20 Marketing Acronyms Every Hotel Marketer Should Know

You’re staring at your email blankly, wondering why your marketing manager is filling your inbox with marketing cryptography. If you've recently asked questions regarding your hotel's marketing performance and received answers in "code" form, rest assured, they’re only acronyms.   Here are the most...read more

100 Planner View Points: The Pre-Event 25

This is part two of an ongoing series. Read part one here: 100 Planner View Points: The Journey Begins. During the 100 Planner View Points series, we'll examine the best strategies for reaching a planner visually. Knowing and executing these strategies will ensure your property remains top-of-mind...read more

Holiday Hotel Marketing: 10 Ways to Leverage the Most Wonderful Time of the Year

Soon-to-be holiday travelers are searching online for places to stay, and hotels are working overtime to capture their attention. This is one of the busiest times of year for hotels and a great opportunity to increase revenue. So, how do you fill rooms during the holiday season? According to Krista...read more

5 Ways to Make Your Hotel Valuable to Both Meeting Planners & Guests

For your guests and meeting planners, the best deal isn’t the lowest price. It’s the deal that offers the best value. Just like leisure and business travelers, meeting and event planners are also seeking hotel deals online. Their objective isn’t only to save money, but to find a venue that can boost...read more

How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies

Do reviews matter? Yes they do, both in the leisure travel and business travel marketing arenas. And, unfortunately, your hotel marketing staff can go crazy trying to keep up with the online chatter. Online reviews demand attention because hotel guests and planners can write reviews at anytime -...read more

Google's New Local Hotel Search Results: Everything You Need to Know

It was only a few months ago that you were optimizing your hotel’s Google+ and business places page for a higher ranking in Google local hotel carousel. Thanks to Google, you'll be doing it again.   Your hotel marketing strategy on Google changed last week. Google's horizontal carousel display of...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Hotel Grassroots Marketing: Creative Examples Supporting Local Causes

It was only two months ago that the ALS Ice Bucket Challenge took over social media and raised $115 million dollars through a grassroots effort that encouraged people to dump a bucket of water over their head and donate money. Many hotel and travel brands showed their support - watch Hyatt Hotels,...read more

6 Strategies to Turn Your Hotel Into a Foodie Destination

Foodies are a hotel marketers' dream. They blog. They Yelp. They post non-stop to Twitter and Facebook. Best of all, they’re willing to fork over serious cash on meals to earn foodie cred. Foodies are self-proclaimed culinary aficionados who start each meal by taking a perfect photo of their dish to...read more

4 More Ways to Drive More Planners to Your Hotel Website for Free: Part 2

Every hotel wants more direct bookings. But, many ignore the most important step to get there: You need more people visiting your hotel’s website in the first place. More online visits mean more booked rooms. Yes – it is that simple. In my previous post, I outlined four tips on how to garner free...read more

How Heightened Emotions Bring Higher Hotel Revenues

When it comes to driving return visits and word-of-mouth (or word-of-mouse) hotel marketing, emotions matter. In fact, more than 70% of your guests’ experience depends on you meeting their emotional needs. How you and your staff make them feel is what creates the poignant memories that stick and...read more

Secrets to Filling Rooms During Your Slow Periods

It’s both dreadful and inevitable.  Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel...read more

The Must-Have Hotel Amenities to Win Guests' Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. So, what’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It...read more

Build Your Hotel's Brand Story Part 3: Delivery

In Part 1, we discussed integrating the story of your hotel brand into your marketing strategy! In Part 2, we talked about using content in your story that will engage the reader or listener, and leave them wanting more! You documented strategy, you have a great story to tell, now how do you deliver...read more

The Top 5 Nontraditional Hotel Marketing Stunts

If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box  or unprecedented versions of the box itself, these hospitality marketing strategies aren’t...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more

How to Build a Google+ Strategy that will Stick

  As many hospitality marketing professionals scratch their collective heads about Google+, the CVB web marketing organization of Visit Greece has created an impressive success story with over 14 million followers (with active postings several times a day), and the founding of two communities.  So -...read more

5 Big Marketing Milestones That Happened While You Were on Summer Vacation

  Getting caught up in the seasons of hotel marketing and working to pump out new deliverables can be a habitual routine. We’re all guilty. When you can take a moment to pause (which is recommended), you’ll find that rapid changes are happening in the world of marketing. Hopefully you took a...read more

What Airbnb Is Doing Better Than You and What to Do About It – Part 2

Who could have ever predicted that one day a traveler would willingly choose to stay in the spare bedroom of a stranger, rather than at your property? In less than a decade, Airbnb has disrupted the lodging industry with their low-cost alternative accommodations in people's homes.  And now, the...read more
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