Get Certified at Cvent CONNECT 2016

On the Cvent Supplier Network (CSN), more than 74,000 event and meeting planners are sourcing venues and destinations around the world. In 2015, planners sent more than 1.8 million RFPs to venues and sourced more than $9.8 billion of group business through the network. Since 2009, the CSN has seen...read more

Part 3: The Destination Marketing X-Factor

In the third and final part of our Planner Wish List series, we’ll discuss how to attract more meeting and event planners to your venue. In Rachel Andrews’ original post, she stressed the importance of the overall customer (and attendee) experience when choosing and planning a large event. The...read more

Part 2: Helping Planners Search More Efficiently

In her original post, “What Hoteliers Can Learn from Planner Wish Lists,” Cvent Planner Rachel Andrews dished about her top tips for hoteliers looking to increase group business. When working with planners, she recommends hotel professionals make the sourcing and planning process as easy as...read more

Top 10 Breakout Sessions You Won’t Want to Miss at Cvent CONNECT 2016

Cvent CONNECT 2016 is quickly approaching, and we’ve put together an incredible lineup of speakers for our hospitality audience. Our breakout session topics range from emerging group business trends to new marketing tactics and expert planner panels. Keep reading for our list of the ten breakout...read more

Metrics that Matter: Marketing with Guest Personalization

Guest personalization in the hospitality industry is nothing new. Most hotels have big data at their fingertips, but are unaware how to leverage it for a more valuable hotel stay, while others are too overwhelmed on where to begin creating personalized experiences for their guests. Here are a few...read more

10 Reasons You Should Attend Cvent CONNECT

At this year’s Cvent CONNECT, nearly 3,000 event and hospitality professionals will meet up in Las Vegas to learn, engage, and network with industry experts and peers. Here are ten things you have to look forward to in June 2016! The Venetian and The Palazzo: These hotels offer a high-end getaway...read more

Why Lead Scoring Will Be Music to Your Ears in 2016

Curating our office holiday playlist is typically quite time consuming. However, this year our playlist building was simplified thanks to Spotify. Gone are the days of sifting through cheesy holiday songs thanks to Spotify’s amazing pre-built playlists and holiday radio stations. For hotels,...read more

Skift, The Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

Destinations as Knowledge Hubs On a macro scale, the most innovative first and second-tier destinations are positioning themselves as knowledge hubs to expand their spectrum of collaboration with meeting professionals. It is a systemic shift in their value propositions, expanding beyond the focus...read more

Give Thanks for Lead Scoring (And Win Better Group Business)

The family laid out quite the spread this year – buttery mashed potatoes and steaming yams, corn bread and warm rolls, bacon green beans and roasted Brussels sprouts, turkey and glazed ham. And out of the corner of your eye you get a glimpse of the dessert table overloaded with sweet treats that...read more

Skift, the Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

By: Greg Oates How we communicate is as important as what we communicate in today’s events industry, based on the rise of so many different digital channels and platforms. Content is fluid, global, 24/7 and platform agnostic. Therefore, the meeting of the future is an open-source, co-created hybrid...read more

What Venue Sourcing Criteria Do Hotels Have Control Over?

With the meetings and conventions industry generating a healthy $117 billion per year, it’s no wonder that hotels and venues across the globe are fighting for ways to differentiate themselves from the pack to snag more of that business. While many factors can impact a planners booking decision, you...read more

6 Tips on Establishing Your Hotel as the Heart of the Group Business Networking Scene

The real business at a meeting or conference is the business happening in, around and after the meeting! Years of professional business networking traditionally includes the usual suspects: Membership  meetings of industry associations... Industry trade shows and; Other invitation-only events. They...read more

Global Meeting Venues That Are Wowing With Tech

Today’s planners are searching for venues that will appeal to their attendees’ modern needs. When it comes down to it, when marketing venues or marketing conference centers, it’s not about flower arrangements, décor, or how many chairs a venue can provide. These days, it’s all about innovative...read more

Quick Tips for Those New to Booking Hotel Group Business

Of course, it’s no news flash that groups are coveted, lucrative business for hotels and venues. They simultaneously book hundreds of room nights. Their attendees spend money on your ancillary products for the duration of their stay. And, they stick around before or after the meeting to explore the...read more

4 Exciting Forecasted Trends of 2016 & Advice on Working with Group Planners!

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from...read more

Must-Have Hotel Group Business Marketing Tools to Outdo Your Comp Set

Before you book business with a meeting planner, you first have to catch their eye. So, when it comes to putting together your marketing materials for group business, you can never get too creative. These FREE – or almost free – tools, as recommended by tech marketing speaker Beth Ziesenis, aka...read more

No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage the...read more

5 Ways Sales Managers Ruin Potential Group & Wedding Business

  As a marketing strategist, I’ve always been on the sales side of group business and a part of a sales team. I recently grabbed a seat on the other side of the table when I started planning my wedding. In the course of two months, I’ve looked heavily at two domestic wedding destinations. Both...read more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As Millenials...read more

Why Online Reviews Determine Your Hotel Group Sales Success

By now, you’re well aware of how your guest reviews impact your leisure business. So, it shouldn’t be too much of a startling surprise to find out that those same reviews can also impact whether or not planners book business with you, too. With so much competition in marketing for group travel,...read more
The newsletter the whole industry loves
Subscribe to our Monthly Newsletter