The Hoteliers Guide to Boosting Group Business with Social Media Cvent CONNECT

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with more

The Truth About MiFi in Hotels: Why I Support Marriott

Last Friday, the FCC issued a decree that Marriott International must pay a $600,000 fine for using "jammers" to block MiFi or hotspot technology used by attendees and exhibitors at one of the hotels they manage in Nashville, TN. In lieu of their own system, guests were forced to use Marriott' more

Part 1: Hotel Restaurant Trends in 2014

In Part I: Hotel Restaurant Trends in 2014, we'll review insights from the consulting firm, Baum + Whiteman about  trends to give a lift to your hotel if you partner with the right restaurant. Below we take a look at six of the hottest trends. The entire article, 12 Hottest Food and Beverage more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on more

3 Tips on Sparking New Interest in Once Loyal Clients

As a group meeting hotspot pre-recession, your property burned with the flames of repeat business. Daily sales meetings fired-up with lively discussions on how best to coordinate hotel group bookings. Clients returned over and over to host a variety of meetings. Then came 2007, and as you more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s more

F&B Revenue Harvest Series: 2014 F&B Trends

In "A New Twist on Taste", in Michigan Meetings & Events Magazine, Anne Nagro shares some of the trends you can look for in 2014 hospitality cuisine. Planners have greater access to creative ideas than ever before with Pinterest, Instagram and other social media sites. Planners today are more

What Meeting Planners Want In Your Marketing

The next time you send that photo montage (with voice-over narration and music), I want you to know that it’s a great tool...if your goal is to achieve  flat  hotel marketing. These presentations offer an overview of the property and all the amenities, but there’s nothing that emotionally more

3 Progressive Ideas to Land More Bookings

It’s a safe assumption to say your current hotel proposal includes basic meeting venue information like capabilities and capacities. You spend time getting to know a client, their mission, how often they meet, their needs and their hot buttons. It’s a tool so you can effectively create a more

Make Over Your City-From 0 to 100 in Four Easy Lessons!

While living in metro Detroit for over thirty years, I have experienced the highs and lows of the great Motor City. What is happening now is so exciting that talking about it with you brings me chills! The media has provided the nation with a plethora of perceptions, focusing on the darkest days more

Four Keys of Disaster Preparedness To Strengthen Your Reputation

In the wake of the third disaster at sea in 27 months for the Carnival Corporation, discussions of safety and disaster preparedness are at the forefront. In 2013, the safety of a venue is also advertising a venue. I am a Carnival Past Guest and have a cruise scheduled this year that I continue more

Part 1: IMEX Group 2013 Top 10 Trends and How They Will Grow Your Business

In 2012 you promoted your hotel and may feel really great about the work you put into enhancing your social media and getting on the instant digital advertising train! Progress is good and you can pat yourself on the back for finally taking the step on that branding journey. You may be tempted more

Changing the Way You Do Business: Three Tips For Increased Revenue in 2013

The business teeter-totter from 2008-2011 really began to level off in 2012, giving relief and hope for a better bottom line. Time spent finding new ways to fill rooms, juggling dates and rates and scrambling to stay afloat creatively has defined a more streamlined approach to group rooms more

Revving Up Revenue Part I: Four Thoughts to Consider In Revenue Management Talent

Preparing for 2013 revenue management requires a revenue management gurus that fully understand your hotel's business with exceptional analytical and mathematical prowess. Same old song, same old dance. Not in 2013. On the revenue management dance card will be sales, reservations and catering. more

What Are Meeting Planner's Pet Peeves? Inquiring Minds Need to Know!

Meetings and Conventions Magazine recently polled 242 meeting professionals in order to find out what is a real turn off when it comes to hospitality marketing efforts. As it happens, the hard sell is probably the fastest way to make certain they never call you back.  But hotels and more

Spaced Out-Increase Group Business with Creative and Unique Use of Space

Guests who enter the front doors of your property are impressed and well they should be. Your entrance is eye catching. Your service is top notch and the decor is impeccable. The bottom line is looking much better than in 2009 and group business is booking with greater lead times! Things are more

The Planner's View: Five Ways to Ready Your Hotel for Changing Meetings

Meeting planners are continuously seeking the next great idea to add excitement and ROI to their group events. Christine Born and Libby Hoppe discuss "11 Ideas Changing Meetings" in Connect magazine, some of which you can incorporate into your meetings strategy as a hotelier in 2013. Below are more

Hotels Sway Planners with Valuable Tangible Goods and Intangible Services

Some hoteliers have identified a strong playing power that wins new group business. A typical contract between a hotel and planner lists services that are contracted for the particular group. However, the hotel winning group business is the one who can add the most goods and services valuable to more

The Planner's View: 4 Ways That Supplier Contracts Will Change Corporate Travel

For the first time in a long time, hotels hold a few of the good cards in the traditional Autumn negotiating season "hand" with corporate travel departments.  Recent years saw hotels providing generous pricing and perks in the quest to stay afloat amid the turbulent waters of the more
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