Promising Results from the 2016 Venue Trends Study

The IACC professional organization ensures planners and attendees reach their greatest successes by establishing a set of quality standards for small to medium-sized events. In partnership with CBRE, IACC released its 2016 Conference Venue Trends that examined the health and wealth of small more

Evaluating DMO Website Performance

As stated in the 2016 ADARA study, “DMOs and tourism boards are continuously tasked with justifying their overall spend and business impact, or return on investment (ROI). However, the media landscape is fragmented across channels and measurement capabilities, and these organizations have more

Inside the Marriott-Starwood Merger

Set to be the first hotel group with over one million rooms, Marriott International is on track to merge with Starwood Hotels & Resorts Worldwide. The acquisition of the company on September 23 for $13.3 billion will complete before end of the year. The merger will join more than 5,700 more

Mastering the CVB-Planner Relationship in the Tech Age

The following information is provided by Visit Anaheim. In an industry where relationships are paramount, how can CVB’s and DMO’s maintain them and show value to planners considering their destination? Our industry focuses on face-to-face human connection and building relationships that last. more

The Common Factor Behind Every Successful Group Business Contract

Developing an unbreakable marketing and sales strategy is a skill that even the best hospitality professionals are constantly trying to perfect. Group business contracts come and go, but a solid sales team is a key component to continued group business success. How are you optimizing your sales more

5 Hotel Marketing Basics to Master Right Now

Because of the ROI attached, it's common that hotel sales teams often get the majority of resources, funds, and staff at your hotel, while your marketing efforts depend on what's left over. It’s for the same reason that you’ll find marketing departments made up of skeleton crews while the sales more

4 Strategies For Hotel Social Media Advertising

Remember when social media was still an unpaid media? To be successful at marketing your venue or destination on social media, you must start viewing channels like Facebook, Twitter, Instagram, and LinkedIn as any other ad-supported medium. If your venue is willing to allocate a portion of more

How to Work with Influencers to Expand Your Hotel Marketing

The popularity of social media has highlighted rise of digital influencers who build sizable niche audiences by becoming everyday experts in a particular subject. Think bloggers, vloggers, and Instagrammers who also Tweet and Facebook along the way. Influencers aren't necessarily more

Three Reasons You Can’t Afford to Miss The EMA

  When like-minded people get together, great things can happen. The Elite Meetings Alliance (EMA) is just that – an alliance, an event where top meeting and incentive planners form mutually beneficial relationships with leaders in the luxury hotel industry. “It doesn’t feel like there’s any sort more

Building Video Into Your Group Sales Strategy

If a picture is worth a thousand words, then video multiplies that by tenfold. Empty ballroom photos can only convey so much. Videos, on the other hand, can place planners in the thick of it. After all, how better to convey the creativity of your staff, the flexible transformations of your more

What’s Your Group Evaluator Score?

Venues are constantly battling for new group business leads, stronger planner relationships, and data-driven analytics that prove overall success. It can be challenging to measure how you’re performing compared to business benchmarks in each segment of your business without the right tools. With more

Top 10 Moments at Cvent CONNECT 2016

At Cvent CONNECT 2016 this June, hundreds of meeting and event planners flocked to Las Vegas in search of new content, better connections, and greater insight from experts in the industry. Below you'll find a list of the top 10 most exciting moments attendees experienced onsite. Keynote – more

Run with the Big Dogs: Business Strategies from Hospitality & Travel Tech Titans

Day two of Cvent CONNECT concluded with three of the hospitality and travel industry's rising "tech titans" appearing together on one stage. Top executives from HotelTonight, Skyscanner, and nSight spoke about key trends and major topics affecting the future of technology, hospitality, and more

The Planner Perspective: What Hospitality Professionals Can Learn From Their Clients

In order to forge strong meeting and event planner relationships, it’s important for hoteliers to put themselves in their shoes. Glenna Fulks of Kite Meeting Management and Megan Schindele of The Ritz-Carlton in Dallas sat down with Cvent CONNECT’s hotel professionals and openly discussed what more

Cvent CONNECT Welcomes Airbnb's Chip Conley

On day two of Cvent CONNECT, Kevin Fliess, VP of Product Marketing, stood in front of a full room of hotel professionals to introduce Chip Conley, Head of Global Hospitality and Strategy at Airbnb. Chip has spent over 25 years orchestrating the success of boutique hotels and has shared his more

Why the Biggest Threat to Your Business Isn’t Other Hotels

The condos next door, the apartment complex downtown, the warehouse down the street -- hotels' biggest competition is no longer limited to other hotels. Patrick Mayock, Senior Director of STR Research and Development, welcomed hotel professionals to his breakout session, “Why the Biggest Threat more

Hospitality Cloud: Welcome to Cvent CONNECT

After a packed first day at Cvent CONNECT, hotel professionals gathered to hear Cvent's Co-Founder & President of Worldwide Sales and Marketing, Chuck Ghoorah, and Senior Vice President of Sales, Bharet Malhotra, speak about the state of group business in the hospitality industry and how venues more

Does Your Digital Strategy Byte: Create a Better Online Marketing Plan

With nearly 600 hospitality brands currently in the global market, what makes yours stand out from the crowd? Steven Seghers and Michael Mustafa from HyperDisk Marketing asked this question after welcoming hotel professionals to their breakout session, Does Your Digital Strategy Byte: Create more

Rules of Attraction: How Content Marketing Captivates the Perfect Audience

The term "content marketing" has recently risen as a buzzword in marketing, but if your organization has a marketing strategy, then you're already implementing content marketing. Ari Kepnes, Lead Content Strategist at Contently, spoke to a packed room of hotel professionals on how content more

Group Business Trends: Q1 2016 Insights

During our first keynote at Cvent CONNECT, we announced the free, public beta release of Group Business Trends, an interactive portal that includes high-level data in four key categories: ADR, sales behaviors, RFPs, and planners. Built-in filters allow you to see our data on your specific more
10 Ways to Win More Group Business
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