The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

How Hotels Can Avoid Being Creepy or Insulting With Personalized Marketing

One of the biggest trends in hospitality marketing today? Personalization, which means tailoring your marketing interactions with guests or meeting planners based on their social media, online and app behavior; family and lifestyles, preferences, travel history and personal tastes. Travelers and...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more

5 Ways Visual and Experiential Storytelling Inspires Hotel Shoppers

There is nothing quite as captivating as a good story - one that draws you in, makes your heart beat a little faster, and keeps you engaged. Your hotel outlets can tell the continuing tale of your hotel story, drawing in planners and group guests to make a lasting impression and bring them back...read more

Does Your Hotel Have This? 5 Cool Hotel Marketing Finds

What’s one of the best ways to get meeting planners and leisure travelers to pay attention to you? By standing out from the legions of other hotels that are also trying to grab attention. The key is offering something different, or even using unprecedented online marketing methods. Here are some...read more

5 Ways Hotels Committed to Going Low Carb on Earth Day 2015!

Everyone's going low carb these days, but on April 22, 2015, a significant anniversary for Earth Day, low carb has a different meaning! Hotels are committing to reducing carbon footprints at their properties. Earth Day was formally founded in 1970 by U.S. Senator Gaylord Nelson of Wisconsin as a way...read more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States are...read more

Survey Says: There is a Direct Link Between Answering Reviews and Occupancy Rates

A recent survey of over 4,400 hotel properties found that hotel marketing staff that actively engage on social media reviews double their rate of occupancy versus those that don't respond to social at all. In addition, Medallia went on to conclude that the quantity of social media comments and...read more

3 Ways to Debut Your Rock Stars: Employees as Brand Ambassadors

Since a little girl, I've been an avid fan of Major League Baseball's Detroit Tigers. One of the most memorable members of the team was Herbie Redmond, a groundskeeper. Herbie had several fond nicknames including "Herbie the Love Bug." I delighted in watching him and anticipated that joyful shuffle...read more

Cvent CONNECT Chronicles: Special Cvent CONNECT Tax Day Sale…Better File Your Registration

Tax day is here. It’s one of the most dreaded days on the calendar, and just as it’s certain to roll around every year, it’s certain to cause some universal annoyance. Since nobody particularly loves preparing and paying their taxes, we decided to put a positive spin on it. While we can’t literally...read more

A 4-CORE Approach to Building Hotel Brand Loyalty with Stories

GUEST LOYALTY Guest loyalty is valuable for many reasons. But what do you need to do to reach your planners and guests on a deeper level that solidifies brand loyalty beyond the surface? THE KEY = CORE CONNECTION The key is core connection, and you make a core connection by creating stories. The...read more

On-Demand Hotel Meeting Spaces Provide a New Revenue Stream in a Collaborative Economy

In today’s new economy, a whopping one-third of the global workforce is mobile. And in the U.S., it’s closer to 75 percent of the market. People are working from spare bedrooms, coffee shops, and anywhere they can find to meet. But the mobile executive doesn’t want this embarrassing scenario:...read more

How to Get Millennials to Join Your Hotel Loyalty Program

Today’s 86 million millennials, born between 1980 and 2000, hold $200 billion in spending power and represent the most lucrative market for hoteliers. We looked into this generation’s relationship with hospitality brand loyalty and outlined ways for hotels to funnel more millennial guests into...read more

The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind

Are you starting to think that your tried-and-true group business marketing efforts don’t seem to be working as well as they used to? Well, you’re not alone, and that's why Cvent CONNECT was created. It's Cvent's improved annual conference focused on group business sales, marketing, and technology....read more

Immediate Steps to Bring in Hotel Revenue

About 90 percent of companies fail to leverage a revenue gold mine that’s right at their own fingertips. Even when that gold mine easily holds the keys to increasing both revenue and marketing impact. What are these companies not doing?  Look at their existing customer data. It doesn’  take a team...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

8 Ways to Make Your Hotel Less Stuffy & More Likeable

The keys to surviving in business today? Be authentic. Be real. Today’s consumers have low to no tolerance for stunt marketing or corporate language. Instead, travelers want to know the PEOPLE behind the brand. They want to hear from them and see them in action. In other words, they want to see your...read more

How to Make Your Hotel’s Slow Season Busier

Ski resorts know this too well. After the snow has melted and the last snowboarding guests have checked out, these resorts are left to scramble to keep occupancy up, even though their best asset (the snow) has all but disappeared. But you don’t have to be located in the Rocky Mountains to feel this...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

Writing to Sell: Tips for Writing Hotel Ad Copy

Imagine this: You're weeks away from your hotel’s slow period. Your director of sales turns to you at the sales and marketing meeting and tells you to rewrite the verbiage for your PPC campaign and post ads on Facebook to drive bookings during that time. You nervously nod then panic that your ad...read more
10 Ways to Win More Group Business
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