#LoveWins: Where Should LGBT-Focused Hotel Marketing Campaigns Go from Here?

June was a month to remember. Not only was it PRIDE Month, but there was a LGBT victory in the Supreme Court for marriage eqaulity. In the hotelier world, we embraced the win for our friends. Then some have let their thoughts wander to the future of LGBT hotel marketing. For years, a handful of...read more

How a Milwaukee Hotel Turned a Boring Boardroom into a Modern Meeting Experience

This isn’t your grandfather’s executive boardroom. When it comes to marketing meeting venues, one Milwaukee hotel is using immersive technology as an alluring demand generator.   Targeting millennial attendees and tech-savvy business travelers, the historic Pfister Hotel's high-tech executive...read more

The Culture of Inclusion Part 1: 5 Ways Toward Diversity That Grows Your Group Business

Watching the movie Selma (a film about the 1965 march for freedom to vote for all U.S. citizens) took me on a journey back to a time when diversity was a word we rarely if ever used, and when we did, it had nothing to do with different cultures, ethnicities, and special needs. Fifty years...read more

Favorite Local and Authentic Meeting Experiences to Inspire You

With meeting planners and business travelers increasingly seeking fewer traditional tourist activities and more authentic local experiences, hotels and venues have been combing their destination for immersive local encounters to enhance their group products just to remain relevant. To get hotel...read more

How To Tempt Travelers To Take One Last Summer Vacation

The bad news: Summer is more than halfway over. The good news: It’s not over til it’s over. With the summer winding down to its last month and back-to-school season looming closer and closer, many travelers have autumn on their minds.  Thankfully for hoteliers, the summer heat is still on and will...read more

2015's Best Local & Authentic Meeting Experiences to Offer Planners

In just a few short years, we’ve witnessed a significant shift in the way meeting spaces and group experiences are being created, marketed, and sold. Event attendees are increasingly seeking more local and more authentic experiences, and less ‘touristy’ itineraries, as part of their conference...read more

The Fine Art of Creating an Art Hotel

When Denver's eagerly anticipated ART Hotel opened in June in the Mile High City, it joined the ranks of prestigious establishments where the use of world-class artwork is not a decorative afterthought but a meaningful part of the entire guest experience. In fact for some, it is the experience. ...read more

Are Hotel Perks Going the Way of Airlines?

Many moons ago, airline service was impeccable. Your many needs were attended to in a flash whether it was a blanket or an extra soft drink. If they needed to check your bag, they did it without cost or fanfare. The captain and flight attendants were happy and so were you. While I won’t say airline...read more

A Director of Sales & CMP Shares Her Top Tips for Group Sales

The late Stephen Covey, author of "7 Habits of Highly Successful People" and business guru said, "The key is not to prioritize what is on your schedule but to schedule your priorities." How many times are you caught up as a director of sales in putting out the fires instead of heating up sales? What...read more

A Lesson in Spunky & Personality-Packed Hotel Sales from Belmond Charleston Place

It must be pretty tiresome for meeting planners to receive marketing message after marketing message from hotels across the nation, all vying for a click, a glance, or reason to pick their hotel over the hotels. As a hospitality marketer and as a hospitality blogger, I’m constantly keeping close...read more

4 Ways Dine Arounds Help Sell Your Destination

In the United States we call them progressive dinners, while the United Kingdom calls them safaris (sounds much more exotic), but the buzz phrase today is dine-around or dining tour. Historically, the progressive dinner is a variant of the potluck dinner, where everyone brings a different dish. In a...read more

What It Really Means To Build Relationships With Meeting Planners

Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal.  And, for hotel salespeople especially, they have another challenge to contend with – the staggering amount of competition also vying...read more

Why Hotels Are Shifting and Launching New Brands to Attract a Certain Traveler Demographic

Curating local immersive experiences for guests isn’t a new trend. The hotel industry has been moving toward this for a number of years. For instance, the F&B movement known as farm-to-table (circa early 2000s), where local food makes it to the hotel’s banquet table and restaurant, is an...read more

Venue Sourcing by Meeting Planners of Different Generations

Forget about one-size-fits-all sales and marketing to meeting planners. Today’s generations--baby boomers, Gen X, Gen Y (aka millennials)--have different values, different desires, and different irritations that all play a role in their sourcing and buying decisions. Knowing the preferences unique...read more

Redefining Experiences That Lead to Family Group Sales

It's All About the Experience My favorite summation of what it means to be a meeting planner is coming to fruition in 2015, as more people are beginning to demand adventurous experiences. Benchmark Resorts and Hotels, a division of Benchmark Hospitality International, published Top Meeting Trends...read more

Four DMOs That Are Creating Brilliant Content for Millennial Meeting Planners & Attendees

It takes more than Tweeting and posting images to Instagram to get hotel group business from millennial-age meeting planners. It now requires creating custom content for a generation hungry for destination intelligence that goes beyond staid and uninspiring tourism guides.  By promoting their cities...read more

The Rise of Untraditional Event Space

Immersive, unique and odd - that's the name of the game when it comes to planning and marketing an event venue. Backal Management Group compiled a list of the 10 recent entertainment trends in meeting and events, and they included immersive experiences that impact all the senses. With so many...read more

7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting your...read more

DMOs Are Moving Toward Marketing the Attendee Experience

As meeting professionals have become more Internet savvy and additional digital tools have been introduced over the years, Destination Marketing Organizations (DMOs) and Convention &  Visitors Bureaus (CVBs) are now at a crossroads: either change or become irrelevant. Here is what they are facing:  ...read more

The 10 Hotel Marketing Basics You Must Have in Today's Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of...read more
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