Planner PR 101: The Hotel's Event Toolbox

In the literal sense, having a baby is exciting. There is a plan that slowly turns into reality with anticipation that builds to a crescendo. But what if, as in "Rosemary's Baby", when the planner's figurative baby is delivered, it's not at all what you were expecting?   The thought is frightening,...read more

6 Ways to Use Social Proof to Increase Hotel Group Bookings

Despite wanting to be unique, people are followers. We want to fit in. We want to try things that are popular. We want to know that others have been there, done that, before we actually try something. If a lot of your friends are raving about a new TV show, you’re more likely to watch it, too. Or,...read more

The Top 5 Emerging Hospitality Marketing Trends of 2014

What’s driving guest loyalty today? Which trends are gaining more and more leverage in the hospitality industry and in hotel marketing? What will help you increase hotel group bookings? For the answers, let’s turn to our friends across the pond. From experientialism to collaboration, the recent 2014...read more

The Must-Have Hotel Amenities to Win Guests' Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. So, what’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It...read more

Delos Living's WELL-Building Standard

Delos Living, founded by Paul Scialla, is committed to a well building initiative that is committed to structuring buildings with better air, comfort, light, mind, nourishment and water. In an informative video on the Delos website, the concept for building structures goes a step beyond "green" to...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 2

Most hotel marketing teams - yes, even yours - are currently committing several sins (social media sins) when marketing hotels online via Facebook. Do any of these sound familiar?   Posting only about your hotel and rarely anything else Posting irrelevant images of cute cats or any other cute video...read more

How One Hotel Propelled to a Higher TripAdvisor Ranking

Replying to guest reviews can stop even the most customer savvy hotelier in their tracks.  Why is this? Most of the times, it’s because hotel staff are overwhelmed with the number of reviews that come in, while also being unsure of how to respond uniquely and properly to each review. As with any...read more

Small Meetings-Consistent Revenue to Build On

With the great benefits of booking large meetings it is no wonder that we spend most of our time nurturing the relationships that lead to those meetings. Signing a meeting with high revenue that brings profits, exceeds quota, and garners a nice commission can be exhilarating. Sitting just below the...read more

A Copywriter’s Secrets to Hotel Marketing Taglines That Resonate

What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a sensational tagline that stands out is a struggle...read more

Get Your Happiest Hotel Guests to Leave You Reviews

People trust people over brands. And, in this age of online reviews, they probably always will. Before booking a hotel, today’s travelers are increasingly turning to peer review sites like TripAdvisor and Yelp before deciding which hotel is worth spending their travel dollars at. And, most hoteliers...read more

Hotel Website Features That Make Guests Want to Book, not Bounce

Curious as to what parts of your Website attract the most eyeballs, and the most clicks when marketing hotels online? I chatted with Dean Desilet, strategic accounts manager at buuteeq, the first digital hotel marketing system, to discuss the most crucial components that have the power to steer your...read more

Professional Chef F&B Forecast!

The National Restaurant Association (NRA) revealed the What's Hot 2014 Culinary Forecast, results of a survey of 1,300 professional chefs from the American Culinary Federation (ACF). The Top 10 Trends reveal that health and wellness of people and planet continue to play lead roles. Locally Grown...read more

How to Get Meeting Planners To Pay Attention To You on LinkedIn

How influential and relevant are you on LinkedIn? Do you stay active on this social network by giving advice, answering questions, and supporting meeting planners and your hotel’s other clients? Or, did you just simply post your resume up there hoping to catch eyeballs? LinkedIn is the perfect place...read more

The Dog Days of Summer: Pet Peeves to Pets Please!

To pet or not to pet, that is the question. Guests who have pets are quite sensitive about their furry family members. Guests who do not have pets may be affected by allergies, experience fears or have a general preference for human beings. In the summer months, when SMERF bookings are high and...read more

The Planner Perspective: Was that "No" a "Maybe?"

The Convention Industry Council has spent considerable time, research and effort defining and recording industry communication in the meetings and events industry so that we operate on the same page, avoid mistakes and continue to grow our business. But one word not included in the CIC Glossary...read more

Will Email Marketing Have a Brighter Future Than Social Media?

It’s ridiculously loud out there. I’m referring to your social media accounts. Your newsfeed, Twitter feed, snapchat, pins, and Instagram are booming with information to be consumed.  For awhile during the “social media boom,” companies were beginning to think consumers didn’t want to be bothered by...read more

Hidden YouTube Marketing Features That Every Hotelier Should Use

If you use YouTube for hotel marketing videos, I’ll reveal some little-known, nifty features that can rock your hotel videos and make them attract even more eyeballs. Do you want to drive more traffic to your hotel website through your YouTube channel? Or keep people watching videos longer, or add...read more

Revenue Manager: There's Going to Be an Evolution

A concept that gained attention and momentum at the HSMAI's June 2014 Revenue Optimization Conference is that revenue managers must embrace change. No longer is the successful revenue manager simply managing rates and tracking inventory. The successful revenue manager is evolving into a top line...read more

Less Facebook Engagement, Every Brand’s Current Sorrow

You may have noticed that your hotel’s Facebook engagement numbers are dropping off. I’m here to let you know that you aren’t alone. Hotel marketing managers everywhere are panicked about the slowing fan engagement.    Recent changes to Facebook’s algorithm means that less than 4% of your fans will...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more
10 Ways to Win More Group Business
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