Will Email Marketing Have a Brighter Future Than Social Media?

It’s ridiculously loud out there. I’m referring to your social media accounts. Your newsfeed, Twitter feed, snapchat, pins, and Instagram are booming with information to be consumed.  For awhile during the “social media boom,” companies were beginning to think consumers didn’t want to be bothered by...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 1

What really drives a meeting planner to book? The same mental triggers that drive any person’s actions, especially the decision to purchase. The key to increasing group bookings at hotels is first knowing how to influence and understand your clients, then using those mental triggers within your own...read more

Men vs. Women: How “Emotional” Is Booking a Venue?

About forty years ago, there was a common misconception and belief about gender differences in purchasing decisions. People believed men and women didn’t have the same rational, emotional and relational motives, but it’s been proven wrong. The truth is that men and women have varying motives based...read more

What Travel Editors Love and Hate to Find in Your Press Releases

Crafting a well-written press release for your hotel, meeting venue or destination doesn’t require a degree in Journalism or Public Relations. What IS absolutely essential is news about your company that is worth touting. A press release without a news worthy subject (that’s relevant to the...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

How to Avoid Sabotaging Your Own Hotel Brand

It's a common scene in hotels and DMOs across the country. Employees putting together their own materials to send to clients and guests. To make it ‘official,’ they simply slap on your hotel or DMO logo. Maybe they even crop or resize your logo to make it fit their needs. And, they pick whatever...read more

Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

You’ve Been Reviewed, Now What? A Hotel’s Guide to Improving & Moving Forward

It’s apparent that online word of mouth has become an important part of hotel marketing. Sites such as Facebook, TripAdvisor and Yelp play a role in the research process for travelers and planners choosing a hotel, restaurant, venue, and more.    You may be surprised that a large amount of sharing...read more

Group Business Marketing Best Practice Tip: Sell your venue through your location – the importance of local attractions

Whether it’s shopping for a house or shopping for a hotel, key words in real estate always seem to be “location, location, location!” When planners are searching the Cvent Supplier Network, they are looking for that perfect venue for their event. They want the appropriate meeting space for sessions...read more

A Mobile Bird In the Multi-Generational Hand

Today's Baby Boomers never dreamed of phones that fit in the palm of their hands with the capabilities of a computer, especially since most had never heard of a computer (and some didn't grow up with telephones)! Gen-Y knows nothing else as they have always had mobile devices for easy communication...read more

CVBs and DMOs: A Five-Point Checklist to Help Market Your Destination

Group organizers and meeting planners are reliant on your CVB and DMO staff to sell them on all the things your city and region have to offer. Besides the convention space and guest rooms, what else do you need to do for marketing  CVBs online? The answer is: plenty! Here is a step-by-step guide to...read more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately needs...read more

20 Most Popular Posts of 2013

2013 was a great year for the Cvent Hospitality blog, so to thank everyone, we're looking back at the 20 most popular posts of the year. Enjoy! Mistakes Hotels Should Never Make On Facebook No one – especially your property – wants to be THAT business on Facebook. The one whose mistakes are causing...read more

Is Your Meeting Venue as Accessible as it Should be?

Inclusive and accessible is the name of the game when marketing meeting venues. According to the World Health Organization and the World Bank, more than one billion people in the world today experience some sort of disability, which represents approximately 14% of the population. For a building to...read more

Is Your Hotel as Well-Rounded as You Think for 2014?

While we’re so busy thinking about the lastest hotel technology and how to be up-to-speed on the latest trends, we’re forgetting about the other side of the pendulum. Yes, group organizers do want a hotel that’s as savvy as they are, but they’re also looking for venues that can appeal to their...read more
10 Ways to Win More Group Business
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