How the 'Fear of Missing Out' Sells More Hotel Rooms

We’ve all experienced the thrill of snagging a great seat at a sold-out event, of finding a rare collectible, or getting a great deal during a clearance.   Savvy hotel marketers know this as scarcity marketing, which motivates people to purchase something by letting them know there are limited items...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2

By now you should have already familiarized yourself with the social media and website marketing acronyms you’re most likely to hear when marketing hotels online. And hopefully the post will have you scratching your head less during your hotel marketing meetings. Now, let’s touch on the most...read more

Will Email Marketing Have a Brighter Future Than Social Media?

It’s ridiculously loud out there. I’m referring to your social media accounts. Your newsfeed, Twitter feed, snapchat, pins, and Instagram are booming with information to be consumed.  For awhile during the “social media boom,” companies were beginning to think consumers didn’t want to be bothered by...read more

Standing Out: Why Your Hotel Brand’s Website Just Won’t Cut It

When you’re part of a larger, nationally recognized hotel brand, such as Hilton, Best Western or Sheraton, your quality and hospitality standards are recognized across the globe.   However, don’t think being part of a famed hotel brand means you can sit back on your laurels when it comes to hotel...read more

Bizcation Business: Earn it Right and Right Now!

"Blurring," "bleisure," "bizcation." The vocabulary for the trending business traveler indicates an end to the era of the clear boundary between work and play. Accor's high end hotel Pullman, partnered with research firm IPSOS to survey 2,200 International business travelers. John Buchanan,...read more

Google Myths Debunked: How You Can Use this Info to Improve Rankings

Matt Cutts, Distinguished Engineer at Google, recently released a YouTube video about the most common SEO myths that are repeated at conferences and in online communities. The advice he gives is refreshing and should help hospitality marketing organizations increase group hotel bookings if they...read more

Mum’s The Word: 9 Rules for Marketing Your Hotel to Moms

Mom. She is her home’s ‘Chief Household Officer.’ She’s constantly pulled in different directions, loves a good value, and is always on the lookout for great recommendations. But most importantly, she’s a gold mine of business when marketing hotels online and marketing DMOs on the internet. Why are...read more

14 Social Media Post Ideas When Marketing Hotels Online

Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers. Yet a common problem for hotel marketers is running out of content ideas. So, whether you’re stuck on what to...read more

8 Ways to Use Your Hotel’s Post-Stay Email To Your Advantage

If you’re like most hotel marketers, you dedicate most of your marketing chops to building your hotel’s brand, luring travelers to choose your hotel with carefully chosen copy, internet hotel advertising and engaging marketing campaigns. But, what happens after the guest checks out? This is where ...read more

Who Should Answer Your Hotel's Reviews?

Guest reviews can make your hotel brand either shine or stumble. What really determines which way you go is your response. So, who is the best person to respond to your online reviews? The most obvious person would be your hotel general manager, as they hold the most authority and should know...read more

"What's Out and What's In" for Resorts in 2014

Hawkins International Public Relations, a firm spanning a broad range of sectors including resorts, recently issued a trend report for luxury hotels. Below is a summation of what is "old" and "new" in the industry, along with actual hotel marketing staff examples.  What's Out: Calling or using the...read more

Learning From Your Comp Set's Hotel Marketing

As in any battle for business, you better know what you’re up against. Get a razor sharp competitive edge over your hotel’s comp set by taking the time to size up their hotel marketing strategy with yours. Think of it as building a better arsenal of tools to drive group bookings at hotels or...read more

CVBs and DMOs: A Five-Point Checklist to Help Market Your Destination

Group organizers and meeting planners are reliant on your CVB and DMO staff to sell them on all the things your city and region have to offer. Besides the convention space and guest rooms, what else do you need to do for marketing  CVBs online? The answer is: plenty! Here is a step-by-step guide to...read more

Do’s and Don’ts of Marketing Your Hotel to Growing Consumer Groups

What’s the most coveted and fastest growing consumer group in the country today? U.S. Hispanics. Right now, there are more than 52 million Hispanics residing in the nation. That number will rise to 132.8 million by 2050, which will account for 30 percent of the entire country’s population. Need more...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more

9 Business Travelers Weigh-in: Is "Hotel Loyalty" an Oxymoron?

Recently, in a LinkedIn Business Travelers Group, Ryan Frankel the CEO of VerbalizeIt, asked the following question:  How can hotels and other travel organizations drive customer loyalty in an increasingly commoditized industry?  Several travelers spoke up about the things they believe create ...read more
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