The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

Cvent CONNECT Chronicles: Special Cvent CONNECT Tax Day Sale…Better File Your Registration

Tax day is here. It’s one of the most dreaded days on the calendar, and just as it’s certain to roll around every year, it’s certain to cause some universal annoyance. Since nobody particularly loves preparing and paying their taxes, we decided to put a positive spin on it. While we can’t literally...read more

A 4-CORE Approach to Building Hotel Brand Loyalty with Stories

GUEST LOYALTY Guest loyalty is valuable for many reasons. But what do you need to do to reach your planners and guests on a deeper level that solidifies brand loyalty beyond the surface? THE KEY = CORE CONNECTION The key is core connection, and you make a core connection by creating stories. The...read more

The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind

Are you starting to think that your tried-and-true group business marketing efforts don’t seem to be working as well as they used to? Well, you’re not alone, and that's why Cvent CONNECT was created. It's Cvent's improved annual conference focused on group business sales, marketing, and technology....read more

Creating Repeat Group Business One Touchpoint at a Time

Every hotel wants to stand out. To rise above their competition. And, not just during a meeting planner’s research phase, when they’re sourcing venues and whittling down their destination choices. You want to stand out when the planner’s group is actually in-house as well, when you have more...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

8 Ways to Make Your Hotel Less Stuffy & More Likeable

The keys to surviving in business today? Be authentic. Be real. Today’s consumers have low to no tolerance for stunt marketing or corporate language. Instead, travelers want to know the PEOPLE behind the brand. They want to hear from them and see them in action. In other words, they want to see your...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

How to Use Negative Reviews to Bounce Back With Higher Revenues

Hotel reviews matter. According to a recent study by TrustYou, a hospitality online reputation management tool, not only do your hotel’s review scores influence travel buying decisions, but also a guest’s willingness to spend more money actually correlates with positive reviews, too. They scoured...read more

9 Marketing Tasks You Should Always Be Doing To Reel in Group Business - Part 2

You can read part one here. Book more meetings. You know that’s on your hotel’s agenda each and every day. But, with all the marketing tasks needed to increase group bookings at hotels  --  blogging, creating videos, putting together email campaigns, posting consistently to social media, etc – it’s...read more

Top Marketing Struggles All Hoteliers Face

There was a time when hotel marketing was simple. A time when you could count all marketing optionswith just five fingers (print media, broadcast media, direct mail, billboards, and public relations), and just as easily predict where your next guest would come from. But now, technology has changed...read more

9 Marketing Tasks You Should Always Be Doing to Reel in Group Business - Part 1

With all the social media platforms, emails, blogs, videos, and more that your hotel marketing and sales staff is tasked with creating, it’s easy to get wrapped up in the entertainment of it all. But let’s not lose sight of what your #1 goal is: To increase group bookings at hotels. And, whether...read more

The Six Senses That Sell Group Hotel Room Blocks

In my blog 21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story, I gave you a winning formula for succeeding at group sales through visual marketing --a marketing tactic that is growing in effectiveness by leaps and bounds.  And for good reason. We live in a visually...read more

3 Ways to Look New Again & Win Repeat Group Business!

For me, there is a certain attraction to returning to the same hotel year after year for annual events. Like an old, good-fitting shoe, it's a comfortable experience. I know the layout, the banquet staff, the contingency plan and the hotel partners. My planner life is easier and, in many ways,...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

100 Planner View Points: The Post Event 5

The 100 planner view points gave you insights into marketing to planners, booking group rooms, defining the details, and managing the event live. Executing a fantastic event is great but proper post event follow-up earns you future business with the planner and even the group guests. Below are five...read more

How Large Hotel Chains Can Bring "Boutiqueness" to Their Brand

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experience...read more

Hotels Rise to Challenges in Mobile Technology: An Interview With MGM Resorts' VP of Sales

Technology is a permanent part of our hectic lives, so how are hotels keeping up with the demand for improved connectivity? Pretty well, if the following examples are any indication. But like everything else in business, standing still is not an option. “Everything is moving to mobile,” says Mike...read more
Are You leaving Group Business on the Table
Subscribe to our Monthly Newsletter