How to Make Your Social Media a Lead-Generating Powerhouse in 2016

  Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important...read more

5 Ways to Strengthen Your Group Business in 2016

Did you know the average national room occupancy hovers around 80%, but meeting space is empty approximately 70% of the time? This indicates a massive opportunity gap for hotels to generate more revenue with group business. Groups and ancillary services account for one quarter of a trillion dollars...read more

Why Lead Scoring Will Be Music to Your Ears in 2016

Curating our office holiday playlist is typically quite time consuming. However, this year our playlist building was simplified thanks to Spotify. Gone are the days of sifting through cheesy holiday songs thanks to Spotify’s amazing pre-built playlists and holiday radio stations. For hotels,...read more

5 Steps to Staying Sane and Surviving the Hotel Budget Season

The hotel budget season is one of the most hectic and strenuous times of the year but also the most important. It pushes you to set aside time to reflect on the year’s wins, determine your hotel’s strategies to win new business, as well as the story you’ll tell your owners. You’ll also write a plan...read more

Five Tips on Turning Negative Publicity Into a Thumbs Up with Planners

Ouch! Another article is posted, quite lengthy at that, listing how hotels are secretly pulling one over on their guests. Written so sensationally, the article ignites fear, so planners can't help but open and read it. As they absorb the prose, planners may even become believers, at least in part,...read more

Every Guest Has a Story: 5 Tips for Reading Them Right

You map out your strategic plan, hire the best talent, flip on the switch and BOOM!—your hotel goes into motion. But the old adage, “the best laid plans of mice and men” adapted from the Robert Burns poem, is never more true than when your guest actually walks in the door. Every guest has a story,...read more

10 Gifts To Inspire Your Hotel & CVB Sales Teams for 2016 Success

The season of gift-giving is upon us and what better gift than to provide your sales team with the tools they need to be outstanding performers in 2016! Below are ten gifts to inspire your team and build 2016 revenue this holiday season! Gift #1: A Consistent Product A successful salesperson needs a...read more

Skift, The Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

Destinations as Knowledge Hubs On a macro scale, the most innovative first and second-tier destinations are positioning themselves as knowledge hubs to expand their spectrum of collaboration with meeting professionals. It is a systemic shift in their value propositions, expanding beyond the focus...read more

Give Thanks for Lead Scoring (And Win Better Group Business)

The family laid out quite the spread this year – buttery mashed potatoes and steaming yams, corn bread and warm rolls, bacon green beans and roasted Brussels sprouts, turkey and glazed ham. And out of the corner of your eye you get a glimpse of the dessert table overloaded with sweet treats that...read more

5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of natural...read more

Skift, the Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

By: Greg Oates How we communicate is as important as what we communicate in today’s events industry, based on the rise of so many different digital channels and platforms. Content is fluid, global, 24/7 and platform agnostic. Therefore, the meeting of the future is an open-source, co-created hybrid...read more

4 Exercises to Build Group Business Off Peak

Though a predetermined vacation week puts me in the middle of an ocean during peak cruising time, I truly enjoy traveling during less popular (and populated) dates and as a planner I booked many events during shoulder season. Depending on your hotel’s location, you may be heading into that time when...read more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like...read more

Tricks or Leads? How Lead Scoring Can Help You Avoid Spooky Sales Numbers

  “Leads are like a box of chocolates, you never know what you’re gonna get.”— Forrest Gump Okay, took a little creative liberty there with the quote from the Tom Hanks movie. But it does apply in this situation. Forrest always grabbed whatever and dealt with the aftermath. With Halloween...read more

How Hotels and Planners Are Going Retro to Appeal to Nostalgia-Fueled Millennials

Throwbacks are back.   There’s nothing like a little nostalgia to make most people feel all warm and fuzzy inside, calling to mind so-called simpler times, when life was fun, simple and free of overwhelming responsibilities. For millennials like myself, those “wonder years” were the ‘80s and ‘90s....read more

3 Ways to Boost Your Group Business Through Planning

  Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. In fact, hoteliers sourced $8 billion in group business through Cvent’s...read more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As Millenials...read more

The 3 Keys to Ensure Your Hotel is on Page One in Every Planner Search

"What a beautiful website!" "The better to capture you my dear." Or is it? Your hotel invested a lot of resources putting together a web package that is, you believe, award worthy, right? Web content that is rich and robust. Plenty of gorgeous images, organized content, a meetings page for planners,...read more

The Culture of Inclusion Part 2: 3 Keys to an Open-Arms Culture That Raises Revenue

  Travel in the U.S. is on the rise according to a July 2015 press release from the Global Business Travel Association with growth expected to be up 4.9% in 2015 and up 5.4% in 2016. Travel, particularly group travel, is more competitive than ever and the hotel that addresses the need to...read more

#LoveWins: Where Should LGBT-Focused Hotel Marketing Campaigns Go from Here?

June was a month to remember. Not only was it PRIDE Month, but there was a LGBT victory in the Supreme Court for marriage eqaulity. In the hotelier world, we embraced the win for our friends. Then some have let their thoughts wander to the future of LGBT hotel marketing. For years, a handful of...read more
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