How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against...read more

Why Lead Scoring Will Be Music to Your Ears in 2016

Curating our office holiday playlist is typically quite time consuming. However, this year our playlist building was simplified thanks to Spotify. Gone are the days of sifting through cheesy holiday songs thanks to Spotify’s amazing pre-built playlists and holiday radio stations. For hotels,...read more

Every Guest Has a Story: 5 Tips for Reading Them Right

You map out your strategic plan, hire the best talent, flip on the switch and BOOM!—your hotel goes into motion. But the old adage, “the best laid plans of mice and men” adapted from the Robert Burns poem, is never more true than when your guest actually walks in the door. Every guest has a story,...read more

It Takes a Village: Resort Conference Center Fills Big Need in Tiny Town

Hotel conference centers are plentiful in big cities, but what happens when your property is located in what is basically a hamlet, and you're losing out on valuable group business to bigger facilities nearby? In the case of the Osthoff Resort in Elkhart Lake, Wisconsin, a strategic expansion of...read more

Give Thanks for Lead Scoring (And Win Better Group Business)

The family laid out quite the spread this year – buttery mashed potatoes and steaming yams, corn bread and warm rolls, bacon green beans and roasted Brussels sprouts, turkey and glazed ham. And out of the corner of your eye you get a glimpse of the dessert table overloaded with sweet treats that...read more

5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of natural...read more

Strange Bedfellows Produce Profits: DMOs and Economic Development Agencies Pair Up

It may seem strange, but Destination Marketing Organizations (DMOs) and Economic Development departments are working together to drive more business to their region or city. But is it really...all that odd?  According to a Destination Marketing Association International poll of 150 CEOs, 74% of DMOs...read more

5 Quotes to Inspire Your Hospitality Group Business

This business of hotels is called hospitality and if we had a better handle on what that word meant, we would be stressed more by, "Where are we going to put all of these people!" than by, "How are we ever going to meet our goals?" Below are some of my favorite quotes that clearly define hospitality...read more

4 Exercises to Build Group Business Off Peak

Though a predetermined vacation week puts me in the middle of an ocean during peak cruising time, I truly enjoy traveling during less popular (and populated) dates and as a planner I booked many events during shoulder season. Depending on your hotel’s location, you may be heading into that time when...read more

What Venue Sourcing Criteria Do Hotels Have Control Over?

With the meetings and conventions industry generating a healthy $117 billion per year, it’s no wonder that hotels and venues across the globe are fighting for ways to differentiate themselves from the pack to snag more of that business. While many factors can impact a planners booking decision, you...read more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like...read more

6 Tips on Establishing Your Hotel as the Heart of the Group Business Networking Scene

The real business at a meeting or conference is the business happening in, around and after the meeting! Years of professional business networking traditionally includes the usual suspects: Membership  meetings of industry associations... Industry trade shows and; Other invitation-only events. They...read more

Quick Tips for Those New to Booking Hotel Group Business

Of course, it’s no news flash that groups are coveted, lucrative business for hotels and venues. They simultaneously book hundreds of room nights. Their attendees spend money on your ancillary products for the duration of their stay. And, they stick around before or after the meeting to explore the...read more

4 Exciting Forecasted Trends of 2016 & Advice on Working with Group Planners!

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from...read more

No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage the...read more

3 Ways to Boost Your Group Business Through Planning

  Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. In fact, hoteliers sourced $8 billion in group business through Cvent’s...read more

5 Ways Sales Managers Ruin Potential Group & Wedding Business

  As a marketing strategist, I’ve always been on the sales side of group business and a part of a sales team. I recently grabbed a seat on the other side of the table when I started planning my wedding. In the course of two months, I’ve looked heavily at two domestic wedding destinations. Both...read more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As Millenials...read more

Pros & Cons of Piggy-Backing Events at Your Hotel

We emerged from the recession and a period of slow growth as a stronger industry, resourcefully trimming costs and still accomplishing the delivery of fantastic meetings. One of the ways that organizations facilitate the continuation of booking group meetings is to work within a budget. ...read more

Why Online Reviews Determine Your Hotel Group Sales Success

By now, you’re well aware of how your guest reviews impact your leisure business. So, it shouldn’t be too much of a startling surprise to find out that those same reviews can also impact whether or not planners book business with you, too. With so much competition in marketing for group travel,...read more
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