The 10 Hotel Marketing Basics You Must Have in Today's Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of...read more

4 Doctrines of Faith-Based F&B for Hotel Sales Managers

We've come a long way from the days when the Gideon Bible was on every hotel bedside table in America. The tolerance for diversity has opened the doors to a variety of faith-based groups looking for hotels that can accommodate their group business needs. When booking hotel group business that is ...read more

How to Use Mystery Shopping to Boost Group Sales

According to the American Express 2014 Global Customer Service Barometer, customer service directly affects repeat business! The survey revealed that 60% of consumers who originally wanted to purchase something changed their minds after receiving poor customer service. For 37% of consumers, one bad...read more

Cvent CONNECT: Reggie Aggarwal Delivers Memorable Keynote to Attendees

Founder and CEO of Cvent, Reggie Aggarwal, delivered his final address to hospitality professionals attending Cvent CONNECT 2015. In his keynote, Reggie offered a few observations and takeaways from the past couple of days and made an announcement about a tool suppliers can use to assess themselves...read more

Cvent CONNECT Session - Planner Loyalty Drivers: From One-Offs to Repeat Bookings

What is the value of your best customer? The cost to acquire a new planner customer is high. Today at Cvent CONNECT, Carol Lynch, Director of Planner Communications for Cvent's Elite Meetings division, hosted a discussion with Greg Herning, Vice President Hotel Sales at MGM Grand Hotel & Casino Las...read more

Disney Marketing Tactics for Hoteliers

  No other brand in the world can compare to the omnipotent marketing power of Disney. As both a visionary and innovator, the Walt Disney Company has defied the conventions of hospitality marketing, group business marketing, customer service, and brand loyalty. As an unabashed (and admittedly,...read more

6 Ways Your Meeting & Events Website Annoys Planners

Sometimes a sale simmers out even before it starts. If so, then blame it on your website. Perhaps the meeting planner was led to you by Cvent. Or, by another planner referral. Or, just through an organic online search. However they came to you, the possibility of capturing their event can be stopped...read more

The How & Why of Resort Fees: 3 Points to Consider

Resort Fees? As a planner the budget-eating, hard-to-wrap-my-mind-around mandatory surcharge called a resort fee was the bane of my existence... ...until ...I booked an executive group at a resort that provided a valid, well organized strategy for resort fees. The resort fee, $25 a day, covered...read more

The Art of Hotel Group Business - 3 Success Stories

One of the most exciting trends in hotel design is the inclusion of "open to the public" spaces and new uses for out of the way places. Higher-end hotels have begun to include public spaces like museums and aquariums into their hotel design. Inspired by the concept but challenged to use existing...read more

Drones: Coming Soon to a Hotel Near You - 5 Questions Answered

Just when you thought Back to the Future 3 was just a fantasy, the hover board cousin flies onto the scene in 2015! Most of us heard about mainstream drones for the first time when one flew onto the White House lawn (not a wise thing). This event piqued my curiosity, so I did a little research on...read more

How to Avoid Making Your Hotel Sound Like Something It’s Not

Why does good hotel copywriting matter when you’re trying to get group hotel business and more leisure bookings? Because it defines your hotel’s personality and what experience you can offer to groups and travelers. Writing in the right tone of voice will show planners that you ‘get them’ and their...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more

The Cvent CONNECT Chronicles: Attract Planners with Robust Meeting Experiences

Attracting planners in an environment where there's a trend toward commoditization (hotels that look at what other hotels are doing then copy) is difficult. During Cvent CONNECT, a number of sessions will discuss ways to differenciate yourself through branding and experiences. Let's look at a few...read more

Cvent CONNECT Chronicles: Special Cvent CONNECT Tax Day Sale…Better File Your Registration

Tax day is here. It’s one of the most dreaded days on the calendar, and just as it’s certain to roll around every year, it’s certain to cause some universal annoyance. Since nobody particularly loves preparing and paying their taxes, we decided to put a positive spin on it. While we can’t literally...read more

A 4-CORE Approach to Building Hotel Brand Loyalty with Stories

GUEST LOYALTY Guest loyalty is valuable for many reasons. But what do you need to do to reach your planners and guests on a deeper level that solidifies brand loyalty beyond the surface? THE KEY = CORE CONNECTION The key is core connection, and you make a core connection by creating stories. The...read more

The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind

Are you starting to think that your tried-and-true group business marketing efforts don’t seem to be working as well as they used to? Well, you’re not alone, and that's why Cvent CONNECT was created. It's Cvent's improved annual conference focused on group business sales, marketing, and technology....read more

Creating Repeat Group Business One Touchpoint at a Time

Every hotel wants to stand out. To rise above their competition. And, not just during a meeting planner’s research phase, when they’re sourcing venues and whittling down their destination choices. You want to stand out when the planner’s group is actually in-house as well, when you have more...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

8 Ways to Make Your Hotel Less Stuffy & More Likeable

The keys to surviving in business today? Be authentic. Be real. Today’s consumers have low to no tolerance for stunt marketing or corporate language. Instead, travelers want to know the PEOPLE behind the brand. They want to hear from them and see them in action. In other words, they want to see your...read more
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