Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards of...read more

These Events are Driving Increased Hotel Revenue

Successful hotels utilize annual festivals and seasonally themed events to increase their bookings year after year. While they're not easy to execute, these events can be very reliable revenue producers for hotels and resorts that experience slow seasons or have holidays around them that are easy to...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Hotel Grassroots Marketing: Creative Examples Supporting Local Causes

It was only two months ago that the ALS Ice Bucket Challenge took over social media and raised $115 million dollars through a grassroots effort that encouraged people to dump a bucket of water over their head and donate money. Many hotel and travel brands showed their support - watch Hyatt Hotels,...read more

Infographic: A Planner’s Guide to Chicago

The first battle a Destination Marketing Organization (DMO), Convention and Visitor Bureau (CVB), or hotel fights when going after group business is for territory. Will a planner choose Chicago or Miami, DC or Los Angeles? To help you convince planners your locale is perfect for their event or...read more

5 Reasons Why Planners Use CVB & Destination Apps

A wide open space of opportunity greets every planner at the beginning of the group event planning process. One of the biggest decisions is choosing the destination--an overwhelming task with many roads to choose from. Planners rely heavily on smartphones to keep informed and connected. Apps have...read more

6 Strategies to Turn Your Hotel Into a Foodie Destination

Foodies are a hotel marketers' dream. They blog. They Yelp. They post non-stop to Twitter and Facebook. Best of all, they’re willing to fork over serious cash on meals to earn foodie cred. Foodies are self-proclaimed culinary aficionados who start each meal by taking a perfect photo of their dish to...read more

4 More Ways to Drive More Planners to Your Hotel Website for Free: Part 2

Every hotel wants more direct bookings. But, many ignore the most important step to get there: You need more people visiting your hotel’s website in the first place. More online visits mean more booked rooms. Yes – it is that simple. In my previous post, I outlined four tips on how to garner free...read more

4 Ways to Drive More Planners to Your Hotel Website for Free: Part 1

Want more direct bookings? Then get more people to visit your website. More eyeballs on your hotel’s site mean more reservations over time. It really is that simple. However, some hotels stumble over getting people there in the first place. What good is marketing hotels online if you can’t drive...read more

The Top 5 Emerging Hospitality Marketing Trends of 2014

What’s driving guest loyalty today? Which trends are gaining more and more leverage in the hospitality industry and in hotel marketing? What will help you increase hotel group bookings? For the answers, let’s turn to our friends across the pond. From experientialism to collaboration, the recent 2014...read more

How Heightened Emotions Bring Higher Hotel Revenues

When it comes to driving return visits and word-of-mouth (or word-of-mouse) hotel marketing, emotions matter. In fact, more than 70% of your guests’ experience depends on you meeting their emotional needs. How you and your staff make them feel is what creates the poignant memories that stick and...read more

Secrets to Filling Rooms During Your Slow Periods

It’s both dreadful and inevitable.  Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel...read more

The Most Bewitching Hospitality Marketing Trick or Treats

After the summer heat comes the autumn haunts. Once hotels and destinations switch their marketing mindsets to the fall season, they shed their sunshine and flip-flops campaigns and trade them in for spookier, chillier experiences. From cities marketing themselves as ghoulish getaways, to...read more

Storytelling Tips to Attract More Group Bookings

Annual conferences. Group reunions. Weddings. Nothing fills hotel rooms like an in-house group. Attendees and guests dine at your restaurant and bar. They book numerous rooms, sign up for spa treatments, order room service. Almost every outlet of your hotel sees a boost in revenue. If only we could...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 2

Most hotel marketing teams - yes, even yours - are currently committing several sins (social media sins) when marketing hotels online via Facebook. Do any of these sound familiar?   Posting only about your hotel and rarely anything else Posting irrelevant images of cute cats or any other cute video...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more

How to Build a Google+ Strategy that will Stick

  As many hospitality marketing professionals scratch their collective heads about Google+, the CVB web marketing organization of Visit Greece has created an impressive success story with over 14 million followers (with active postings several times a day), and the founding of two communities.  So -...read more

What Airbnb Is Doing Better Than You and What to Do About It – Part 2

Who could have ever predicted that one day a traveler would willingly choose to stay in the spare bedroom of a stranger, rather than at your property? In less than a decade, Airbnb has disrupted the lodging industry with their low-cost alternative accommodations in people's homes.  And now, the...read more

The Facebook Boosting Feature Most Hotels Aren’t Using

A while back, Facebook released a new feature allowing you to embed your Facebook posts on other sites, such as your hotel blog or Website. These Embedded Facebook posts look exactly as they would appear on Facebook itself, including the videos, hashtags, photos, share and like buttons and comment...read more

What Airbnb Is Doing Better Than You and What to Do About It – Part 1

A decade ago, who could have predicted that travelers would ever choose staying in a stranger’s spare bedroom over a impeccably designed and cleaned room at your hotel? In just a short time, Airbnb has managed to both shift the way people travel and disrupt the lodging industry. Now, travelers are...read more
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