions: Your Brand Culture

Whether you are a global hotel patriarch or a local boutique bed and breakfast, first impressions reflect on your brand and determine future business. A first impression begins with the initial contact a guest has with your hotel from making a reservation through the follow-up survey on service once...read more

Five Handy Facebook Tools You Probably Aren’t Using

With all of its frequent changes and updates, Facebook has been known to incite a ton of grumbling amongst the hotel marketing professionals who use it everyday. Just as soon as you think you know the ins and outs of Facebook, they go and change something…or several things. But, to Facebook’s...read more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately needs...read more

How To Uncover Your Hotel’s Stories

By now, you know successfully marketing hotels online depends on your ability to tell your hotel’s story. But, where do you find those stories? How do you tell them? How do you know if they are stories worth telling? How will these help you to increase group bookings at hotels? And, if you’re a...read more

5 Destination Marketing Tips for Selling Experiences

Today’s travelers seek experiences. More than the creature comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out...read more

You'll Rethink Your Social Hospitality Marketing Strategy When You See These Statistics

Fast Company recently compiled a listing of the 10 most surprising Social Media Statistics. While most of this information isn't super new (or surprising) if you have been in this part of the market segment for a long time like I have, it is still relevent, especially to the group I like to refer to...read more

Free Cvent Webinar Provides Insight into Creating Effective Group Promotions

One of my more recent articles about the top 10 things planners want in meeting promotions highlighted some of the results of a recent survey Cvent conducted to find out what concessions influence planners the most. However, some questions still remain about how hotels and destinations can use this...read more

3 Reasons Why Social Media is Your New Search Ranking Tool

Prior to April 2012, Search Engine Optimization (SEO) companies had it "made in the shade." In order to help clients improve their Google ranking, these SEO companies implemented a strategy called Link Building in which they had both valid and spammy links attached to the client's website as a way...read more

And The Winner Is... Hotels and CVBs That Offer THIS In Their Proposals

When I think about hotel specials that we’ve offered, there’s something in common with the specials that performed well. The popular specials worked to solve a problem for the meeting planner, whereas the less popular hotel offers were “nice added benefits” but weren't a strong incentive for the...read more

How a Pro Copywriter Would Rewrite Your Hotel or CVB Website

When marketing hotels online, or marketing CVBs on the internet, your website is your most significant distribution channel. Not to mention the most powerful tool for marketing toward group travel.  Its paramount purpose is to turn lookers into bookers and several factors can help you meet that...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

14 Must-Have Elements for A Strong 2014 Social Media Strategy (Part 2)

With 2013 coming to a close and hotel marketing teams reviewing their current hotel marketing strategies, let’s look ahead to and find ways to make your social media plan for 2014 even more impactful and successful.Part 1 of the series 14 Must-Have Elements for A Strong 2014 Social Media Strategy...read more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s a...read more

Don’t Fail Your Team On The Marketing Budget

Sometime between creating your hotel’s marketing budget and presenting it for final approval, a new study comes out saying everyplace you thought money should be spent is incorrect. But, how accurate is the phrase “digital is everything”? In my eyes, a progressive hotel marketing budget is one...read more

Is Your Website Weakening Your Hotel Brand?

As a hospitality copywriter, I’m constantly being approached by resort and hotel web marketing teams to rewrite or copyedit their property’s website. More often than not, the project encompasses the entire website. But on some occasions, I’ll be asked just to rewrite only a handful of pages, or a...read more

What Hotels Are Not Asking Their Target Audience

How Hotels Can Get Qualitative Marketing Research  Big data like the information that has been surrendered to Facebook can help hotel marketers target their ads to specific buyer personas. It helps hotels potentially reach their target audience, like a ski resort in CO interested in married women 34...read more

4 Ways to Revamp Your Web Copy To Increase Hotel Group Bookings

To turn page visitors to room reservations, your website needs to have more than just vivid imagery and an attractive, user-friendly design. When marketing hotels online or marketing event venues, copywriting is THE key to selling the guest on your property’s unique experience. It’s the powerful and...read more
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