6 Ways to Use Social Proof to Increase Hotel Group Bookings

Despite wanting to be unique, people are followers. We want to fit in. We want to try things that are popular. We want to know that others have been there, done that, before we actually try something. If a lot of your friends are raving about a new TV show, you’re more likely to watch it, too. Or,...read more

The Top 5 Emerging Hospitality Marketing Trends of 2014

What’s driving guest loyalty today? Which trends are gaining more and more leverage in the hospitality industry and in hotel marketing? What will help you increase hotel group bookings? For the answers, let’s turn to our friends across the pond. From experientialism to collaboration, the recent 2014...read more

Planner PR 101: How to Turn Their (and Your) Nightmare Around

"How To Turn Their (and Your) Nightmare Around" is the first entyry in Cvent's Planner PR 101 series on transforming negative planner situations into group bookings and lasting relationships. In this article, we focus on how difficult it is to recover from mistakes, because frankly, sometimes...read more

How Heightened Emotions Bring Higher Hotel Revenues

When it comes to driving return visits and word-of-mouth (or word-of-mouse) hotel marketing, emotions matter. In fact, more than 70% of your guests’ experience depends on you meeting their emotional needs. How you and your staff make them feel is what creates the poignant memories that stick and...read more

Delos Living's WELL-Building Standard

Delos Living, founded by Paul Scialla, is committed to a well building initiative that is committed to structuring buildings with better air, comfort, light, mind, nourishment and water. In an informative video on the Delos website, the concept for building structures goes a step beyond "green" to...read more

Why Now is the Time to Become Cvent Supplier Certificated

School is back in session, but don’t worry, we’ve condensed a career’s worth of eRFP group business knowledge into just a few hours of training. And unlike History of Film 101 and Calculus 452, you and your team will come away with actionable ideas you’ll rush to put into practice to see a higher...read more

Storytelling Tips to Attract More Group Bookings

Annual conferences. Group reunions. Weddings. Nothing fills hotel rooms like an in-house group. Attendees and guests dine at your restaurant and bar. They book numerous rooms, sign up for spa treatments, order room service. Almost every outlet of your hotel sees a boost in revenue. If only we could...read more

A Copywriter’s Secrets to Hotel Marketing Taglines That Resonate

What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a sensational tagline that stands out is a struggle...read more

Build Your Hotel Brand Story Part 1: Strategy

Ian Rowden, Chief Marketing Officer of the Virgin Group Ltd. says that, "The best brands are built on great stories."  Disney World, Starbucks, Apple and Mrs. Fields Cookies all have great stories! Australian Bernadette Jiwa, The Story of Telling brand story strategist, says "If you don't have a...read more

Get Your Happiest Hotel Guests to Leave You Reviews

People trust people over brands. And, in this age of online reviews, they probably always will. Before booking a hotel, today’s travelers are increasingly turning to peer review sites like TripAdvisor and Yelp before deciding which hotel is worth spending their travel dollars at. And, most hoteliers...read more

What These Successful Hotel Professionals Do Every Morning Will Help You

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it's a diverse...read more

How to Get Meeting Planners To Pay Attention To You on LinkedIn

How influential and relevant are you on LinkedIn? Do you stay active on this social network by giving advice, answering questions, and supporting meeting planners and your hotel’s other clients? Or, did you just simply post your resume up there hoping to catch eyeballs? LinkedIn is the perfect place...read more

The Day in the Life of a Hotel GM vs. CEO

What’s different about living the day in a life of a GM vs. a CEO? I asked successful hotel professionals about their morning rituals. Then, I encountered Paul Sistare, CEO and Founder of Atlantica Hotels International, previously a hotel general manager for Walt Disney World Resorts. Paul Sistare...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

Will Email Marketing Have a Brighter Future Than Social Media?

It’s ridiculously loud out there. I’m referring to your social media accounts. Your newsfeed, Twitter feed, snapchat, pins, and Instagram are booming with information to be consumed.  For awhile during the “social media boom,” companies were beginning to think consumers didn’t want to be bothered by...read more

How to Keep Millennials from Ever Staying at Your Hotel

Millennials are the future of your hotel. They’re on track to be the largest consumer group in the country. They’re vocal about everything they experience – good or bad. And, when they’re traveling you can be sure that all of their social media updates will be seen by friends and followers that go...read more

Do’s and Don’ts of Automating Your Hotel’s Social Media

When you have your hands full managing the day-to-day minutiae of hotel marketing, oftentimes posting to Facebook and Twitter is the last thing on your priority list. So, what’s the best way to maintain a regularly updated social media presence, without sacrificing others areas of your hotel...read more

Less Facebook Engagement, Every Brand’s Current Sorrow

You may have noticed that your hotel’s Facebook engagement numbers are dropping off. I’m here to let you know that you aren’t alone. Hotel marketing managers everywhere are panicked about the slowing fan engagement.    Recent changes to Facebook’s algorithm means that less than 4% of your fans will...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 2

In my last post, I explored what meeting planners really want and how to use those mental triggers to influence their purchasing decisions and increase group bookings at hotels. Here are four more to add to your hotel marketing strategies and arsenal of secret marketing weapons: Meeting Planners...read more

The Planner Perspective: AV Gurus Who Rock Revenue!

As a planner my stretch goal is to exceed the "wow factor" at every meeting. I'm using the same old tools to create another "knock your bobby socks off" event. Fortunately, AV technology changes so quickly that I have more options than ever for creating a unique memory maker. The challenge is budget...read more
Are You leaving Group Business on the Table
Subscribe to our Monthly Newsletter