16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

Is Less-than-Hospitable Service the New Normal?

Harvard Business Review recently highlighted three companies that routinely give bad service but yet -  run profitable businesses. Which begs the question: Is service level no longer an indicator of how well a business performs? Read the information below and you be the judge. A high-profile...read more

Part 1: Hotel Restaurant Trends in 2014

In Part I: Hotel Restaurant Trends in 2014, we'll review insights from the consulting firm, Baum + Whiteman about  trends to give a lift to your hotel if you partner with the right restaurant. Below we take a look at six of the hottest trends. The entire article, 12 Hottest Food and Beverage Dining...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

3 Tips on Sparking New Interest in Once Loyal Clients

As a group meeting hotspot pre-recession, your property burned with the flames of repeat business. Daily sales meetings fired-up with lively discussions on how best to coordinate hotel group bookings. Clients returned over and over to host a variety of meetings. Then came 2007, and as you watched...read more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s a...read more

5 Most Influential Words in Hospitality Marketing

Every copywriter or content marketer knows that there are some words that have more clout over the decision making process than others. Funny thing is, these powerful words don’t sound so powerful or complex. After all, its simple language that makes it crystal clear to our audience what we want...read more

3 Progressive Ideas to Land More Bookings

It’s a safe assumption to say your current hotel proposal includes basic meeting venue information like capabilities and capacities. You spend time getting to know a client, their mission, how often they meet, their needs and their hot buttons. It’s a tool so you can effectively create a more...read more

Make Over Your City-From 0 to 100 in Four Easy Lessons!

While living in metro Detroit for over thirty years, I have experienced the highs and lows of the great Motor City. What is happening now is so exciting that talking about it with you brings me chills! The media has provided the nation with a plethora of perceptions, focusing on the darkest days for...read more

Four Keys of Disaster Preparedness To Strengthen Your Reputation

In the wake of the third disaster at sea in 27 months for the Carnival Corporation, discussions of safety and disaster preparedness are at the forefront. In 2013, the safety of a venue is also advertising a venue. I am a Carnival Past Guest and have a cruise scheduled this year that I continue to...read more

Do They Love Me? Or Love Me Not? What Meeting Planners Love about CVBs and DMOs

Watkins Research Group, a business-to-business research organization, published its  2012 Meeting and Convention Planners Survey where they polled 730 veteran planners about their love/hate relationship with CVBs and DMOs. Below is a synopsis of the research as presented in the January edition of...read more

Changing the Way You Do Business: Three Tips For Increased Revenue in 2013

The business teeter-totter from 2008-2011 really began to level off in 2012, giving relief and hope for a better bottom line. Time spent finding new ways to fill rooms, juggling dates and rates and scrambling to stay afloat creatively has defined a more streamlined approach to group rooms business....read more

Revving Up Revenue Part 2: 2013 Revenue Bucket List

The last few weeks demanded a great deal of energy and time from you as the revenue manager at your hotel, but the 2012 reports are on the books and you have done everything you can with your team to build the bottom line most successfully. Just when you thought you could exhale, the fiscal cliff...read more

Part 1: IMEX Group 2013 Top 10 Trends and How They Will Grow Your Business

In 2012 you promoted your hotel and may feel really great about the work you put into enhancing your social media and getting on the instant digital advertising train! Progress is good and you can pat yourself on the back for finally taking the step on that branding journey. You may be tempted to...read more

3 Ideas for Good Hospitality Neighbors in Times of Community Crisis

In recent months, the United States has dealt with crisis in epic proportions; Hurricane Sandy, the Oregon mall shooting and the unfortunate Connecticut school incident the most prolific. These overwhelming tragedies affect local communities and the American community at large. We all want to...read more

What Are Meeting Planner's Pet Peeves? Inquiring Minds Need to Know!

Meetings and Conventions Magazine recently polled 242 meeting professionals in order to find out what is a real turn off when it comes to hospitality marketing efforts. As it happens, the hard sell is probably the fastest way to make certain they never call you back.  But hotels and convention...read more

8 Effective Ways to Introduce Your Property and Destination to Planners

As you look down the road at 2013 group business, CVB and hotel marketing folks think they can sell their destination either through digital efforts such as LinkedIn and Facebook or by advertising a meeting venue in publications. But what about old fashioned "snail mail"? Is it passe? I say no...but...read more

How You Can Practice Thanksgiving Every Day at Your Hospitality Venue

Have you ever considered what you might learn from this gathering as you advertise for group travel? Here are five simple things we can all garner from this wonderful day of food, rest, and relaxation. #1: You always know the day.    Thanksgiving falls on the fourth Thursday of November. Always....read more

Hotels Sway Planners with Valuable Tangible Goods and Intangible Services

Some hoteliers have identified a strong playing power that wins new group business. A typical contract between a hotel and planner lists services that are contracted for the particular group. However, the hotel winning group business is the one who can add the most goods and services valuable to the...read more
10 Ways to Win More Group Business
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