The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

Hotels Winning at Bleisure Marketing

  Mixing business with leisure while on the road is not a new concept for travelers attending meetings. What IS new is how the hospitality industry targets these travelers when marketing meeting venues and marketing hotels online. After all, what hotel wouldn’t want their guests to extend their...read more

How Hotels Can Avoid Being Creepy or Insulting With Personalized Marketing

One of the biggest trends in hospitality marketing today? Personalization, which means tailoring your marketing interactions with guests or meeting planners based on their social media, online and app behavior; family and lifestyles, preferences, travel history and personal tastes. Travelers and...read more

5 Ways Visual and Experiential Storytelling Inspires Hotel Shoppers

There is nothing quite as captivating as a good story - one that draws you in, makes your heart beat a little faster, and keeps you engaged. Your hotel outlets can tell the continuing tale of your hotel story, drawing in planners and group guests to make a lasting impression and bring them back...read more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States are...read more

Survey Says: There is a Direct Link Between Answering Reviews and Occupancy Rates

A recent survey of over 4,400 hotel properties found that hotel marketing staff that actively engage on social media reviews double their rate of occupancy versus those that don't respond to social at all. In addition, Medallia went on to conclude that the quantity of social media comments and...read more

3 Ways to Debut Your Rock Stars: Employees as Brand Ambassadors

Since a little girl, I've been an avid fan of Major League Baseball's Detroit Tigers. One of the most memorable members of the team was Herbie Redmond, a groundskeeper. Herbie had several fond nicknames including "Herbie the Love Bug." I delighted in watching him and anticipated that joyful shuffle...read more

How to Get Millennials to Join Your Hotel Loyalty Program

Today’s 86 million millennials, born between 1980 and 2000, hold $200 billion in spending power and represent the most lucrative market for hoteliers. We looked into this generation’s relationship with hospitality brand loyalty and outlined ways for hotels to funnel more millennial guests into...read more

The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind

Are you starting to think that your tried-and-true group business marketing efforts don’t seem to be working as well as they used to? Well, you’re not alone, and that's why Cvent CONNECT was created. It's Cvent's improved annual conference focused on group business sales, marketing, and technology....read more

Immediate Steps to Bring in Hotel Revenue

About 90 percent of companies fail to leverage a revenue gold mine that’s right at their own fingertips. Even when that gold mine easily holds the keys to increasing both revenue and marketing impact. What are these companies not doing?  Look at their existing customer data. It doesn’  take a team...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

8 Ways to Make Your Hotel Less Stuffy & More Likeable

The keys to surviving in business today? Be authentic. Be real. Today’s consumers have low to no tolerance for stunt marketing or corporate language. Instead, travelers want to know the PEOPLE behind the brand. They want to hear from them and see them in action. In other words, they want to see your...read more

Writing to Sell: Tips for Writing Hotel Ad Copy

Imagine this: You're weeks away from your hotel’s slow period. Your director of sales turns to you at the sales and marketing meeting and tells you to rewrite the verbiage for your PPC campaign and post ads on Facebook to drive bookings during that time. You nervously nod then panic that your ad...read more

3 Ways to DO IT RIGHT! at Family Friendly Conferences!

Group events that include families are on the rise in 2015. A healthier economy is nudging accounting departments to loosen organizations' purse strings and make it easier to include spouses and children on conference invitations. In "Family Matters," Rachel Carter's article in Small Market...read more

Top Marketing Struggles All Hoteliers Face

There was a time when hotel marketing was simple. A time when you could count all marketing optionswith just five fingers (print media, broadcast media, direct mail, billboards, and public relations), and just as easily predict where your next guest would come from. But now, technology has changed...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

How Large Hotel Chains Can Bring "Boutiqueness" to Their Brand

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experience...read more

How to Market Your Hotel to Female Meeting Planners & Travelers

Who runs the world? According to Beyonce, it’s girls! And she has a point, especially when it comes to hotel marketing and increasing group business at hotels.   According to Greenfield Online for Arnold’s Women’s Insight Team, women make 92% of vacation decisions. And, in the Meeting Planners...read more

The Secrets Behind Hotel Experiences That Drive Marketing & Revenue

When guests have positive experiences at your hotel, they can make important contributions to your online hotel marketing efforts. That's why it's critical to meet - or, even better, exceed - your guests' needs, so their memories and stories will drive return visits and recommendations.  Whether...read more

100 Planner View Points: The Planning 25

  This part four of a series. Previous articles included: 100 Planner View Points: The Journey Begins, 100 Planner View Points: The Pre-Event 25, and 100 Planner View Points: The Booking 20. On this journey of 100 Planner View Points, the planning stage of the process is where the fun begins. Every...read more
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