8 Ways Destinations Should be Using Twitter

Despite its confining character limits and its endless scrolling content, Twitter remains one of the best conversation tools when marketing DMOs online. Smart destination marketing staff know that Twitter is best for real-time engagement, not just for touting all that is tops about your city. Just...read more

Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

Hoteliers: Draw Year-round Media Attention with These 6 FAM Tour Ideas

Your hotel press releases can only go so far when marketing hotels online. The best way to have any real impact on a travel writer’s decision to write about your hotel is to have them experience a stay themselves. Travel media – including writers, bloggers, travel show producers – receive a ton of...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part II

In just a few years, social media has evolved into an ever-changing landscape that introduces new websites, tools, rules and protocol to hotel marketers every few months. To help solidify your knowledge on at least the basics of social media, I’m answering some of the most common social media...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part I

Within the past few years, social media has become a complex and ever-changing hotel marketing avenue full of new players and constantly changing rules and protocol. To try and help you navigate some social media basics for your hotel marketing strategy, I’m answering some of the most frequently...read more

You’ve Been Reviewed, Now What? A Hotel’s Guide to Improving & Moving Forward

It’s apparent that online word of mouth has become an important part of hotel marketing. Sites such as Facebook, TripAdvisor and Yelp play a role in the research process for travelers and planners choosing a hotel, restaurant, venue, and more.    You may be surprised that a large amount of sharing...read more

What Everybody Ought to Know About These Three Books

Think about the most important leader in your life. Why do you follow this leader? Do you consider yourself a leader or a passive do-er? I recently read three books that every hotelier should read. I learned that women need to take more risks, that leaders need to inspire with belief and passion,...read more

"What's Out and What's In" for Resorts in 2014

Hawkins International Public Relations, a firm spanning a broad range of sectors including resorts, recently issued a trend report for luxury hotels. Below is a summation of what is "old" and "new" in the industry, along with actual hotel marketing staff examples.  What's Out: Calling or using the...read more

How Hoteliers Are Personalizing The Hotel Experience

Why stop at greeting Foursquare check-ins and tweeting foodies with a list of the best restaurants in town? When it comes to personalization, some hotel brands are taking it to the next level. I’ve always been impressed by reservations agents who research guests prior to arrival and take notes, but...read more

Suite Success Adds to Sweet Group Revenue!

The hotel suite is a delicious, indulgent treat for travelers, thus the desire of rock stars, honeymooners and elusive tycoons to select them. Some hotels are using their suites as selling points with groups by offering what was once only an option for the very rich. Suites are perfect for group...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Brand Advocates Part I: How to Uncover & Leverage Your Hotel’s Biggest Fans

Buyers trust people like themselves. Whether it’s talking to a friend who likes to travel as much as you do, or meeting an event planner who recently organized a meeting similar in specs to yours, these people have more clout over your target audience than any expensive ad or hotel marketing message...read more

How To Power Your Group Marketing Campaigns with Hashtags

By now, everyone on your hotel marketing staff has heard of #hashtags, and perhaps are already using them daily in your social media activities. However, is your team aware of how powerful and influential a hashtag can be to your hotel? Or, how hashtags can propel campaigns when marketing to...read more

Why Social Crowdsourcing is The Future, Plus 10 Creative Crowdsourcing Ideas

If you recall, a few years ago hotel brands were afraid to hand over control of social media, and preferred to have a strict framework in case the unforeseen happened. Brands were also afraid of sharing ideas because their competitors would “steal" them. Hotel marketing managers have now moved on to...read more

How Four Hotel Brands Are Successfully Conquering Content Marketing

Content marketing is an essential device in marketing hotels online and marketing for group travel. And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while...read more

3 Killer Reasons You Need to be Responsive on Social Media

  Hospitality Marketing Staff, I get it -- you have rooms to fill and meetings to book. The last thing you need to do is regularly check and update your organization's Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, Instagram and Vine accounts. Phew! It just exhausts me thinking about all...read more

Newbies: 8 Things You Need to Do Before Stepping on That Trade Show Floor

You’ve signed up for a conference or trade show - now what? Whether you’re a sales manager, an executive meetings manager, or a marketing manager attending a marketing conference, there are some steps you need to take to make the most of your time out of the office and grow group business.  Too many...read more

A Mobile Bird In the Multi-Generational Hand

Today's Baby Boomers never dreamed of phones that fit in the palm of their hands with the capabilities of a computer, especially since most had never heard of a computer (and some didn't grow up with telephones)! Gen-Y knows nothing else as they have always had mobile devices for easy communication...read more

Best Way For Hotels to Handle Social Media Backlash

By now, your hotel marketing staff has already mastered the art of responding to negative reviews and made it a priority in your hospitality marketing strategy. But what about social media? How should you handle negative comments made for the entire world to see? Most of the backlash happens when a...read more
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