Strange Bedfellows Produce Profits: DMOs and Economic Development Agencies Pair Up

It may seem strange, but Destination Marketing Organizations (DMOs) and Economic Development departments are working together to drive more business to their region or city. But is it really...all that odd?  According to a Destination Marketing Association International poll of 150 CEOs, 74% of more

4 Exercises to Build Group Business Off Peak

Though a predetermined vacation week puts me in the middle of an ocean during peak cruising time, I truly enjoy traveling during less popular (and populated) dates and as a planner I booked many events during shoulder season. Depending on your hotel’s location, you may be heading into that time more

No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage more

Pros & Cons of Piggy-Backing Events at Your Hotel

We emerged from the recession and a period of slow growth as a stronger industry, resourcefully trimming costs and still accomplishing the delivery of fantastic meetings. One of the ways that organizations facilitate the continuation of booking group meetings is to work within a budget. more

The ABCs of Booking Incentive Travel Groups & Capturing Revenue

Per the Incentive Federation's report, U.S. Business Use of Incentive Travel Awards white paper, 46% of businesses use incentive travel as an award. Incentive travel is a 22.5 billion dollar market annually. Are you marketing a hotel that captures a piece of the incentive travel pie and more

5 Killer Skills That Overcome Objections and Book Group Sales!

Your well-presented proposal won you an opportunity to come face-to-face with the meeting planner of a Fortune 500 company who is going to book a 2,000 person meeting. You have the rooms for the dates requested, and you outlined the meeting space available and met the group's requests more

The Fine Art of Creating an Art Hotel

When Denver's eagerly anticipated ART Hotel opened in June in the Mile High City, it joined the ranks of prestigious establishments where the use of world-class artwork is not a decorative afterthought but a meaningful part of the entire guest experience. In fact for some, it is the experience. more

The How & Why of Resort Fees: 3 Points to Consider

Resort Fees? As a planner the budget-eating, hard-to-wrap-my-mind-around mandatory surcharge called a resort fee was the bane of my existence... ...until ...I booked an executive group at a resort that provided a valid, well organized strategy for resort fees. The resort fee, $25 a day, more

The Art of Hotel Group Business - 3 Success Stories

One of the most exciting trends in hotel design is the inclusion of "open to the public" spaces and new uses for out of the way places. Higher-end hotels have begun to include public spaces like museums and aquariums into their hotel design. Inspired by the concept but challenged to use more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States more

How to Use Negative Reviews to Bounce Back With Higher Revenues

Hotel reviews matter. According to a recent study by TrustYou, a hospitality online reputation management tool, not only do your hotel’s review scores influence travel buying decisions, but also a guest’s willingness to spend more money actually correlates with positive reviews, too. They more

The Six Senses That Sell Group Hotel Room Blocks

In my blog 21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story, I gave you a winning formula for succeeding at group sales through visual marketing --a marketing tactic that is growing in effectiveness by leaps and bounds.  And for good reason. We live in a more

How Your Hotel Can Mimic Snapchat’s Marketing Tactics

By now, you’ve heard of the newest kid on the digital marketing block, Snapchat. Much loved by teenagers and college students, this smartphone-only messaging platform and social network is used to send pictures and short videos that vanish within 10 seconds. Or, you can use Snapchat Stories, more

8 Ideas To Increase “Bleisure” Hotel Business

Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation” more

Where Has All the Group Business Gone?

According presenters at the Hotel Data Conference last September, increasing group bookings at a hotel may just be a pipe dream. In fact, as of September, group business was below 2007 operating and profitability levels and not looking to improve any time soon.  According to last July's data more

Room Service 2014: Relevant Trends that Raise Revenue!

2014 is proving to be the year for creativity and innovation in hotel food and beverage. Four trends are relevant to raising your hotel revenue for group bookings. Efficiency Rules Standard room service, needed by business travelers, is challenged by delivery time. In her article, Room more

Use Place Pins For Planners and Watch Profits Grow!

Imagine a platform prospective planner clients peruse, enticed by images of your property, your food, your meeting rooms and led directly to your location by a simple click of a button! In Cvent's blog, Media Summer Jam: Explode Brand Interest with Pinterest! we discussed using the social more

Is Your Hotel "Double Dipping" Room Blocks?

While it is perfectly legal and expected to charge for attrition when it occurs, this practice of charging meeting planners a hefty fee -- when in fact your hotel sells out during their convention -- doesn't sit right with me. And it may halt your ability to increase group bookings at a hotel. more

Wine Wisdoms: Build Credibility and Book Group Rooms!

Most groups host celebrations or dinners that require a few wine selections. Meeting and event planners will look to your Convention or Conference Services Manager (CSM) to provide wine wisdom and recommendations. In larger hotels, the CSM confers with the sommelier or chef to create a wine more

3 Image Challenging Tales About a CVB, a City and a Convention Center

Three cities have recently held the spotlight in the destination marketing arena -- San Diego, Detroit and Miami -- and unfortunately not in such a good way. But as you look at marketing a convention center, city or CVB, one thing holds true: Whether you like it or not, your funding is tied to more
10 Ways to Win More Group Business
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