The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

9 Marketing Tasks You Should Always Be Doing to Reel in Group Business - Part 1

With all the social media platforms, emails, blogs, videos, and more that your hotel marketing and sales staff is tasked with creating, it’s easy to get wrapped up in the entertainment of it all. But let’s not lose sight of what your #1 goal is: To increase group bookings at hotels. And, whether...read more

The Six Senses That Sell Group Hotel Room Blocks

In my blog 21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story, I gave you a winning formula for succeeding at group sales through visual marketing --a marketing tactic that is growing in effectiveness by leaps and bounds.  And for good reason. We live in a visually...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

100 Planner View Points: The Post Event 5

The 100 planner view points gave you insights into marketing to planners, booking group rooms, defining the details, and managing the event live. Executing a fantastic event is great but proper post event follow-up earns you future business with the planner and even the group guests. Below are five...read more

5 Hotel Marketing Tips for Mobile Storytelling

No longer is your hotel's mobile site playing second fiddle to your desktop version. It now commands a presence all its own.   Mobile device technology has exploded just within the past few years, making it easier for people to browse on the go. In 2014, the number of searches for hotels on...read more

4 Steps to Determine Your Hotel’s Story

“Storytelling” has been marketing’s buzzword for the past year. Why? Because people today don’t want just facts. They want to connect. They want intrigue. They want something to brag about. Brand storytelling is what can truly attract meeting planners to you. Yet, many hotels and venues are still...read more

How Large Hotel Chains Can Bring "Boutiqueness" to Their Brand

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experience...read more

100 Planner View Points: The In-House 25

I hope during our journey together through the 100 planner view points, you have sharpened your hospitality marketing edge, nailed the business, laid out a grand plan, and are now ready to go live with the In-House 25! As I stated in the planning 25 blog, I find planning an event very exciting...read more

Welcome Meeting Planners to the Tech Age With DIY Event Space

Your hotel marketing staff probably works very hard with interior designers, furniture reps, and AV/IT technicians to provide the best floor designs and state-of-the-art technology that money can buy. When you provide site tours, your staff is probably quick to point out all the enhancements in your...read more

Hotel Branding Basics Every Hotelier Needs to Know

Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in....read more

How Hotels Are Using Guest Service Apps to Woo Current and Future Guests

As in just about every area of life these days, when it comes to hospitality concierge services “there’s an app for that."  Many, in fact. It’s no secret that for both meeting planners and hotel guests, technology has become an essential component, not only in planning a trip, but in arranging for...read more

Marketing Tips & Tricks For Independent & Boutique Hotels

We know the large, branded hotels have a leg up on the competition. They have bigger budgets, name recognition, and bustling marketing departments teeming with talent. Despite all of these odds working in favor of large hotels, hotel marketing teams at smaller, independent and boutique properties...read more

How to Market Your Hotel to Female Meeting Planners & Travelers

Who runs the world? According to Beyonce, it’s girls! And she has a point, especially when it comes to hotel marketing and increasing group business at hotels.   According to Greenfield Online for Arnold’s Women’s Insight Team, women make 92% of vacation decisions. And, in the Meeting Planners...read more

How DMOs Can Overcome The Biggest Digital Marketing Disruptors

Destination travel marketing is caught in a never-ending cycle of rapid change.  Certain “disruptors," such as user-generated content, mobile platforms, OTAs, and an emphasis on the collaborative economy, have caused major shifts in the digital landscape. DMOs must now take action in order to thrive...read more

The Secrets Behind Hotel Experiences That Drive Marketing & Revenue

When guests have positive experiences at your hotel, they can make important contributions to your online hotel marketing efforts. That's why it's critical to meet - or, even better, exceed - your guests' needs, so their memories and stories will drive return visits and recommendations.  Whether...read more

100 Planner View Points: The Planning 25

  This part four of a series. Previous articles included: 100 Planner View Points: The Journey Begins, 100 Planner View Points: The Pre-Event 25, and 100 Planner View Points: The Booking 20. On this journey of 100 Planner View Points, the planning stage of the process is where the fun begins. Every...read more

Introducing Cvent Connect 2015: This Year's Most Anticipated Group Business Event

Hundreds of hospitality professionals, experts, and owners joined us last year for the Group Business Forum (GBF). Hopefully, you were one of them! While 95% of attendees said they were interested in attending again in 2015, we want 95% of all professionals working for hotels, resorts, destination...read more
10 Ways to Win More Group Business
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