The Planner Perspective: Was that "No" a "Maybe?"

The Convention Industry Council has spent considerable time, research and effort defining and recording industry communication in the meetings and events industry so that we operate on the same page, avoid mistakes and continue to grow our business. But one word not included in the CIC Glossary...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more

Men vs. Women: How “Emotional” Is Booking a Venue?

About forty years ago, there was a common misconception and belief about gender differences in purchasing decisions. People believed men and women didn’t have the same rational, emotional and relational motives, but it’s been proven wrong. The truth is that men and women have varying motives based...read more

NEW Research: How Do Event Planners Choose a Venue?

There’s a lot of market research about how consumers make personal purchasing decisions. Apart from that discussion, you’ll find research about how people make B2B purchases, such as a planner booking a venue for group business. I find it interesting that the research appears to remain separate. Is...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

Group Business Marketing Best Practice Tip: Sell your venue through your location – the importance of local attractions

Whether it’s shopping for a house or shopping for a hotel, key words in real estate always seem to be “location, location, location!” When planners are searching the Cvent Supplier Network, they are looking for that perfect venue for their event. They want the appropriate meeting space for sessions...read more

A Mobile Bird In the Multi-Generational Hand

Today's Baby Boomers never dreamed of phones that fit in the palm of their hands with the capabilities of a computer, especially since most had never heard of a computer (and some didn't grow up with telephones)! Gen-Y knows nothing else as they have always had mobile devices for easy communication...read more

CVBs and DMOs: A Five-Point Checklist to Help Market Your Destination

Group organizers and meeting planners are reliant on your CVB and DMO staff to sell them on all the things your city and region have to offer. Besides the convention space and guest rooms, what else do you need to do for marketing  CVBs online? The answer is: plenty! Here is a step-by-step guide to...read more

How to Modernize Your Website Press Room For The 21st Century

It started as a search. I was looking to see how popular it was for hotels to distribute a specific type of press release. Then I was in awe. There are hundreds of hotel websites with archaic online press rooms. They are regularly updated with press releases, but the press room desperately needs...read more

20 Most Popular Posts of 2013

2013 was a great year for the Cvent Hospitality blog, so to thank everyone, we're looking back at the 20 most popular posts of the year. Enjoy! Mistakes Hotels Should Never Make On Facebook No one – especially your property – wants to be THAT business on Facebook. The one whose mistakes are causing...read more

Group Business Marketing Best Practice Tip: Providing Alternate Dates

One of the most frequently asked questions our Client Services team receives is, “Why isn’t my venue winning more business?” After researching their accounts, my answer is usually, “your property receives a healthy number of RFPs, but your sales team seems to be turning down the majority of them.”...read more

Is Your Meeting Venue as Accessible as it Should be?

Inclusive and accessible is the name of the game when marketing meeting venues. According to the World Health Organization and the World Bank, more than one billion people in the world today experience some sort of disability, which represents approximately 14% of the population. For a building to...read more

Is Your Hotel as Well-Rounded as You Think for 2014?

While we’re so busy thinking about the lastest hotel technology and how to be up-to-speed on the latest trends, we’re forgetting about the other side of the pendulum. Yes, group organizers do want a hotel that’s as savvy as they are, but they’re also looking for venues that can appeal to their...read more

If You Struggle with whe Exceptional Customer Experience in Modern Marketing, Read This

As hotel marketing becomes more modernized, we need to make sure we’re continuously keeping all departments clued in and trained in order to deliver the best customer service. Across all industries, customers will become more connected to their devices, expect quicker response times, want all the...read more

8 Reasons why Visitors aren’t Booking on Your Hotel Website

The best tricks and tips in hotel e-commerce are some of the most crucial elements to convert a looker into a booker. Average hoteliers may not be aware of what’s missing from their website and preventing group business from converting.  Without these smart hotel e-commerce must-haves, you are...read more

HOTELS: How In-House Groups Can Help You Publish Engaging Social Media Content

If I had only posted that instead of this, I’d have more engagement today. Have you ever found yourself with posters’ remorse?    While it can be exciting to post pictures of your hotel on Facebook, you’ve probably discovered that marketers need to look for more intriguing content--especially for...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more
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