Are Hotel Perks Going the Way of Airlines?

Many moons ago, airline service was impeccable. Your many needs were attended to in a flash whether it was a blanket or an extra soft drink. If they needed to check your bag, they did it without cost or fanfare. The captain and flight attendants were happy and so were you. While I won’t say airline...read more

A Director of Sales & CMP Shares Her Top Tips for Group Sales

The late Stephen Covey, author of "7 Habits of Highly Successful People" and business guru said, "The key is not to prioritize what is on your schedule but to schedule your priorities." How many times are you caught up as a director of sales in putting out the fires instead of heating up sales? What...read more

Why Hotels Are Shifting and Launching New Brands to Attract a Certain Traveler Demographic

Curating local immersive experiences for guests isn’t a new trend. The hotel industry has been moving toward this for a number of years. For instance, the F&B movement known as farm-to-table (circa early 2000s), where local food makes it to the hotel’s banquet table and restaurant, is an...read more

7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting your...read more

The 10 Hotel Marketing Basics You Must Have in Today's Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of...read more

How to Get More Pleasure, Not Pain, From OTAs

Oh, the pleasure and the pain of working with online travel agencies (OTAs). On one hand, an OTA’s global reach exposes you to audiences you would have never otherwise touched. On the other, you’re losing tremendous amounts of money, since you’re paying out a commission on top of a hefty discounted...read more

How to Use Mystery Shopping to Boost Group Sales

According to the American Express 2014 Global Customer Service Barometer, customer service directly affects repeat business! The survey revealed that 60% of consumers who originally wanted to purchase something changed their minds after receiving poor customer service. For 37% of consumers, one bad...read more

A Hotelier's Strategy for Meeting Tragedy Head On & Surviving Successfully

Although it can be difficult and uncomfortable to think about, it's important to have a plan for coping with tragedies in your hotel's community. Here are some tips for managing very personal and unfortunate situations so that you can mitigate damages to your hotel and avoid further tragic...read more

Cvent CONNECT Session - Planner Loyalty Drivers: From One-Offs to Repeat Bookings

What is the value of your best customer? The cost to acquire a new planner customer is high. Today at Cvent CONNECT, Carol Lynch, Director of Planner Communications for Cvent's Elite Meetings division, hosted a discussion with Greg Herning, Vice President Hotel Sales at MGM Grand Hotel & Casino Las...read more

3 Ways to Leverage Brand USA's Effort in 2015 to Book Group Rooms

Countries like France and Italy have long enjoyed traveler praise for their culinary prowess, but the United States also has a rich, cultural culinary history, and it is time to let the world know! Brand USA recently launched a marketing campaign to spread what we who live here know: that even...read more

Barter and Trading in Hospitality Marketing: Top 3 Questions Answered

Hotels and resorts are no strangers to bartering and trading. Media and other professionals in the community are looking to barter their services for your amenities. Bartering and trading is a beautiful thing when everyone wins. When money can’t be exchanged, I do a lot of bartering and trading....read more

11 Hacks for Writing Group Business Proposals

Ever feel like all the work you’re putting into your RFP responses may not be paying off? You’re probably right. Planners are receiving at least 10 other competing proposals, so – rates and dates aside – you need to make sure yours sells as powerfully as you would in person. The only way to do that...read more

Hotels Winning at Bleisure Marketing

  Mixing business with leisure while on the road is not a new concept for travelers attending meetings. What IS new is how the hospitality industry targets these travelers when marketing meeting venues and marketing hotels online. After all, what hotel wouldn’t want their guests to extend their...read more

5 Ways Hotels Committed to Going Low Carb on Earth Day 2015!

Everyone's going low carb these days, but on April 22, 2015, a significant anniversary for Earth Day, low carb has a different meaning! Hotels are committing to reducing carbon footprints at their properties. Earth Day was formally founded in 1970 by U.S. Senator Gaylord Nelson of Wisconsin as a way...read more

5 Hot 2015 Destination Meeting Trends that are Driving the 1st Quarter and Beyond

A number of destination and meetings industry experts weighed in on what is trending in 2015. American Express Meetings & Events 2015 Global Meetings Forecast predicted that the European market will do more with less in 2015 due to declining budgets. But meetings and events in the United States are...read more

8 Ways to Make Your Hotel Less Stuffy & More Likeable

The keys to surviving in business today? Be authentic. Be real. Today’s consumers have low to no tolerance for stunt marketing or corporate language. Instead, travelers want to know the PEOPLE behind the brand. They want to hear from them and see them in action. In other words, they want to see your...read more

How to Make Your Hotel’s Slow Season Busier

Ski resorts know this too well. After the snow has melted and the last snowboarding guests have checked out, these resorts are left to scramble to keep occupancy up, even though their best asset (the snow) has all but disappeared. But you don’t have to be located in the Rocky Mountains to feel this...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

Top Marketing Struggles All Hoteliers Face

There was a time when hotel marketing was simple. A time when you could count all marketing optionswith just five fingers (print media, broadcast media, direct mail, billboards, and public relations), and just as easily predict where your next guest would come from. But now, technology has changed...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more
Are You leaving Group Business on the Table
Subscribe to our Monthly Newsletter