8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

Suite Success Adds to Sweet Group Revenue!

The hotel suite is a delicious, indulgent treat for travelers, thus the desire of rock stars, honeymooners and elusive tycoons to select them. Some hotels are using their suites as selling points with groups by offering what was once only an option for the very rich. Suites are perfect for group...read more

A Hotel Copywriter Answers Your Burning Questions About Hotel Emails

The world today is one of overflowing inboxes. Though, despite the hundreds of competing marketing messages that flood our guests’ and clients’ email accounts, email remains one of the most powerful direct marketing tools that your hotel can use when marketing hotels online. With consistent email...read more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately needs...read more

How To Uncover Your Hotel’s Stories

By now, you know successfully marketing hotels online depends on your ability to tell your hotel’s story. But, where do you find those stories? How do you tell them? How do you know if they are stories worth telling? How will these help you to increase group bookings at hotels? And, if you’re a...read more

Do’s and Don’ts of Marketing Your Hotel to Growing Consumer Groups

What’s the most coveted and fastest growing consumer group in the country today? U.S. Hispanics. Right now, there are more than 52 million Hispanics residing in the nation. That number will rise to 132.8 million by 2050, which will account for 30 percent of the entire country’s population. Need more...read more

What Hospitality Marketers Can Take From WestJet's Viral Holiday Video

By now, most of us in the travel and lodging industry have seen the latest Internet sensation to hit social media streams everywhere. WestJet swept into the holidays with an emotional video inducing tears and a renewed belief in Santa and his (credit card-holding) elves. In just three days, the...read more

What's M.I.A. In Your Marketing Automation? Plus, How-To Fix It Before 2014

So you’ve mastered marketing automation and tracking for outbound and inbound marketing such as email campaigns, leads from social media, white paper downloads, and completed surveys. But, what is most likely missing is inbound call channel marketing.  The adoption of mobile is causing a huge...read more

Is Your Hotel as Well-Rounded as You Think for 2014?

While we’re so busy thinking about the lastest hotel technology and how to be up-to-speed on the latest trends, we’re forgetting about the other side of the pendulum. Yes, group organizers do want a hotel that’s as savvy as they are, but they’re also looking for venues that can appeal to their...read more

Use Place Pins For Planners and Watch Profits Grow!

Imagine a platform prospective planner clients peruse, enticed by images of your property, your food, your meeting rooms and led directly to your location by a simple click of a button! In Cvent's blog, Media Summer Jam: Explode Brand Interest with Pinterest! we discussed using the social media...read more

Get Personal with Guest Amenities in 2014!

When The Hotel Statler in Boston equipped guest rooms with headsets that gave access to radio reception in 1927, that was big news. Amenities have changed over the years from radio headsets to Keurig coffee makers, large flat screen televisions, workout rooms and Wi-Fi. According to SmartBrief's...read more

4 Reasons Why Facebook May Not Factor in Your Hotel Marketing Strategy

Channels come and channels go. Who would have thought, just one short year ago, Facebook might be on its way out? Certainly not me!  However, don't think that all social channels are doomed. With more platforms available to the user than ever before, Facebook may have to fight for their relevancy in...read more

14 Must-Have Elements for A Strong 2014 Social Media Strategy (Part 2)

With 2013 coming to a close and hotel marketing teams reviewing their current hotel marketing strategies, let’s look ahead to and find ways to make your social media plan for 2014 even more impactful and successful.Part 1 of the series 14 Must-Have Elements for A Strong 2014 Social Media Strategy...read more

Looking to Increase Group Bookings at a Resort? Develop the 3 B's!

If you are a resort hotel owner or operator, the following question has probably crossed your mind more than a few times: "Where are my guests coming from and what hospitality marketing efforts will really pay off?"  BluSky Marketing, a research consultancy agency, recently put this question to the...read more

Copy That Sells: Writing With Meeting Planners In Mind

As a hospitality salesperson, you’re selling constantly over the phone, through your email conversations, and especially when seeing meeting planners face-to-face. However, when marketing hotels online or marketing CVBs on the internet, well-written content is the only thing that can sell your...read more

How to get meeting planners to come a-knocking

Have you ever posed the question to yourself, “Why do people take the time to go to events?” Really, why do people spend money, energy and time away from their demanding jobs to go to an event or attend a webinar? Someone well-distinguished in the education industry recently asked me that question....read more

Mystery Revenue Unraveled: Haunted Hotels That Bring In Revenue!

Mission Point Resort's Room 2200 on Mackinac Island, Michigan, is just one of a number of resort locations boasting paranormal phenomena. Harvy Parker, the first owner of the Omni Parker House Hotel, is said to roam the halls and appear to guests asking if they enjoyed their stay. This Boston hotel...read more

Hotel Descriptions: Tips to Boost Profitability and Bookability

Global Distribution Systems are, and will most likely always be, a vital source of income and reservations when marketing hotels online. Most OTA’s utilize GDS for inventory, while both corporate and leisure travel agents use GDS to search and book hotels – thereby increasing room block...read more

One Size Doesn’t Fit All: Alternate Smart Ways to Measure Social Media ROI

One thing that many hotel marketing and destination marketing professionals can agree on: It’s difficult to deliver a concrete return on investment for their social media programs. While most hotels, resorts and destinations sense that value exists in having an engaging and active social media...read more

Hotel Content Strategies: The Nitty-Gritty You Need to Know - A Two Part Series

Hotel Content Strategies to Drive Traffic and Website Bookings: How to Not Fail, But Do it Flawlessly - A Two Part Series (Part Two)   Part one in the series helps get you started with the steps needed to successfully launch a hotel content strategy. It requires you to focus on the goals and what...read more
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