11 Ways to Humanize Your Hotel Brand

Humanizing your hotel’s or DMO’s brand is mandatory if you want to survive in business today. Authenticity and transparency are the new words to live by. Why? Because your hotel guests are humans. Your staff members are human. And, your social media followers and fans are human. Robotic, corporate...read more

8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!

I was recently intrigued by an article on Skift, “Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” The focus was on The Hotels Innovate Forum, a series of forums where thought-leaders discussing hospitality trends in key international markets. At the recent one-day event,...read more

Want to Increase Hotel Group Bookings? Be Persistently Polite

You submitted eight RFPs last week and are just waiting for your telephone to ring or an email to pop up. After hours of staring at the phone and/or your computer, you decided to go out to lunch with a friend. The conversation goes something like this:  You: I turned in eight RFPs last week and...read more

Coming Up with Novel Hotel Marketing Ideas when the Novelty has Worn Off

Hollywood is the reigning champ of bigger-than-life marketing ideas. Every blockbuster strives to launch a marketing campaign that is more shocking, more memorable, more magnificent than the movie that came before it. But, in a world of millions of marketing ploys, going bigger and louder doesn’t...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

Who Should Answer Your Hotel's Reviews?

Guest reviews can make your hotel brand either shine or stumble. What really determines which way you go is your response. So, who is the best person to respond to your online reviews? The most obvious person would be your hotel general manager, as they hold the most authority and should know...read more

The Real ROI of Virtual Hotel Tours

Talking about packing a punch. According to a recent study by the Pew Research Center, a website with a 360-degree virtual tour and other interactive media will receive 40% more views than other sites. And, research done by Best Western said they see 48% MORE bookings when marketing hotels on the...read more

Hoteliers: Draw Year-round Media Attention with These 6 FAM Tour Ideas

Your hotel press releases can only go so far when marketing hotels online. The best way to have any real impact on a travel writer’s decision to write about your hotel is to have them experience a stay themselves. Travel media – including writers, bloggers, travel show producers – receive a ton of...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part II

In just a few years, social media has evolved into an ever-changing landscape that introduces new websites, tools, rules and protocol to hotel marketers every few months. To help solidify your knowledge on at least the basics of social media, I’m answering some of the most common social media...read more

Answers to Hoteliers’ Most Frequently Asked Social Media Questions – Part I

Within the past few years, social media has become a complex and ever-changing hotel marketing avenue full of new players and constantly changing rules and protocol. To try and help you navigate some social media basics for your hotel marketing strategy, I’m answering some of the most frequently...read more

You’ve Been Reviewed, Now What? A Hotel’s Guide to Improving & Moving Forward

It’s apparent that online word of mouth has become an important part of hotel marketing. Sites such as Facebook, TripAdvisor and Yelp play a role in the research process for travelers and planners choosing a hotel, restaurant, venue, and more.    You may be surprised that a large amount of sharing...read more

Not So Random Factors for Hotel Website Conversion

Let’s face the facts.    Not every planner who visits a hotel website is going to book or be intrigued enough to submit an RFP. That’s why it’s extremely important for hotel marketers to be cutting-edge and always asking your clients powerful questions about their buying decisions. Factors such as...read more

What Everybody Ought to Know About These Three Books

Think about the most important leader in your life. Why do you follow this leader? Do you consider yourself a leader or a passive do-er? I recently read three books that every hotelier should read. I learned that women need to take more risks, that leaders need to inspire with belief and passion,...read more

How Big Travel Brands Get Millions of Email Subscribers

When it comes to building your hotel’s email marketing list and marketing your hotel(s) online, it’s all about what you offer in exchange for someone’s email address. Most hotel marketing teams will proclaim the same offer: ‘Sign up here for special discounts and offers!’ ‘Sign up to hear the latest...read more

Could Dealing with Customer Complaints be as Easy as A, B, C?

Hotel marketers are all to familiar with them: Those awful guest complaints. I remember when there was a complaint department for large hotels. Or a drop-box where guests could write out their complaints and hope someone would send them a letter, or even call them. Now they rap you on their...read more

A Series of First Impressions: Meetings and Events

A planner's life centers on details and compartmentalized steps, thus your approach must be in sync. You laid a foundation by realizing and executing a defined culture that addresses the brand, your employees and your outlets. You are in a good position to invite planners to bring their groups to...read more

Hotels Using Employees in Creative Ways

You would think it’s common sense to use employees in your office to share the workload and boost employee engagement, but that’s not the case. While I haven’t had an extensive career, I’ve overseen the marketing for two conference centers and one hotel, and none of those properties engaged...read more

Breaking The Cycle Of That’s The Way We Always Do It (TTWWADI)

Marketing is both an art and a science. That’s what I love about it.    It [marketing] is about appreciating human behavior, decisions and stimuli to create a demand for your product; and its counterpart science, requires measuring data and understanding analytics to help the organization deliver...read more

Ditch the Fluff: Tightening Up the Content for Your Hotel Mobile Site

So, your hotel marketing team created enthralling content for your hotel’s website? Wonderful. But, don’t send the writers away just yet. Their work doesn’t stop there. Your next big step is to now optimize that content for mobile sites. Now, you have to properly repurpose and rewrite that content...read more

"What's Out and What's In" for Resorts in 2014

Hawkins International Public Relations, a firm spanning a broad range of sectors including resorts, recently issued a trend report for luxury hotels. Below is a summation of what is "old" and "new" in the industry, along with actual hotel marketing staff examples.  What's Out: Calling or using the...read more
10 Ways to Win More Group Business
Subscribe to our Monthly Newsletter