Do’s and Don’ts of Automating Your Hotel’s Social Media

When you have your hands full managing the day-to-day minutiae of hotel marketing, oftentimes posting to Facebook and Twitter is the last thing on your priority list. So, what’s the best way to maintain a regularly updated social media presence, without sacrificing others areas of your hotel...read more

Less Facebook Engagement, Every Brand’s Current Sorrow

You may have noticed that your hotel’s Facebook engagement numbers are dropping off. I’m here to let you know that you aren’t alone. Hotel marketing managers everywhere are panicked about the slowing fan engagement.    Recent changes to Facebook’s algorithm means that less than 4% of your fans will...read more

How to Keep Millennials from Ever Staying at Your Hotel

Millennials are the future of your hotel. They’re on track to be the largest consumer group in the country. They’re vocal about everything they experience – good or bad. And, when they’re traveling you can be sure that all of their social media updates will be seen by friends and followers that go...read more

Sizzlin' Hot Summer Series! Breakin' Out Revenue!

Nothing beats a day on the beach in the sizzlin' hot summer. Omni Hotels understands the need for a summer solstice session, complete with golden rays and fresh air, to keep momentum at peak levels during meetings and events. Omni Hilton Head Oceanfront Resort launched two new activity programs for...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more

The Planner Perspective: AV Gurus Who Rock Revenue!

As a planner my stretch goal is to exceed the "wow factor" at every meeting. I'm using the same old tools to create another "knock your bobby socks off" event. Fortunately, AV technology changes so quickly that I have more options than ever for creating a unique memory maker. The challenge is budget...read more

Bizcation Business: Earn it Right and Right Now!

"Blurring," "bleisure," "bizcation." The vocabulary for the trending business traveler indicates an end to the era of the clear boundary between work and play. Accor's high end hotel Pullman, partnered with research firm IPSOS to survey 2,200 International business travelers. John Buchanan,...read more

How to Re-engage Previous or Potential Guests Using Facebook Custom Audiences

Wish your hotel’s Facebook ads could target specific people (other than your own Facebook followers), such as visitors who've stayed in your hotel previously or those who've shared their contact information on your website? Facebook Custom Audience is a new tool that lets you do just that — it takes...read more

Use What You’ve Got: Simple Ways Hotels Can Boost Revenue RIGHT NOW

Research shows that only about 10 percent of businesses leverage the existing data at their fingertips in a systematic way to boost both marketing impact and revenue.   It doesn’t take an analyst or a math whiz to take some of the numbers you already have at your hotel and turn them into a marketing...read more

How to Lean-In and Lead Change at Your Hotel or Resort

Every time that I sign into LinkedIn, it seems that there's another article about accepting change. Don’t let change happen to you or get on board with change now, the headlines read. Well, it is true - it’s important to be a change influencer. Hoteliers who aren’t making changes within the hotel...read more

The Planner Perspective: Keys to Keep Planner Trust

I'm your planner. My mission? Peasing CEOs, presidents, board members and guests. I'm also tasked with incorporating brand, core values, key messages, relaxation and fun into events, all on a defined budget that includes your 'plus plus'. I must accommodate VIPs, the ADA, guests with food allergies,...read more

Sizzlin' Hot Summer Series! Graduate to Higher Revenue!

Students' mass exodus from their schools is a telltale sign that summer is fast approaching, and time for a vacation from the tired and stuffy. Cvent's Sizzlin' Hot Summer Series! provides tips on making the most of summer revenue opportunities, from leveraging the pool, family reunions, nights...read more

Mum’s The Word: 9 Rules for Marketing Your Hotel to Moms

Mom. She is her home’s ‘Chief Household Officer.’ She’s constantly pulled in different directions, loves a good value, and is always on the lookout for great recommendations. But most importantly, she’s a gold mine of business when marketing hotels online and marketing DMOs on the internet. Why are...read more

5 Habits of The Most Productive & Successful NSO Managers

It isn’t always sales and a drive to success that makes you successful. The most successful national sales managers are interested in building relationships both internally and externally. They are determined to be well known and liked by their colleagues and industry professionals which is...read more

#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” proved...read more

Group Business Marketing Best Practice Tip: One-Upping the Competition

A lot can be said for the advantages technology provides to get a leg up on competition. When it comes to reporting, you can paint the picture of your venue’s lead flow and overall performance. When that information shows how your venue matches up against the market, it’s even more valuable. When...read more

5 Spring Ideas to Freshen Events and Raise Revenue!

Are you using the same rooms, linens, table set up, and same basic menu for most of your events? A good 'Spring Cleaning" will breath fresh life into your events and in the relationships you have with planners of those events. Michigan Meetings & Events Magazine asked top Michigan planners questions...read more

Group Business Forum Speaker Lineup: Moneyball's Billy Beane and More!

If you keep doing the same thing, then you will keep getting the same results. No one knows this like Billy Beane, General Manager of the Oakland A's and Cvent Group Business Forum's keynote speaker. Faced with a losing scenario, Beane (the subject of Brad Pitt film Moneyball), chose instead...read more

Want to Sharpen Your Lead Management Skills? Get Cvent Certification, for Free

As competition for group business grows stronger, hoteliers look for an edge in getting the right kind of business the kind that boosts the balance sheet every quarter. Now you can get this edge while attending the 2014 Cvent Group Business Forum, the sold-out event that is being held at the...read more

8 Ways Destinations Should be Using Twitter

Despite its confining character limits and its endless scrolling content, Twitter remains one of the best conversation tools when marketing DMOs online. Smart destination marketing staff know that Twitter is best for real-time engagement, not just for touting all that is tops about your city. Just...read more
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