The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

9 Marketing Tasks You Should Always Be Doing to Reel in Group Business - Part 1

With all the social media platforms, emails, blogs, videos, and more that your hotel marketing and sales staff is tasked with creating, it’s easy to get wrapped up in the entertainment of it all. But let’s not lose sight of what your #1 goal is: To increase group bookings at hotels. And, whether...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

How Large Hotel Chains Can Bring "Boutiqueness" to Their Brand

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experience...read more

Welcome Meeting Planners to the Tech Age With DIY Event Space

Your hotel marketing staff probably works very hard with interior designers, furniture reps, and AV/IT technicians to provide the best floor designs and state-of-the-art technology that money can buy. When you provide site tours, your staff is probably quick to point out all the enhancements in your...read more

Marketing Tips & Tricks For Independent & Boutique Hotels

We know the large, branded hotels have a leg up on the competition. They have bigger budgets, name recognition, and bustling marketing departments teeming with talent. Despite all of these odds working in favor of large hotels, hotel marketing teams at smaller, independent and boutique properties...read more

3 Questions About Your Hotel's Authenticity You Need to Ask Yourself in 2015

Nathan Lump, Editor-in-Chief at Travel + Leisure magazine, offers hotels food for thought. He predicts that authenticity will remain a top trend in 2015. Lump says, "...travelers still hunger for it." This is a strong statement that hotel managers would be wise to heed.  Inspired by Lump's January...read more

Planner Perspective: The Chef Who Books Group Rooms

Is there any reason to include your banquet chef in the sales process? Yes! Food and beverage (F&B) can serve as a key differentiator for event planners who are searching for a venue, and your chef has the power to sell your hotel by emphasizing his or her skills in the kitchen. Here are a few ways...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

A Global Planner's 5 Must-Haves In a Hotel Contract

  A group event contract-the purple elephant in the room. You can't avoid it if you want to develop a relationship with a group planner. Here are a few questions to ask yourself: Do you use a standard contract regardless of the client? Do you adapt for certain clients but not all? Using a standard...read more

5 Reasons Why Planners Use CVB & Destination Apps

A wide open space of opportunity greets every planner at the beginning of the group event planning process. One of the biggest decisions is choosing the destination--an overwhelming task with many roads to choose from. Planners rely heavily on smartphones to keep informed and connected. Apps have...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more

How to Build a Google+ Strategy that will Stick

  As many hospitality marketing professionals scratch their collective heads about Google+, the CVB web marketing organization of Visit Greece has created an impressive success story with over 14 million followers (with active postings several times a day), and the founding of two communities.  So -...read more

The Planner Perspective: Was that "No" a "Maybe?"

The Convention Industry Council has spent considerable time, research and effort defining and recording industry communication in the meetings and events industry so that we operate on the same page, avoid mistakes and continue to grow our business. But one word not included in the CIC Glossary...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

NEW Research: How Do Event Planners Choose a Venue?

There’s a lot of market research about how consumers make personal purchasing decisions. Apart from that discussion, you’ll find research about how people make B2B purchases, such as a planner booking a venue for group business. I find it interesting that the research appears to remain separate. Is...read more

Men vs. Women: How “Emotional” Is Booking a Venue?

About forty years ago, there was a common misconception and belief about gender differences in purchasing decisions. People believed men and women didn’t have the same rational, emotional and relational motives, but it’s been proven wrong. The truth is that men and women have varying motives based...read more

8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more
10 Ways to Win More Group Business
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