5 Ways to Make Your Hotel Valuable to Both Meeting Planners & Guests

For your guests and meeting planners, the best deal isn’t the lowest price. It’s the deal that offers the best value. Just like leisure and business travelers, meeting and event planners are also seeking hotel deals online. Their objective isn’t only to save money, but to find a venue that can boost...read more

How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies

Do reviews matter? Yes they do, both in the leisure travel and business travel marketing arenas. And, unfortunately, your hotel marketing staff can go crazy trying to keep up with the online chatter. Online reviews demand attention because hotel guests and planners can write reviews at anytime -...read more

Sparkling & Creative Examples of Holiday Hotel Marketing

‘Tis the season…to break away from your normal hotel marketing activites to produce special holiday events and programs. With Thanksgiving over and Christmas up next, I hope you’re already tying up loose ends for your 2014 holiday hotel group marketing campaigns. If not, don't worry. It’s not too...read more

Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards of...read more

Google's New Local Hotel Search Results: Everything You Need to Know

It was only a few months ago that you were optimizing your hotel’s Google+ and business places page for a higher ranking in Google local hotel carousel. Thanks to Google, you'll be doing it again.   Your hotel marketing strategy on Google changed last week. Google's horizontal carousel display of...read more

Chinese Clients: What the World’s Biggest Spenders Are Looking for in Your Hotel

The buying power of Chinese travelers - both business and leisure -  is immense. A CNN report stated that these ultra-luxury travelers spent a record $102 billion on international travels. That amounts to about $1,230 each trip. So how are you attracting Chinese audiences to your hotel? Consider...read more

5 Reasons Why Planners Use CVB & Destination Apps

A wide open space of opportunity greets every planner at the beginning of the group event planning process. One of the biggest decisions is choosing the destination--an overwhelming task with many roads to choose from. Planners rely heavily on smartphones to keep informed and connected. Apps have...read more

6 Ways to Use Social Proof to Increase Hotel Group Bookings

Despite wanting to be unique, people are followers. We want to fit in. We want to try things that are popular. We want to know that others have been there, done that, before we actually try something. If a lot of your friends are raving about a new TV show, you’re more likely to watch it, too. Or,...read more

The Top 5 Emerging Hospitality Marketing Trends of 2014

What’s driving guest loyalty today? Which trends are gaining more and more leverage in the hospitality industry and in hotel marketing? What will help you increase hotel group bookings? For the answers, let’s turn to our friends across the pond. From experientialism to collaboration, the recent 2014...read more

How Heightened Emotions Bring Higher Hotel Revenues

When it comes to driving return visits and word-of-mouth (or word-of-mouse) hotel marketing, emotions matter. In fact, more than 70% of your guests’ experience depends on you meeting their emotional needs. How you and your staff make them feel is what creates the poignant memories that stick and...read more

The Must-Have Hotel Amenities to Win Guests' Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. So, what’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It...read more

Storytelling Tips to Attract More Group Bookings

Annual conferences. Group reunions. Weddings. Nothing fills hotel rooms like an in-house group. Attendees and guests dine at your restaurant and bar. They book numerous rooms, sign up for spa treatments, order room service. Almost every outlet of your hotel sees a boost in revenue. If only we could...read more

The Top 5 Nontraditional Hotel Marketing Stunts

If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box  or unprecedented versions of the box itself, these hospitality marketing strategies aren’t...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 2

Most hotel marketing teams - yes, even yours - are currently committing several sins (social media sins) when marketing hotels online via Facebook. Do any of these sound familiar?   Posting only about your hotel and rarely anything else Posting irrelevant images of cute cats or any other cute video...read more

What Airbnb Is Doing Better Than You and What to Do About It – Part 2

Who could have ever predicted that one day a traveler would willingly choose to stay in the spare bedroom of a stranger, rather than at your property? In less than a decade, Airbnb has disrupted the lodging industry with their low-cost alternative accommodations in people's homes.  And now, the...read more

How One Hotel Propelled to a Higher TripAdvisor Ranking

Replying to guest reviews can stop even the most customer savvy hotelier in their tracks.  Why is this? Most of the times, it’s because hotel staff are overwhelmed with the number of reviews that come in, while also being unsure of how to respond uniquely and properly to each review. As with any...read more

A Copywriter’s Secrets to Hotel Marketing Taglines That Resonate

What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a sensational tagline that stands out is a struggle...read more

Get Your Happiest Hotel Guests to Leave You Reviews

People trust people over brands. And, in this age of online reviews, they probably always will. Before booking a hotel, today’s travelers are increasingly turning to peer review sites like TripAdvisor and Yelp before deciding which hotel is worth spending their travel dollars at. And, most hoteliers...read more

6 Places to Find Facebook Content to Engage Your Audience

As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as advertising group travel on a local rock radio...read more

Hotel Website Features That Make Guests Want to Book, not Bounce

Curious as to what parts of your Website attract the most eyeballs, and the most clicks when marketing hotels online? I chatted with Dean Desilet, strategic accounts manager at buuteeq, the first digital hotel marketing system, to discuss the most crucial components that have the power to steer your...read more
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