The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

4 Steps to Determine Your Hotel’s Story

“Storytelling” has been marketing’s buzzword for the past year. Why? Because people today don’t want just facts. They want to connect. They want intrigue. They want something to brag about. Brand storytelling is what can truly attract meeting planners to you. Yet, many hotels and venues are still...read more

Welcome Meeting Planners to the Tech Age With DIY Event Space

Your hotel marketing staff probably works very hard with interior designers, furniture reps, and AV/IT technicians to provide the best floor designs and state-of-the-art technology that money can buy. When you provide site tours, your staff is probably quick to point out all the enhancements in your...read more

Want to Help Planners Hold Attendees' Attention? Redesign Your Meeting Spaces

If your hotel marketing personnel books a lot of meetings, they are no doubt seeing a variety of requests for different room settings in unique locations within your venue. This should come as no surprise as we become more of an on-demand society--where everything (hypothetically) will be produced...read more

Cvent Acquires Elite Meetings International

Cvent recently announced the acquisition of Elite Meetings International (EMI), a hospitality marketing company based in Santa Barbara, California. This exciting acquisition joins together the Cvent Supplier Network—our eRFP technology and database of over 200,000 event venues—with EMI’s network of...read more

Why Google & Microsoft Joined The MiFi Hotel Fight

Every hotelier (or business for that matter) will tell you they want to provide fast, reliable, and secure internet service to their guests, meeting attendees, and trade show exhibitors. Every event stakeholder will tell you they want all that and more - especially free Wi-Fi access. And every show...read more

A Planner's Guide to Orlando [Infographic]

A few months back, we published the first in a series of infographics we're creating for a few of the destinations that made our Top 50 Meeting Destinations in the US list for 2014. That infographic was for Chicago, today's belongs to Orlando which landed at a very close second. Boasting the list's...read more

10 Simple Ways Healthy Meetings Help Market Your Event Venues

Riddle me this: What do MGM Resorts International, Delos, and Deepak Chopra have in common? Give up? They are collaborating on wellness meeting spaces that will focus on relaxing or energizing meeting attendees.  While many articles and blog posts have been written about what they are doing, today's...read more

5 Ways to Make Your Hotel Valuable to Both Meeting Planners & Guests

For your guests and meeting planners, the best deal isn’t the lowest price. It’s the deal that offers the best value. Just like leisure and business travelers, meeting and event planners are also seeking hotel deals online. Their objective isn’t only to save money, but to find a venue that can boost...read more

[Infographic] Do Hotels Know What Meeting Planners Really Want in Promotions?

Marketing used to be an art. You went with what your gut and experience told you would work. Today, marketing is a science based on data. To be great at it (and sales), you must know the data behind the actions you want people to take. Recently, my company (Cvent) surveyed event and meeting planners...read more

Planner Perspective: The Chef Who Books Group Rooms

Is there any reason to include your banquet chef in the sales process? Yes! Food and beverage (F&B) can serve as a key differentiator for event planners who are searching for a venue, and your chef has the power to sell your hotel by emphasizing his or her skills in the kitchen. Here are a few ways...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

A Global Planner's 5 Must-Haves In a Hotel Contract

  A group event contract-the purple elephant in the room. You can't avoid it if you want to develop a relationship with a group planner. Here are a few questions to ask yourself: Do you use a standard contract regardless of the client? Do you adapt for certain clients but not all? Using a standard...read more

5 Reasons Why Planners Use CVB & Destination Apps

A wide open space of opportunity greets every planner at the beginning of the group event planning process. One of the biggest decisions is choosing the destination--an overwhelming task with many roads to choose from. Planners rely heavily on smartphones to keep informed and connected. Apps have...read more

3 Things to Understand about Planners Using the Supplier Network

Your day-to-day actions in Cvent may include submitting some proposals, turning down some RFPs, and maybe updating your profile….but did you ever think of the other side? Planners from across the globe use the Supplier Network to hunt down that perfect venue. To ensure you’re not getting overlooked,...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more

Group Business Marketing Best Practice Tip - Spice up Your Profile with Recent Renovations

It must be renovation season! Many of my recent conversations with clients surround the topic of renovations, and the question-how can I advertise this on our profile? While we frequently discuss how to maximize all Cvent profile features, specifically utilizing your profile to highlight a current...read more

The Planner Perspective: Was that "No" a "Maybe?"

The Convention Industry Council has spent considerable time, research and effort defining and recording industry communication in the meetings and events industry so that we operate on the same page, avoid mistakes and continue to grow our business. But one word not included in the CIC Glossary...read more

Will Email Marketing Have a Brighter Future Than Social Media?

It’s ridiculously loud out there. I’m referring to your social media accounts. Your newsfeed, Twitter feed, snapchat, pins, and Instagram are booming with information to be consumed.  For awhile during the “social media boom,” companies were beginning to think consumers didn’t want to be bothered by...read more
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