Part 2: Build Your Brand Story-Content

As we discussed in Part 1: Build Your Brand Story-Strategy, crafting your brand story is an important and necessary part of your marketing strategy. But what content elements do you include in your story? Using these four basic elements, start writing and start booking group rooms! The Three Step...read more

Part 1: Build Your Brand Story-Strategy

Ian Rowden, Chief Marketing Officer of the Virgin Group Ltd. says that, "The best brands are built on great stories."  Disney World, Starbucks, Apple and Mrs. Fields Cookies all have great stories! Australian Bernadette Jiwa, The Story of Telling brand story strategist, says "If you don't have a...read more

Hotel Website Features That Make Guests Want to Book, not Bounce

Curious as to what parts of your Website attract the most eyeballs, and the most clicks when marketing hotels online? I chatted with Dean Desilet, strategic accounts manager at buuteeq, the first digital hotel marketing system, to discuss the most crucial components that have the power to steer your...read more

Professional Chef F&B Forecast!

The National Restaurant Association (NRA) revealed the What's Hot 2014 Culinary Forecast, results of a survey of 1,300 professional chefs from the American Culinary Federation (ACF). The Top 10 Trends reveal that health and wellness of people and planet continue to play lead roles. Locally Grown...read more

Using Social Media to Impact Your Guest Experience From Start to Finish

Think your guests’ experience starts the moment they walk through your front door? Think again. Your hotel needs to start making an impact from the moment someone starts day dreaming about travel until months (even years) after they check-out. Bottom line: Continuous and consistent innovative and...read more

All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

What You Can Do In-Person to Boost Your Hotel's Online Reservations

We all know that reservations booked directly on your website are the most profitable. But, besides fine tuning your Facebook engagement, creating Instagram videos, sending out email newsletters, and reaching out to online influencers – what can you do at the property level to attract even more...read more

Delivering Customer Service to Your Hotel’s Digital Visitors

First-class customer service, whether on- or offline, is paramount to your hotel brand’s success.   No longer are hotel visitors calling in to ask to speak with a manager, or leaving comment cards. Nowadays, social media is the most likely first line of contact for your hotel guests – for both...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2

By now you should have already familiarized yourself with the social media and website marketing acronyms you’re most likely to hear when marketing hotels online. And hopefully the post will have you scratching your head less during your hotel marketing meetings. Now, let’s touch on the most...read more

8 Ways to Win the Hearts and Wallets of LGBT Travelers

The strength of travel spending by the Lesbian, Gay, Bisexual and Transgender (LGBT) community is massive. LGBT travel makes up more than $70 billion in spending each year in the U.S. Even better new – these travelers usually book their travel plans directly and spend 60 percent more than the...read more

Less Facebook Engagement, Every Brand’s Current Sorrow

You may have noticed that your hotel’s Facebook engagement numbers are dropping off. I’m here to let you know that you aren’t alone. Hotel marketing managers everywhere are panicked about the slowing fan engagement.    Recent changes to Facebook’s algorithm means that less than 4% of your fans will...read more

Will Email Marketing Have a Brighter Future Than Social Media?

It’s ridiculously loud out there. I’m referring to your social media accounts. Your newsfeed, Twitter feed, snapchat, pins, and Instagram are booming with information to be consumed.  For awhile during the “social media boom,” companies were beginning to think consumers didn’t want to be bothered by...read more

The Dog Days of Summer: Pet Peeves to Pets Please!

To pet or not to pet, that is the question. Guests who have pets are quite sensitive about their furry family members. Guests who do not have pets may be affected by allergies, experience fears or have a general preference for human beings. In the summer months, when SMERF bookings are high and...read more

Revenue Manager: There's Going to Be an Evolution

A concept that gained attention and momentum at the HSMAI's June 2014 Revenue Optimization Conference is that revenue managers must embrace change. No longer is the successful revenue manager simply managing rates and tracking inventory. The successful revenue manager is evolving into a top line...read more

Seize the Moment: Does Your Hotel Have What It Takes to Leverage Current Events?

Not every company can pull it off seamlessly, but with smart prior plotting, they can pull off one of marketing’s most difficult maneuvers: Seizing the moment. We’ve all been told how to use this instinct when it counts in our lives,  but do you know how to infuse this into your hotel marketing...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more

Is There Secret Marketing Sorcery to Appeal to Millennials?

35,000,000 Google search results appeared when I searched “Generation Y Marketing.” Researchers and marketing experts are busy writing articles and books about how to market to the perplexing population of 85 million Millennials. Many marketers are baffled that Gen Y has been deemed as the...read more
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