No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage more

3 Ways to Boost Your Group Business Through Planning

  Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. In fact, hoteliers sourced $8 billion in group business through Cvent’ more

5 Ways Sales Managers Ruin Potential Group & Wedding Business

  As a marketing strategist, I’ve always been on the sales side of group business and a part of a sales team. I recently grabbed a seat on the other side of the table when I started planning my wedding. In the course of two months, I’ve looked heavily at two domestic wedding destinations. more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As more

How to Win Millennials Travelers Back from Airbnb

In just a few short years, Airbnb, VRBO and other homeshare services have become serious contenders in the competition for hospitality dollars--- game changers in a game where they get to play by their own rules. What started out as a lower cost alternative to traditional hospitality options more

Why Online Reviews Determine Your Hotel Group Sales Success

By now, you’re well aware of how your guest reviews impact your leisure business. So, it shouldn’t be too much of a startling surprise to find out that those same reviews can also impact whether or not planners book business with you, too. With so much competition in marketing for group travel, more

The ABCs of Booking Incentive Travel Groups & Capturing Revenue

Per the Incentive Federation's report, U.S. Business Use of Incentive Travel Awards white paper, 46% of businesses use incentive travel as an award. Incentive travel is a 22.5 billion dollar market annually. Are you marketing a hotel that captures a piece of the incentive travel pie and more

Why You May or May Not Be Attracting Millennials To Your Destination

Whether you understand how to market meeting venues to this demographic or not, now is not the time assume their destination demands are going to diminish. In fact, as Millennials mature their power is just going to increase. As a mother of two Millennials, I understand first-hand the more

The 3 Keys to Ensure Your Hotel is on Page One in Every Planner Search

"What a beautiful website!" "The better to capture you my dear." Or is it? Your hotel invested a lot of resources putting together a web package that is, you believe, award worthy, right? Web content that is rich and robust. Plenty of gorgeous images, organized content, a meetings page for planners, more

Is a Strong US Economy Encouraging Planners to Source in Canada?

Canada is already well known for its welcoming embrace, and international travelers are poised to really feel the love because today's Canadian dollar is giving Americans a serious bang for their buck. According to Bryan Yu, senior economist, BC Central 1 Credit Union, Vancouver, BC, this trend, more

The Culture of Inclusion Part 2: 3 Keys to an Open-Arms Culture That Raises Revenue

  Travel in the U.S. is on the rise according to a July 2015 press release from the Global Business Travel Association with growth expected to be up 4.9% in 2015 and up 5.4% in 2016. Travel, particularly group travel, is more competitive than ever and the hotel that addresses the need more

#LoveWins: Where Should LGBT-Focused Hotel Marketing Campaigns Go from Here?

June was a month to remember. Not only was it PRIDE Month, but there was a LGBT victory in the Supreme Court for marriage eqaulity. In the hotelier world, we embraced the win for our friends. Then some have let their thoughts wander to the future of LGBT hotel marketing. For years, a handful more

How a Milwaukee Hotel Turned a Boring Boardroom into a Modern Meeting Experience

This isn’t your grandfather’s executive boardroom. When it comes to marketing meeting venues, one Milwaukee hotel is using immersive technology as an alluring demand generator.   Targeting millennial attendees and tech-savvy business travelers, the historic Pfister Hotel's high-tech more

The Culture of Inclusion Part 1: 5 Ways Toward Diversity That Grows Your Group Business

Watching the movie Selma (a film about the 1965 march for freedom to vote for all U.S. citizens) took me on a journey back to a time when diversity was a word we rarely if ever used, and when we did, it had nothing to do with different cultures, ethnicities, and special needs. Fifty more

Favorite Local and Authentic Meeting Experiences to Inspire You

With meeting planners and business travelers increasingly seeking fewer traditional tourist activities and more authentic local experiences, hotels and venues have been combing their destination for immersive local encounters to enhance their group products just to remain relevant. To get more

How To Tempt Travelers To Take One Last Summer Vacation

The bad news: Summer is more than halfway over. The good news: It’s not over til it’s over. With the summer winding down to its last month and back-to-school season looming closer and closer, many travelers have autumn on their minds.  Thankfully for hoteliers, the summer heat is still on and more

2015's Best Local & Authentic Meeting Experiences to Offer Planners

In just a few short years, we’ve witnessed a significant shift in the way meeting spaces and group experiences are being created, marketed, and sold. Event attendees are increasingly seeking more local and more authentic experiences, and less ‘touristy’ itineraries, as part of their more

The Fine Art of Creating an Art Hotel

When Denver's eagerly anticipated ART Hotel opened in June in the Mile High City, it joined the ranks of prestigious establishments where the use of world-class artwork is not a decorative afterthought but a meaningful part of the entire guest experience. In fact for some, it is the experience. more

Are Hotel Perks Going the Way of Airlines?

Many moons ago, airline service was impeccable. Your many needs were attended to in a flash whether it was a blanket or an extra soft drink. If they needed to check your bag, they did it without cost or fanfare. The captain and flight attendants were happy and so were you. While I won’t say more

A Director of Sales & CMP Shares Her Top Tips for Group Sales

The late Stephen Covey, author of "7 Habits of Highly Successful People" and business guru said, "The key is not to prioritize what is on your schedule but to schedule your priorities." How many times are you caught up as a director of sales in putting out the fires instead of heating up sales? more
10 Ways to Win More Group Business
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