How to Work with Influencers to Expand Your Hotel Marketing

The popularity of social media has highlighted rise of digital influencers who build sizable niche audiences by becoming everyday experts in a particular subject. Think bloggers, vloggers, and Instagrammers who also Tweet and Facebook along the way. Influencers aren't necessarily professional...read more

Three Reasons You Can’t Afford to Miss The EMA

  When like-minded people get together, great things can happen. The Elite Meetings Alliance (EMA) is just that – an alliance, an event where top meeting and incentive planners form mutually beneficial relationships with leaders in the luxury hotel industry. “It doesn’t feel like there’s any sort of...read more

Building Video Into Your Group Sales Strategy

If a picture is worth a thousand words, then video multiplies that by tenfold. Empty ballroom photos can only convey so much. Videos, on the other hand, can place planners in the thick of it. After all, how better to convey the creativity of your staff, the flexible transformations of your meeting...read more

Top 10 Moments at Cvent CONNECT 2016

At Cvent CONNECT 2016 this June, hundreds of meeting and event planners flocked to Las Vegas in search of new content, better connections, and greater insight from experts in the industry. Below you'll find a list of the top 10 most exciting moments attendees experienced onsite. Keynote – Reggie...read more

Hospitality Cloud: Welcome to Cvent CONNECT

After a packed first day at Cvent CONNECT, hotel professionals gathered to hear Cvent's Co-Founder & President of Worldwide Sales and Marketing, Chuck Ghoorah, and Senior Vice President of Sales, Bharet Malhotra, speak about the state of group business in the hospitality industry and how venues can...read more

Does Your Digital Strategy Byte: Create a Better Online Marketing Plan

With nearly 600 hospitality brands currently in the global market, what makes yours stand out from the crowd? Steven Seghers and Michael Mustafa from HyperDisk Marketing asked this question after welcoming hotel professionals to their breakout session, Does Your Digital Strategy Byte: Create a...read more

The Making of a Perfect Hotel Social Media Team

Social media was so simple at the beginning. A Facebook page and a Twitter account were mainly used by hotels with a marketing-savvy staff or a front desk agent who liked to dabble in social media. Then came Pinterest and YouTube, which kept hoteliers pinning and filming away. Instagram and Snapchat...read more

Throwback Cvent CONNECT Session: The Keys to Group Business Success

Adapt to the times. In the hospitality business, being stagnant means falling behind, and falling behind means losing the race. Check out this rundown of a session from last year's Cvent CONNECT, and see what you have to look forward to next month.  Bharet Malhotra, SVP of Sales at Cvent, sat down...read more

Site Visit Follow Up: Planner Q&A

Almost two months before Cvent CONNECT, Rachel Andrews, Senior Manager of Meetings and Events, and her CONNECT production and event team flew to Las Vegas for their final site visit at The Venetian | The Palazzo. Below you’ll find a brief Q&A with Rachel, in which she discusses the ins and outs of...read more

Get Certified at Cvent CONNECT 2016

On the Cvent Supplier Network (CSN), more than 74,000 event and meeting planners are sourcing venues and destinations around the world. In 2015, planners sent more than 1.8 million RFPs to venues and sourced more than $9.8 billion of group business through the network. Since 2009, the CSN has seen...read more

Part 3: The Destination Marketing X-Factor

In the third and final part of our Planner Wish List series, we’ll discuss how to attract more meeting and event planners to your venue. In Rachel Andrews’ original post, she stressed the importance of the overall customer (and attendee) experience when choosing and planning a large event. The...read more

Part 2: Helping Planners Search More Efficiently

In her original post, “What Hoteliers Can Learn from Planner Wish Lists,” Cvent Planner Rachel Andrews dished about her top tips for hoteliers looking to increase group business. When working with planners, she recommends hotel professionals make the sourcing and planning process as easy as...read more

Top 10 Breakout Sessions You Won’t Want to Miss at Cvent CONNECT 2016

Cvent CONNECT 2016 is quickly approaching, and we’ve put together an incredible lineup of speakers for our hospitality audience. Our breakout session topics range from emerging group business trends to new marketing tactics and expert planner panels. Keep reading for our list of the ten breakout...read more

10 Reasons You Should Attend Cvent CONNECT

At this year’s Cvent CONNECT, nearly 3,000 event and hospitality professionals will meet up in Las Vegas to learn, engage, and network with industry experts and peers. Here are ten things you have to look forward to in June 2016! The Venetian and The Palazzo: These hotels offer a high-end getaway...read more

3 Ways to Boost Your Group Business Through Planning

  Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. In fact, hoteliers sourced $8 billion in group business through Cvent’s...read more

3 Ways to Boost Your Group Business Through Planning

Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. In fact, hoteliers sourced $8 billion in group business through Cvent’s...read more

5 Ways to Strengthen Your Group Business in 2016

Did you know the average national room occupancy hovers around 80%, but meeting space is empty approximately 70% of the time? This indicates a massive opportunity gap for hotels to generate more revenue with group business. Groups and ancillary services account for one quarter of a trillion dollars...read more

Why Lead Scoring Will Be Music to Your Ears in 2016

Curating our office holiday playlist is typically quite time consuming. However, this year our playlist building was simplified thanks to Spotify. Gone are the days of sifting through cheesy holiday songs thanks to Spotify’s amazing pre-built playlists and holiday radio stations. For hotels,...read more

5 Steps to Staying Sane and Surviving the Hotel Budget Season

The hotel budget season is one of the most hectic and strenuous times of the year but also the most important. It pushes you to set aside time to reflect on the year’s wins, determine your hotel’s strategies to win new business, as well as the story you’ll tell your owners. You’ll also write a plan...read more

Skift, The Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

Destinations as Knowledge Hubs On a macro scale, the most innovative first and second-tier destinations are positioning themselves as knowledge hubs to expand their spectrum of collaboration with meeting professionals. It is a systemic shift in their value propositions, expanding beyond the focus...read more
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