Storytelling Tips to Attract More Group Bookings

Annual conferences. Group reunions. Weddings. Nothing fills hotel rooms like an in-house group. Attendees and guests dine at your restaurant and bar. They book numerous rooms, sign up for spa treatments, order room service. Almost every outlet of your hotel sees a boost in revenue. If only we could...read more

How to Build a Google+ Strategy that will Stick

  As many hospitality marketing professionals scratch their collective heads about Google+, the CVB web marketing organization of Visit Greece has created an impressive success story with over 14 million followers (with active postings several times a day), and the founding of two communities.  So -...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 2

Most hotel marketing teams - yes, even yours - are currently committing several sins (social media sins) when marketing hotels online via Facebook. Do any of these sound familiar?   Posting only about your hotel and rarely anything else Posting irrelevant images of cute cats or any other cute video...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more

The Facebook Boosting Feature Most Hotels Aren’t Using

A while back, Facebook released a new feature allowing you to embed your Facebook posts on other sites, such as your hotel blog or Website. These Embedded Facebook posts look exactly as they would appear on Facebook itself, including the videos, hashtags, photos, share and like buttons and comment...read more

Part 2: Build Your Brand Story-Content

As we discussed in Part 1: Build Your Brand Story-Strategy, crafting your brand story is an important and necessary part of your marketing strategy. But what content elements do you include in your story? Using these four basic elements, start writing and start booking group rooms! The Three Step...read more

What Airbnb Is Doing Better Than You and What to Do About It – Part 2

Who could have ever predicted that one day a traveler would willingly choose to stay in the spare bedroom of a stranger, rather than at your property? In less than a decade, Airbnb has disrupted the lodging industry with their low-cost alternative accommodations in people's homes.  And now, the...read more

What Airbnb Is Doing Better Than You and What to Do About It – Part 1

A decade ago, who could have predicted that travelers would ever choose staying in a stranger’s spare bedroom over a impeccably designed and cleaned room at your hotel? In just a short time, Airbnb has managed to both shift the way people travel and disrupt the lodging industry. Now, travelers are...read more

How to Get Meeting Planners To Pay Attention To You on LinkedIn

How influential and relevant are you on LinkedIn? Do you stay active on this social network by giving advice, answering questions, and supporting meeting planners and your hotel’s other clients? Or, did you just simply post your resume up there hoping to catch eyeballs? LinkedIn is the perfect place...read more

Boring Hotel Marketing Cliches Your Guests Have Seen a Thousands Times Before

The last thing your hotel brand wants to be? Just like everyone else. But, unfortunately most hotel and resort Websites are brimming with lackluster travel clichés seen over and over that lessen your ability to attract guests and convert room reservations. Even worse, uninspiring and clichéd writing...read more

Boring Travel Cliches Your Guests Have Seen a Thousand Times Before - Part II

Take a quick glance at your hotel marketing assets – your Website, sales kits, press releases. And, you’ll see them. Tired and lackluster clichés that do nothing except get people to stop paying attention. First step in getting these boring hospitality marketing phrases from plaguing your copy is to...read more

Using Social Media to Impact Your Guest Experience From Start to Finish

Think your guests’ experience starts the moment they walk through your front door? Think again. Your hotel needs to start making an impact from the moment someone starts day dreaming about travel until months (even years) after they check-out. Bottom line: Continuous and consistent innovative and...read more

Reel in Labor Day Travelers With These 5 Hotel Marketing Tips

There’s no way you’ll be able to miss the massive influx of Labor Day travelers headed to your destination for their last summer getaway. Last year, 34.1 million Americans were predicted to travel for the Labor Day weekend, up 4.2 percent from the year prior. And, 2014’s robust travel spending means...read more

All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2

By now you should have already familiarized yourself with the social media and website marketing acronyms you’re most likely to hear when marketing hotels online. And hopefully the post will have you scratching your head less during your hotel marketing meetings. Now, let’s touch on the most...read more

Do’s and Don’ts of Automating Your Hotel’s Social Media

When you have your hands full managing the day-to-day minutiae of hotel marketing, oftentimes posting to Facebook and Twitter is the last thing on your priority list. So, what’s the best way to maintain a regularly updated social media presence, without sacrificing others areas of your hotel...read more

How to Make Your Hotel Website Increase Group Business On Your Behalf

Your group sales team may be great at wooing and selling to meeting and convention planners, but can you rely on your marketing assets – such as your Website – to do the same? Similar to how your sales team is trained to provide solutions for your clients, the meeting planning section of your...read more

8 Ideas To Increase “Bleisure” Hotel Business

Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation”...read more

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for...read more

6 Reasons Planners Will Applaud Marriott’s Meetings Imagined

The alluring social power of sites like Pinterest have made an impact on hotel marketing, especially due to vacation-thirsty users and excited brides pinning everything from dream destinations to table settings.  But, can sites like Pinterest help you when marketing for group travel with business...read more
10 Ways to Win More Group Business
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