The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

5 Ways Hotels Committed to Going Low Carb on Earth Day 2015!

Everyone's going low carb these days, but on April 22, 2015, a significant anniversary for Earth Day, low carb has a different meaning! Hotels are committing to reducing carbon footprints at their properties. Earth Day was formally founded in 1970 by U.S. Senator Gaylord Nelson of Wisconsin as a way...read more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States are...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

The Cvent CONNECT Chronicles: Certification for Group Business 2.0

  We’re three months away from the most important group business conference of the year: Cvent CONNECT. Although it seems like a long way away, for all the planners and speakers who are preparing for the hundreds of hoteliers attending, it’ll be here in the blink of an eye! In the past, we...read more

Top Marketing Struggles All Hoteliers Face

There was a time when hotel marketing was simple. A time when you could count all marketing optionswith just five fingers (print media, broadcast media, direct mail, billboards, and public relations), and just as easily predict where your next guest would come from. But now, technology has changed...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

5 Attention-Grabbing Words Cruises Use to Book Business

As I was leafing through a magazine, I was struck by an ad from a major cruise line that used simple words to draw me in. I not only read the words; I felt the message: cruises offer a cost effective, easy travel option that fulfills guests' needs and dreams.  In many ways, cruises are...read more

3 Clues That Wi-Fi is Full Speed Ahead in 2015

Technology intensified is in store for 2015, and hotels that aren't paying attention will lose out on group bookings. In a 2014 edition of MPI's Meetings Outlook, Christina Devlin, CMP, CMM, events manager at Associated General Contractors, Oregon-Columbia Chapter, speaks to the need for hotels to ...read more

3 Questions About Your Hotel's Authenticity You Need to Ask Yourself in 2015

Nathan Lump, Editor-in-Chief at Travel + Leisure magazine, offers hotels food for thought. He predicts that authenticity will remain a top trend in 2015. Lump says, "...travelers still hunger for it." This is a strong statement that hotel managers would be wise to heed.  Inspired by Lump's January...read more

These Events are Driving Increased Hotel Revenue

Successful hotels utilize annual festivals and seasonally themed events to increase their bookings year after year. While they're not easy to execute, these events can be very reliable revenue producers for hotels and resorts that experience slow seasons or have holidays around them that are easy to...read more

The Must-Have Hotel Amenities to Win Guests' Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. So, what’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It...read more

Small Meetings-Consistent Revenue to Build On

With the great benefits of booking large meetings it is no wonder that we spend most of our time nurturing the relationships that lead to those meetings. Signing a meeting with high revenue that brings profits, exceeds quota, and garners a nice commission can be exhilarating. Sitting just below the...read more

Revenue Manager: There's Going to Be an Evolution

A concept that gained attention and momentum at the HSMAI's June 2014 Revenue Optimization Conference is that revenue managers must embrace change. No longer is the successful revenue manager simply managing rates and tracking inventory. The successful revenue manager is evolving into a top line...read more

Sizzlin' Hot Summer Series! Breakin' Out Revenue!

Nothing beats a day on the beach in the sizzlin' hot summer. Omni Hotels understands the need for a summer solstice session, complete with golden rays and fresh air, to keep momentum at peak levels during meetings and events. Omni Hilton Head Oceanfront Resort launched two new activity programs for...read more

5 Spring Ideas to Freshen Events and Raise Revenue!

Are you using the same rooms, linens, table set up, and same basic menu for most of your events? A good 'Spring Cleaning" will breath fresh life into your events and in the relationships you have with planners of those events. Michigan Meetings & Events Magazine asked top Michigan planners questions...read more

The Planner Perspective: Packages with Panache

A group guest package, all tied up with a pretty bow, with fewer details to worry about obviously appeals to planners. The group guest needs a comfortable bed, a quiet room, a few creature comforts and food and beverage. So what's wrong with that? Nothing at all. That's why thousands of hotels are...read more

How to Avoid Sabotaging Your Own Hotel Brand

It's a common scene in hotels and DMOs across the country. Employees putting together their own materials to send to clients and guests. To make it ‘official,’ they simply slap on your hotel or DMO logo. Maybe they even crop or resize your logo to make it fit their needs. And, they pick whatever...read more

8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

Suite Success Adds to Sweet Group Revenue!

The hotel suite is a delicious, indulgent treat for travelers, thus the desire of rock stars, honeymooners and elusive tycoons to select them. Some hotels are using their suites as selling points with groups by offering what was once only an option for the very rich. Suites are perfect for group...read more
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