5 Ways Sales Managers Ruin Potential Group & Wedding Business

  As a marketing strategist, I’ve always been on the sales side of group business and a part of a sales team. I recently grabbed a seat on the other side of the table when I started planning my wedding. In the course of two months, I’ve looked heavily at two domestic wedding destinations. Both...read more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As Millenials...read more

Why Online Reviews Determine Your Hotel Group Sales Success

By now, you’re well aware of how your guest reviews impact your leisure business. So, it shouldn’t be too much of a startling surprise to find out that those same reviews can also impact whether or not planners book business with you, too. With so much competition in marketing for group travel,...read more

Why You May or May Not Be Attracting Millennials To Your Destination

Whether you understand how to market meeting venues to this demographic or not, now is not the time assume their destination demands are going to diminish. In fact, as Millennials mature their power is just going to increase. As a mother of two Millennials, I understand first-hand the challenges...read more

How a Milwaukee Hotel Turned a Boring Boardroom into a Modern Meeting Experience

This isn’t your grandfather’s executive boardroom. When it comes to marketing meeting venues, one Milwaukee hotel is using immersive technology as an alluring demand generator.   Targeting millennial attendees and tech-savvy business travelers, the historic Pfister Hotel's high-tech executive...read more

Favorite Local and Authentic Meeting Experiences to Inspire You

With meeting planners and business travelers increasingly seeking fewer traditional tourist activities and more authentic local experiences, hotels and venues have been combing their destination for immersive local encounters to enhance their group products just to remain relevant. To get hotel...read more

How To Tempt Travelers To Take One Last Summer Vacation

The bad news: Summer is more than halfway over. The good news: It’s not over til it’s over. With the summer winding down to its last month and back-to-school season looming closer and closer, many travelers have autumn on their minds.  Thankfully for hoteliers, the summer heat is still on and will...read more

4 Ways Dine Arounds Help Sell Your Destination

In the United States we call them progressive dinners, while the United Kingdom calls them safaris (sounds much more exotic), but the buzz phrase today is dine-around or dining tour. Historically, the progressive dinner is a variant of the potluck dinner, where everyone brings a different dish. In a...read more

Venue Sourcing by Meeting Planners of Different Generations

Forget about one-size-fits-all sales and marketing to meeting planners. Today’s generations--baby boomers, Gen X, Gen Y (aka millennials)--have different values, different desires, and different irritations that all play a role in their sourcing and buying decisions. Knowing the preferences unique...read more

7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting your...read more

Cvent CONNECT: Reggie Aggarwal Delivers Memorable Keynote to Attendees

Founder and CEO of Cvent, Reggie Aggarwal, delivered his final address to hospitality professionals attending Cvent CONNECT 2015. In his keynote, Reggie offered a few observations and takeaways from the past couple of days and made an announcement about a tool suppliers can use to assess themselves...read more

Cvent CONNECT Session: The Keys to Group Business Success

Adapt to the times. In the hospitality business, being stagnant means falling behind, and falling behind means losing the race.   Bharet Malhotra, SVP of Sales at Cvent, sat down with Steve Heitzner, Chief Sales & Marketing Officer of the Americas at Marriott International Inc., and Ernest Wooden...read more

Cvent CONNECT Session Recap – Group Sales Best Practice: Stop Selling, Start Listening

Michael Mustafa, Hyperdisk Marketing, and Howard Feiertag, Virginia Tech University had a lot to say about listening today at Cvent CONNECT. That may seem contradictory, but if you’re in the hospitality business, this will all make sense. When you think about the hospitality industry, it’s easy to...read more

6 Ways Your Meeting & Events Website Annoys Planners

Sometimes a sale simmers out even before it starts. If so, then blame it on your website. Perhaps the meeting planner was led to you by Cvent. Or, by another planner referral. Or, just through an organic online search. However they came to you, the possibility of capturing their event can be stopped...read more

Cvent CONNECT Chronicles: The Age of the Experience Economy

Cvent recently announced the final keynote speaker for Cvent CONNECT, and he’s a world-renowned writer, speaker, and customer experience advocate. Joseph A. Michelli, Ph. D. is the author of business book bestsellers including Leading the Starbucks Way, The Zappos Experience, and Prescription for...read more

11 Hacks for Writing Group Business Proposals

Ever feel like all the work you’re putting into your RFP responses may not be paying off? You’re probably right. Planners are receiving at least 10 other competing proposals, so – rates and dates aside – you need to make sure yours sells as powerfully as you would in person. The only way to do that...read more

Hotels Winning at Bleisure Marketing

  Mixing business with leisure while on the road is not a new concept for travelers attending meetings. What IS new is how the hospitality industry targets these travelers when marketing meeting venues and marketing hotels online. After all, what hotel wouldn’t want their guests to extend their...read more

How Hotels Can Avoid Being Creepy or Insulting With Personalized Marketing

One of the biggest trends in hospitality marketing today? Personalization, which means tailoring your marketing interactions with guests or meeting planners based on their social media, online and app behavior; family and lifestyles, preferences, travel history and personal tastes. Travelers and...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more

The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind

Are you starting to think that your tried-and-true group business marketing efforts don’t seem to be working as well as they used to? Well, you’re not alone, and that's why Cvent CONNECT was created. It's Cvent's improved annual conference focused on group business sales, marketing, and technology....read more
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