The 10 Hotel Marketing Basics You Must Have in Today's Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of...read more

4 Doctrines of Faith-Based F&B for Hotel Sales Managers

We've come a long way from the days when the Gideon Bible was on every hotel bedside table in America. The tolerance for diversity has opened the doors to a variety of faith-based groups looking for hotels that can accommodate their group business needs. When booking hotel group business that is ...read more

How to Get More Pleasure, Not Pain, From OTAs

Oh, the pleasure and the pain of working with online travel agencies (OTAs). On one hand, an OTA’s global reach exposes you to audiences you would have never otherwise touched. On the other, you’re losing tremendous amounts of money, since you’re paying out a commission on top of a hefty discounted...read more

How to Use Mystery Shopping to Boost Group Sales

According to the American Express 2014 Global Customer Service Barometer, customer service directly affects repeat business! The survey revealed that 60% of consumers who originally wanted to purchase something changed their minds after receiving poor customer service. For 37% of consumers, one bad...read more

A Hotelier's Strategy for Meeting Tragedy Head On & Surviving Successfully

Although it can be difficult and uncomfortable to think about, it's important to have a plan for coping with tragedies in your hotel's community. Here are some tips for managing very personal and unfortunate situations so that you can mitigate damages to your hotel and avoid further tragic...read more

Cvent CONNECT: Reggie Aggarwal Delivers Memorable Keynote to Attendees

Founder and CEO of Cvent, Reggie Aggarwal, delivered his final address to hospitality professionals attending Cvent CONNECT 2015. In his keynote, Reggie offered a few observations and takeaways from the past couple of days and made an announcement about a tool suppliers can use to assess themselves...read more

Cvent CONNECT Session - Planner Loyalty Drivers: From One-Offs to Repeat Bookings

What is the value of your best customer? The cost to acquire a new planner customer is high. Today at Cvent CONNECT, Carol Lynch, Director of Planner Communications for Cvent's Elite Meetings division, hosted a discussion with Greg Herning, Vice President Hotel Sales at MGM Grand Hotel & Casino Las...read more

Disney Marketing Tactics for Hoteliers

  No other brand in the world can compare to the omnipotent marketing power of Disney. As both a visionary and innovator, the Walt Disney Company has defied the conventions of hospitality marketing, group business marketing, customer service, and brand loyalty. As an unabashed (and admittedly,...read more

3 Ways to Leverage Brand USA's Effort in 2015 to Book Group Rooms

Countries like France and Italy have long enjoyed traveler praise for their culinary prowess, but the United States also has a rich, cultural culinary history, and it is time to let the world know! Brand USA recently launched a marketing campaign to spread what we who live here know: that even...read more

6 Ways Your Meeting & Events Website Annoys Planners

Sometimes a sale simmers out even before it starts. If so, then blame it on your website. Perhaps the meeting planner was led to you by Cvent. Or, by another planner referral. Or, just through an organic online search. However they came to you, the possibility of capturing their event can be stopped...read more

The Art of Hotel Group Business - 3 Success Stories

One of the most exciting trends in hotel design is the inclusion of "open to the public" spaces and new uses for out of the way places. Higher-end hotels have begun to include public spaces like museums and aquariums into their hotel design. Inspired by the concept but challenged to use existing...read more

The Millennial Generation of Planners [Infographic]

  Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one...read more

Barter and Trading in Hospitality Marketing: Top 3 Questions Answered

Hotels and resorts are no strangers to bartering and trading. Media and other professionals in the community are looking to barter their services for your amenities. Bartering and trading is a beautiful thing when everyone wins. When money can’t be exchanged, I do a lot of bartering and trading....read more

40 Marketing Must-Haves When Rebranding a Hotel

“Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns,” a quote by David Ogilvy, who is hailed as “The Father of Advertising.” After recently leading the rebranding and repositioning of The Embassy Row Hotel in Washington, D.C., I...read more

Drones: Coming Soon to a Hotel Near You - 5 Questions Answered

Just when you thought Back to the Future 3 was just a fantasy, the hover board cousin flies onto the scene in 2015! Most of us heard about mainstream drones for the first time when one flew onto the White House lawn (not a wise thing). This event piqued my curiosity, so I did a little research on...read more

11 Hacks for Writing Group Business Proposals

Ever feel like all the work you’re putting into your RFP responses may not be paying off? You’re probably right. Planners are receiving at least 10 other competing proposals, so – rates and dates aside – you need to make sure yours sells as powerfully as you would in person. The only way to do that...read more

Hotels Winning at Bleisure Marketing

  Mixing business with leisure while on the road is not a new concept for travelers attending meetings. What IS new is how the hospitality industry targets these travelers when marketing meeting venues and marketing hotels online. After all, what hotel wouldn’t want their guests to extend their...read more

Edge Out Competition By Onboarding Brand Ambassadors in 4 Steps

DID YOU KNOW?...Your employees are your front line brand ambassadors! Oh sure, you know that HR is handling new hire orientation for you. But are they really? HR takes the work photo, completes the paperwork, gives the obligatory tour and sets the new employee down with some good reading-the...read more

How Hotels Can Avoid Being Creepy or Insulting With Personalized Marketing

One of the biggest trends in hospitality marketing today? Personalization, which means tailoring your marketing interactions with guests or meeting planners based on their social media, online and app behavior; family and lifestyles, preferences, travel history and personal tastes. Travelers and...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more
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