Get Your Happiest Hotel Guests to Leave You Reviews

People trust people over brands. And, in this age of online reviews, they probably always will. Before booking a hotel, today’s travelers are increasingly turning to peer review sites like TripAdvisor and Yelp before deciding which hotel is worth spending their travel dollars at. And, most hoteliers...read more

A Copywriter’s Secrets to Hotel Marketing Taglines That Resonate

What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a sensational tagline that stands out is a struggle...read more

Part 2: Build Your Brand Story-Content

As we discussed in Part 1: Build Your Brand Story-Strategy, crafting your brand story is an important and necessary part of your marketing strategy. But what content elements do you include in your story? Using these four basic elements, start writing and start booking group rooms! The Three Step...read more

Part 1: Build Your Brand Story-Strategy

Ian Rowden, Chief Marketing Officer of the Virgin Group Ltd. says that, "The best brands are built on great stories."  Disney World, Starbucks, Apple and Mrs. Fields Cookies all have great stories! Australian Bernadette Jiwa, The Story of Telling brand story strategist, says "If you don't have a...read more

How Getting Personal With Hotel Guests Could Mean Boosted Revenues

It’s the universal truth of the hospitality industry:  Our guests want to feel special. One-of-kind, even. But, don’t wait until they’ve already checked in to start personalizing their experience. Personalizing your guests's experience should start at the very beginning - in your hotel marketing...read more

6 Places to Find Facebook Content to Engage Your Audience

As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as advertising group travel on a local rock radio...read more

Hotel Perks That Convince Guests to Book Direct

Most hoteliers see partnering with an OTA as a necessary evil.  Listing your hotel’s room inventory on an OTA can indeed reach millions of eyeballs, but not without you having to give up 20-30 percent in commission fees. So, what’s a hotel to do when marketing hotels online? The answer lies in...read more

Hotel Website Features That Make Guests Want to Book, not Bounce

Curious as to what parts of your Website attract the most eyeballs, and the most clicks when marketing hotels online? I chatted with Dean Desilet, strategic accounts manager at buuteeq, the first digital hotel marketing system, to discuss the most crucial components that have the power to steer your...read more

What These Successful Hotel Professionals Do Every Morning Will Help You

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it's a diverse...read more

How to Get Meeting Planners To Pay Attention To You on LinkedIn

How influential and relevant are you on LinkedIn? Do you stay active on this social network by giving advice, answering questions, and supporting meeting planners and your hotel’s other clients? Or, did you just simply post your resume up there hoping to catch eyeballs? LinkedIn is the perfect place...read more

Professional Chef F&B Forecast!

The National Restaurant Association (NRA) revealed the What's Hot 2014 Culinary Forecast, results of a survey of 1,300 professional chefs from the American Culinary Federation (ACF). The Top 10 Trends reveal that health and wellness of people and planet continue to play lead roles. Locally Grown...read more

Boring Hotel Marketing Cliches Your Guests Have Seen a Thousands Times Before

The last thing your hotel brand wants to be? Just like everyone else. But, unfortunately most hotel and resort Websites are brimming with lackluster travel clichés seen over and over that lessen your ability to attract guests and convert room reservations. Even worse, uninspiring and clichéd writing...read more

Boring Travel Cliches Your Guests Have Seen a Thousand Times Before - Part II

Take a quick glance at your hotel marketing assets – your Website, sales kits, press releases. And, you’ll see them. Tired and lackluster clichés that do nothing except get people to stop paying attention. First step in getting these boring hospitality marketing phrases from plaguing your copy is to...read more

How Your Hotel Can Mimic Snapchat’s Marketing Tactics

By now, you’ve heard of the newest kid on the digital marketing block, Snapchat. Much loved by teenagers and college students, this smartphone-only messaging platform and social network is used to send pictures and short videos that vanish within 10 seconds. Or, you can use Snapchat Stories, which...read more

Using Social Media to Impact Your Guest Experience From Start to Finish

Think your guests’ experience starts the moment they walk through your front door? Think again. Your hotel needs to start making an impact from the moment someone starts day dreaming about travel until months (even years) after they check-out. Bottom line: Continuous and consistent innovative and...read more

Marketing Hotels Online During Back-to-School Season

Hotel marketers have already started to look glum over the looming last day of summer. But just because our busy summer season is coming to end, doesn’t mean that we can’t sharpen our hotel marketing tactics and focus on other niche audiences (besides summer revelers) to fill our rooms. One of the...read more
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