The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

100 Planner View Points: The Post Event 5

The 100 planner view points gave you insights into marketing to planners, booking group rooms, defining the details, and managing the event live. Executing a fantastic event is great but proper post event follow-up earns you future business with the planner and even the group guests. Below are five...read more

How to Market Your Hotel to Female Meeting Planners & Travelers

Who runs the world? According to Beyonce, it’s girls! And she has a point, especially when it comes to hotel marketing and increasing group business at hotels.   According to Greenfield Online for Arnold’s Women’s Insight Team, women make 92% of vacation decisions. And, in the Meeting Planners...read more

The Secrets Behind Hotel Experiences That Drive Marketing & Revenue

When guests have positive experiences at your hotel, they can make important contributions to your online hotel marketing efforts. That's why it's critical to meet - or, even better, exceed - your guests' needs, so their memories and stories will drive return visits and recommendations.  Whether...read more

5 Attention-Grabbing Words Cruises Use to Book Business

As I was leafing through a magazine, I was struck by an ad from a major cruise line that used simple words to draw me in. I not only read the words; I felt the message: cruises offer a cost effective, easy travel option that fulfills guests' needs and dreams.  In many ways, cruises are...read more

10 Ways to Track Your Hotel Competition

To maximize your hotel's success, you need to know who you're up against.  More specifically, you should be regularly keeping tabs on: WHO your competition set includes WHAT they are doing HOW well they are succeeding Don't be intimidated. Theses answers are readily available. Consistently...read more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its latest multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received unsolicited...read more

Part 2: What Planners Expect in 2015 F&B

In Part 1: What Planners Expect in 2015 F&B, we reviewed the first five trends predicted by food research and consulting firm, Technomic's top 10 F&B trends for 2015, and how they relate to the hospitality industry, specifically group meetings.  Here we review the next five trends and what they mean...read more

How This California CVB's Marketing Campaign is Generating Group Business

That moment when you uncover a destination with an inspiring social media presence and a proactive CVB marketing team is invigorating, especially if it’s not an obvious destination already on your radar. In my opinion, social media is a tool for the undiscovered, less-hyped destinations to truly...read more

A Hotelier's Guide to Digital Marketing Acronyms

Do weekly status calls with your hotel marketing agency leave you baffled? If digital marketing acronyms and hotel marketing jargon are stumping you as much as pronouncing supercalifragilisticexpialidocious five times, I’ve compiled a digital marketing dictionary for you. These marketing acronyms...read more

3 Clues That Wi-Fi is Full Speed Ahead in 2015

Technology intensified is in store for 2015, and hotels that aren't paying attention will lose out on group bookings. In a 2014 edition of MPI's Meetings Outlook, Christina Devlin, CMP, CMM, events manager at Associated General Contractors, Oregon-Columbia Chapter, speaks to the need for hotels to ...read more

3 Questions About Your Hotel's Authenticity You Need to Ask Yourself in 2015

Nathan Lump, Editor-in-Chief at Travel + Leisure magazine, offers hotels food for thought. He predicts that authenticity will remain a top trend in 2015. Lump says, "...travelers still hunger for it." This is a strong statement that hotel managers would be wise to heed.  Inspired by Lump's January...read more

What Planners Expect in 2015 F&B: Part 1

New York chef and restaurateur Bobby Flay says, "In the end, your creativity, perhaps even your outrageousness, will determine the final result." In 2015, the hospitality industry should apply Flay's advice not only to food and beverage but to the presentation of it as well. This is no surprise to...read more

100 Planner View Points: The Journey Begins

Inspired by Samantha Shankman's interview of Carlson's Chief Operating Officer David Berg, "How Carlson Applies Retail Lessons to the Hospitality Experience," I was reminded of how intense each step of the planning process is for the group planner and how every detail affects the end result. So, I...read more

These Events are Driving Increased Hotel Revenue

Successful hotels utilize annual festivals and seasonally themed events to increase their bookings year after year. While they're not easy to execute, these events can be very reliable revenue producers for hotels and resorts that experience slow seasons or have holidays around them that are easy to...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Planner PR 101: The Hotel's Event Toolbox

In the literal sense, having a baby is exciting. There is a plan that slowly turns into reality with anticipation that builds to a crescendo. But what if, as in "Rosemary's Baby", when the planner's figurative baby is delivered, it's not at all what you were expecting?   The thought is frightening,...read more

6 Ways to Use Social Proof to Increase Hotel Group Bookings

Despite wanting to be unique, people are followers. We want to fit in. We want to try things that are popular. We want to know that others have been there, done that, before we actually try something. If a lot of your friends are raving about a new TV show, you’re more likely to watch it, too. Or,...read more
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