by February 7, 2013
Watkins Research Group, a business-to-business research
organization, published its 2012 Meeting and Convention
Planners Survey where they polled 730 veteran planners about their
love/hate relationship with CVBs and DMOs. Below is a synopsis of
the research as presented in the January edition of...read more
by January 17, 2013
One of the biggest FAM tour turn-offs starts prior to stepping foot
in a hotel. Unorganized FAM tours can give a planner a poor
impression of your property and create a negative connotation of
what future business would be like. Some of the best practices
about creating a FAM tour invitee list are...read more
by November 1, 2012
PCMA recently polled over 200 meeting professionals with the intent
to understand how they believe hotel sales personnel size up their
business. The findings are interesting to say the least and Cvent
Hospitality would like to know your views on these findings.
One of the most interesting findings...read more
by June 21, 2012
Have you ever wondered how you could increase your CVB and DMO
Internet marketing efforts with planners? How you could be more
enterprising and unique? A recent article in MPI's one+ brought
forth some interesting ways entities are enhancing their group
travel marketing efforts. Below is a synopsis...read more
by June 15, 2012
Are you convinced mobile apps are going away? Or worse...they are a
fad? Rest assured, that neither is happening. In fact, as this blog
will highlight, more and more individuals are using their
smartphones and mobile devices to access travel information.
With all this being said, here are the sad...read more
by April 27, 2012
Destination Travel Marketing Organizations: Think quick! What makes
your destination so unique and special? Why would groups want to
come to your city or region? If you said or thought word like "our
downtown area", "our museums" or "our beaches", you would be like
the 50,000 other CVBs marketing a...read more
by April 26, 2012
When most sales managers think about their convention and visitors
bureau’s social media channels, they may not initially recognize
the CVB as a client resource. In fact, destination social media
marketing professionals have a potential to be instrumental in
increasing group bookings with added...read more
by February 9, 2012
A CVB web marketing strategy needs to go beyond the website. You
know it, I know it, and most importantly, your clients knows it.
But how do you do it? You have to demonstrate your value and
expertise! With the plethora of options out there, it can become
confusing and overwhelming. But it doesn't...read more
by January 30, 2012
On January 19th, President Obama signed an Executive Order
pinpointed to increase international travel to the United States
from 3 primary countries: China, Brazil, and India. What does this
initiative mean when you are marketing a destination? Here is a
breakdown of the Order and how it will...read more
by January 19, 2012
Are you looking to drive more visibility and traffic to your
property? Duh! Of course, you are! Google recently announced
changes to their ranking algorithm that will provide more relevant
results to the user, based on the criteria of their search. This
new search system will bring fresher content...read more
by November 4, 2011
Last month, I shared 5 steps for implementing a feedback program to
capture insights that will increase room block reservations and
improve the effectiveness of your advertising for group travel by
better understanding your meeting and event planners. Every
successful feedback program relies on data...read more
