How to Get Meeting Planners To Pay Attention To You on LinkedIn

How influential and relevant are you on LinkedIn? Do you stay active on this social network by giving advice, answering questions, and supporting meeting planners and your hotel’s other clients? Or, did you just simply post your resume up there hoping to catch eyeballs? LinkedIn is the perfect place...read more

Boring Hotel Marketing Cliches Your Guests Have Seen a Thousands Times Before

The last thing your hotel brand wants to be? Just like everyone else. But, unfortunately most hotel and resort Websites are brimming with lackluster travel clichés seen over and over that lessen your ability to attract guests and convert room reservations. Even worse, uninspiring and clichéd writing...read more

Boring Travel Cliches Your Guests Have Seen a Thousand Times Before - Part II

Take a quick glance at your hotel marketing assets – your Website, sales kits, press releases. And, you’ll see them. Tired and lackluster clichés that do nothing except get people to stop paying attention. First step in getting these boring hospitality marketing phrases from plaguing your copy is to...read more

Using Social Media to Impact Your Guest Experience From Start to Finish

Think your guests’ experience starts the moment they walk through your front door? Think again. Your hotel needs to start making an impact from the moment someone starts day dreaming about travel until months (even years) after they check-out. Bottom line: Continuous and consistent innovative and...read more

Reel in Labor Day Travelers With These 5 Hotel Marketing Tips

There’s no way you’ll be able to miss the massive influx of Labor Day travelers headed to your destination for their last summer getaway. Last year, 34.1 million Americans were predicted to travel for the Labor Day weekend, up 4.2 percent from the year prior. And, 2014’s robust travel spending means...read more

All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2

By now you should have already familiarized yourself with the social media and website marketing acronyms you’re most likely to hear when marketing hotels online. And hopefully the post will have you scratching your head less during your hotel marketing meetings. Now, let’s touch on the most...read more

Do’s and Don’ts of Automating Your Hotel’s Social Media

When you have your hands full managing the day-to-day minutiae of hotel marketing, oftentimes posting to Facebook and Twitter is the last thing on your priority list. So, what’s the best way to maintain a regularly updated social media presence, without sacrificing others areas of your hotel...read more

How to Make Your Hotel Website Increase Group Business On Your Behalf

Your group sales team may be great at wooing and selling to meeting and convention planners, but can you rely on your marketing assets – such as your Website – to do the same? Similar to how your sales team is trained to provide solutions for your clients, the meeting planning section of your...read more

8 Ideas To Increase “Bleisure” Hotel Business

Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation”...read more

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for...read more

6 Reasons Planners Will Applaud Marriott’s Meetings Imagined

The alluring social power of sites like Pinterest have made an impact on hotel marketing, especially due to vacation-thirsty users and excited brides pinning everything from dream destinations to table settings.  But, can sites like Pinterest help you when marketing for group travel with business...read more

Bizcation Business: Earn it Right and Right Now!

"Blurring," "bleisure," "bizcation." The vocabulary for the trending business traveler indicates an end to the era of the clear boundary between work and play. Accor's high end hotel Pullman, partnered with research firm IPSOS to survey 2,200 International business travelers. John Buchanan,...read more

5 Things Every Hotel Should Do DAILY on Social Media

For hotel marketers and destination marketers, a strong social media presence should be at the top of your to-do list, EVERYDAY. With social media, maintaining a strong presence involves taking small steps each day to build and keep followers happy. But, don’t worry. A daily routine of social media...read more

The 3 Essentials for Hotels on Instagram

More than anyone, travelers are intrigued by real-life photos when making purchase decisions.   That’s why the visual appeal of Instagram makes it one of the most attractive tools to add to your hotel marketing arsenal. Instagram has a thriving user base and can be incorporated into campaigns to...read more

Use What You’ve Got: Simple Ways Hotels Can Boost Revenue RIGHT NOW

Research shows that only about 10 percent of businesses leverage the existing data at their fingertips in a systematic way to boost both marketing impact and revenue.   It doesn’t take an analyst or a math whiz to take some of the numbers you already have at your hotel and turn them into a marketing...read more

Outsourcing Social Media: Should Your Hotel Do It?

Social media is a necessity when marketing hotels online – that so far is obvious. Now, the question you have to grapple with is: WHO is going to handle it? Should you manage your hotel’s social media channels in-house? Or, outsource to an agency made up of social media marketing experts? To assist...read more

What Travel Editors Love and Hate to Find in Your Press Releases

Crafting a well-written press release for your hotel, meeting venue or destination doesn’t require a degree in Journalism or Public Relations. What IS absolutely essential is news about your company that is worth touting. A press release without a news worthy subject (that’s relevant to the...read more
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