#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” proved...read more

Group Business Marketing Best Practice Tip: One-Upping the Competition

A lot can be said for the advantages technology provides to get a leg up on competition. When it comes to reporting, you can paint the picture of your venue’s lead flow and overall performance. When that information shows how your venue matches up against the market, it’s even more valuable. When...read more

How to Avoid Sabotaging Your Own Hotel Brand

It's a common scene in hotels and DMOs across the country. Employees putting together their own materials to send to clients and guests. To make it ‘official,’ they simply slap on your hotel or DMO logo. Maybe they even crop or resize your logo to make it fit their needs. And, they pick whatever...read more

11 Ways to Humanize Your Hotel Brand

Humanizing your hotel’s or DMO’s brand is mandatory if you want to survive in business today. Authenticity and transparency are the new words to live by. Why? Because your hotel guests are humans. Your staff members are human. And, your social media followers and fans are human. Robotic, corporate...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part I

Within the past few years, social media has become a complex and ever-changing hotel marketing avenue full of new players and constantly changing rules and protocol. To try and help you navigate some social media basics for your hotel marketing strategy, I’m answering some of the most frequently...read more

Not So Random Factors for Hotel Website Conversion

Let’s face the facts.    Not every planner who visits a hotel website is going to book or be intrigued enough to submit an RFP. That’s why it’s extremely important for hotel marketers to be cutting-edge and always asking your clients powerful questions about their buying decisions. Factors such as...read more

What Everybody Ought to Know About These Three Books

Think about the most important leader in your life. Why do you follow this leader? Do you consider yourself a leader or a passive do-er? I recently read three books that every hotelier should read. I learned that women need to take more risks, that leaders need to inspire with belief and passion,...read more

Breaking The Cycle Of That’s The Way We Always Do It (TTWWADI)

Marketing is both an art and a science. That’s what I love about it.    It [marketing] is about appreciating human behavior, decisions and stimuli to create a demand for your product; and its counterpart science, requires measuring data and understanding analytics to help the organization deliver...read more

Tempt Guests to Book Direct Instead of Using an OTA

With a powerhouse of technology and millions of subscribers worldwide, OTAs play a huge role in keeping your hotel full. They’re the ultimate hotel marketing dynamos. But, who says you can’t be one as well? I’m always asked by hotel clients, “How can we lure customers away from the OTAs and entice...read more

Learning From Your Comp Set's Hotel Marketing

As in any battle for business, you better know what you’re up against. Get a razor sharp competitive edge over your hotel’s comp set by taking the time to size up their hotel marketing strategy with yours. Think of it as building a better arsenal of tools to drive group bookings at hotels or...read more

How Hoteliers Are Personalizing The Hotel Experience

Why stop at greeting Foursquare check-ins and tweeting foodies with a list of the best restaurants in town? When it comes to personalization, some hotel brands are taking it to the next level. I’ve always been impressed by reservations agents who research guests prior to arrival and take notes, but...read more

A Series of First Impressions: Outlets

We began A Series of First Impressions: Your Brand Culture discussing the importance of guest experiences of your hotel's culture through service, outlets and meetings. Outlets provide a great opportunity for you to impress group guests and keep them coming back. Hotels who recognize additional...read more

Hotel Marketing Videos: Writing Good Titles to Boost Visibility On YouTube

Video can engage your hotel guests and clients like no other online medium can. When you post videos of your hotel onto YouTube and leverage its collection of powerful marketing options and tools, and access its worldwide audience, your hotel can channel its videos into content of mass attraction....read more

Brand Advocates Part II: Expert Tips on Leveraging Word-Of-Mouth Power

In our previous post, we covered how to successfully uncover and leverage your hotel’s biggest fans to increase hotel group bookings. In review, brand advocates are the hotel guests and meeting planners who are most voracious about your unique hotel experience and who are already talking about you....read more

Why Social Crowdsourcing is The Future, Plus 10 Creative Crowdsourcing Ideas

If you recall, a few years ago hotel brands were afraid to hand over control of social media, and preferred to have a strict framework in case the unforeseen happened. Brands were also afraid of sharing ideas because their competitors would “steal" them. Hotel marketing managers have now moved on to...read more

How Four Hotel Brands Are Successfully Conquering Content Marketing

Content marketing is an essential device in marketing hotels online and marketing for group travel. And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while...read more

3 Killer Reasons You Need to be Responsive on Social Media

  Hospitality Marketing Staff, I get it -- you have rooms to fill and meetings to book. The last thing you need to do is regularly check and update your organization's Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, Instagram and Vine accounts. Phew! It just exhausts me thinking about all...read more

Dissolution of Traditional and Paid Media - Will Your Brand Survive?

During the last few weeks, several important articles have been published about the direction of hotel marketing. They offer great insight, facts and case studies to back up their theories.  The reason I want to highlight these articles is because for many hotel brands, it’s been a struggle of...read more

Newbies: 8 Things You Need to Do Before Stepping on That Trade Show Floor

You’ve signed up for a conference or trade show - now what? Whether you’re a sales manager, an executive meetings manager, or a marketing manager attending a marketing conference, there are some steps you need to take to make the most of your time out of the office and grow group business.  Too many...read more

Best Way For Hotels to Handle Social Media Backlash

By now, your hotel marketing staff has already mastered the art of responding to negative reviews and made it a priority in your hospitality marketing strategy. But what about social media? How should you handle negative comments made for the entire world to see? Most of the backlash happens when a...read more
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