Room Service 2014: Relevant Trends that Raise Revenue!

2014 is proving to be the year for creativity and innovation in hotel food and beverage. Four trends are relevant to raising your hotel revenue for group bookings. Efficiency Rules Standard room service, needed by business travelers, is challenged by delivery time. In her article, Room Service-The...read more

Where Has All the Group Business Gone?

According presenters at the Hotel Data Conference last September, increasing group bookings at a hotel may just be a pipe dream. In fact, as of September, group business was below 2007 operating and profitability levels and not looking to improve any time soon.  According to last July's data from...read more

Use Place Pins For Planners and Watch Profits Grow!

Imagine a platform prospective planner clients peruse, enticed by images of your property, your food, your meeting rooms and led directly to your location by a simple click of a button! In Cvent's blog, Media Summer Jam: Explode Brand Interest with Pinterest! we discussed using the social media...read more

3 Image Challenging Tales About a CVB, a City and a Convention Center

Three cities have recently held the spotlight in the destination marketing arena -- San Diego, Detroit and Miami -- and unfortunately not in such a good way. But as you look at marketing a convention center, city or CVB, one thing holds true: Whether you like it or not, your funding is tied to the...read more

Wine Wisdoms: Build Credibility and Book Group Rooms!

Most groups host celebrations or dinners that require a few wine selections. Meeting and event planners will look to your Convention or Conference Services Manager (CSM) to provide wine wisdom and recommendations. In larger hotels, the CSM confers with the sommelier or chef to create a wine list...read more

Is Your Hotel "Double Dipping" Room Blocks?

While it is perfectly legal and expected to charge for attrition when it occurs, this practice of charging meeting planners a hefty fee -- when in fact your hotel sells out during their convention -- doesn't sit right with me. And it may halt your ability to increase group bookings at a hotel. ...read more

Hotel Descriptions: Tips to Boost Profitability and Bookability

Global Distribution Systems are, and will most likely always be, a vital source of income and reservations when marketing hotels online. Most OTA’s utilize GDS for inventory, while both corporate and leisure travel agents use GDS to search and book hotels – thereby increasing room block...read more

The Planner's Guide: Dos and Don'ts For Future Group Booking Success!

You can hear, ever so faintly, the slow exhale of hospitality professionals around the world as meetings and events increase and business picks up. Along the way planners and suppliers had to adapt to a changing economy and a changing world. In Alesandra Dubin's "What Lies Ahead for the Meeting &...read more

The Pros and Cons of Decontenting

"It was the best of times. It was the worst of times." This famous phrase from Charles Dickens' A Tale of Two Citieslends itself to the years of recession and the new rise of hope experienced by our industry. One of the hottest trends taking hold as a result is 'decontenting'. Here are the pros and...read more

F&B Revenue Harvest Series: 3 Takeaways from Cruise Ship Dining

A conversation with a recently debarked cruise traveler nearly always turns to food! Though I've been privileged to dine at the tables of some of the finest chefs in the world, I find myself giddy over (and taking pictures of) cruise dining fare. Cruise lines have their own terrific chefs. But...read more

Part 2: Unleash the Mystery of the BAR Truth and Reap Revenue Rewards!

In Part I: Unleash the Mystery of the BAR Truth and Reap Revenue Rewards!, we examined the meaning of BAR and the importance of following your true north in relationship to providing the Best Available Rate directly from your hotel or in allowing OTAs the same rate. We know that regardless of...read more

Media Summer Jam: A Multi Media Plan Increases Group Room Blocks!

The balmy August warmth is giving way to cool breezes that remind us to squirrel away valuable nuggets for the winter season! Through our Media  Summer Jam series, we have provided those nuggets by covering a wide range of the seemingly endless choices for marketing your hotel with a compelling web...read more

Media Summer Jam: Explode Brand Interest with Pinterest!

While you have probably heard of Pinterest, you may have dismissed this little jewel as being an online magazine with the usual food, style and child raising tips. A natural thought as the concept of Pinterest is image-based with photos and ideas being posted or 'pinned' in the concept of the old...read more

Media Summer Jam: Facebook That Builds Brand Globally!

According to Dan Farber's article, Facebook crossed the social chasm. Their user audience is now 1.5 billion! Hopefully you are one of those billion plus users. More than connecting and sharing daily life, Facebook is the perfect platform for building your business and brand globally to grow your...read more

Media Summer Jam: Web Content that Grows Revenue!

With the trend toward shorter lead times, meeting planners are perusing the web to book summer conferences even as you read this! One click of the mouse and they land on your page. One more click and they move on. What can you do to engage web surfing planners and keep them wanting more? Write...read more

What You Can Learn from Listening to Co-Workers’ Calls

Does this sound familiar: Increase group business, grow a group’s profitability, generate revenue. It’s instilled into our brains everyday by hotel sales directors. But, in order to reach these goals we need to spend as much time as we can listening to our customers. After all, listening is key to...read more

The Simplest Content Marketing Strategy Ever

If content is king, then strategy is his queen. It’s tempting to just simply post to your hotel's or destination's Facebook page, or shoot out an email here and there, without having clear and focused goals in mind. But by doing so, you could easily be wasting your hard-pressed time and energy on...read more

The Planner Perspective: 3 Rules of Pricing Engagement

When faced with a Request for Proposal (RFP), the temptation is to pull out all the stops with bells and whistles so that you land a top spot in the review process.  Present a proposal with the lowest pricing, several choices and extensive line items, and within days you increase room block bookings...read more

Leverage the Negotiating Advantage and Grow Group Business!

The Baird/STR Hotel Stock Index closed Friday at 2744.70 reaching its highest number since October of 2007. Per an article by Shawn A. Turner of  www.HotelNewsNow.com, the hotel industry's most notable stock index is up 6.7% confirming that Investors believe the industry has not only survived the...read more

The Spring Cleaning Four 'R's of Strategy and Process!

The arrival of Daylight Saving Time and the sight of Mr. Robin puffing his bright red chest as he enjoys a budding limb signals the season for a good Spring Cleaning! Spring is the perfect time to sweep out the "we've always done it that way" and the "don't fix it if it's not broken" cobwebs.Today's...read more
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