What These Successful Hotel Professionals Do Every Morning Will Help You

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it's a diverse...read more

How to Get Meeting Planners To Pay Attention To You on LinkedIn

How influential and relevant are you on LinkedIn? Do you stay active on this social network by giving advice, answering questions, and supporting meeting planners and your hotel’s other clients? Or, did you just simply post your resume up there hoping to catch eyeballs? LinkedIn is the perfect place...read more

Boring Hotel Marketing Cliches Your Guests Have Seen a Thousands Times Before

The last thing your hotel brand wants to be? Just like everyone else. But, unfortunately most hotel and resort Websites are brimming with lackluster travel clichés seen over and over that lessen your ability to attract guests and convert room reservations. Even worse, uninspiring and clichéd writing...read more

Boring Travel Cliches Your Guests Have Seen a Thousand Times Before - Part II

Take a quick glance at your hotel marketing assets – your Website, sales kits, press releases. And, you’ll see them. Tired and lackluster clichés that do nothing except get people to stop paying attention. First step in getting these boring hospitality marketing phrases from plaguing your copy is to...read more

How Your Hotel Can Mimic Snapchat’s Marketing Tactics

By now, you’ve heard of the newest kid on the digital marketing block, Snapchat. Much loved by teenagers and college students, this smartphone-only messaging platform and social network is used to send pictures and short videos that vanish within 10 seconds. Or, you can use Snapchat Stories, which...read more

Using Social Media to Impact Your Guest Experience From Start to Finish

Think your guests’ experience starts the moment they walk through your front door? Think again. Your hotel needs to start making an impact from the moment someone starts day dreaming about travel until months (even years) after they check-out. Bottom line: Continuous and consistent innovative and...read more

Marketing Hotels Online During Back-to-School Season

Hotel marketers have already started to look glum over the looming last day of summer. But just because our busy summer season is coming to end, doesn’t mean that we can’t sharpen our hotel marketing tactics and focus on other niche audiences (besides summer revelers) to fill our rooms. One of the...read more

How the 'Fear of Missing Out' Sells More Hotel Rooms

We’ve all experienced the thrill of snagging a great seat at a sold-out event, of finding a rare collectible, or getting a great deal during a clearance.   Savvy hotel marketers know this as scarcity marketing, which motivates people to purchase something by letting them know there are limited items...read more

Reel in Labor Day Travelers With These 5 Hotel Marketing Tips

There’s no way you’ll be able to miss the massive influx of Labor Day travelers headed to your destination for their last summer getaway. Last year, 34.1 million Americans were predicted to travel for the Labor Day weekend, up 4.2 percent from the year prior. And, 2014’s robust travel spending means...read more

All Eyes On You: Hold Your Guests' Attention Thru Every Hotel Booking Stage

Face it, there are several chances for a potential guest to back out of staying with you. From the time they start day dreaming about visiting your destination to the moment they click ‘book it’, there are distractions, reasons not to go, and other hotels vying to take them away. How can you hold...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

What You Can Do In-Person to Boost Your Hotel's Online Reservations

We all know that reservations booked directly on your website are the most profitable. But, besides fine tuning your Facebook engagement, creating Instagram videos, sending out email newsletters, and reaching out to online influencers – what can you do at the property level to attract even more...read more

Delivering Customer Service to Your Hotel’s Digital Visitors

First-class customer service, whether on- or offline, is paramount to your hotel brand’s success.   No longer are hotel visitors calling in to ask to speak with a manager, or leaving comment cards. Nowadays, social media is the most likely first line of contact for your hotel guests – for both...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2

By now you should have already familiarized yourself with the social media and website marketing acronyms you’re most likely to hear when marketing hotels online. And hopefully the post will have you scratching your head less during your hotel marketing meetings. Now, let’s touch on the most...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting - Part I

We’ve all been there. You’re sitting in your hotel’s digital marketing meeting and your DOSM throws out a mysterious three-letter acronym, while you nod along to show you understand, but really are racking your brain to figure out what they’re talking about. You’ll come across tons and tons of...read more

8 Ways to Win the Hearts and Wallets of LGBT Travelers

The strength of travel spending by the Lesbian, Gay, Bisexual and Transgender (LGBT) community is massive. LGBT travel makes up more than $70 billion in spending each year in the U.S. Even better new – these travelers usually book their travel plans directly and spend 60 percent more than the...read more

Do’s and Don’ts of Automating Your Hotel’s Social Media

When you have your hands full managing the day-to-day minutiae of hotel marketing, oftentimes posting to Facebook and Twitter is the last thing on your priority list. So, what’s the best way to maintain a regularly updated social media presence, without sacrificing others areas of your hotel...read more

How to Make Your Hotel Website Increase Group Business On Your Behalf

Your group sales team may be great at wooing and selling to meeting and convention planners, but can you rely on your marketing assets – such as your Website – to do the same? Similar to how your sales team is trained to provide solutions for your clients, the meeting planning section of your...read more

10 Steps to a Wildly Successful (& Organized) Social Campaign for Hotels

Your comp-set’s social media channels will have nothing on your hotel after you read this guide. As we prepare to exit summer and marketing plans for next year, it’s the perfect time to consider your hotel social media marketing budget. Whether your budget is exorbitant or minuscule, a social media...read more
Are You leaving Group Business on the Table
Subscribe to our Monthly Newsletter