Marketing Your Hotel On LinkedIn: What Works, What Doesn't

LinkedIn is more than just your modern rolodex.  With more than 300 million members, an unparalleled focus on connecting business professionals, and a vast global reach, it’s the smartest social networking tool for hotels looking to increase their group business. When spent properly, your time on...read more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received unsolicited...read more

Part 2: What Planners Expect in 2015 F&B

In Part 1: What Planners Expect in 2015 F&B, we reviewed the first five trends predicted by food research and consulting firm, Technomic's top 10 F&B trends for 2015, and how they relate to the hospitality industry, specifically group meetings.  Here we review the next five trends and what they mean...read more

Hospitality Marketing Trends You’ll See In 2015

The start of 2015 has arrived, and with it, comes a year of new opportunities, new tools, and a new set of marketing rules. Are you aware of the most current digital and mobile strategies for increasing hotel group business?  Is your hotel and its sales and marketing staff up-to-date on the latest...read more

How This California CVB's Marketing Campaign is Generating Group Business

That moment when you uncover a destination with an inspiring social media presence and a proactive CVB marketing team is invigorating, especially if it’s not an obvious destination already on your radar. In my opinion, social media is a tool for the undiscovered, less-hyped destinations to truly...read more

100 Planner View Points: The Booking 20

Driving a commitment with a planner takes preparation and proactive marketing. In the first post of this series, 100 Planner View Points: The Journey Begins, we prepared for a successful journey by listening to the planner, acting on wants and needs and being consistent in service and follow...read more

A Hotelier's Guide to Digital Marketing Acronyms

Do weekly status calls with your hotel marketing agency leave you baffled? If digital marketing acronyms and hotel marketing jargon are stumping you as much as pronouncing supercalifragilisticexpialidocious five times, I’ve compiled a digital marketing dictionary for you. These marketing acronyms...read more

Building Planner Bonds with Successful Conference Experiences: A Case Study

ATI Physical Therapy, one of the top physical therapy providers in the United States, recently held a full day seminar at the Suburban Collection Showplace (SCS), a conference center in Novi, Michigan, near Detroit. Hyatt Place, Hyatt's business brand hotel, connects to the Suburban...read more

100 Planner View Points: The Journey Begins

Inspired by Samantha Shankman's interview of Carlson's Chief Operating Officer David Berg, "How Carlson Applies Retail Lessons to the Hospitality Experience," I was reminded of how intense each step of the planning process is for the group planner and how every detail affects the end result. So, I...read more

5 Ways to Make Your Hotel Valuable to Both Meeting Planners & Guests

For your guests and meeting planners, the best deal isn’t the lowest price. It’s the deal that offers the best value. Just like leisure and business travelers, meeting and event planners are also seeking hotel deals online. Their objective isn’t only to save money, but to find a venue that can boost...read more

How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies

Do reviews matter? Yes they do, both in the leisure travel and business travel marketing arenas. And, unfortunately, your hotel marketing staff can go crazy trying to keep up with the online chatter. Online reviews demand attention because hotel guests and planners can write reviews at anytime -...read more

Sparkling & Creative Examples of Holiday Hotel Marketing

‘Tis the season…to break away from your normal hotel marketing activites to produce special holiday events and programs. With Thanksgiving over and Christmas up next, I hope you’re already tying up loose ends for your 2014 holiday hotel group marketing campaigns. If not, don't worry. It’s not too...read more

Planner PR 101: 4 Winning Steps to Build Planner Trust

You just booked an event, and the planner is very attentive. She calls you morning, noon, and night (yes, you gave her your personal cell phone number in a moment of madness) to micro-manage the details of her upcoming event. Since the moment she signed the contract, she feels like an extension of...read more

Small Business Saturday For Hotels

Although Black Friday and Cyber Monday get the lion's share of the holiday shopping hoopla, there's another shopping movement that's rapidly gaining attention. And the best part is, hotels can easily take advantage of it. Small Business Saturday (SBS) was founded in 2010 by American Express to help...read more

Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards of...read more

These Events are Driving Increased Hotel Revenue

Successful hotels utilize annual festivals and seasonally themed events to increase their bookings year after year. While they're not easy to execute, these events can be very reliable revenue producers for hotels and resorts that experience slow seasons or have holidays around them that are easy to...read more

Google's New Local Hotel Search Results: Everything You Need to Know

It was only a few months ago that you were optimizing your hotel’s Google+ and business places page for a higher ranking in Google local hotel carousel. Thanks to Google, you'll be doing it again.   Your hotel marketing strategy on Google changed last week. Google's horizontal carousel display of...read more

Build Your Group Business Strategy Around the Five Stages of Event Planning

Group planners follow basic event management stages for every event. A wise hotelier understands the importance of building a group business brand strategy around them. Use a hospitality marketing mix through the five stages of event planning to increase your group bookings and revenue. Stage 1:...read more

Chinese Clients: What the World’s Biggest Spenders Are Looking for in Your Hotel

The buying power of Chinese travelers - both business and leisure -  is immense. A CNN report stated that these ultra-luxury travelers spent a record $102 billion on international travels. That amounts to about $1,230 each trip. So how are you attracting Chinese audiences to your hotel? Consider...read more

Planner PR 101: Reigning in the Event Details

  This is part two of my Planner PR 101 series. You can read the first article here. As a hotelier, you provide services that help a planner execute details. When the planner, because of stress or lack of preparedness, forgets the details what do you do? You step in, be the hero, and earn the...read more
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