Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage more

Planner PR 101: The Hotel's Event Toolbox

In the literal sense, having a baby is exciting. There is a plan that slowly turns into reality with anticipation that builds to a crescendo. But what if, as in "Rosemary's Baby", when the planner's figurative baby is delivered, it's not at all what you were expecting?   The thought is frightening, more

How to Build a Google+ Strategy that will Stick

  As many hospitality marketing professionals scratch their collective heads about Google+, the CVB web marketing organization of Visit Greece has created an impressive success story with over 14 million followers (with active postings several times a day), and the founding of two communities.  So more

8 Ways to Win the Hearts and Wallets of LGBT Travelers

The strength of travel spending by the Lesbian, Gay, Bisexual and Transgender (LGBT) community is massive. LGBT travel makes up more than $70 billion in spending each year in the U.S. Even better new – these travelers usually book their travel plans directly and spend 60 percent more than more

6 Ways Hotels Can Tick Off Google

With all of your hotel marketing programs and practices, at the end of the day Google decides your hotel’s fate. This is why smart hotel marketers scramble to understand the newest set of rules set forth by each Google update. But, for every smart marketer who knows what quasi-SEO practices to more

Google Myths Debunked: How You Can Use this Info to Improve Rankings

Matt Cutts, Distinguished Engineer at Google, recently released a YouTube video about the most common SEO myths that are repeated at conferences and in online communities. The advice he gives is refreshing and should help hospitality marketing organizations increase group hotel bookings if more

The Real ROI of Virtual Hotel Tours

Talking about packing a punch. According to a recent study by the Pew Research Center, a website with a 360-degree virtual tour and other interactive media will receive 40% more views than other sites. And, research done by Best Western said they see 48% MORE bookings when marketing hotels on more

Breaking The Cycle Of That’s The Way We Always Do It (TTWWADI)

Marketing is both an art and a science. That’s what I love about it.    It [marketing] is about appreciating human behavior, decisions and stimuli to create a demand for your product; and its counterpart science, requires measuring data and understanding analytics to help the organization more

Learning From Your Comp Set's Hotel Marketing

As in any battle for business, you better know what you’re up against. Get a razor sharp competitive edge over your hotel’s comp set by taking the time to size up their hotel marketing strategy with yours. Think of it as building a better arsenal of tools to drive group bookings at hotels more

A Series of First Impressions: Your Brand Culture

Whether you are a global hotel patriarch or a local boutique bed and breakfast, first impressions reflect on your brand and determine future business. A first impression begins with the initial contact a guest has with your hotel from making a reservation through the follow-up survey on service more

Five Handy Facebook Tools You Probably Aren’t Using

With all of its frequent changes and updates, Facebook has been known to incite a ton of grumbling amongst the hotel marketing professionals who use it everyday. Just as soon as you think you know the ins and outs of Facebook, they go and change something…or several things. But, to Facebook’ more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately more

How To Uncover Your Hotel’s Stories

By now, you know successfully marketing hotels online depends on your ability to tell your hotel’s story. But, where do you find those stories? How do you tell them? How do you know if they are stories worth telling? How will these help you to increase group bookings at hotels? And, if you’re more

5 Destination Marketing Tips for Selling Experiences

Today’s travelers seek experiences. More than the creature comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut more

3 Reasons Why Social Media is Your New Search Ranking Tool

Prior to April 2012, Search Engine Optimization (SEO) companies had it "made in the shade." In order to help clients improve their Google ranking, these SEO companies implemented a strategy called Link Building in which they had both valid and spammy links attached to the client's website as a more

You'll Rethink Your Social Hospitality Marketing Strategy When You See These Statistics

Fast Company recently compiled a listing of the 10 most surprising Social Media Statistics. While most of this information isn't super new (or surprising) if you have been in this part of the market segment for a long time like I have, it is still relevent, especially to the group I like to refer more

Free Cvent Webinar Provides Insight into Creating Effective Group Promotions

One of my more recent articles about the top 10 things planners want in meeting promotions highlighted some of the results of a recent survey Cvent conducted to find out what concessions influence planners the most. However, some questions still remain about how hotels and destinations can use more

And The Winner Is... Hotels and CVBs That Offer THIS In Their Proposals

When I think about hotel specials that we’ve offered, there’s something in common with the specials that performed well. The popular specials worked to solve a problem for the meeting planner, whereas the less popular hotel offers were “nice added benefits” but weren't a strong incentive for more

14 Must-Have Elements for A Strong 2014 Social Media Strategy (Part 2)

With 2013 coming to a close and hotel marketing teams reviewing their current hotel marketing strategies, let’s look ahead to and find ways to make your social media plan for 2014 even more impactful and successful.Part 1 of the series 14 Must-Have Elements for A Strong 2014 Social Media more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work more
10 Ways to Win More Group Business
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