The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

8 Ways to Make Your Hotel Less Stuffy & More Likeable

The keys to surviving in business today? Be authentic. Be real. Today’s consumers have low to no tolerance for stunt marketing or corporate language. Instead, travelers want to know the PEOPLE behind the brand. They want to hear from them and see them in action. In other words, they want to see your...read more

How to Make Your Hotel’s Slow Season Busier

Ski resorts know this too well. After the snow has melted and the last snowboarding guests have checked out, these resorts are left to scramble to keep occupancy up, even though their best asset (the snow) has all but disappeared. But you don’t have to be located in the Rocky Mountains to feel this...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

Writing to Sell: Tips for Writing Hotel Ad Copy

Imagine this: You're weeks away from your hotel’s slow period. Your director of sales turns to you at the sales and marketing meeting and tells you to rewrite the verbiage for your PPC campaign and post ads on Facebook to drive bookings during that time. You nervously nod then panic that your ad...read more

How to Smoothly Prep Your Guests for a Hotel Renovation

When hoteliers prepare for a renovation, most choose not to inform their guests ahead of time, afraid that the mental image of a distressing, noisy stay will stop people from booking. While understandable, these hoteliers fail to see this decision actually holds much more dire ramifications:...read more

3 Ways to DO IT RIGHT! at Family Friendly Conferences!

Group events that include families are on the rise in 2015. A healthier economy is nudging accounting departments to loosen organizations' purse strings and make it easier to include spouses and children on conference invitations. In "Family Matters," Rachel Carter's article in Small Market...read more

9 Marketing Tasks You Should Always Be Doing To Reel in Group Business - Part 2

You can read part one here. Book more meetings. You know that’s on your hotel’s agenda each and every day. But, with all the marketing tasks needed to increase group bookings at hotels  --  blogging, creating videos, putting together email campaigns, posting consistently to social media, etc – it’s...read more

Las Vegas' Unique Hotel Amenities That Capture Planner Attention

  Most hoteliers concentrate so much on the meeting space benefits they offer planners that they forget that in-room experiences Hotel amenities have become a cliché. Water bottles. Coffee and tea. In-room refrigerators or minibars. But what’s a hotel to do when they want to draw attention away from...read more

Do’s & Don’ts for Marketing Hotels Using Text Messaging

Next time you’re in a restaurant, standing in line, shopping for groceries, take a look around. What do you see? Odds are you’ll find most people are enthralled by one thing – their cell phones. Whether they’re aimlessly scrolling through social media, texting, or talking, it’s obvious that cell...read more

Top Marketing Struggles All Hoteliers Face

There was a time when hotel marketing was simple. A time when you could count all marketing optionswith just five fingers (print media, broadcast media, direct mail, billboards, and public relations), and just as easily predict where your next guest would come from. But now, technology has changed...read more

9 Marketing Tasks You Should Always Be Doing to Reel in Group Business - Part 1

With all the social media platforms, emails, blogs, videos, and more that your hotel marketing and sales staff is tasked with creating, it’s easy to get wrapped up in the entertainment of it all. But let’s not lose sight of what your #1 goal is: To increase group bookings at hotels. And, whether...read more

The Six Senses That Sell Group Hotel Room Blocks

In my blog 21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story, I gave you a winning formula for succeeding at group sales through visual marketing --a marketing tactic that is growing in effectiveness by leaps and bounds.  And for good reason. We live in a visually...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

100 Planner View Points: The Post Event 5

The 100 planner view points gave you insights into marketing to planners, booking group rooms, defining the details, and managing the event live. Executing a fantastic event is great but proper post event follow-up earns you future business with the planner and even the group guests. Below are five...read more

5 Hotel Marketing Tips for Mobile Storytelling

No longer is your hotel's mobile site playing second fiddle to your desktop version. It now commands a presence all its own.   Mobile device technology has exploded just within the past few years, making it easier for people to browse on the go. In 2014, the number of searches for hotels on...read more

4 Steps to Determine Your Hotel’s Story

“Storytelling” has been marketing’s buzzword for the past year. Why? Because people today don’t want just facts. They want to connect. They want intrigue. They want something to brag about. Brand storytelling is what can truly attract meeting planners to you. Yet, many hotels and venues are still...read more

How Large Hotel Chains Can Bring "Boutiqueness" to Their Brand

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experience...read more
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