6 Ways to Use Social Proof to Increase Hotel Group Bookings

Despite wanting to be unique, people are followers. We want to fit in. We want to try things that are popular. We want to know that others have been there, done that, before we actually try something. If a lot of your friends are raving about a new TV show, you’re more likely to watch it, too. Or,...read more

4 Ways to Drive More Planners to Your Hotel Website for Free: Part 1

Want more direct bookings? Then get more people to visit your website. More eyeballs on your hotel’s site mean more reservations over time. It really is that simple. However, some hotels stumble over getting people there in the first place. What good is marketing hotels online if you can’t drive...read more

The Top 5 Emerging Hospitality Marketing Trends of 2014

What’s driving guest loyalty today? Which trends are gaining more and more leverage in the hospitality industry and in hotel marketing? What will help you increase hotel group bookings? For the answers, let’s turn to our friends across the pond. From experientialism to collaboration, the recent 2014...read more

How Heightened Emotions Bring Higher Hotel Revenues

When it comes to driving return visits and word-of-mouth (or word-of-mouse) hotel marketing, emotions matter. In fact, more than 70% of your guests’ experience depends on you meeting their emotional needs. How you and your staff make them feel is what creates the poignant memories that stick and...read more

"Suite Talking" Software Companies Heat Up the Hotel Market

We've come a long way since the big reveal of Sheraton's Reservatron in 1958, the industry's first automated electronic reservation system. Quickly fleeting are the days of buying a hotel software product that is narrow in application. In his article, Why Rolling Up Hotel Technology Companies is...read more

Secrets to Filling Rooms During Your Slow Periods

It’s both dreadful and inevitable.  Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel...read more

The Must-Have Hotel Amenities to Win Guests' Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. So, what’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It...read more

Build Your Hotel's Brand Story Part 3: Delivery

In Part 1, we discussed integrating the story of your hotel brand into your marketing strategy! In Part 2, we talked about using content in your story that will engage the reader or listener, and leave them wanting more! You documented strategy, you have a great story to tell, now how do you deliver...read more

Why Now is the Time to Become Cvent Supplier Certificated

School is back in session, but don’t worry, we’ve condensed a career’s worth of eRFP group business knowledge into just a few hours of training. And unlike History of Film 101 and Calculus 452, you and your team will come away with actionable ideas you’ll rush to put into practice to see a higher...read more

The Most Bewitching Hospitality Marketing Trick or Treats

After the summer heat comes the autumn haunts. Once hotels and destinations switch their marketing mindsets to the fall season, they shed their sunshine and flip-flops campaigns and trade them in for spookier, chillier experiences. From cities marketing themselves as ghoulish getaways, to...read more

The Top 5 Halloween Hotel Marketing Ideas for 2014

Cats, bats, ghouls and goblins. Halloween is a thrilling time of year, no matter what age you are. And, for us in hospitality marketing,  it jumpstarts the beginning of the fall/winter holiday season, while giving us an amusing opportunity to be wickedly witty when marketing hotels online.  Even if...read more

Storytelling Tips to Attract More Group Bookings

Annual conferences. Group reunions. Weddings. Nothing fills hotel rooms like an in-house group. Attendees and guests dine at your restaurant and bar. They book numerous rooms, sign up for spa treatments, order room service. Almost every outlet of your hotel sees a boost in revenue. If only we could...read more

The Top 5 Nontraditional Hotel Marketing Stunts

If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box  or unprecedented versions of the box itself, these hospitality marketing strategies aren’t...read more

The Common Hotel Copywriting Mistakes that Repel Guests

Don’t underestimate the power of words when marketing hotels online. Truth be told, let’s give gorgeous photography credit for clinching your guests’ attention in the first place. But, it’s your copy that will ‘close’ the deal. Words are what will push and persuade people to book. To click on your...read more

3 Things to Understand about Planners Using the Supplier Network

Your day-to-day actions in Cvent may include submitting some proposals, turning down some RFPs, and maybe updating your profile….but did you ever think of the other side? Planners from across the globe use the Supplier Network to hunt down that perfect venue. To ensure you’re not getting overlooked,...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 2

Most hotel marketing teams - yes, even yours - are currently committing several sins (social media sins) when marketing hotels online via Facebook. Do any of these sound familiar?   Posting only about your hotel and rarely anything else Posting irrelevant images of cute cats or any other cute video...read more

Reach Today's Travelers With These 10 Facebook Commandments - Part 1

Take one look at an average hotel’s Facebook page, and you’ll see a lot of sins – social media sins – being committed. Talking too much about your property. Posting irrelevant pictures or videos of cute cats. Continuously pushing room packages. Talking "salesy" and corporate-like. Including too long...read more

Hotels, What's the Best Gift to Give Your Housekeepers?

“When you open the door to your room and it’s immaculate, the housekeeper is the reason why,” explains Bill Marriott, Jr. in a blog post earlier this week. He announced the launch of Marriott’s hotel marketing campaign to remind guests to tip their housekeeper, in conjunction with International...read more

How to Build a Google+ Strategy that will Stick

  As many hospitality marketing professionals scratch their collective heads about Google+, the CVB web marketing organization of Visit Greece has created an impressive success story with over 14 million followers (with active postings several times a day), and the founding of two communities.  So -...read more
10 Ways to Win More Group Business
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