How to Avoid Sabotaging Your Own Hotel Brand

It's a common scene in hotels and DMOs across the country. Employees putting together their own materials to send to clients and guests. To make it ‘official,’ they simply slap on your hotel or DMO logo. Maybe they even crop or resize your logo to make it fit their needs. And, they pick whatever...read more

8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

Want to Increase Hotel Group Bookings? Be Persistently Polite

You submitted eight RFPs last week and are just waiting for your telephone to ring or an email to pop up. After hours of staring at the phone and/or your computer, you decided to go out to lunch with a friend. The conversation goes something like this:  You: I turned in eight RFPs last week and...read more

RFPs That Planners Will Actually Read

Which RFP usually makes it to the top of the pile? A templated RFP that sounds like every other hotel, brimming with business clichés and corporate speak? Or, an RFP that reflects the personality of the hotel sales manager AND offers targeted solutions to the planner’s concerns? To increase group...read more

The Hippest Trends of 2014

You probably would not be surprised to learn that the planner side of me is detail oriented and perhaps a little nerdy, a "poindexter." But the beauty is that I am multi-faceted with a side that loves excitement, just like many other planners. I'm looking for the next great thing, the hottest trend...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part II

In just a few years, social media has evolved into an ever-changing landscape that introduces new websites, tools, rules and protocol to hotel marketers every few months. To help solidify your knowledge on at least the basics of social media, I’m answering some of the most common social media...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part I

Within the past few years, social media has become a complex and ever-changing hotel marketing avenue full of new players and constantly changing rules and protocol. To try and help you navigate some social media basics for your hotel marketing strategy, I’m answering some of the most frequently...read more

Learning From Your Comp Set's Hotel Marketing

As in any battle for business, you better know what you’re up against. Get a razor sharp competitive edge over your hotel’s comp set by taking the time to size up their hotel marketing strategy with yours. Think of it as building a better arsenal of tools to drive group bookings at hotels or...read more

A Series of First Impressions: Your Brand Culture

Whether you are a global hotel patriarch or a local boutique bed and breakfast, first impressions reflect on your brand and determine future business. A first impression begins with the initial contact a guest has with your hotel from making a reservation through the follow-up survey on service once...read more

Brand Advocates Part II: Expert Tips on Leveraging Word-Of-Mouth Power

In our previous post, we covered how to successfully uncover and leverage your hotel’s biggest fans to increase hotel group bookings. In review, brand advocates are the hotel guests and meeting planners who are most voracious about your unique hotel experience and who are already talking about you....read more

Suite Success Adds to Sweet Group Revenue!

The hotel suite is a delicious, indulgent treat for travelers, thus the desire of rock stars, honeymooners and elusive tycoons to select them. Some hotels are using their suites as selling points with groups by offering what was once only an option for the very rich. Suites are perfect for group...read more

Brand Advocates Part I: How to Uncover & Leverage Your Hotel’s Biggest Fans

Buyers trust people like themselves. Whether it’s talking to a friend who likes to travel as much as you do, or meeting an event planner who recently organized a meeting similar in specs to yours, these people have more clout over your target audience than any expensive ad or hotel marketing message...read more

How To Power Your Group Marketing Campaigns with Hashtags

By now, everyone on your hotel marketing staff has heard of #hashtags, and perhaps are already using them daily in your social media activities. However, is your team aware of how powerful and influential a hashtag can be to your hotel? Or, how hashtags can propel campaigns when marketing to...read more

Friendly Co-opetition: Partnering for Industry Growth!

Vying for hospitality group business is highly competitive. But...what if? What if...hoteliers host industry 'sleepovers' where they treat colleagues as guests? What?! When business is still hard to come by, when you have to work tooth-and-nail to keep your contacts away from your competitors, why...read more

Why Social Crowdsourcing is The Future, Plus 10 Creative Crowdsourcing Ideas

If you recall, a few years ago hotel brands were afraid to hand over control of social media, and preferred to have a strict framework in case the unforeseen happened. Brands were also afraid of sharing ideas because their competitors would “steal" them. Hotel marketing managers have now moved on to...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

3 Killer Reasons You Need to be Responsive on Social Media

  Hospitality Marketing Staff, I get it -- you have rooms to fill and meetings to book. The last thing you need to do is regularly check and update your organization's Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, Instagram and Vine accounts. Phew! It just exhausts me thinking about all...read more

CVBs and DMOs: A Five-Point Checklist to Help Market Your Destination

Group organizers and meeting planners are reliant on your CVB and DMO staff to sell them on all the things your city and region have to offer. Besides the convention space and guest rooms, what else do you need to do for marketing  CVBs online? The answer is: plenty! Here is a step-by-step guide to...read more

The #1 Reason Why Meeting Planners and Travelers Don't Choose You

What makes meeting planners and leisure travelers almost buy? What makes them ready to make a reservation or sign that contract, then drop out at the last second? What makes them stare at your booking page or revised RFP, wanting to stay at your property, then ultimately, closing the door and moving...read more

A Hotel Copywriter Answers Your Burning Questions About Hotel Emails

The world today is one of overflowing inboxes. Though, despite the hundreds of competing marketing messages that flood our guests’ and clients’ email accounts, email remains one of the most powerful direct marketing tools that your hotel can use when marketing hotels online. With consistent email...read more
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