How to Make Your Social Media a Lead-Generating Powerhouse in 2016

  Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important...read more

5 Ways to Strengthen Your Group Business in 2016

Did you know the average national room occupancy hovers around 80%, but meeting space is empty approximately 70% of the time? This indicates a massive opportunity gap for hotels to generate more revenue with group business. Groups and ancillary services account for one quarter of a trillion dollars...read more

How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against...read more

Why Lead Scoring Will Be Music to Your Ears in 2016

Curating our office holiday playlist is typically quite time consuming. However, this year our playlist building was simplified thanks to Spotify. Gone are the days of sifting through cheesy holiday songs thanks to Spotify’s amazing pre-built playlists and holiday radio stations. For hotels,...read more

5 Steps to Staying Sane and Surviving the Hotel Budget Season

The hotel budget season is one of the most hectic and strenuous times of the year but also the most important. It pushes you to set aside time to reflect on the year’s wins, determine your hotel’s strategies to win new business, as well as the story you’ll tell your owners. You’ll also write a plan...read more

Five Tips on Turning Negative Publicity Into a Thumbs Up with Planners

Ouch! Another article is posted, quite lengthy at that, listing how hotels are secretly pulling one over on their guests. Written so sensationally, the article ignites fear, so planners can't help but open and read it. As they absorb the prose, planners may even become believers, at least in part,...read more

Every Guest Has a Story: 5 Tips for Reading Them Right

You map out your strategic plan, hire the best talent, flip on the switch and BOOM!—your hotel goes into motion. But the old adage, “the best laid plans of mice and men” adapted from the Robert Burns poem, is never more true than when your guest actually walks in the door. Every guest has a story,...read more

10 Gifts To Inspire Your Hotel & CVB Sales Teams for 2016 Success

The season of gift-giving is upon us and what better gift than to provide your sales team with the tools they need to be outstanding performers in 2016! Below are ten gifts to inspire your team and build 2016 revenue this holiday season! Gift #1: A Consistent Product A successful salesperson needs a...read more

It Takes a Village: Resort Conference Center Fills Big Need in Tiny Town

Hotel conference centers are plentiful in big cities, but what happens when your property is located in what is basically a hamlet, and you're losing out on valuable group business to bigger facilities nearby? In the case of the Osthoff Resort in Elkhart Lake, Wisconsin, a strategic expansion of...read more

Skift, The Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

Destinations as Knowledge Hubs On a macro scale, the most innovative first and second-tier destinations are positioning themselves as knowledge hubs to expand their spectrum of collaboration with meeting professionals. It is a systemic shift in their value propositions, expanding beyond the focus...read more

Give Thanks for Lead Scoring (And Win Better Group Business)

The family laid out quite the spread this year – buttery mashed potatoes and steaming yams, corn bread and warm rolls, bacon green beans and roasted Brussels sprouts, turkey and glazed ham. And out of the corner of your eye you get a glimpse of the dessert table overloaded with sweet treats that...read more

5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of natural...read more

Skift, the Largest Travel Intelligence & Marketing Platform, Deciphers the Future of Events

By: Greg Oates How we communicate is as important as what we communicate in today’s events industry, based on the rise of so many different digital channels and platforms. Content is fluid, global, 24/7 and platform agnostic. Therefore, the meeting of the future is an open-source, co-created hybrid...read more

Strange Bedfellows Produce Profits: DMOs and Economic Development Agencies Pair Up

It may seem strange, but Destination Marketing Organizations (DMOs) and Economic Development departments are working together to drive more business to their region or city. But is it really...all that odd?  According to a Destination Marketing Association International poll of 150 CEOs, 74% of DMOs...read more

4 Exercises to Build Group Business Off Peak

Though a predetermined vacation week puts me in the middle of an ocean during peak cruising time, I truly enjoy traveling during less popular (and populated) dates and as a planner I booked many events during shoulder season. Depending on your hotel’s location, you may be heading into that time when...read more

What Venue Sourcing Criteria Do Hotels Have Control Over?

With the meetings and conventions industry generating a healthy $117 billion per year, it’s no wonder that hotels and venues across the globe are fighting for ways to differentiate themselves from the pack to snag more of that business. While many factors can impact a planners booking decision, you...read more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like...read more

6 Tips on Establishing Your Hotel as the Heart of the Group Business Networking Scene

The real business at a meeting or conference is the business happening in, around and after the meeting! Years of professional business networking traditionally includes the usual suspects: Membership  meetings of industry associations... Industry trade shows and; Other invitation-only events. They...read more

Gen Z: What Hoteliers Need to Know About the Next Generation of Travelers

While hotel executives have been fretting over the millennials, a new generation is growing up behind the scenes: Generation Z, born 1995 and beyond and making up about 25 percent of the U.S. population. Within the next three years, Gen Z’ers will be college grads and moving onto their first...read more

Tricks or Leads? How Lead Scoring Can Help You Avoid Spooky Sales Numbers

  “Leads are like a box of chocolates, you never know what you’re gonna get.”— Forrest Gump Okay, took a little creative liberty there with the quote from the Tom Hanks movie. But it does apply in this situation. Forrest always grabbed whatever and dealt with the aftermath. With Halloween...read more
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