20 Marketing Acronyms Every Hotel Marketer Should Know

You’re staring at your email blankly, wondering why your marketing manager is filling your inbox with marketing cryptography. If you've recently asked questions regarding your hotel's marketing performance and received answers in "code" form, rest assured, they’re only acronyms.   Here are the most...read more

100 Planner View Points: The Pre-Event 25

This is part two of an ongoing series. Read part one here: 100 Planner View Points: The Journey Begins. During the 100 Planner View Points series, we'll examine the best strategies for reaching a planner visually. Knowing and executing these strategies will ensure your property remains top-of-mind...read more

Holiday Hotel Marketing: 10 Ways to Leverage the Most Wonderful Time of the Year

Soon-to-be holiday travelers are searching online for places to stay, and hotels are working overtime to capture their attention. This is one of the busiest times of year for hotels and a great opportunity to increase revenue. So, how do you fill rooms during the holiday season? According to Krista...read more

How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies

Do reviews matter? Yes they do, both in the leisure travel and business travel marketing arenas. And, unfortunately, your hotel marketing staff can go crazy trying to keep up with the online chatter. Online reviews demand attention because hotel guests and planners can write reviews at anytime -...read more

The Best Content Curation Tools Destination Marketers Use to Tell Their Story

What is the best and most readily available storytelling asset that destination marketing organizations (DMO) have at their fingertips (besides the content they create themselves)? Easy, it's curated content. What's Curated Content for Destination Marketing? Curated content is content produced by...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

Planner PR 101: The Hotel's Event Toolbox

In the literal sense, having a baby is exciting. There is a plan that slowly turns into reality with anticipation that builds to a crescendo. But what if, as in "Rosemary's Baby", when the planner's figurative baby is delivered, it's not at all what you were expecting?   The thought is frightening,...read more

How to Build a Google+ Strategy that will Stick

  As many hospitality marketing professionals scratch their collective heads about Google+, the CVB web marketing organization of Visit Greece has created an impressive success story with over 14 million followers (with active postings several times a day), and the founding of two communities.  So -...read more

8 Ways to Win the Hearts and Wallets of LGBT Travelers

The strength of travel spending by the Lesbian, Gay, Bisexual and Transgender (LGBT) community is massive. LGBT travel makes up more than $70 billion in spending each year in the U.S. Even better new – these travelers usually book their travel plans directly and spend 60 percent more than the...read more

6 Ways Hotels Can Tick Off Google

With all of your hotel marketing programs and practices, at the end of the day Google decides your hotel’s fate. This is why smart hotel marketers scramble to understand the newest set of rules set forth by each Google update. But, for every smart marketer who knows what quasi-SEO practices to stay...read more

Google Myths Debunked: How You Can Use this Info to Improve Rankings

Matt Cutts, Distinguished Engineer at Google, recently released a YouTube video about the most common SEO myths that are repeated at conferences and in online communities. The advice he gives is refreshing and should help hospitality marketing organizations increase group hotel bookings if they...read more

The Real ROI of Virtual Hotel Tours

Talking about packing a punch. According to a recent study by the Pew Research Center, a website with a 360-degree virtual tour and other interactive media will receive 40% more views than other sites. And, research done by Best Western said they see 48% MORE bookings when marketing hotels on the...read more

Breaking The Cycle Of That’s The Way We Always Do It (TTWWADI)

Marketing is both an art and a science. That’s what I love about it.    It [marketing] is about appreciating human behavior, decisions and stimuli to create a demand for your product; and its counterpart science, requires measuring data and understanding analytics to help the organization deliver...read more

Learning From Your Comp Set's Hotel Marketing

As in any battle for business, you better know what you’re up against. Get a razor sharp competitive edge over your hotel’s comp set by taking the time to size up their hotel marketing strategy with yours. Think of it as building a better arsenal of tools to drive group bookings at hotels or...read more

A Series of First Impressions: Your Brand Culture

Whether you are a global hotel patriarch or a local boutique bed and breakfast, first impressions reflect on your brand and determine future business. A first impression begins with the initial contact a guest has with your hotel from making a reservation through the follow-up survey on service once...read more

Five Handy Facebook Tools You Probably Aren’t Using

With all of its frequent changes and updates, Facebook has been known to incite a ton of grumbling amongst the hotel marketing professionals who use it everyday. Just as soon as you think you know the ins and outs of Facebook, they go and change something…or several things. But, to Facebook’s...read more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately needs...read more

How To Uncover Your Hotel’s Stories

By now, you know successfully marketing hotels online depends on your ability to tell your hotel’s story. But, where do you find those stories? How do you tell them? How do you know if they are stories worth telling? How will these help you to increase group bookings at hotels? And, if you’re a...read more

5 Destination Marketing Tips for Selling Experiences

Today’s travelers seek experiences. More than the creature comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out...read more

3 Reasons Why Social Media is Your New Search Ranking Tool

Prior to April 2012, Search Engine Optimization (SEO) companies had it "made in the shade." In order to help clients improve their Google ranking, these SEO companies implemented a strategy called Link Building in which they had both valid and spammy links attached to the client's website as a way...read more
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