Marketing Hotels Online During Back-to-School Season

Hotel marketers have already started to look glum over the looming last day of summer. But just because our busy summer season is coming to end, doesn’t mean that we can’t sharpen our hotel marketing tactics and focus on other niche audiences (besides summer revelers) to fill our rooms. One of the...read more

How the 'Fear of Missing Out' Sells More Hotel Rooms

We’ve all experienced the thrill of snagging a great seat at a sold-out event, of finding a rare collectible, or getting a great deal during a clearance.   Savvy hotel marketers know this as scarcity marketing, which motivates people to purchase something by letting them know there are limited items...read more

Reel in Labor Day Travelers With These 5 Hotel Marketing Tips

There’s no way you’ll be able to miss the massive influx of Labor Day travelers headed to your destination for their last summer getaway. Last year, 34.1 million Americans were predicted to travel for the Labor Day weekend, up 4.2 percent from the year prior. And, 2014’s robust travel spending means...read more

All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

What You Can Do In-Person to Boost Your Hotel's Online Reservations

We all know that reservations booked directly on your website are the most profitable. But, besides fine tuning your Facebook engagement, creating Instagram videos, sending out email newsletters, and reaching out to online influencers – what can you do at the property level to attract even more...read more

Delivering Customer Service to Your Hotel’s Digital Visitors

First-class customer service, whether on- or offline, is paramount to your hotel brand’s success.   No longer are hotel visitors calling in to ask to speak with a manager, or leaving comment cards. Nowadays, social media is the most likely first line of contact for your hotel guests – for both...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2

By now you should have already familiarized yourself with the social media and website marketing acronyms you’re most likely to hear when marketing hotels online. And hopefully the post will have you scratching your head less during your hotel marketing meetings. Now, let’s touch on the most...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting - Part I

We’ve all been there. You’re sitting in your hotel’s digital marketing meeting and your DOSM throws out a mysterious three-letter acronym, while you nod along to show you understand, but really are racking your brain to figure out what they’re talking about. You’ll come across tons and tons of...read more

8 Ways to Win the Hearts and Wallets of LGBT Travelers

The strength of travel spending by the Lesbian, Gay, Bisexual and Transgender (LGBT) community is massive. LGBT travel makes up more than $70 billion in spending each year in the U.S. Even better new – these travelers usually book their travel plans directly and spend 60 percent more than the...read more

Do’s and Don’ts of Automating Your Hotel’s Social Media

When you have your hands full managing the day-to-day minutiae of hotel marketing, oftentimes posting to Facebook and Twitter is the last thing on your priority list. So, what’s the best way to maintain a regularly updated social media presence, without sacrificing others areas of your hotel...read more

How to Make Your Hotel Website Increase Group Business On Your Behalf

Your group sales team may be great at wooing and selling to meeting and convention planners, but can you rely on your marketing assets – such as your Website – to do the same? Similar to how your sales team is trained to provide solutions for your clients, the meeting planning section of your...read more

10 Steps to a Wildly Successful (& Organized) Social Campaign for Hotels

Your comp-set’s social media channels will have nothing on your hotel, after you read this guide. As we prepare to exit summer and marketing plans for next year, it’s the perfect time to consider your hotel social media marketing budget. Whether your budget is exorbitant or minuscule, a social media...read more

8 Ideas To Increase “Bleisure” Hotel Business

Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation”...read more

Less Facebook Engagement, Every Brand’s Current Sorrow

You may have noticed that your hotel’s Facebook engagement numbers are dropping off. I’m here to let you know that you aren’t alone. Hotel marketing managers everywhere are panicked about the slowing fan engagement.    Recent changes to Facebook’s algorithm means that less than 4% of your fans will...read more

Will Email Marketing Have a Brighter Future Than Social Media?

It’s ridiculously loud out there. I’m referring to your social media accounts. Your newsfeed, Twitter feed, snapchat, pins, and Instagram are booming with information to be consumed.  For awhile during the “social media boom,” companies were beginning to think consumers didn’t want to be bothered by...read more

The Dog Days of Summer: Pet Peeves to Pets Please!

To pet or not to pet, that is the question. Guests who have pets are quite sensitive about their furry family members. Guests who do not have pets may be affected by allergies, experience fears or have a general preference for human beings. In the summer months, when SMERF bookings are high and...read more
10 Ways to Win More Group Business
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