All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

Less Facebook Engagement, Every Brand’s Current Sorrow

You may have noticed that your hotel’s Facebook engagement numbers are dropping off. I’m here to let you know that you aren’t alone. Hotel marketing managers everywhere are panicked about the slowing fan engagement.    Recent changes to Facebook’s algorithm means that less than 4% of your fans will...read more

Will Email Marketing Have a Brighter Future Than Social Media?

It’s ridiculously loud out there. I’m referring to your social media accounts. Your newsfeed, Twitter feed, snapchat, pins, and Instagram are booming with information to be consumed.  For awhile during the “social media boom,” companies were beginning to think consumers didn’t want to be bothered by...read more

Revenue Manager: There's Going to Be an Evolution

A concept that gained attention and momentum at the HSMAI's June 2014 Revenue Optimization Conference is that revenue managers must embrace change. No longer is the successful revenue manager simply managing rates and tracking inventory. The successful revenue manager is evolving into a top line...read more

Seize the Moment: Does Your Hotel Have What It Takes to Leverage Current Events?

Not every company can pull it off seamlessly, but with smart prior plotting, they can pull off one of marketing’s most difficult maneuvers: Seizing the moment. We’ve all been told how to use this instinct when it counts in our lives,  but do you know how to infuse this into your hotel marketing...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more

Is There Secret Marketing Sorcery to Appeal to Millennials?

35,000,000 Google search results appeared when I searched “Generation Y Marketing.” Researchers and marketing experts are busy writing articles and books about how to market to the perplexing population of 85 million Millennials. Many marketers are baffled that Gen Y has been deemed as the...read more

How to Re-engage Previous or Potential Guests Using Facebook Custom Audiences

Wish your hotel’s Facebook ads could target specific people (other than your own Facebook followers), such as visitors who've stayed in your hotel previously or those who've shared their contact information on your website? Facebook Custom Audience is a new tool that lets you do just that — it takes...read more

Men vs. Women: How “Emotional” Is Booking a Venue?

About forty years ago, there was a common misconception and belief about gender differences in purchasing decisions. People believed men and women didn’t have the same rational, emotional and relational motives, but it’s been proven wrong. The truth is that men and women have varying motives based...read more

NEW Research: How Do Event Planners Choose a Venue?

There’s a lot of market research about how consumers make personal purchasing decisions. Apart from that discussion, you’ll find research about how people make B2B purchases, such as a planner booking a venue for group business. I find it interesting that the research appears to remain separate. Is...read more

Use What You’ve Got: Simple Ways Hotels Can Boost Revenue RIGHT NOW

Research shows that only about 10 percent of businesses leverage the existing data at their fingertips in a systematic way to boost both marketing impact and revenue.   It doesn’t take an analyst or a math whiz to take some of the numbers you already have at your hotel and turn them into a marketing...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

Social Reassessment: 9 Easy Steps to Auditing Your Hotel's Social Media

Each year, when you review your hotel marketing strategy and goals, it’s vital to address and examine your social media efforts in a separate category. Social media platforms are so paramount to your hospitality marketing mix, that it’s not enough to simply be "doing it" without taking an analytical...read more

Cvent’s Inaugural Group Business Forum Exceeds Expectations

If I had to describe Cvent’s inaugural Group Business Forum in one word, it would have to be SUCCESS.  When you combine 400 hotel and destination executives, the latest technology, some of the industry’s most recognized thought leaders, and an abundance of creativity, it is hard to yield anything...read more

Google Myths Debunked: How You Can Use this Info to Improve Rankings

Matt Cutts, Distinguished Engineer at Google, recently released a YouTube video about the most common SEO myths that are repeated at conferences and in online communities. The advice he gives is refreshing and should help hospitality marketing organizations increase group hotel bookings if they...read more

Mum’s The Word: 9 Rules for Marketing Your Hotel to Moms

Mom. She is her home’s ‘Chief Household Officer.’ She’s constantly pulled in different directions, loves a good value, and is always on the lookout for great recommendations. But most importantly, she’s a gold mine of business when marketing hotels online and marketing DMOs on the internet. Why are...read more
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