How 5 DMOs Turned Their Regions Into Foodie Destinations

Food and wine aficionados are one of the fastest growing segments of the market. They include planners, who are hungry for gourmet culinary experiences to enhance their events. So, destination marketers have begun to showcase their destination’s unique food and imbibing opportunities as a way to...read more

Introducing Cvent Connect 2015: This Year's Most Anticipated Group Business Event

Hundreds of hospitality professionals, experts, and owners joined us last year for the Group Business Forum (GBF). Hopefully, you were one of them! While 95% of attendees said they were interested in attending again in 2015, we want 95% of all professionals working for hotels, resorts, destination...read more

10 Ways to Track Your Hotel Competition

To maximize your hotel's success, you need to know who you're up against.  More specifically, you should be regularly keeping tabs on: WHO your competition set includes WHAT they are doing HOW well they are succeeding Don't be intimidated. Theses answers are readily available. Consistently...read more

Suitcases vs Briefcases: How to Market Differently to Leisure & Business Travelers

When it comes to hotel marketing for leisure and business travelers, there is no such thing as a one-size-fits-all approach.  Each of those segments have their own, and often very different, priorities, and, as a hotelier, it is important to understand the differences and how to market to each for...read more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received unsolicited...read more

Hospitality Marketing Trends You’ll See In 2015

The start of 2015 has arrived, and with it, comes a year of new opportunities, new tools, and a new set of marketing rules. Are you aware of the most current digital and mobile strategies for increasing hotel group business?  Is your hotel and its sales and marketing staff up-to-date on the latest...read more

How This California CVB's Marketing Campaign is Generating Group Business

That moment when you uncover a destination with an inspiring social media presence and a proactive CVB marketing team is invigorating, especially if it’s not an obvious destination already on your radar. In my opinion, social media is a tool for the undiscovered, less-hyped destinations to truly...read more

A Planner's Guide to Orlando [Infographic]

A few months back, we published the first in a series of infographics we're creating for a few of the destinations that made our Top 50 Meeting Destinations in the US list for 2014. That infographic was for Chicago, today's belongs to Orlando which landed at a very close second. Boasting the list's...read more

4 Destinations That Deck the Halls with Brilliant Holiday Marketing

With gas prices the lowest they've been in years, the 2014 holiday season promises to be a record travel season. The number of road warriors is even expected to eclipse the estimated 94.5 million Americans who traveled 50+ miles from home in 2013. So, the question is: what are you doing to attract...read more

[Infographic] Do Hotels Know What Meeting Planners Really Want in Promotions?

Marketing used to be an art. You went with what your gut and experience told you would work. Today, marketing is a science based on data. To be great at it (and sales), you must know the data behind the actions you want people to take. Recently, my company (Cvent) surveyed event and meeting planners...read more

Sparkling & Creative Examples of Holiday Hotel Marketing

‘Tis the season…to break away from your normal hotel marketing activites to produce special holiday events and programs. With Thanksgiving over and Christmas up next, I hope you’re already tying up loose ends for your 2014 holiday hotel group marketing campaigns. If not, don't worry. It’s not too...read more

The Best Content Curation Tools Destination Marketers Use to Tell Their Story

What is the best and most readily available storytelling asset that destination marketing organizations (DMO) have at their fingertips (besides the content they create themselves)? Easy, it's curated content. What's Curated Content for Destination Marketing? Curated content is content produced by...read more

Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards of...read more

These Events are Driving Increased Hotel Revenue

Successful hotels utilize annual festivals and seasonally themed events to increase their bookings year after year. While they're not easy to execute, these events can be very reliable revenue producers for hotels and resorts that experience slow seasons or have holidays around them that are easy to...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Hotel Grassroots Marketing: Creative Examples Supporting Local Causes

It was only two months ago that the ALS Ice Bucket Challenge took over social media and raised $115 million dollars through a grassroots effort that encouraged people to dump a bucket of water over their head and donate money. Many hotel and travel brands showed their support - watch Hyatt Hotels,...read more

Infographic: A Planner’s Guide to Chicago

The first battle a Destination Marketing Organization (DMO), Convention and Visitor Bureau (CVB), or hotel fights when going after group business is for territory. Will a planner choose Chicago or Miami, DC or Los Angeles? To help you convince planners your locale is perfect for their event or...read more

5 Reasons Why Planners Use CVB & Destination Apps

A wide open space of opportunity greets every planner at the beginning of the group event planning process. One of the biggest decisions is choosing the destination--an overwhelming task with many roads to choose from. Planners rely heavily on smartphones to keep informed and connected. Apps have...read more

6 Strategies to Turn Your Hotel Into a Foodie Destination

Foodies are a hotel marketers' dream. They blog. They Yelp. They post non-stop to Twitter and Facebook. Best of all, they’re willing to fork over serious cash on meals to earn foodie cred. Foodies are self-proclaimed culinary aficionados who start each meal by taking a perfect photo of their dish to...read more

4 More Ways to Drive More Planners to Your Hotel Website for Free: Part 2

Every hotel wants more direct bookings. But, many ignore the most important step to get there: You need more people visiting your hotel’s website in the first place. More online visits mean more booked rooms. Yes – it is that simple. In my previous post, I outlined four tips on how to garner free...read more
10 Ways to Win More Group Business
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