4 Ways Dine Arounds Help Sell Your Destination

In the United States we call them progressive dinners, while the United Kingdom calls them safaris (sounds much more exotic), but the buzz phrase today is dine-around or dining tour. Historically, the progressive dinner is a variant of the potluck dinner, where everyone brings a different dish. In a...read more

Why Google & Microsoft Joined The MiFi Hotel Fight

Every hotelier (or business for that matter) will tell you they want to provide fast, reliable, and secure internet service to their guests, meeting attendees, and trade show exhibitors. Every event stakeholder will tell you they want all that and more - especially free Wi-Fi access. And every show...read more

Suitcases vs Briefcases: How to Market Differently to Leisure & Business Travelers

When it comes to hotel marketing for leisure and business travelers, there is no such thing as a one-size-fits-all approach.  Each of those segments have their own, and often very different, priorities, and, as a hotelier, it is important to understand the differences and how to market to each for...read more

A Planner's Guide to Orlando [Infographic]

A few months back, we published the first in a series of infographics we're creating for a few of the destinations that made our Top 50 Meeting Destinations in the US list for 2014. That infographic was for Chicago, today's belongs to Orlando which landed at a very close second. Boasting the list's...read more

What These Successful Hotel Professionals Do Every Morning Will Help You

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it's a diverse...read more

Small Town Revenue: Up in the Air

Travelers have long felt the effects of rising air costs due to airline cutbacks, higher fuel charges and airline mergers. According to Vickie Mitchell in the June 2014 Small Market Meetings article, "Departures and Arrivals," changes in the airline industry are affecting smaller cities hardest....read more

Standing Out: Why Your Hotel Brand’s Website Just Won’t Cut It

When you’re part of a larger, nationally recognized hotel brand, such as Hilton, Best Western or Sheraton, your quality and hospitality standards are recognized across the globe.   However, don’t think being part of a famed hotel brand means you can sit back on your laurels when it comes to hotel...read more

Visit Spokane Pulls Out All the Stops with a New Destination Marketing Plan

In an attempt to advertise for business travel and groups, Visit Spokane is trying new things in new markets.  Spokane, for those of you not familiar with it, is located on the eastern edge of the state of Washington and is 90 minutes from the border of Montana and four hours from Seattle. With a...read more

Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Is Your Meeting Venue as Accessible as it Should be?

Inclusive and accessible is the name of the game when marketing meeting venues. According to the World Health Organization and the World Bank, more than one billion people in the world today experience some sort of disability, which represents approximately 14% of the population. For a building to...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

The Next Step to Marketing CVBs Online Lies in Mobile App Development

Most CVBs know it is important to develop a mobile technology strategy, especially in light of the fact that this year, for the second year in a row, smartphones are due to outsell laptops. As smartphones get lighter, faster and more intuitive, they are most likely going to be a planner's tool of...read more

How Hotels and DMOs Should Write Content for Social Media

We’ve all seen them. Those awkward social media posts by hotels or a CVBs that don’t make sense, that are too wordy, brimming of bad grammar, or cloaked in jargon or local lingo.   Just as in any other endeavor when marketing hotels online or marketing CVBs on the internet, social media demands...read more

3 Image Challenging Tales About a CVB, a City and a Convention Center

Three cities have recently held the spotlight in the destination marketing arena -- San Diego, Detroit and Miami -- and unfortunately not in such a good way. But as you look at marketing a convention center, city or CVB, one thing holds true: Whether you like it or not, your funding is tied to the...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

Hospitality Marketing Folks Take Note: The Five Reasons People Become Facebook Fans

Now that you have hundreds or thousands of Facebook Fans, what's next? Have you often wondered how to get them to be more active and engaged with your page?    This seems to be the main struggle with any business, whether they obtained their fans through a paid or organic method. With Facebook's...read more

Stop Write There, Before Clicking Send - 3 Ways to Fix Emails, Ads and Social Media

If there’s one thing you should know about hotel marketing, it’s that every audience is different. But, if there are a few things you should note about hotel marketing, it’s that you should never write the same email, proposal, proposal cover letter, advertisement, copy, or social media post...read more

Three Common Myths Regarding Resort Group Business

Since the "GSA Scandal" and "AIG Effect" prompted a media frenzy a few years ago, it seems as if most of the meeting industry has continued to shy away from resort hotels and conference centers because they might appear as opulent or over-the-top. While these two meetings were egregious examples of...read more

4 Ways the Digital World is Influencing Travel Decisions

RedRocketMedia recently produced an infographic detailing how travelers make hotel buying decisions. Even though this research is tied to the travel industry as a whole, I believe the information can be applied to business travelers, as well as, group business decision makers. Below, are four of the...read more
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