All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

Do’s and Don’ts of Automating Your Hotel’s Social Media

When you have your hands full managing the day-to-day minutiae of hotel marketing, oftentimes posting to Facebook and Twitter is the last thing on your priority list. So, what’s the best way to maintain a regularly updated social media presence, without sacrificing others areas of your hotel...read more

How to Make Your Hotel Website Increase Group Business On Your Behalf

Your group sales team may be great at wooing and selling to meeting and convention planners, but can you rely on your marketing assets – such as your Website – to do the same? Similar to how your sales team is trained to provide solutions for your clients, the meeting planning section of your...read more

8 Ideas To Increase “Bleisure” Hotel Business

Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation”...read more

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for...read more

6 Reasons Planners Will Applaud Marriott’s Meetings Imagined

The alluring social power of sites like Pinterest have made an impact on hotel marketing, especially due to vacation-thirsty users and excited brides pinning everything from dream destinations to table settings.  But, can sites like Pinterest help you when marketing for group travel with business...read more

Bizcation Business: Earn it Right and Right Now!

"Blurring," "bleisure," "bizcation." The vocabulary for the trending business traveler indicates an end to the era of the clear boundary between work and play. Accor's high end hotel Pullman, partnered with research firm IPSOS to survey 2,200 International business travelers. John Buchanan,...read more

5 Things Every Hotel Should Do DAILY on Social Media

For hotel marketers and destination marketers, a strong social media presence should be at the top of your to-do list, EVERYDAY. With social media, maintaining a strong presence involves taking small steps each day to build and keep followers happy. But, don’t worry. A daily routine of social media...read more

The 3 Essentials for Hotels on Instagram

More than anyone, travelers are intrigued by real-life photos when making purchase decisions.   That’s why the visual appeal of Instagram makes it one of the most attractive tools to add to your hotel marketing arsenal. Instagram has a thriving user base and can be incorporated into campaigns to...read more

Use What You’ve Got: Simple Ways Hotels Can Boost Revenue RIGHT NOW

Research shows that only about 10 percent of businesses leverage the existing data at their fingertips in a systematic way to boost both marketing impact and revenue.   It doesn’t take an analyst or a math whiz to take some of the numbers you already have at your hotel and turn them into a marketing...read more

Outsourcing Social Media: Should Your Hotel Do It?

Social media is a necessity when marketing hotels online – that so far is obvious. Now, the question you have to grapple with is: WHO is going to handle it? Should you manage your hotel’s social media channels in-house? Or, outsource to an agency made up of social media marketing experts? To assist...read more

What Travel Editors Love and Hate to Find in Your Press Releases

Crafting a well-written press release for your hotel, meeting venue or destination doesn’t require a degree in Journalism or Public Relations. What IS absolutely essential is news about your company that is worth touting. A press release without a news worthy subject (that’s relevant to the...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

Social Reassessment: 9 Easy Steps to Auditing Your Hotel's Social Media

Each year, when you review your hotel marketing strategy and goals, it’s vital to address and examine your social media efforts in a separate category. Social media platforms are so paramount to your hospitality marketing mix, that it’s not enough to simply be "doing it" without taking an analytical...read more

Cvent’s Inaugural Group Business Forum Exceeds Expectations

If I had to describe Cvent’s inaugural Group Business Forum in one word, it would have to be SUCCESS.  When you combine 400 hotel and destination executives, the latest technology, some of the industry’s most recognized thought leaders, and an abundance of creativity, it is hard to yield anything...read more
10 Ways to Win More Group Business
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