A Lesson in Spunky & Personality-Packed Hotel Sales from Belmond Charleston Place

It must be pretty tiresome for meeting planners to receive marketing message after marketing message from hotels across the nation, all vying for a click, a glance, or reason to pick their hotel over the hotels. As a hospitality marketer and as a hospitality blogger, I’m constantly keeping close...read more

4 Ways Dine Arounds Help Sell Your Destination

In the United States we call them progressive dinners, while the United Kingdom calls them safaris (sounds much more exotic), but the buzz phrase today is dine-around or dining tour. Historically, the progressive dinner is a variant of the potluck dinner, where everyone brings a different dish. In a...read more

What It Really Means To Build Relationships With Meeting Planners

Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal.  And, for hotel salespeople especially, they have another challenge to contend with – the staggering amount of competition also vying...read more

Why Hotels Are Shifting and Launching New Brands to Attract a Certain Traveler Demographic

Curating local immersive experiences for guests isn’t a new trend. The hotel industry has been moving toward this for a number of years. For instance, the F&B movement known as farm-to-table (circa early 2000s), where local food makes it to the hotel’s banquet table and restaurant, is an...read more

Four DMOs That Are Creating Brilliant Content for Millennial Meeting Planners & Attendees

It takes more than Tweeting and posting images to Instagram to get hotel group business from millennial-age meeting planners. It now requires creating custom content for a generation hungry for destination intelligence that goes beyond staid and uninspiring tourism guides.  By promoting their cities...read more

The Rise of Untraditional Event Space

Immersive, unique and odd - that's the name of the game when it comes to planning and marketing an event venue. Backal Management Group compiled a list of the 10 recent entertainment trends in meeting and events, and they included immersive experiences that impact all the senses. With so many...read more

DMOs Are Moving Toward Marketing the Attendee Experience

As meeting professionals have become more Internet savvy and additional digital tools have been introduced over the years, Destination Marketing Organizations (DMOs) and Convention &  Visitors Bureaus (CVBs) are now at a crossroads: either change or become irrelevant. Here is what they are facing:  ...read more

The 10 Hotel Marketing Basics You Must Have in Today's Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of...read more

Cvent CONNECT: Reggie Aggarwal Delivers Memorable Keynote to Attendees

Founder and CEO of Cvent, Reggie Aggarwal, delivered his final address to hospitality professionals attending Cvent CONNECT 2015. In his keynote, Reggie offered a few observations and takeaways from the past couple of days and made an announcement about a tool suppliers can use to assess themselves...read more

Cvent CONNECT Session: The Keys to Group Business Success

Adapt to the times. In the hospitality business, being stagnant means falling behind, and falling behind means losing the race.   Bharet Malhotra, SVP of Sales at Cvent, sat down with Steve Heitzner, Chief Sales & Marketing Officer of the Americas at Marriott International Inc., and Ernest Wooden...read more

3 Ways to Leverage Brand USA's Effort in 2015 to Book Group Rooms

Countries like France and Italy have long enjoyed traveler praise for their culinary prowess, but the United States also has a rich, cultural culinary history, and it is time to let the world know! Brand USA recently launched a marketing campaign to spread what we who live here know: that even...read more

The Millennial Generation of Planners [Infographic]

  Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one...read more

11 Hacks for Writing Group Business Proposals

Ever feel like all the work you’re putting into your RFP responses may not be paying off? You’re probably right. Planners are receiving at least 10 other competing proposals, so – rates and dates aside – you need to make sure yours sells as powerfully as you would in person. The only way to do that...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more

5 Ways Visual and Experiential Storytelling Inspires Hotel Shoppers

There is nothing quite as captivating as a good story - one that draws you in, makes your heart beat a little faster, and keeps you engaged. Your hotel outlets can tell the continuing tale of your hotel story, drawing in planners and group guests to make a lasting impression and bring them back...read more

Does Your Hotel Have This? 5 Cool Hotel Marketing Finds

What’s one of the best ways to get meeting planners and leisure travelers to pay attention to you? By standing out from the legions of other hotels that are also trying to grab attention. The key is offering something different, or even using unprecedented online marketing methods. Here are some...read more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States are...read more

3 Ways to Debut Your Rock Stars: Employees as Brand Ambassadors

Since a little girl, I've been an avid fan of Major League Baseball's Detroit Tigers. One of the most memorable members of the team was Herbie Redmond, a groundskeeper. Herbie had several fond nicknames including "Herbie the Love Bug." I delighted in watching him and anticipated that joyful shuffle...read more

The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind

Are you starting to think that your tried-and-true group business marketing efforts don’t seem to be working as well as they used to? Well, you’re not alone, and that's why Cvent CONNECT was created. It's Cvent's improved annual conference focused on group business sales, marketing, and technology....read more

How to Use Destination Short Storytelling to Snag Group Business!

"Think Different" and You develop loyal customers who chomp at the bit for your next product Who stand in line for hours just to get a piece of your newest action And pay more for your products than competitors are charging Then show everyone your product with pride And continue to grow your...read more
10 Ways to Win More Group Business
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