The Must-Have Hotel Amenities to Win Guests' Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. So, what’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It...read more

How Heightened Emotions Bring Higher Hotel Revenues

When it comes to driving return visits and word-of-mouth (or word-of-mouse) hotel marketing, emotions matter. In fact, more than 70% of your guests’ experience depends on you meeting their emotional needs. How you and your staff make them feel is what creates the poignant memories that stick and...read more

Secrets to Filling Rooms During Your Slow Periods

It’s both dreadful and inevitable.  Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel...read more

The Top 5 Nontraditional Hotel Marketing Stunts

If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box  or unprecedented versions of the box itself, these hospitality marketing strategies aren’t...read more

How to Build a Google+ Strategy that will Stick

  As many hospitality marketing professionals scratch their collective heads about Google+, the CVB web marketing organization of Visit Greece has created an impressive success story with over 14 million followers (with active postings several times a day), and the founding of two communities.  So -...read more

5 Big Marketing Milestones That Happened While You Were on Summer Vacation

  Getting caught up in the seasons of hotel marketing and working to pump out new deliverables can be a habitual routine. We’re all guilty. When you can take a moment to pause (which is recommended), you’ll find that rapid changes are happening in the world of marketing. Hopefully you took a...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more

How One Hotel Propelled to a Higher TripAdvisor Ranking

Replying to guest reviews can stop even the most customer savvy hotelier in their tracks.  Why is this? Most of the times, it’s because hotel staff are overwhelmed with the number of reviews that come in, while also being unsure of how to respond uniquely and properly to each review. As with any...read more

Build Your Hotel Brand Story Part 2: Content

As we discussed in Part 1: Build Your Brand Story-Strategy, crafting your brand story is an important and necessary part of your marketing strategy. But what content elements do you include in your story? Using these four basic elements, start writing and start booking group rooms! The Three Step...read more

Build Your Hotel Brand Story Part 1: Strategy

Ian Rowden, Chief Marketing Officer of the Virgin Group Ltd. says that, "The best brands are built on great stories."  Disney World, Starbucks, Apple and Mrs. Fields Cookies all have great stories! Australian Bernadette Jiwa, The Story of Telling brand story strategist, says "If you don't have a...read more

Build Your Hotel's Brand Story Part 3: Delivery

In Part 1, we discussed integrating the story of your hotel brand into your marketing strategy! In Part 2, we talked about using content in your story that will engage the reader or listener, and leave them wanting more! You documented strategy, you have a great story to tell, now how do you deliver...read more

How Getting Personal With Hotel Guests Could Mean Boosted Revenues

It’s the universal truth of the hospitality industry:  Our guests want to feel special. One-of-kind, even. But, don’t wait until they’ve already checked in to start personalizing their experience. Personalizing your guests's experience should start at the very beginning - in your hotel marketing...read more

What Airbnb Is Doing Better Than You and What to Do About It – Part 2

Who could have ever predicted that one day a traveler would willingly choose to stay in the spare bedroom of a stranger, rather than at your property? In less than a decade, Airbnb has disrupted the lodging industry with their low-cost alternative accommodations in people's homes.  And now, the...read more

Hotel Website Features That Make Guests Want to Book, not Bounce

Curious as to what parts of your Website attract the most eyeballs, and the most clicks when marketing hotels online? I chatted with Dean Desilet, strategic accounts manager at buuteeq, the first digital hotel marketing system, to discuss the most crucial components that have the power to steer your...read more

Professional Chef F&B Forecast!

The National Restaurant Association (NRA) revealed the What's Hot 2014 Culinary Forecast, results of a survey of 1,300 professional chefs from the American Culinary Federation (ACF). The Top 10 Trends reveal that health and wellness of people and planet continue to play lead roles. Locally Grown...read more

Using Social Media to Impact Your Guest Experience From Start to Finish

Think your guests’ experience starts the moment they walk through your front door? Think again. Your hotel needs to start making an impact from the moment someone starts day dreaming about travel until months (even years) after they check-out. Bottom line: Continuous and consistent innovative and...read more

All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

What You Can Do In-Person to Boost Your Hotel's Online Reservations

We all know that reservations booked directly on your website are the most profitable. But, besides fine tuning your Facebook engagement, creating Instagram videos, sending out email newsletters, and reaching out to online influencers – what can you do at the property level to attract even more...read more

Delivering Customer Service to Your Hotel’s Digital Visitors

First-class customer service, whether on- or offline, is paramount to your hotel brand’s success.   No longer are hotel visitors calling in to ask to speak with a manager, or leaving comment cards. Nowadays, social media is the most likely first line of contact for your hotel guests – for both...read more
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