8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

Hoteliers: Draw Year-round Media Attention with These 6 FAM Tour Ideas

Your hotel press releases can only go so far when marketing hotels online. The best way to have any real impact on a travel writer’s decision to write about your hotel is to have them experience a stay themselves. Travel media – including writers, bloggers, travel show producers – receive a ton of...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part II

In just a few years, social media has evolved into an ever-changing landscape that introduces new websites, tools, rules and protocol to hotel marketers every few months. To help solidify your knowledge on at least the basics of social media, I’m answering some of the most common social media...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part I

Within the past few years, social media has become a complex and ever-changing hotel marketing avenue full of new players and constantly changing rules and protocol. To try and help you navigate some social media basics for your hotel marketing strategy, I’m answering some of the most frequently...read more

How Big Travel Brands Get Millions of Email Subscribers

When it comes to building your hotel’s email marketing list and marketing your hotel(s) online, it’s all about what you offer in exchange for someone’s email address. Most hotel marketing teams will proclaim the same offer: ‘Sign up here for special discounts and offers!’ ‘Sign up to hear the latest...read more

Learning From Your Comp Set's Hotel Marketing

As in any battle for business, you better know what you’re up against. Get a razor sharp competitive edge over your hotel’s comp set by taking the time to size up their hotel marketing strategy with yours. Think of it as building a better arsenal of tools to drive group bookings at hotels or...read more

How Hoteliers Are Personalizing The Hotel Experience

Why stop at greeting Foursquare check-ins and tweeting foodies with a list of the best restaurants in town? When it comes to personalization, some hotel brands are taking it to the next level. I’ve always been impressed by reservations agents who research guests prior to arrival and take notes, but...read more

A Series of First Impressions: Your Brand Culture

Whether you are a global hotel patriarch or a local boutique bed and breakfast, first impressions reflect on your brand and determine future business. A first impression begins with the initial contact a guest has with your hotel from making a reservation through the follow-up survey on service once...read more

Hotel Marketing Videos: Leave Boring Behind (Part I)

In a world of constant competition when marketing hotels online, video has the potent ability to tell your hotel’s story while also grabbing, and sustaining, attention. Travelers are always seeking content that shows them what to expect in a unique experience or to learn more about a destination....read more

Group Business Marketing Best Practice Tip: Sell your venue through your location – the importance of local attractions

Whether it’s shopping for a house or shopping for a hotel, key words in real estate always seem to be “location, location, location!” When planners are searching the Cvent Supplier Network, they are looking for that perfect venue for their event. They want the appropriate meeting space for sessions...read more

Brand Advocates Part I: How to Uncover & Leverage Your Hotel’s Biggest Fans

Buyers trust people like themselves. Whether it’s talking to a friend who likes to travel as much as you do, or meeting an event planner who recently organized a meeting similar in specs to yours, these people have more clout over your target audience than any expensive ad or hotel marketing message...read more

How To Power Your Group Marketing Campaigns with Hashtags

By now, everyone on your hotel marketing staff has heard of #hashtags, and perhaps are already using them daily in your social media activities. However, is your team aware of how powerful and influential a hashtag can be to your hotel? Or, how hashtags can propel campaigns when marketing to...read more

Why Social Crowdsourcing is The Future, Plus 10 Creative Crowdsourcing Ideas

If you recall, a few years ago hotel brands were afraid to hand over control of social media, and preferred to have a strict framework in case the unforeseen happened. Brands were also afraid of sharing ideas because their competitors would “steal" them. Hotel marketing managers have now moved on to...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

How Four Hotel Brands Are Successfully Conquering Content Marketing

Content marketing is an essential device in marketing hotels online and marketing for group travel. And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while...read more

Dissolution of Traditional and Paid Media - Will Your Brand Survive?

During the last few weeks, several important articles have been published about the direction of hotel marketing. They offer great insight, facts and case studies to back up their theories.  The reason I want to highlight these articles is because for many hotel brands, it’s been a struggle of...read more

Newbies: 8 Things You Need to Do Before Stepping on That Trade Show Floor

You’ve signed up for a conference or trade show - now what? Whether you’re a sales manager, an executive meetings manager, or a marketing manager attending a marketing conference, there are some steps you need to take to make the most of your time out of the office and grow group business.  Too many...read more

CVBs and DMOs: A Five-Point Checklist to Help Market Your Destination

Group organizers and meeting planners are reliant on your CVB and DMO staff to sell them on all the things your city and region have to offer. Besides the convention space and guest rooms, what else do you need to do for marketing  CVBs online? The answer is: plenty! Here is a step-by-step guide to...read more

The #1 Reason Why Meeting Planners and Travelers Don't Choose You

What makes meeting planners and leisure travelers almost buy? What makes them ready to make a reservation or sign that contract, then drop out at the last second? What makes them stare at your booking page or revised RFP, wanting to stay at your property, then ultimately, closing the door and moving...read more

A Hotel Copywriter Answers Your Burning Questions About Hotel Emails

The world today is one of overflowing inboxes. Though, despite the hundreds of competing marketing messages that flood our guests’ and clients’ email accounts, email remains one of the most powerful direct marketing tools that your hotel can use when marketing hotels online. With consistent email...read more
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