4 Strategies For Hotel Social Media Advertising

Remember when social media was still an unpaid media? To be successful at marketing your venue or destination on social media, you must start viewing channels like Facebook, Twitter, Instagram, and LinkedIn as any other ad-supported medium. If your venue is willing to allocate a portion of the...read more

How to Work with Influencers to Expand Your Hotel Marketing

The popularity of social media has highlighted rise of digital influencers who build sizable niche audiences by becoming everyday experts in a particular subject. Think bloggers, vloggers, and Instagrammers who also Tweet and Facebook along the way. Influencers aren't necessarily professional...read more

Three Reasons You Can’t Afford to Miss The EMA

  When like-minded people get together, great things can happen. The Elite Meetings Alliance (EMA) is just that – an alliance, an event where top meeting and incentive planners form mutually beneficial relationships with leaders in the luxury hotel industry. “It doesn’t feel like there’s any sort of...read more

Building Video Into Your Group Sales Strategy

If a picture is worth a thousand words, then video multiplies that by tenfold. Empty ballroom photos can only convey so much. Videos, on the other hand, can place planners in the thick of it. After all, how better to convey the creativity of your staff, the flexible transformations of your meeting...read more

What’s Your Group Evaluator Score?

Venues are constantly battling for new group business leads, stronger planner relationships, and data-driven analytics that prove overall success. It can be challenging to measure how you’re performing compared to business benchmarks in each segment of your business without the right tools. With the...read more

Top 10 Moments at Cvent CONNECT 2016

At Cvent CONNECT 2016 this June, hundreds of meeting and event planners flocked to Las Vegas in search of new content, better connections, and greater insight from experts in the industry. Below you'll find a list of the top 10 most exciting moments attendees experienced onsite. Keynote – Reggie...read more

Run with the Big Dogs: Business Strategies from Hospitality & Travel Tech Titans

Day two of Cvent CONNECT concluded with three of the hospitality and travel industry's rising "tech titans" appearing together on one stage. Top executives from HotelTonight, Skyscanner, and nSight spoke about key trends and major topics affecting the future of technology, hospitality, and the...read more

The Planner Perspective: What Hospitality Professionals Can Learn From Their Clients

In order to forge strong meeting and event planner relationships, it’s important for hoteliers to put themselves in their shoes. Glenna Fulks of Kite Meeting Management and Megan Schindele of The Ritz-Carlton in Dallas sat down with Cvent CONNECT’s hotel professionals and openly discussed what they...read more

Cvent CONNECT Welcomes Airbnb's Chip Conley

On day two of Cvent CONNECT, Kevin Fliess, VP of Product Marketing, stood in front of a full room of hotel professionals to introduce Chip Conley, Head of Global Hospitality and Strategy at Airbnb. Chip has spent over 25 years orchestrating the success of boutique hotels and has shared his marketing...read more

Why the Biggest Threat to Your Business Isn’t Other Hotels

The condos next door, the apartment complex downtown, the warehouse down the street -- hotels' biggest competition is no longer limited to other hotels. Patrick Mayock, Senior Director of STR Research and Development, welcomed hotel professionals to his breakout session, “Why the Biggest Threat to...read more

Hospitality Cloud: Welcome to Cvent CONNECT

After a packed first day at Cvent CONNECT, hotel professionals gathered to hear Cvent's Co-Founder & President of Worldwide Sales and Marketing, Chuck Ghoorah, and Senior Vice President of Sales, Bharet Malhotra, speak about the state of group business in the hospitality industry and how venues can...read more

Does Your Digital Strategy Byte: Create a Better Online Marketing Plan

With nearly 600 hospitality brands currently in the global market, what makes yours stand out from the crowd? Steven Seghers and Michael Mustafa from HyperDisk Marketing asked this question after welcoming hotel professionals to their breakout session, Does Your Digital Strategy Byte: Create a...read more

Rules of Attraction: How Content Marketing Captivates the Perfect Audience

The term "content marketing" has recently risen as a buzzword in marketing, but if your organization has a marketing strategy, then you're already implementing content marketing. Ari Kepnes, Lead Content Strategist at Contently, spoke to a packed room of hotel professionals on how content marketing...read more

Group Business Trends: Q1 2016 Insights

During our first keynote at Cvent CONNECT, we announced the free, public beta release of Group Business Trends, an interactive portal that includes high-level data in four key categories: ADR, sales behaviors, RFPs, and planners. Built-in filters allow you to see our data on your specific major...read more

What the Innovation Pavilion Means for You

From interactive demos with product experts to lounge areas designed for networking, the Innovation Pavilion is a vibrant hub where attendees can connect, get inspired, and learn new techniques for success. Directly across from the registration desk, this dynamic, multi-faceted space is the perfect...read more

The Making of a Perfect Hotel Social Media Team

Social media was so simple at the beginning. A Facebook page and a Twitter account were mainly used by hotels with a marketing-savvy staff or a front desk agent who liked to dabble in social media. Then came Pinterest and YouTube, which kept hoteliers pinning and filming away. Instagram and Snapchat...read more

Cvent CONNECT 2016 Presents Chip Conley and Jillian Michaels

Some are born great, and others learn along the way. The amount of time Chip Conley has spent orchestrating the success of boutique hotels for over 25 years leads us to believe that he fits into the former. As Head of Global Hospitality & Strategy at Airbnb, he’s spreading his marketing strategies...read more

Site Visit Follow Up: Planner Q&A

Almost two months before Cvent CONNECT, Rachel Andrews, Senior Manager of Meetings and Events, and her CONNECT production and event team flew to Las Vegas for their final site visit at The Venetian | The Palazzo. Below you’ll find a brief Q&A with Rachel, in which she discusses the ins and outs of...read more

Group Business Therapy eBook

In Group Business Therapy, you’ll hear from four hotel professionals who, despite their best efforts, ended last quarter in a slump. Across all properties, group business drastically underperformed. Our eBook examines obstacles each hotelier encountered throughout his or her group sales lifecycle....read more

Top 2016 Hotel Digital Marketing Trends

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start on the rest of us, which allows us to see the technology in action and to review their ROI. Here are some of the...read more
10 Ways to Win More Group Business
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