It Takes a Village: Resort Conference Center Fills Big Need in Tiny Town

Hotel conference centers are plentiful in big cities, but what happens when your property is located in what is basically a hamlet, and you're losing out on valuable group business to bigger facilities nearby? In the case of the Osthoff Resort in Elkhart Lake, Wisconsin, a strategic expansion more

4 Exercises to Build Group Business Off Peak

Though a predetermined vacation week puts me in the middle of an ocean during peak cruising time, I truly enjoy traveling during less popular (and populated) dates and as a planner I booked many events during shoulder season. Depending on your hotel’s location, you may be heading into that time more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As more

The ABCs of Booking Incentive Travel Groups & Capturing Revenue

Per the Incentive Federation's report, U.S. Business Use of Incentive Travel Awards white paper, 46% of businesses use incentive travel as an award. Incentive travel is a 22.5 billion dollar market annually. Are you marketing a hotel that captures a piece of the incentive travel pie and more

2015's Best Local & Authentic Meeting Experiences to Offer Planners

In just a few short years, we’ve witnessed a significant shift in the way meeting spaces and group experiences are being created, marketed, and sold. Event attendees are increasingly seeking more local and more authentic experiences, and less ‘touristy’ itineraries, as part of their more

The How & Why of Resort Fees: 3 Points to Consider

Resort Fees? As a planner the budget-eating, hard-to-wrap-my-mind-around mandatory surcharge called a resort fee was the bane of my existence... ...until ...I booked an executive group at a resort that provided a valid, well organized strategy for resort fees. The resort fee, $25 a day, more

The Art of Hotel Group Business - 3 Success Stories

One of the most exciting trends in hotel design is the inclusion of "open to the public" spaces and new uses for out of the way places. Higher-end hotels have begun to include public spaces like museums and aquariums into their hotel design. Inspired by the concept but challenged to use more

Hotels Winning at Bleisure Marketing

  Mixing business with leisure while on the road is not a new concept for travelers attending meetings. What IS new is how the hospitality industry targets these travelers when marketing meeting venues and marketing hotels online. After all, what hotel wouldn’t want their guests to extend more

5 Ways Hotels Committed to Going Low Carb on Earth Day 2015!

Everyone's going low carb these days, but on April 22, 2015, a significant anniversary for Earth Day, low carb has a different meaning! Hotels are committing to reducing carbon footprints at their properties. Earth Day was formally founded in 1970 by U.S. Senator Gaylord Nelson of Wisconsin as a more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue more

The Cvent CONNECT Chronicles: Certification for Group Business 2.0

  We’re three months away from the most important group business conference of the year: Cvent CONNECT. Although it seems like a long way away, for all the planners and speakers who are preparing for the hundreds of hoteliers attending, it’ll be here in the blink of an eye! In the past, more

Top Marketing Struggles All Hoteliers Face

There was a time when hotel marketing was simple. A time when you could count all marketing optionswith just five fingers (print media, broadcast media, direct mail, billboards, and public relations), and just as easily predict where your next guest would come from. But now, technology has more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with more

5 Attention-Grabbing Words Cruises Use to Book Business

As I was leafing through a magazine, I was struck by an ad from a major cruise line that used simple words to draw me in. I not only read the words; I felt the message: cruises offer a cost effective, easy travel option that fulfills guests' needs and dreams.  In many ways, cruises more

3 Clues That Wi-Fi is Full Speed Ahead in 2015

Technology intensified is in store for 2015, and hotels that aren't paying attention will lose out on group bookings. In a 2014 edition of MPI's Meetings Outlook, Christina Devlin, CMP, CMM, events manager at Associated General Contractors, Oregon-Columbia Chapter, speaks to the need for hotels to more

3 Questions About Your Hotel's Authenticity You Need to Ask Yourself in 2015

Nathan Lump, Editor-in-Chief at Travel + Leisure magazine, offers hotels food for thought. He predicts that authenticity will remain a top trend in 2015. Lump says, " still hunger for it." This is a strong statement that hotel managers would be wise to heed.  Inspired by Lump's more

These Events are Driving Increased Hotel Revenue

Successful hotels utilize annual festivals and seasonally themed events to increase their bookings year after year. While they're not easy to execute, these events can be very reliable revenue producers for hotels and resorts that experience slow seasons or have holidays around them that are easy more

The Must-Have Hotel Amenities to Win Guests' Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. So, what’s behind pulling off legendary customer service and review scores, even at the most basic of properties? more
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