8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

You’ve Been Reviewed, Now What? A Hotel’s Guide to Improving & Moving Forward

It’s apparent that online word of mouth has become an important part of hotel marketing. Sites such as Facebook, TripAdvisor and Yelp play a role in the research process for travelers and planners choosing a hotel, restaurant, venue, and more.    You may be surprised that a large amount of sharing...read more

Hotel Marketing Videos: Smart Moves to Maximize YouTube Traffic

Research has shown that while 17 percent of people usually spend LESS THAN FOUR SECONDS when looking at a website, those same people are willing to watch a video online for up to 2.7 minutes! What does that say? Video is a powerhouse tool when marketing event venues and hotels online. It’s a gold...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Group Business Marketing Best Practice Tip: Sell your venue through your location – the importance of local attractions

Whether it’s shopping for a house or shopping for a hotel, key words in real estate always seem to be “location, location, location!” When planners are searching the Cvent Supplier Network, they are looking for that perfect venue for their event. They want the appropriate meeting space for sessions...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

A Mobile Bird In the Multi-Generational Hand

Today's Baby Boomers never dreamed of phones that fit in the palm of their hands with the capabilities of a computer, especially since most had never heard of a computer (and some didn't grow up with telephones)! Gen-Y knows nothing else as they have always had mobile devices for easy communication...read more

CVBs and DMOs: A Five-Point Checklist to Help Market Your Destination

Group organizers and meeting planners are reliant on your CVB and DMO staff to sell them on all the things your city and region have to offer. Besides the convention space and guest rooms, what else do you need to do for marketing  CVBs online? The answer is: plenty! Here is a step-by-step guide to...read more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately needs...read more

20 Most Popular Posts of 2013

2013 was a great year for the Cvent Hospitality blog, so to thank everyone, we're looking back at the 20 most popular posts of the year. Enjoy! Mistakes Hotels Should Never Make On Facebook No one – especially your property – wants to be THAT business on Facebook. The one whose mistakes are causing...read more

Is Your Meeting Venue as Accessible as it Should be?

Inclusive and accessible is the name of the game when marketing meeting venues. According to the World Health Organization and the World Bank, more than one billion people in the world today experience some sort of disability, which represents approximately 14% of the population. For a building to...read more

You'll Rethink Your Social Hospitality Marketing Strategy When You See These Statistics

Fast Company recently compiled a listing of the 10 most surprising Social Media Statistics. While most of this information isn't super new (or surprising) if you have been in this part of the market segment for a long time like I have, it is still relevent, especially to the group I like to refer to...read more

Is Your Hotel as Well-Rounded as You Think for 2014?

While we’re so busy thinking about the lastest hotel technology and how to be up-to-speed on the latest trends, we’re forgetting about the other side of the pendulum. Yes, group organizers do want a hotel that’s as savvy as they are, but they’re also looking for venues that can appeal to their...read more

If You Struggle with whe Exceptional Customer Experience in Modern Marketing, Read This

As hotel marketing becomes more modernized, we need to make sure we’re continuously keeping all departments clued in and trained in order to deliver the best customer service. Across all industries, customers will become more connected to their devices, expect quicker response times, want all the...read more

8 Reasons why Visitors aren’t Booking on Your Hotel Website

The best tricks and tips in hotel e-commerce are some of the most crucial elements to convert a looker into a booker. Average hoteliers may not be aware of what’s missing from their website and preventing group business from converting.  Without these smart hotel e-commerce must-haves, you are...read more

HOTELS: How In-House Groups Can Help You Publish Engaging Social Media Content

If I had only posted that instead of this, I’d have more engagement today. Have you ever found yourself with posters’ remorse?    While it can be exciting to post pictures of your hotel on Facebook, you’ve probably discovered that marketers need to look for more intriguing content--especially for...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

And The Winner Is... Hotels and CVBs That Offer THIS In Their Proposals

When I think about hotel specials that we’ve offered, there’s something in common with the specials that performed well. The popular specials worked to solve a problem for the meeting planner, whereas the less popular hotel offers were “nice added benefits” but weren't a strong incentive for the...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more
10 Ways to Win More Group Business
Subscribe to our Monthly Newsletter