The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

How to Use Negative Reviews to Bounce Back With Higher Revenues

Hotel reviews matter. According to a recent study by TrustYou, a hospitality online reputation management tool, not only do your hotel’s review scores influence travel buying decisions, but also a guest’s willingness to spend more money actually correlates with positive reviews, too. They scoured...read more

9 Marketing Tasks You Should Always Be Doing To Reel in Group Business - Part 2

You can read part one here. Book more meetings. You know that’s on your hotel’s agenda each and every day. But, with all the marketing tasks needed to increase group bookings at hotels  --  blogging, creating videos, putting together email campaigns, posting consistently to social media, etc – it’s...read more

Top Marketing Struggles All Hoteliers Face

There was a time when hotel marketing was simple. A time when you could count all marketing optionswith just five fingers (print media, broadcast media, direct mail, billboards, and public relations), and just as easily predict where your next guest would come from. But now, technology has changed...read more

9 Marketing Tasks You Should Always Be Doing to Reel in Group Business - Part 1

With all the social media platforms, emails, blogs, videos, and more that your hotel marketing and sales staff is tasked with creating, it’s easy to get wrapped up in the entertainment of it all. But let’s not lose sight of what your #1 goal is: To increase group bookings at hotels. And, whether...read more

The Six Senses That Sell Group Hotel Room Blocks

In my blog 21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story, I gave you a winning formula for succeeding at group sales through visual marketing --a marketing tactic that is growing in effectiveness by leaps and bounds.  And for good reason. We live in a visually...read more

3 Ways to Look New Again & Win Repeat Group Business!

For me, there is a certain attraction to returning to the same hotel year after year for annual events. Like an old, good-fitting shoe, it's a comfortable experience. I know the layout, the banquet staff, the contingency plan and the hotel partners. My planner life is easier and, in many ways,...read more

Examples of How Hotels Attract Planners With Wellness & Fun-Focused Activities

Take a walk down your hotel’s hallways at the end of the day, and it's easy to spot guests who are there for meetings. Besides their obvious business attire, meeting attendees most likely look shell-shocked and haggard. Hours and days spent in conference rooms, perpetually plugged in, absorbing...read more

21 Ways to Win Big at Group Business by Visually Telling Your Hotel's Story

Studies show that a good story is 22 times more memorable than just facts alone. Since we live in an increasingly visual culture, telling stories with images is imperative. In his article "6 Powerful Reasons You Should Include Images In Your Marketing," Jeff Bulla shares that articles with images...read more

The Cvent CONNECT Chronicles: Taming the Wild West of Group Business

  We were there. We understood the group business market. We were masters of marketing tools we used for decades. And, as an industry, we were good at bringing in a steady flow of new group business every year.  We had made it. Then something happened. We encountered a new frontier: the internet. It...read more

100 Planner View Points: The Post Event 5

The 100 planner view points gave you insights into marketing to planners, booking group rooms, defining the details, and managing the event live. Executing a fantastic event is great but proper post event follow-up earns you future business with the planner and even the group guests. Below are five...read more

How Large Hotel Chains Can Bring "Boutiqueness" to Their Brand

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experience...read more

Hotels Rise to Challenges in Mobile Technology: An Interview With MGM Resorts' VP of Sales

Technology is a permanent part of our hectic lives, so how are hotels keeping up with the demand for improved connectivity? Pretty well, if the following examples are any indication. But like everything else in business, standing still is not an option. “Everything is moving to mobile,” says Mike...read more

100 Planner View Points: The In-House 25

I hope during our journey together through the 100 planner view points, you have sharpened your hospitality marketing edge, nailed the business, laid out a grand plan, and are now ready to go live with the In-House 25! As I stated in the planning 25 blog, I find planning an event very exciting...read more

Welcome Meeting Planners to the Tech Age With DIY Event Space

Your hotel marketing staff probably works very hard with interior designers, furniture reps, and AV/IT technicians to provide the best floor designs and state-of-the-art technology that money can buy. When you provide site tours, your staff is probably quick to point out all the enhancements in your...read more

100 Planner View Points: The Planning 25

  This part four of a series. Previous articles included: 100 Planner View Points: The Journey Begins, 100 Planner View Points: The Pre-Event 25, and 100 Planner View Points: The Booking 20. On this journey of 100 Planner View Points, the planning stage of the process is where the fun begins. Every...read more

Marketing Your Hotel On LinkedIn: What Works, What Doesn't

LinkedIn is more than just your modern rolodex.  With more than 300 million members, an unparalleled focus on connecting business professionals, and a vast global reach, it’s the smartest social networking tool for hotels looking to increase their group business. When spent properly, your time on...read more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its latest multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received unsolicited...read more

Part 2: What Planners Expect in 2015 F&B

In Part 1: What Planners Expect in 2015 F&B, we reviewed the first five trends predicted by food research and consulting firm, Technomic's top 10 F&B trends for 2015, and how they relate to the hospitality industry, specifically group meetings.  Here we review the next five trends and what they mean...read more

Hospitality Marketing Trends You’ll See In 2015

The start of 2015 has arrived, and with it, comes a year of new opportunities, new tools, and a new set of marketing rules. Are you aware of the most current digital and mobile strategies for increasing hotel group business?  Is your hotel and its sales and marketing staff up-to-date on the latest...read more
10 Ways to Win More Group Business
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