20 Marketing Acronyms Every Hotel Marketer Should Know

You’re staring at your email blankly, wondering why your marketing manager is filling your inbox with marketing cryptography. If you've recently asked questions regarding your hotel's marketing performance and received answers in "code" form, rest assured, they’re only acronyms.   Here are the most...read more

4 Destinations That Deck the Halls with Brilliant Holiday Marketing

With gas prices the lowest they've been in years, the 2014 holiday season promises to be a record travel season. The number of road warriors is even expected to eclipse the estimated 94.5 million Americans who traveled 50+ miles from home in 2013. So, the question is: what are you doing to attract...read more

100 Planner View Points: The Pre-Event 25

This is part two of an ongoing series. Read part one here: 100 Planner View Points: The Journey Begins. During the 100 Planner View Points series, we'll examine the best strategies for reaching a planner visually. Knowing and executing these strategies will ensure your property remains top-of-mind...read more

100 Planner View Points: The Journey Begins

Inspired by Samantha Shankman's interview of Carlson's Chief Operating Officer David Berg, "How Carlson Applies Retail Lessons to the Hospitality Experience," I was reminded of how intense each step of the planning process is for the group planner and how every detail affects the end result. So, I...read more

20 Holiday Gift Giving Ideas For Your Favorite Meeting Planners

Now that the holiday season is in full swing with parties abound, you are probably thinking about what to get your your favorite planners. Stumped? The choices can be endless, so, as a planner, I've made a list of the best gift to planners this year. But before we get into them, let's talk about...read more

Holiday Hotel Marketing: 10 Ways to Leverage the Most Wonderful Time of the Year

Soon-to-be holiday travelers are searching online for places to stay, and hotels are working overtime to capture their attention. This is one of the busiest times of year for hotels and a great opportunity to increase revenue. So, how do you fill rooms during the holiday season? According to Krista...read more

5 Ways to Make Your Hotel Valuable to Both Meeting Planners & Guests

For your guests and meeting planners, the best deal isn’t the lowest price. It’s the deal that offers the best value. Just like leisure and business travelers, meeting and event planners are also seeking hotel deals online. Their objective isn’t only to save money, but to find a venue that can boost...read more

How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies

Do reviews matter? Yes they do, both in the leisure travel and business travel marketing arenas. And, unfortunately, your hotel marketing staff can go crazy trying to keep up with the online chatter. Online reviews demand attention because hotel guests and planners can write reviews at anytime -...read more

[Infographic] Do Hotels Know What Meeting Planners Really Want in Promotions?

Marketing used to be an art. You went with what your gut and experience told you would work. Today, marketing is a science based on data. To be great at it (and sales), you must know the data behind the actions you want people to take. Recently, my company (Cvent) surveyed event and meeting planners...read more

Sparkling & Creative Examples of Holiday Hotel Marketing

‘Tis the season…to break away from your normal hotel marketing activites to produce special holiday events and programs. With Thanksgiving over and Christmas up next, I hope you’re already tying up loose ends for your 2014 holiday hotel group marketing campaigns. If not, don't worry. It’s not too...read more

The Best Content Curation Tools Destination Marketers Use to Tell Their Story

What is the best and most readily available storytelling asset that destination marketing organizations (DMO) have at their fingertips (besides the content they create themselves)? Easy, it's curated content. What's Curated Content for Destination Marketing? Curated content is content produced by...read more

Planner Perspective: The Chef Who Books Group Rooms

Is there any reason to include your banquet chef in the sales process? Yes! Food and beverage (F&B) can serve as a key differentiator for event planners who are searching for a venue, and your chef has the power to sell your hotel by emphasizing his or her skills in the kitchen. Here are a few ways...read more

Small Business Saturday For Hotels

Although Black Friday and Cyber Monday get the lion's share of the holiday shopping hoopla, there's another shopping movement that's rapidly gaining attention. And the best part is, hotels can easily take advantage of it. Small Business Saturday (SBS) was founded in 2010 by American Express to help...read more

Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards of...read more

These Events are Driving Increased Hotel Revenue

Successful hotels utilize annual festivals and seasonally themed events to increase their bookings year after year. While they're not easy to execute, these events can be very reliable revenue producers for hotels and resorts that experience slow seasons or have holidays around them that are easy to...read more

Google's New Local Hotel Search Results: Everything You Need to Know

It was only a few months ago that you were optimizing your hotel’s Google+ and business places page for a higher ranking in Google local hotel carousel. Thanks to Google, you'll be doing it again.   Your hotel marketing strategy on Google changed last week. Google's horizontal carousel display of...read more

Worth Copying: The Sly & Smart Ways OTAs Convince People to Book

What is the most powerful asset OTAs have that your hotel doesn’t? A powerhouse of psychological marketing tricks and tactics up their sleeves that convince and drive people to buy. In other words, they are wizards at marketing hotels online.  Picture this: A guest goes to an OTA to research hotels...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Chinese Clients: What the World’s Biggest Spenders Are Looking for in Your Hotel

The buying power of Chinese travelers - both business and leisure -  is immense. A CNN report stated that these ultra-luxury travelers spent a record $102 billion on international travels. That amounts to about $1,230 each trip. So how are you attracting Chinese audiences to your hotel? Consider...read more
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