The Secrets Behind Hotel Experiences That Drive Revenue

When guests have positive experiences at your hotel, they can make important contributions to your online hotel marketing efforts. That's why it's critical to meet - or, even better, exceed - your guests' needs, so their memories and stories will drive return visits and recommendations.  Whether...read more

Introducing Cvent Connect 2015: This Year's Most Anticipated Group Business Event

Hundreds of hospitality professionals, experts, and owners joined us last year for the Group Business Forum (GBF). Hopefully, you were one of them! While 95% of attendees said they were interested in attending again in 2015, we want 95% of all professionals working for hotels, resorts, destination...read more

5 Attention-Grabbing Words Cruises Use to Book Business

As I was leafing through a magazine, I was struck by an ad from a major cruise line that used simple words to draw me in. I not only read the words; I felt the message: cruises offer a cost effective, easy travel option that fulfills guests' needs and dreams.  In many ways, cruises are...read more

Marketing Your Hotel On LinkedIn: What Works, What Doesn't

LinkedIn is more than just your modern rolodex.  With more than 300 million members, an unparalleled focus on connecting business professionals, and a vast global reach, it’s the smartest social networking tool for hotels looking to increase their group business. When spent properly, your time on...read more

10 Ways to Track Your Hotel Competition

To maximize your hotel's success, you need to know who you're up against.  More specifically, you should be regularly keeping tabs on: WHO your competition set includes WHAT they are doing HOW well they are succeeding Don't be intimidated. Theses answers are readily available. Consistently...read more

Hotels on the Horizon: Brands Debuting in 2015 (Part I)

Indeed, 2015 looks promising for the hotel industry. A boosted economy means travel spending is up. ADR is up. And, so are occupancy rates and RevPAR. What’s also climbing is the number of new lifestyle hotel experiences awaiting travelers this year. Hotel brands are launching new hotel collections...read more

Want to Help Planners Hold Attendees' Attention? Redesign Your Meeting Spaces

If your hotel marketing personnel books a lot of meetings, they are no doubt seeing a variety of requests for different room settings in unique locations within your venue. This should come as no surprise as we become more of an on-demand society--where everything (hypothetically) will be produced...read more

Cvent Acquires Elite Meetings International

Cvent recently announced the acquisition of Elite Meetings International (EMI), a hospitality marketing company based in Santa Barbara, California. This exciting acquisition joins together the Cvent Supplier Network—our eRFP technology and database of over 200,000 event venues—with EMI’s network of...read more

Why Google & Microsoft Joined The MiFi Hotel Fight

Every hotelier (or business for that matter) will tell you they want to provide fast, reliable, and secure internet service to their guests, meeting attendees, and trade show exhibitors. Every event stakeholder will tell you they want all that and more - especially free Wi-Fi access. And every show...read more

Suitcases vs Briefcases: How to Market Differently to Leisure & Business Travelers

When it comes to hotel marketing for leisure and business travelers, there is no such thing as a one-size-fits-all approach.  Each of those segments have their own, and often very different, priorities, and, as a hotelier, it is important to understand the differences and how to market to each for...read more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received unsolicited...read more

Part 2: What Planners Expect in 2015 F&B

In Part 1: What Planners Expect in 2015 F&B, we reviewed the first five trends predicted by food research and consulting firm, Technomic's top 10 F&B trends for 2015, and how they relate to the hospitality industry, specifically group meetings.  Here we review the next five trends and what they mean...read more

How To Reel In More Lucrative Business Travel Bookings

Is your hotel open for business? That is, the lucrative business travel market and the approximately $289.8 billion the Global Business Travel Association (GBTA) estimated that business travelers spent in 2014.  Here are six simple tips to help you gain a chunk of that $289.8 billion (yes, you read...read more

How Hotels Are Digitally Transforming the Guest Experience with iBeacons

One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests' mobile devices when they come within close proximity of the iBeacon. This presents an opportunity for on-the-spot guest marketing. Beacon technology is the...read more

Hospitality Marketing Trends You’ll See In 2015

The start of 2015 has arrived, and with it, comes a year of new opportunities, new tools, and a new set of marketing rules. Are you aware of the most current digital and mobile strategies for increasing hotel group business?  Is your hotel and its sales and marketing staff up-to-date on the latest...read more

How This California CVB's Marketing Campaign is Generating Group Business

That moment when you uncover a destination with an inspiring social media presence and a proactive CVB marketing team is invigorating, especially if it’s not an obvious destination already on your radar. In my opinion, social media is a tool for the undiscovered, less-hyped destinations to truly...read more

A Planner's Guide to Orlando [Infographic]

A few months back, we published the first in a series of infographics we're creating for a few of the destinations that made our Top 50 Meeting Destinations in the US list for 2014. That infographic was for Chicago, today's belongs to Orlando which landed at a very close second. Boasting the list's...read more

10 Simple Ways Healthy Meetings Help Market Your Event Venues

Riddle me this: What do MGM Resorts International, Delos, and Deepak Chopra have in common? Give up? They are collaborating on wellness meeting spaces that will focus on relaxing or energizing meeting attendees.  While many articles and blog posts have been written about what they are doing, today's...read more

100 Planner View Points: The Booking 20

Driving a commitment with a planner takes preparation and proactive marketing. In the first post of this series, 100 Planner View Points: The Journey Begins, we prepared for a successful journey by listening to the planner, acting on wants and needs and being consistent in service and follow...read more

A Hotelier's Guide to Digital Marketing Acronyms

Do weekly status calls with your hotel marketing agency leave you baffled? If digital marketing acronyms and hotel marketing jargon are stumping you as much as pronouncing supercalifragilisticexpialidocious five times, I’ve compiled a digital marketing dictionary for you. These marketing acronyms...read more
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