The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

3 Ways to Debut Your Rock Stars: Employees as Brand Ambassadors

Since a little girl, I've been an avid fan of Major League Baseball's Detroit Tigers. One of the most memorable members of the team was Herbie Redmond, a groundskeeper. Herbie had several fond nicknames including "Herbie the Love Bug." I delighted in watching him and anticipated that joyful shuffle...read more

The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind

Are you starting to think that your tried-and-true group business marketing efforts don’t seem to be working as well as they used to? Well, you’re not alone, and that's why Cvent CONNECT was created. It's Cvent's improved annual conference focused on group business sales, marketing, and technology....read more

How to Use Destination Short Storytelling to Snag Group Business!

"Think Different" and You develop loyal customers who chomp at the bit for your next product Who stand in line for hours just to get a piece of your newest action And pay more for your products than competitors are charging Then show everyone your product with pride And continue to grow your...read more

Immediate Steps to Bring in Hotel Revenue

About 90 percent of companies fail to leverage a revenue gold mine that’s right at their own fingertips. Even when that gold mine easily holds the keys to increasing both revenue and marketing impact. What are these companies not doing?  Look at their existing customer data. It doesn’  take a team...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

How to Make Your Hotel’s Slow Season Busier

Ski resorts know this too well. After the snow has melted and the last snowboarding guests have checked out, these resorts are left to scramble to keep occupancy up, even though their best asset (the snow) has all but disappeared. But you don’t have to be located in the Rocky Mountains to feel this...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

3 Ways to DO IT RIGHT! at Family Friendly Conferences!

Group events that include families are on the rise in 2015. A healthier economy is nudging accounting departments to loosen organizations' purse strings and make it easier to include spouses and children on conference invitations. In "Family Matters," Rachel Carter's article in Small Market...read more

9 Marketing Tasks You Should Always Be Doing To Reel in Group Business - Part 2

You can read part one here. Book more meetings. You know that’s on your hotel’s agenda each and every day. But, with all the marketing tasks needed to increase group bookings at hotels  --  blogging, creating videos, putting together email campaigns, posting consistently to social media, etc – it’s...read more

9 Marketing Tasks You Should Always Be Doing to Reel in Group Business - Part 1

With all the social media platforms, emails, blogs, videos, and more that your hotel marketing and sales staff is tasked with creating, it’s easy to get wrapped up in the entertainment of it all. But let’s not lose sight of what your #1 goal is: To increase group bookings at hotels. And, whether...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after...read more

4 Steps to Determine Your Hotel’s Story

“Storytelling” has been marketing’s buzzword for the past year. Why? Because people today don’t want just facts. They want to connect. They want intrigue. They want something to brag about. Brand storytelling is what can truly attract meeting planners to you. Yet, many hotels and venues are still...read more

How Large Hotel Chains Can Bring "Boutiqueness" to Their Brand

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experience...read more

How Hotels Are Using Guest Service Apps to Woo Current and Future Guests

As in just about every area of life these days, when it comes to hospitality concierge services “there’s an app for that."  Many, in fact. It’s no secret that for both meeting planners and hotel guests, technology has become an essential component, not only in planning a trip, but in arranging for...read more

Marketing Tips & Tricks For Independent & Boutique Hotels

We know the large, branded hotels have a leg up on the competition. They have bigger budgets, name recognition, and bustling marketing departments teeming with talent. Despite all of these odds working in favor of large hotels, hotel marketing teams at smaller, independent and boutique properties...read more

How DMOs Can Overcome The Biggest Digital Marketing Disruptors

Destination travel marketing is caught in a never-ending cycle of rapid change.  Certain “disruptors," such as user-generated content, mobile platforms, OTAs, and an emphasis on the collaborative economy, have caused major shifts in the digital landscape. DMOs must now take action in order to thrive...read more

How 5 DMOs Turned Their Regions Into Foodie Destinations

Food and wine aficionados are one of the fastest growing segments of the market. They include planners, who are hungry for gourmet culinary experiences to enhance their events. So, destination marketers have begun to showcase their destination’s unique food and imbibing opportunities as a way to...read more

Introducing Cvent Connect 2015: This Year's Most Anticipated Group Business Event

Hundreds of hospitality professionals, experts, and owners joined us last year for the Group Business Forum (GBF). Hopefully, you were one of them! While 95% of attendees said they were interested in attending again in 2015, we want 95% of all professionals working for hotels, resorts, destination...read more

10 Ways to Track Your Hotel Competition

To maximize your hotel's success, you need to know who you're up against.  More specifically, you should be regularly keeping tabs on: WHO your competition set includes WHAT they are doing HOW well they are succeeding Don't be intimidated. Theses answers are readily available. Consistently...read more
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