3 Ways to Boost Your Group Business Through Planning

  Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. In fact, hoteliers sourced $8 billion in group business through Cvent’s...read more

5 Ways Sales Managers Ruin Potential Group & Wedding Business

  As a marketing strategist, I’ve always been on the sales side of group business and a part of a sales team. I recently grabbed a seat on the other side of the table when I started planning my wedding. In the course of two months, I’ve looked heavily at two domestic wedding destinations. Both...read more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As Millenials...read more

Pros & Cons of Piggy-Backing Events at Your Hotel

We emerged from the recession and a period of slow growth as a stronger industry, resourcefully trimming costs and still accomplishing the delivery of fantastic meetings. One of the ways that organizations facilitate the continuation of booking group meetings is to work within a budget. ...read more

Why Online Reviews Determine Your Hotel Group Sales Success

By now, you’re well aware of how your guest reviews impact your leisure business. So, it shouldn’t be too much of a startling surprise to find out that those same reviews can also impact whether or not planners book business with you, too. With so much competition in marketing for group travel,...read more

How to Build Relationships with Planners in a World of eRFPs

In today’s world of digital everything – from emails, to Web conferencing, to online purchases - adding a personal touch with every faceless interaction will pay off in spades. Meeting planners have lines and lines of hotel sales people just like yourself rallying for their business. So, grabbing a...read more

The ABCs of Booking Incentive Travel Groups & Capturing Revenue

Per the Incentive Federation's report, U.S. Business Use of Incentive Travel Awards white paper, 46% of businesses use incentive travel as an award. Incentive travel is a 22.5 billion dollar market annually. Are you marketing a hotel that captures a piece of the incentive travel pie and adding...read more

Why You May or May Not Be Attracting Millennials To Your Destination

Whether you understand how to market meeting venues to this demographic or not, now is not the time assume their destination demands are going to diminish. In fact, as Millennials mature their power is just going to increase. As a mother of two Millennials, I understand first-hand the challenges...read more

The 3 Keys to Ensure Your Hotel is on Page One in Every Planner Search

"What a beautiful website!" "The better to capture you my dear." Or is it? Your hotel invested a lot of resources putting together a web package that is, you believe, award worthy, right? Web content that is rich and robust. Plenty of gorgeous images, organized content, a meetings page for planners,...read more

Is a Strong US Economy Encouraging Planners to Source in Canada?

Canada is already well known for its welcoming embrace, and international travelers are poised to really feel the love because today's Canadian dollar is giving Americans a serious bang for their buck. According to Bryan Yu, senior economist, BC Central 1 Credit Union, Vancouver, BC, this trend,...read more

5 Killer Skills That Overcome Objections and Book Group Sales!

Your well-presented proposal won you an opportunity to come face-to-face with the meeting planner of a Fortune 500 company who is going to book a 2,000 person meeting. You have the rooms for the dates requested, and you outlined the meeting space available and met the group's requests for...read more

How a Milwaukee Hotel Turned a Boring Boardroom into a Modern Meeting Experience

This isn’t your grandfather’s executive boardroom. When it comes to marketing meeting venues, one Milwaukee hotel is using immersive technology as an alluring demand generator.   Targeting millennial attendees and tech-savvy business travelers, the historic Pfister Hotel's high-tech executive...read more

3 Things You Didn’t Know About Planners’ Sourcing Behaviors

Almost one third of hotel revenue comes from meetings and events, which means fulfilling group business quotas is a huge deal for hotels. Year after year, hoteliers must aggressively position themselves as preferred venues within their comp sets. So it makes sense that the biggest question hoteliers...read more

The Culture of Inclusion Part 1: 5 Ways Toward Diversity That Grows Your Group Business

Watching the movie Selma (a film about the 1965 march for freedom to vote for all U.S. citizens) took me on a journey back to a time when diversity was a word we rarely if ever used, and when we did, it had nothing to do with different cultures, ethnicities, and special needs. Fifty years...read more

3 Planner Sourcing Secrets From Cvent’s 2015 Planner Report

Almost one third of hotel revenue comes from meetings and events, which means fulfilling group business quotas is a huge deal for hotels. Year after year, hoteliers must aggressively position themselves as preferred venues within their comp sets. So it makes sense that the biggest question hoteliers...read more

2015's Best Local & Authentic Meeting Experiences to Offer Planners

In just a few short years, we’ve witnessed a significant shift in the way meeting spaces and group experiences are being created, marketed, and sold. Event attendees are increasingly seeking more local and more authentic experiences, and less ‘touristy’ itineraries, as part of their conference...read more

The Fine Art of Creating an Art Hotel

When Denver's eagerly anticipated ART Hotel opened in June in the Mile High City, it joined the ranks of prestigious establishments where the use of world-class artwork is not a decorative afterthought but a meaningful part of the entire guest experience. In fact for some, it is the experience. ...read more

The 10 Hotel Marketing Basics You Must Have in Today's Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of...read more

How to Use Mystery Shopping to Boost Group Sales

According to the American Express 2014 Global Customer Service Barometer, customer service directly affects repeat business! The survey revealed that 60% of consumers who originally wanted to purchase something changed their minds after receiving poor customer service. For 37% of consumers, one bad...read more

Disney Marketing Tactics for Hoteliers

  No other brand in the world can compare to the omnipotent marketing power of Disney. As both a visionary and innovator, the Walt Disney Company has defied the conventions of hospitality marketing, group business marketing, customer service, and brand loyalty. As an unabashed (and admittedly,...read more
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