These Events are Driving Increased Hotel Revenue

Successful hotels utilize annual festivals and seasonally themed events to increase their bookings year after year. While they're not easy to execute, these events can be very reliable revenue producers for hotels and resorts that experience slow seasons or have holidays around them that are easy to...read more

Google's New Local Hotel Search Results: Everything You Need to Know

It was only a few months ago that you were optimizing your hotel’s Google+ and business places page for a higher ranking in Google local hotel carousel. Thanks to Google, you'll be doing it again.   Your hotel marketing strategy on Google changed last week. Google's horizontal carousel display of...read more

Worth Copying: The Sly & Smart Ways OTAs Convince People to Book

What is the most powerful asset OTAs have that your hotel doesn’t? A powerhouse of psychological marketing tricks and tactics up their sleeves that convince and drive people to buy. In other words, they are wizards at marketing hotels online.  Picture this: A guest goes to an OTA to research hotels...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Chinese Clients: What the World’s Biggest Spenders Are Looking for in Your Hotel

The buying power of Chinese travelers - both business and leisure -  is immense. A CNN report stated that these ultra-luxury travelers spent a record $102 billion on international travels. That amounts to about $1,230 each trip. So how are you attracting Chinese audiences to your hotel? Consider...read more

A Global Planner's 5 Must-Haves In a Hotel Contract

  A group event contract-the purple elephant in the room. You can't avoid it if you want to develop a relationship with a group planner. Here are a few questions to ask yourself: Do you use a standard contract regardless of the client? Do you adapt for certain clients but not all? Using a standard...read more

Hotel Grassroots Marketing: Creative Examples Supporting Local Causes

It was only two months ago that the ALS Ice Bucket Challenge took over social media and raised $115 million dollars through a grassroots effort that encouraged people to dump a bucket of water over their head and donate money. Many hotel and travel brands showed their support - watch Hyatt Hotels,...read more

Planner PR 101: The Hotel's Event Toolbox

In the literal sense, having a baby is exciting. There is a plan that slowly turns into reality with anticipation that builds to a crescendo. But what if, as in "Rosemary's Baby", when the planner's figurative baby is delivered, it's not at all what you were expecting?   The thought is frightening,...read more

Infographic: A Planner’s Guide to Chicago

The first battle a Destination Marketing Organization (DMO), Convention and Visitor Bureau (CVB), or hotel fights when going after group business is for territory. Will a planner choose Chicago or Miami, DC or Los Angeles? To help you convince planners your locale is perfect for their event or...read more

6 Strategies to Turn Your Hotel Into a Foodie Destination

Foodies are a hotel marketers' dream. They blog. They Yelp. They post non-stop to Twitter and Facebook. Best of all, they’re willing to fork over serious cash on meals to earn foodie cred. Foodies are self-proclaimed culinary aficionados who start each meal by taking a perfect photo of their dish to...read more

6 Ways to Use Social Proof to Increase Hotel Group Bookings

Despite wanting to be unique, people are followers. We want to fit in. We want to try things that are popular. We want to know that others have been there, done that, before we actually try something. If a lot of your friends are raving about a new TV show, you’re more likely to watch it, too. Or,...read more

4 More Ways to Drive More Planners to Your Hotel Website for Free: Part 2

Every hotel wants more direct bookings. But, many ignore the most important step to get there: You need more people visiting your hotel’s website in the first place. More online visits mean more booked rooms. Yes – it is that simple. In my previous post, I outlined four tips on how to garner free...read more

4 Ways to Drive More Planners to Your Hotel Website for Free: Part 1

Want more direct bookings? Then get more people to visit your website. More eyeballs on your hotel’s site mean more reservations over time. It really is that simple. However, some hotels stumble over getting people there in the first place. What good is marketing hotels online if you can’t drive...read more

The Top 5 Emerging Hospitality Marketing Trends of 2014

What’s driving guest loyalty today? Which trends are gaining more and more leverage in the hospitality industry and in hotel marketing? What will help you increase hotel group bookings? For the answers, let’s turn to our friends across the pond. From experientialism to collaboration, the recent 2014...read more

How Heightened Emotions Bring Higher Hotel Revenues

When it comes to driving return visits and word-of-mouth (or word-of-mouse) hotel marketing, emotions matter. In fact, more than 70% of your guests’ experience depends on you meeting their emotional needs. How you and your staff make them feel is what creates the poignant memories that stick and...read more

"Suite Talking" Software Companies Heat Up the Hotel Market

We've come a long way since the big reveal of Sheraton's Reservatron in 1958, the industry's first automated electronic reservation system. Quickly fleeting are the days of buying a hotel software product that is narrow in application. In his article, Why Rolling Up Hotel Technology Companies is...read more

Secrets to Filling Rooms During Your Slow Periods

It’s both dreadful and inevitable.  Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel...read more

The Must-Have Hotel Amenities to Win Guests' Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. So, what’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It...read more

Build Your Hotel's Brand Story Part 3: Delivery

In Part 1, we discussed integrating the story of your hotel brand into your marketing strategy! In Part 2, we talked about using content in your story that will engage the reader or listener, and leave them wanting more! You documented strategy, you have a great story to tell, now how do you deliver...read more
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