It Takes a Village: Resort Conference Center Fills Big Need in Tiny Town

Hotel conference centers are plentiful in big cities, but what happens when your property is located in what is basically a hamlet, and you're losing out on valuable group business to bigger facilities nearby? In the case of the Osthoff Resort in Elkhart Lake, Wisconsin, a strategic expansion more

Skift, The Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

Destinations as Knowledge Hubs On a macro scale, the most innovative first and second-tier destinations are positioning themselves as knowledge hubs to expand their spectrum of collaboration with meeting professionals. It is a systemic shift in their value propositions, expanding beyond the more

5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of more

Skift, the Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

By: Greg Oates How we communicate is as important as what we communicate in today’s events industry, based on the rise of so many different digital channels and platforms. Content is fluid, global, 24/7 and platform agnostic. Therefore, the meeting of the future is an open-source, co-created more

Strange Bedfellows Produce Profits: DMOs and Economic Development Agencies Pair Up

It may seem strange, but Destination Marketing Organizations (DMOs) and Economic Development departments are working together to drive more business to their region or city. But is it really...all that odd?  According to a Destination Marketing Association International poll of 150 CEOs, 74% of more

What Venue Sourcing Criteria Do Hotels Have Control Over?

With the meetings and conventions industry generating a healthy $117 billion per year, it’s no wonder that hotels and venues across the globe are fighting for ways to differentiate themselves from the pack to snag more of that business. While many factors can impact a planners booking decision, more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem more

Quick Tips for Those New to Booking Hotel Group Business

Of course, it’s no news flash that groups are coveted, lucrative business for hotels and venues. They simultaneously book hundreds of room nights. Their attendees spend money on your ancillary products for the duration of their stay. And, they stick around before or after the meeting to explore more

4 Exciting Forecasted Trends of 2016 & Advice on Working with Group Planners!

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control more

Must-Have Hotel Group Business Marketing Tools to Outdo Your Comp Set

Before you book business with a meeting planner, you first have to catch their eye. So, when it comes to putting together your marketing materials for group business, you can never get too creative. These FREE – or almost free – tools, as recommended by tech marketing speaker Beth Ziesenis, more

No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage more

5 Ways Sales Managers Ruin Potential Group & Wedding Business

  As a marketing strategist, I’ve always been on the sales side of group business and a part of a sales team. I recently grabbed a seat on the other side of the table when I started planning my wedding. In the course of two months, I’ve looked heavily at two domestic wedding destinations. more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As more

How to Win Millennials Travelers Back from Airbnb

In just a few short years, Airbnb, VRBO and other homeshare services have become serious contenders in the competition for hospitality dollars--- game changers in a game where they get to play by their own rules. What started out as a lower cost alternative to traditional hospitality options more

Why You May or May Not Be Attracting Millennials To Your Destination

Whether you understand how to market meeting venues to this demographic or not, now is not the time assume their destination demands are going to diminish. In fact, as Millennials mature their power is just going to increase. As a mother of two Millennials, I understand first-hand the more

Favorite Local and Authentic Meeting Experiences to Inspire You

With meeting planners and business travelers increasingly seeking fewer traditional tourist activities and more authentic local experiences, hotels and venues have been combing their destination for immersive local encounters to enhance their group products just to remain relevant. To get more

2015's Best Local & Authentic Meeting Experiences to Offer Planners

In just a few short years, we’ve witnessed a significant shift in the way meeting spaces and group experiences are being created, marketed, and sold. Event attendees are increasingly seeking more local and more authentic experiences, and less ‘touristy’ itineraries, as part of their more

A Lesson in Spunky & Personality-Packed Hotel Sales from Belmond Charleston Place

It must be pretty tiresome for meeting planners to receive marketing message after marketing message from hotels across the nation, all vying for a click, a glance, or reason to pick their hotel over the hotels. As a hospitality marketer and as a hospitality blogger, I’m constantly keeping more

4 Ways Dine Arounds Help Sell Your Destination

In the United States we call them progressive dinners, while the United Kingdom calls them safaris (sounds much more exotic), but the buzz phrase today is dine-around or dining tour. Historically, the progressive dinner is a variant of the potluck dinner, where everyone brings a different dish. In more

What It Really Means To Build Relationships With Meeting Planners

Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal.  And, for hotel salespeople especially, they have another challenge to contend with – the staggering amount of competition also more
The newsletter the whole industry loves
Subscribe to our Monthly Newsletter