Group Business Trends: Q1 2016 Insights

During our first keynote at Cvent CONNECT, we announced the free, public beta release of Group Business Trends, an interactive portal that includes high-level data in four key categories: ADR, sales behaviors, RFPs, and planners. Built-in filters allow you to see our data on your specific major...read more

Throwback Cvent CONNECT Session: The Keys to Group Business Success

Adapt to the times. In the hospitality business, being stagnant means falling behind, and falling behind means losing the race. Check out this rundown of a session from last year's Cvent CONNECT, and see what you have to look forward to next month.  Bharet Malhotra, SVP of Sales at Cvent, sat down...read more

Site Visit Follow Up: Planner Q&A

Almost two months before Cvent CONNECT, Rachel Andrews, Senior Manager of Meetings and Events, and her CONNECT production and event team flew to Las Vegas for their final site visit at The Venetian | The Palazzo. Below you’ll find a brief Q&A with Rachel, in which she discusses the ins and outs of...read more

Top 2016 Hotel Digital Marketing Trends

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start on the rest of us, which allows us to see the technology in action and to review their ROI. Here are some of the...read more

Get Certified at Cvent CONNECT 2016

On the Cvent Supplier Network (CSN), more than 74,000 event and meeting planners are sourcing venues and destinations around the world. In 2015, planners sent more than 1.8 million RFPs to venues and sourced more than $9.8 billion of group business through the network. Since 2009, the CSN has seen...read more

Part 3: The Destination Marketing X-Factor

In the third and final part of our Planner Wish List series, we’ll discuss how to attract more meeting and event planners to your venue. In Rachel Andrews’ original post, she stressed the importance of the overall customer (and attendee) experience when choosing and planning a large event. The...read more

Part 2: Helping Planners Search More Efficiently

In her original post, “What Hoteliers Can Learn from Planner Wish Lists,” Cvent Planner Rachel Andrews dished about her top tips for hoteliers looking to increase group business. When working with planners, she recommends hotel professionals make the sourcing and planning process as easy as...read more

Social Selling: Turning Online Conversations into Offline Revenue

Selling is social. Always has been and always will be. However, today social selling has taken on new dimensions and formats. Now we’re tasked with building and maintaining relationships with clients via social media channels, like LinkedIn, Twitter, Facebook, and Instagram. For hotel sales people...read more

10 Gifts To Inspire Your Hotel & CVB Sales Teams for 2016 Success

The season of gift-giving is upon us and what better gift than to provide your sales team with the tools they need to be outstanding performers in 2016! Below are ten gifts to inspire your team and build 2016 revenue this holiday season! Gift #1: A Consistent Product A successful salesperson needs a...read more

It Takes a Village: Resort Conference Center Fills Big Need in Tiny Town

Hotel conference centers are plentiful in big cities, but what happens when your property is located in what is basically a hamlet, and you're losing out on valuable group business to bigger facilities nearby? In the case of the Osthoff Resort in Elkhart Lake, Wisconsin, a strategic expansion of...read more

Skift, The Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

Destinations as Knowledge Hubs On a macro scale, the most innovative first and second-tier destinations are positioning themselves as knowledge hubs to expand their spectrum of collaboration with meeting professionals. It is a systemic shift in their value propositions, expanding beyond the focus...read more

5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of natural...read more

Skift, the Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

By: Greg Oates How we communicate is as important as what we communicate in today’s events industry, based on the rise of so many different digital channels and platforms. Content is fluid, global, 24/7 and platform agnostic. Therefore, the meeting of the future is an open-source, co-created hybrid...read more

Strange Bedfellows Produce Profits: DMOs and Economic Development Agencies Pair Up

It may seem strange, but Destination Marketing Organizations (DMOs) and Economic Development departments are working together to drive more business to their region or city. But is it really...all that odd?  According to a Destination Marketing Association International poll of 150 CEOs, 74% of DMOs...read more

What Venue Sourcing Criteria Do Hotels Have Control Over?

With the meetings and conventions industry generating a healthy $117 billion per year, it’s no wonder that hotels and venues across the globe are fighting for ways to differentiate themselves from the pack to snag more of that business. While many factors can impact a planners booking decision, you...read more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like...read more

Quick Tips for Those New to Booking Hotel Group Business

Of course, it’s no news flash that groups are coveted, lucrative business for hotels and venues. They simultaneously book hundreds of room nights. Their attendees spend money on your ancillary products for the duration of their stay. And, they stick around before or after the meeting to explore the...read more

4 Exciting Forecasted Trends of 2016 & Advice on Working with Group Planners!

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from...read more

Must-Have Hotel Group Business Marketing Tools to Outdo Your Comp Set

Before you book business with a meeting planner, you first have to catch their eye. So, when it comes to putting together your marketing materials for group business, you can never get too creative. These FREE – or almost free – tools, as recommended by tech marketing speaker Beth Ziesenis, aka...read more

No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage the...read more
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