The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

5 Ways Visual and Experiential Storytelling Inspires Hotel Shoppers

There is nothing quite as captivating as a good story - one that draws you in, makes your heart beat a little faster, and keeps you engaged. Your hotel outlets can tell the continuing tale of your hotel story, drawing in planners and group guests to make a lasting impression and bring them back...read more

The Cvent CONNECT Chronicles: Attract Planners with Robust Meeting Experiences

Attracting planners in an environment where there's a trend toward commoditization (hotels that look at what other hotels are doing then copy) is difficult. During Cvent CONNECT, a number of sessions will discuss ways to differenciate yourself through branding and experiences. Let's look at a few...read more

5 Ways Hotels Committed to Going Low Carb on Earth Day 2015!

Everyone's going low carb these days, but on April 22, 2015, a significant anniversary for Earth Day, low carb has a different meaning! Hotels are committing to reducing carbon footprints at their properties. Earth Day was formally founded in 1970 by U.S. Senator Gaylord Nelson of Wisconsin as a way...read more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States are...read more

Survey Says: There is a Direct Link Between Answering Reviews and Occupancy Rates

A recent survey of over 4,400 hotel properties found that hotel marketing staff that actively engage on social media reviews double their rate of occupancy versus those that don't respond to social at all. In addition, Medallia went on to conclude that the quantity of social media comments and...read more

Creating Repeat Group Business One Touchpoint at a Time

Every hotel wants to stand out. To rise above their competition. And, not just during a meeting planner’s research phase, when they’re sourcing venues and whittling down their destination choices. You want to stand out when the planner’s group is actually in-house as well, when you have more...read more

Immediate Steps to Bring in Hotel Revenue

About 90 percent of companies fail to leverage a revenue gold mine that’s right at their own fingertips. Even when that gold mine easily holds the keys to increasing both revenue and marketing impact. What are these companies not doing?  Look at their existing customer data. It doesn’  take a team...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

8 Ways to Make Your Hotel Less Stuffy & More Likeable

The keys to surviving in business today? Be authentic. Be real. Today’s consumers have low to no tolerance for stunt marketing or corporate language. Instead, travelers want to know the PEOPLE behind the brand. They want to hear from them and see them in action. In other words, they want to see your...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

Writing to Sell: Tips for Writing Hotel Ad Copy

Imagine this: You're weeks away from your hotel’s slow period. Your director of sales turns to you at the sales and marketing meeting and tells you to rewrite the verbiage for your PPC campaign and post ads on Facebook to drive bookings during that time. You nervously nod then panic that your ad...read more

How to Use Negative Reviews to Bounce Back With Higher Revenues

Hotel reviews matter. According to a recent study by TrustYou, a hospitality online reputation management tool, not only do your hotel’s review scores influence travel buying decisions, but also a guest’s willingness to spend more money actually correlates with positive reviews, too. They scoured...read more

9 Marketing Tasks You Should Always Be Doing To Reel in Group Business - Part 2

You can read part one here. Book more meetings. You know that’s on your hotel’s agenda each and every day. But, with all the marketing tasks needed to increase group bookings at hotels  --  blogging, creating videos, putting together email campaigns, posting consistently to social media, etc – it’s...read more

Top Marketing Struggles All Hoteliers Face

There was a time when hotel marketing was simple. A time when you could count all marketing optionswith just five fingers (print media, broadcast media, direct mail, billboards, and public relations), and just as easily predict where your next guest would come from. But now, technology has changed...read more

9 Marketing Tasks You Should Always Be Doing to Reel in Group Business - Part 1

With all the social media platforms, emails, blogs, videos, and more that your hotel marketing and sales staff is tasked with creating, it’s easy to get wrapped up in the entertainment of it all. But let’s not lose sight of what your #1 goal is: To increase group bookings at hotels. And, whether...read more

The Six Senses That Sell Group Hotel Room Blocks

In my blog 21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story, I gave you a winning formula for succeeding at group sales through visual marketing --a marketing tactic that is growing in effectiveness by leaps and bounds.  And for good reason. We live in a visually...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

100 Planner View Points: The Post Event 5

The 100 planner view points gave you insights into marketing to planners, booking group rooms, defining the details, and managing the event live. Executing a fantastic event is great but proper post event follow-up earns you future business with the planner and even the group guests. Below are five...read more
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