Skift, The Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

Destinations as Knowledge Hubs On a macro scale, the most innovative first and second-tier destinations are positioning themselves as knowledge hubs to expand their spectrum of collaboration with meeting professionals. It is a systemic shift in their value propositions, expanding beyond the more

Give Thanks for Lead Scoring (And Win Better Group Business)

The family laid out quite the spread this year – buttery mashed potatoes and steaming yams, corn bread and warm rolls, bacon green beans and roasted Brussels sprouts, turkey and glazed ham. And out of the corner of your eye you get a glimpse of the dessert table overloaded with sweet treats more

Skift, the Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

By: Greg Oates How we communicate is as important as what we communicate in today’s events industry, based on the rise of so many different digital channels and platforms. Content is fluid, global, 24/7 and platform agnostic. Therefore, the meeting of the future is an open-source, co-created more

What Venue Sourcing Criteria Do Hotels Have Control Over?

With the meetings and conventions industry generating a healthy $117 billion per year, it’s no wonder that hotels and venues across the globe are fighting for ways to differentiate themselves from the pack to snag more of that business. While many factors can impact a planners booking decision, more

6 Tips on Establishing Your Hotel as the Heart of the Group Business Networking Scene

The real business at a meeting or conference is the business happening in, around and after the meeting! Years of professional business networking traditionally includes the usual suspects: Membership  meetings of industry associations... Industry trade shows and; Other invitation-only events. more

Tricks or Leads? How Lead Scoring Can Help You Avoid Spooky Sales Numbers

  “Leads are like a box of chocolates, you never know what you’re gonna get.”— Forrest Gump Okay, took a little creative liberty there with the quote from the Tom Hanks movie. But it does apply in this situation. Forrest always grabbed whatever and dealt with the aftermath. With more

Global Meeting Venues That Are Wowing With Tech

Today’s planners are searching for venues that will appeal to their attendees’ modern needs. When it comes down to it, when marketing venues or marketing conference centers, it’s not about flower arrangements, décor, or how many chairs a venue can provide. These days, it’s all about more

Quick Tips for Those New to Booking Hotel Group Business

Of course, it’s no news flash that groups are coveted, lucrative business for hotels and venues. They simultaneously book hundreds of room nights. Their attendees spend money on your ancillary products for the duration of their stay. And, they stick around before or after the meeting to explore more

4 Exciting Forecasted Trends of 2016 & Advice on Working with Group Planners!

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control more

Must-Have Hotel Group Business Marketing Tools to Outdo Your Comp Set

Before you book business with a meeting planner, you first have to catch their eye. So, when it comes to putting together your marketing materials for group business, you can never get too creative. These FREE – or almost free – tools, as recommended by tech marketing speaker Beth Ziesenis, more

No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage more

5 Ways Sales Managers Ruin Potential Group & Wedding Business

  As a marketing strategist, I’ve always been on the sales side of group business and a part of a sales team. I recently grabbed a seat on the other side of the table when I started planning my wedding. In the course of two months, I’ve looked heavily at two domestic wedding destinations. more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As more

Why Online Reviews Determine Your Hotel Group Sales Success

By now, you’re well aware of how your guest reviews impact your leisure business. So, it shouldn’t be too much of a startling surprise to find out that those same reviews can also impact whether or not planners book business with you, too. With so much competition in marketing for group travel, more

Why You May or May Not Be Attracting Millennials To Your Destination

Whether you understand how to market meeting venues to this demographic or not, now is not the time assume their destination demands are going to diminish. In fact, as Millennials mature their power is just going to increase. As a mother of two Millennials, I understand first-hand the more

How a Milwaukee Hotel Turned a Boring Boardroom into a Modern Meeting Experience

This isn’t your grandfather’s executive boardroom. When it comes to marketing meeting venues, one Milwaukee hotel is using immersive technology as an alluring demand generator.   Targeting millennial attendees and tech-savvy business travelers, the historic Pfister Hotel's high-tech more

Favorite Local and Authentic Meeting Experiences to Inspire You

With meeting planners and business travelers increasingly seeking fewer traditional tourist activities and more authentic local experiences, hotels and venues have been combing their destination for immersive local encounters to enhance their group products just to remain relevant. To get more

How To Tempt Travelers To Take One Last Summer Vacation

The bad news: Summer is more than halfway over. The good news: It’s not over til it’s over. With the summer winding down to its last month and back-to-school season looming closer and closer, many travelers have autumn on their minds.  Thankfully for hoteliers, the summer heat is still on and more

4 Ways Dine Arounds Help Sell Your Destination

In the United States we call them progressive dinners, while the United Kingdom calls them safaris (sounds much more exotic), but the buzz phrase today is dine-around or dining tour. Historically, the progressive dinner is a variant of the potluck dinner, where everyone brings a different dish. In more

Venue Sourcing by Meeting Planners of Different Generations

Forget about one-size-fits-all sales and marketing to meeting planners. Today’s generations--baby boomers, Gen X, Gen Y (aka millennials)--have different values, different desires, and different irritations that all play a role in their sourcing and buying decisions. Knowing the preferences more
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