Do’s and Don’ts of Automating Your Hotel’s Social Media

When you have your hands full managing the day-to-day minutiae of hotel marketing, oftentimes posting to Facebook and Twitter is the last thing on your priority list. So, what’s the best way to maintain a regularly updated social media presence, without sacrificing others areas of your hotel...read more

How to Make Your Hotel Website Increase Group Business On Your Behalf

Your group sales team may be great at wooing and selling to meeting and convention planners, but can you rely on your marketing assets – such as your Website – to do the same? Similar to how your sales team is trained to provide solutions for your clients, the meeting planning section of your...read more

8 Ideas To Increase “Bleisure” Hotel Business

Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation”...read more

Less Facebook Engagement, Every Brand’s Current Sorrow

You may have noticed that your hotel’s Facebook engagement numbers are dropping off. I’m here to let you know that you aren’t alone. Hotel marketing managers everywhere are panicked about the slowing fan engagement.    Recent changes to Facebook’s algorithm means that less than 4% of your fans will...read more

Standing Out: Why Your Hotel Brand’s Website Just Won’t Cut It

When you’re part of a larger, nationally recognized hotel brand, such as Hilton, Best Western or Sheraton, your quality and hospitality standards are recognized across the globe.   However, don’t think being part of a famed hotel brand means you can sit back on your laurels when it comes to hotel...read more

Revenue Manager: There's Going to Be an Evolution

A concept that gained attention and momentum at the HSMAI's June 2014 Revenue Optimization Conference is that revenue managers must embrace change. No longer is the successful revenue manager simply managing rates and tracking inventory. The successful revenue manager is evolving into a top line...read more

Small Town Revenue: Up in the Air

Travelers have long felt the effects of rising air costs due to airline cutbacks, higher fuel charges and airline mergers. According to Vickie Mitchell in the June 2014 Small Market Meetings article, "Departures and Arrivals," changes in the airline industry are affecting smaller cities hardest....read more

Give Your Hotel’s Storytelling an Upgrade on Twitter

Good news for hotel marketing pros: Twitter is getting prettier. This shift toward nicer aesthetics on Twitter means that users are no longer just reading fast-moving text, but can now also communicate their stories with images that will show up in the feed (instead of just displaying a link to the...read more

Hidden YouTube Marketing Features That Every Hotelier Should Use

If you use YouTube for hotel marketing videos, I’ll reveal some little-known, nifty features that can rock your hotel videos and make them attract even more eyeballs. Do you want to drive more traffic to your hotel website through your YouTube channel? Or keep people watching videos longer, or add...read more

Seize the Moment: Does Your Hotel Have What It Takes to Leverage Current Events?

Not every company can pull it off seamlessly, but with smart prior plotting, they can pull off one of marketing’s most difficult maneuvers: Seizing the moment. We’ve all been told how to use this instinct when it counts in our lives,  but do you know how to infuse this into your hotel marketing...read more

How to Keep Millennials from Ever Staying at Your Hotel

Millennials are the future of your hotel. They’re on track to be the largest consumer group in the country. They’re vocal about everything they experience – good or bad. And, when they’re traveling you can be sure that all of their social media updates will be seen by friends and followers that go...read more

Sizzlin' Hot Summer Series! Breakin' Out Revenue!

Nothing beats a day on the beach in the sizzlin' hot summer. Omni Hotels understands the need for a summer solstice session, complete with golden rays and fresh air, to keep momentum at peak levels during meetings and events. Omni Hilton Head Oceanfront Resort launched two new activity programs for...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more

The Planner Perspective: AV Gurus Who Rock Revenue!

As a planner my stretch goal is to exceed the "wow factor" at every meeting. I'm using the same old tools to create another "knock your bobby socks off" event. Fortunately, AV technology changes so quickly that I have more options than ever for creating a unique memory maker. The challenge is budget...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 1

What really drives a meeting planner to book? The same mental triggers that drive any person’s actions, especially the decision to purchase. The key to increasing group bookings at hotels is first knowing how to influence and understand your clients, then using those mental triggers within your own...read more

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for...read more

Is There Secret Marketing Sorcery to Appeal to Millennials?

35,000,000 Google search results appeared when I searched “Generation Y Marketing.” Researchers and marketing experts are busy writing articles and books about how to market to the perplexing population of 85 million Millennials. Many marketers are baffled that Gen Y has been deemed as the...read more

6 Reasons Planners Will Applaud Marriott’s Meetings Imagined

The alluring social power of sites like Pinterest have made an impact on hotel marketing, especially due to vacation-thirsty users and excited brides pinning everything from dream destinations to table settings.  But, can sites like Pinterest help you when marketing for group travel with business...read more

6 Ways Hotels Can Tick Off Google

With all of your hotel marketing programs and practices, at the end of the day Google decides your hotel’s fate. This is why smart hotel marketers scramble to understand the newest set of rules set forth by each Google update. But, for every smart marketer who knows what quasi-SEO practices to stay...read more

Bizcation Business: Earn it Right and Right Now!

"Blurring," "bleisure," "bizcation." The vocabulary for the trending business traveler indicates an end to the era of the clear boundary between work and play. Accor's high end hotel Pullman, partnered with research firm IPSOS to survey 2,200 International business travelers. John Buchanan,...read more
10 Ways to Win More Group Business
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