Skift, The Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

Destinations as Knowledge Hubs On a macro scale, the most innovative first and second-tier destinations are positioning themselves as knowledge hubs to expand their spectrum of collaboration with meeting professionals. It is a systemic shift in their value propositions, expanding beyond the more

Give Thanks for Lead Scoring (And Win Better Group Business)

The family laid out quite the spread this year – buttery mashed potatoes and steaming yams, corn bread and warm rolls, bacon green beans and roasted Brussels sprouts, turkey and glazed ham. And out of the corner of your eye you get a glimpse of the dessert table overloaded with sweet treats more

5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of more

Skift, the Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

By: Greg Oates How we communicate is as important as what we communicate in today’s events industry, based on the rise of so many different digital channels and platforms. Content is fluid, global, 24/7 and platform agnostic. Therefore, the meeting of the future is an open-source, co-created more

4 Exercises to Build Group Business Off Peak

Though a predetermined vacation week puts me in the middle of an ocean during peak cruising time, I truly enjoy traveling during less popular (and populated) dates and as a planner I booked many events during shoulder season. Depending on your hotel’s location, you may be heading into that time more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem more

Tricks or Leads? How Lead Scoring Can Help You Avoid Spooky Sales Numbers

  “Leads are like a box of chocolates, you never know what you’re gonna get.”— Forrest Gump Okay, took a little creative liberty there with the quote from the Tom Hanks movie. But it does apply in this situation. Forrest always grabbed whatever and dealt with the aftermath. With more

How Hotels and Planners Are Going Retro to Appeal to Nostalgia-Fueled Millennials

Throwbacks are back.   There’s nothing like a little nostalgia to make most people feel all warm and fuzzy inside, calling to mind so-called simpler times, when life was fun, simple and free of overwhelming responsibilities. For millennials like myself, those “wonder years” were the ‘80s and ‘ more

3 Ways to Boost Your Group Business Through Planning

  Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. In fact, hoteliers sourced $8 billion in group business through Cvent’ more

How Storytelling Leads to SMERF Weekend Business

Wobbly economies abroad means hotel sectors can anticipate decreased foreign travel. Hotels can make up for the shortfall by increasing group business. Even when the market is down, SMERF remains a reliable and stable source of group business to fill hotel rooms and meeting space. As more

The 3 Keys to Ensure Your Hotel is on Page One in Every Planner Search

"What a beautiful website!" "The better to capture you my dear." Or is it? Your hotel invested a lot of resources putting together a web package that is, you believe, award worthy, right? Web content that is rich and robust. Plenty of gorgeous images, organized content, a meetings page for planners, more

The Culture of Inclusion Part 2: 3 Keys to an Open-Arms Culture That Raises Revenue

  Travel in the U.S. is on the rise according to a July 2015 press release from the Global Business Travel Association with growth expected to be up 4.9% in 2015 and up 5.4% in 2016. Travel, particularly group travel, is more competitive than ever and the hotel that addresses the need more

#LoveWins: Where Should LGBT-Focused Hotel Marketing Campaigns Go from Here?

June was a month to remember. Not only was it PRIDE Month, but there was a LGBT victory in the Supreme Court for marriage eqaulity. In the hotelier world, we embraced the win for our friends. Then some have let their thoughts wander to the future of LGBT hotel marketing. For years, a handful more

The Culture of Inclusion Part 1: 5 Ways Toward Diversity That Grows Your Group Business

Watching the movie Selma (a film about the 1965 march for freedom to vote for all U.S. citizens) took me on a journey back to a time when diversity was a word we rarely if ever used, and when we did, it had nothing to do with different cultures, ethnicities, and special needs. Fifty more

Are Hotel Perks Going the Way of Airlines?

Many moons ago, airline service was impeccable. Your many needs were attended to in a flash whether it was a blanket or an extra soft drink. If they needed to check your bag, they did it without cost or fanfare. The captain and flight attendants were happy and so were you. While I won’t say more

A Director of Sales & CMP Shares Her Top Tips for Group Sales

The late Stephen Covey, author of "7 Habits of Highly Successful People" and business guru said, "The key is not to prioritize what is on your schedule but to schedule your priorities." How many times are you caught up as a director of sales in putting out the fires instead of heating up sales? more

Why Hotels Are Shifting and Launching New Brands to Attract a Certain Traveler Demographic

Curating local immersive experiences for guests isn’t a new trend. The hotel industry has been moving toward this for a number of years. For instance, the F&B movement known as farm-to-table (circa early 2000s), where local food makes it to the hotel’s banquet table and restaurant, is more

7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting more

The 10 Hotel Marketing Basics You Must Have in Today's Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director more

How to Get More Pleasure, Not Pain, From OTAs

Oh, the pleasure and the pain of working with online travel agencies (OTAs). On one hand, an OTA’s global reach exposes you to audiences you would have never otherwise touched. On the other, you’re losing tremendous amounts of money, since you’re paying out a commission on top of a hefty more
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