The How & Why of Resort Fees: 3 Points to Consider

Resort Fees? As a planner the budget-eating, hard-to-wrap-my-mind-around mandatory surcharge called a resort fee was the bane of my existence... ...until ...I booked an executive group at a resort that provided a valid, well organized strategy for resort fees. The resort fee, $25 a day, more

The Art of Hotel Group Business - 3 Success Stories

One of the most exciting trends in hotel design is the inclusion of "open to the public" spaces and new uses for out of the way places. Higher-end hotels have begun to include public spaces like museums and aquariums into their hotel design. Inspired by the concept but challenged to use more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States more

How to Use Negative Reviews to Bounce Back With Higher Revenues

Hotel reviews matter. According to a recent study by TrustYou, a hospitality online reputation management tool, not only do your hotel’s review scores influence travel buying decisions, but also a guest’s willingness to spend more money actually correlates with positive reviews, too. They more

The Six Senses That Sell Group Hotel Room Blocks

In my blog 21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story, I gave you a winning formula for succeeding at group sales through visual marketing --a marketing tactic that is growing in effectiveness by leaps and bounds.  And for good reason. We live in a more

How Your Hotel Can Mimic Snapchat’s Marketing Tactics

By now, you’ve heard of the newest kid on the digital marketing block, Snapchat. Much loved by teenagers and college students, this smartphone-only messaging platform and social network is used to send pictures and short videos that vanish within 10 seconds. Or, you can use Snapchat Stories, more

8 Ideas To Increase “Bleisure” Hotel Business

Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation” more

Where Has All the Group Business Gone?

According presenters at the Hotel Data Conference last September, increasing group bookings at a hotel may just be a pipe dream. In fact, as of September, group business was below 2007 operating and profitability levels and not looking to improve any time soon.  According to last July's data more

Room Service 2014: Relevant Trends that Raise Revenue!

2014 is proving to be the year for creativity and innovation in hotel food and beverage. Four trends are relevant to raising your hotel revenue for group bookings. Efficiency Rules Standard room service, needed by business travelers, is challenged by delivery time. In her article, Room more

Use Place Pins For Planners and Watch Profits Grow!

Imagine a platform prospective planner clients peruse, enticed by images of your property, your food, your meeting rooms and led directly to your location by a simple click of a button! In Cvent's blog, Media Summer Jam: Explode Brand Interest with Pinterest! we discussed using the social more

Is Your Hotel "Double Dipping" Room Blocks?

While it is perfectly legal and expected to charge for attrition when it occurs, this practice of charging meeting planners a hefty fee -- when in fact your hotel sells out during their convention -- doesn't sit right with me. And it may halt your ability to increase group bookings at a hotel. more

Wine Wisdoms: Build Credibility and Book Group Rooms!

Most groups host celebrations or dinners that require a few wine selections. Meeting and event planners will look to your Convention or Conference Services Manager (CSM) to provide wine wisdom and recommendations. In larger hotels, the CSM confers with the sommelier or chef to create a wine more

3 Image Challenging Tales About a CVB, a City and a Convention Center

Three cities have recently held the spotlight in the destination marketing arena -- San Diego, Detroit and Miami -- and unfortunately not in such a good way. But as you look at marketing a convention center, city or CVB, one thing holds true: Whether you like it or not, your funding is tied to more

The Pros and Cons of Decontenting

"It was the best of times. It was the worst of times." This famous phrase from Charles Dickens' A Tale of Two Citieslends itself to the years of recession and the new rise of hope experienced by our industry. One of the hottest trends taking hold as a result is 'decontenting'. Here are the pros more

Hotel Descriptions: Tips to Boost Profitability and Bookability

Global Distribution Systems are, and will most likely always be, a vital source of income and reservations when marketing hotels online. Most OTA’s utilize GDS for inventory, while both corporate and leisure travel agents use GDS to search and book hotels – thereby increasing room more

The Planner's Guide: Dos and Don'ts For Future Group Booking Success!

You can hear, ever so faintly, the slow exhale of hospitality professionals around the world as meetings and events increase and business picks up. Along the way planners and suppliers had to adapt to a changing economy and a changing world. In Alesandra Dubin's "What Lies Ahead for the Meeting & more

F&B Revenue Harvest Series: 3 Takeaways from Cruise Ship Dining

A conversation with a recently debarked cruise traveler nearly always turns to food! Though I've been privileged to dine at the tables of some of the finest chefs in the world, I find myself giddy over (and taking pictures of) cruise dining fare. Cruise lines have their own terrific chefs. more

Part 2: Unleash the Mystery of the BAR Truth and Reap Revenue Rewards!

In Part I: Unleash the Mystery of the BAR Truth and Reap Revenue Rewards!, we examined the meaning of BAR and the importance of following your true north in relationship to providing the Best Available Rate directly from your hotel or in allowing OTAs the same rate. We know that regardless more

Media Summer Jam: A Multi Media Plan Increases Group Room Blocks!

The balmy August warmth is giving way to cool breezes that remind us to squirrel away valuable nuggets for the winter season! Through our Media  Summer Jam series, we have provided those nuggets by covering a wide range of the seemingly endless choices for marketing your hotel with a compelling more

Media Summer Jam: Facebook That Builds Brand Globally!

According to Dan Farber's article, Facebook crossed the social chasm. Their user audience is now 1.5 billion! Hopefully you are one of those billion plus users. More than connecting and sharing daily life, Facebook is the perfect platform for building your business and brand globally to grow more
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