7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

The Truth About MiFi in Hotels: Why I Support Marriott

Last Friday, the FCC issued a decree that Marriott International must pay a $600,000 fine for using "jammers" to block MiFi or hotspot technology used by attendees and exhibitors at one of the hotels they manage in Nashville, TN. In lieu of their own system, guests were forced to use Marriott's...read more

Group Business Marketing Best Practice Tip - Spice up Your Profile with Recent Renovations

It must be renovation season! Many of my recent conversations with clients surround the topic of renovations, and the question-how can I advertise this on our profile? While we frequently discuss how to maximize all Cvent profile features, specifically utilizing your profile to highlight a current...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 1

What really drives a meeting planner to book? The same mental triggers that drive any person’s actions, especially the decision to purchase. The key to increasing group bookings at hotels is first knowing how to influence and understand your clients, then using those mental triggers within your own...read more

Is There Secret Marketing Sorcery to Appeal to Millennials?

35,000,000 Google search results appeared when I searched “Generation Y Marketing.” Researchers and marketing experts are busy writing articles and books about how to market to the perplexing population of 85 million Millennials. Many marketers are baffled that Gen Y has been deemed as the...read more

Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

Is Less-than-Hospitable Service the New Normal?

Harvard Business Review recently highlighted three companies that routinely give bad service but yet -  run profitable businesses. Which begs the question: Is service level no longer an indicator of how well a business performs? Read the information below and you be the judge. A high-profile...read more

Part 1: Hotel Restaurant Trends in 2014

In Part I: Hotel Restaurant Trends in 2014, we'll review insights from the consulting firm, Baum + Whiteman about  trends to give a lift to your hotel if you partner with the right restaurant. Below we take a look at six of the hottest trends. The entire article, 12 Hottest Food and Beverage Dining...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

3 Tips on Sparking New Interest in Once Loyal Clients

As a group meeting hotspot pre-recession, your property burned with the flames of repeat business. Daily sales meetings fired-up with lively discussions on how best to coordinate hotel group bookings. Clients returned over and over to host a variety of meetings. Then came 2007, and as you watched...read more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s a...read more

5 Most Influential Words in Hospitality Marketing

Every copywriter or content marketer knows that there are some words that have more clout over the decision making process than others. Funny thing is, these powerful words don’t sound so powerful or complex. After all, its simple language that makes it crystal clear to our audience what we want...read more

3 Progressive Ideas to Land More Bookings

It’s a safe assumption to say your current hotel proposal includes basic meeting venue information like capabilities and capacities. You spend time getting to know a client, their mission, how often they meet, their needs and their hot buttons. It’s a tool so you can effectively create a more...read more

Make Over Your City-From 0 to 100 in Four Easy Lessons!

While living in metro Detroit for over thirty years, I have experienced the highs and lows of the great Motor City. What is happening now is so exciting that talking about it with you brings me chills! The media has provided the nation with a plethora of perceptions, focusing on the darkest days for...read more

Four Keys of Disaster Preparedness To Strengthen Your Reputation

In the wake of the third disaster at sea in 27 months for the Carnival Corporation, discussions of safety and disaster preparedness are at the forefront. In 2013, the safety of a venue is also advertising a venue. I am a Carnival Past Guest and have a cruise scheduled this year that I continue to...read more

Do They Love Me? Or Love Me Not? What Meeting Planners Love about CVBs and DMOs

Watkins Research Group, a business-to-business research organization, published its  2012 Meeting and Convention Planners Survey where they polled 730 veteran planners about their love/hate relationship with CVBs and DMOs. Below is a synopsis of the research as presented in the January edition of...read more

Part 1: IMEX Group 2013 Top 10 Trends and How They Will Grow Your Business

In 2012 you promoted your hotel and may feel really great about the work you put into enhancing your social media and getting on the instant digital advertising train! Progress is good and you can pat yourself on the back for finally taking the step on that branding journey. You may be tempted to...read more
10 Ways to Win More Group Business
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