The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

11 Hacks for Writing Group Business Proposals

Ever feel like all the work you’re putting into your RFP responses may not be paying off? You’re probably right. Planners are receiving at least 10 other competing proposals, so – rates and dates aside – you need to make sure yours sells as powerfully as you would in person. The only way to do that...read more

Hotels Winning at Bleisure Marketing

  Mixing business with leisure while on the road is not a new concept for travelers attending meetings. What IS new is how the hospitality industry targets these travelers when marketing meeting venues and marketing hotels online. After all, what hotel wouldn’t want their guests to extend their...read more

How Hotels Can Avoid Being Creepy or Insulting With Personalized Marketing

One of the biggest trends in hospitality marketing today? Personalization, which means tailoring your marketing interactions with guests or meeting planners based on their social media, online and app behavior; family and lifestyles, preferences, travel history and personal tastes. Travelers and...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more

The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind

Are you starting to think that your tried-and-true group business marketing efforts don’t seem to be working as well as they used to? Well, you’re not alone, and that's why Cvent CONNECT was created. It's Cvent's improved annual conference focused on group business sales, marketing, and technology....read more

How to Use Destination Short Storytelling to Snag Group Business!

"Think Different" and You develop loyal customers who chomp at the bit for your next product Who stand in line for hours just to get a piece of your newest action And pay more for your products than competitors are charging Then show everyone your product with pride And continue to grow your...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

9 Marketing Tasks You Should Always Be Doing To Reel in Group Business - Part 2

You can read part one here. Book more meetings. You know that’s on your hotel’s agenda each and every day. But, with all the marketing tasks needed to increase group bookings at hotels  --  blogging, creating videos, putting together email campaigns, posting consistently to social media, etc – it’s...read more

9 Marketing Tasks You Should Always Be Doing to Reel in Group Business - Part 1

With all the social media platforms, emails, blogs, videos, and more that your hotel marketing and sales staff is tasked with creating, it’s easy to get wrapped up in the entertainment of it all. But let’s not lose sight of what your #1 goal is: To increase group bookings at hotels. And, whether...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

4 Steps to Determine Your Hotel’s Story

“Storytelling” has been marketing’s buzzword for the past year. Why? Because people today don’t want just facts. They want to connect. They want intrigue. They want something to brag about. Brand storytelling is what can truly attract meeting planners to you. Yet, many hotels and venues are still...read more

Welcome Meeting Planners to the Tech Age With DIY Event Space

Your hotel marketing staff probably works very hard with interior designers, furniture reps, and AV/IT technicians to provide the best floor designs and state-of-the-art technology that money can buy. When you provide site tours, your staff is probably quick to point out all the enhancements in your...read more

Want to Help Planners Hold Attendees' Attention? Redesign Your Meeting Spaces

If your hotel marketing personnel books a lot of meetings, they are no doubt seeing a variety of requests for different room settings in unique locations within your venue. This should come as no surprise as we become more of an on-demand society--where everything (hypothetically) will be produced...read more

Planner Perspective: The Chef Who Books Group Rooms

Is there any reason to include your banquet chef in the sales process? Yes! Food and beverage (F&B) can serve as a key differentiator for event planners who are searching for a venue, and your chef has the power to sell your hotel by emphasizing his or her skills in the kitchen. Here are a few ways...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

A Global Planner's 5 Must-Haves In a Hotel Contract

  A group event contract-the purple elephant in the room. You can't avoid it if you want to develop a relationship with a group planner. Here are a few questions to ask yourself: Do you use a standard contract regardless of the client? Do you adapt for certain clients but not all? Using a standard...read more

5 Reasons Why Planners Use CVB & Destination Apps

A wide open space of opportunity greets every planner at the beginning of the group event planning process. One of the biggest decisions is choosing the destination--an overwhelming task with many roads to choose from. Planners rely heavily on smartphones to keep informed and connected. Apps have...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more
10 Ways to Win More Group Business
Subscribe to our Monthly Newsletter