by March 21, 2013
While living in metro Detroit for over thirty years, I have
experienced the highs and lows of the great Motor City. What is
happening now is so exciting that talking about it with you brings
me chills! The media has provided the nation with a plethora of
perceptions, focusing on the darkest days for...read more
by February 21, 2013
In the wake of the third disaster at sea in 27 months for the
Carnival Corporation, discussions of safety and disaster
preparedness are at the forefront. In 2013, the safety of a venue
is also advertising a venue. I am a Carnival Past Guest and have a
cruise scheduled this year that I continue to...read more
by February 6, 2013
In 2012 you promoted your hotel and may feel really great about the
work you put into enhancing your social media and getting on the
instant digital advertising train! Progress is good and you can pat
yourself on the back for finally taking the step on that branding
journey. You may be tempted to...read more
by January 9, 2013
The business teeter-totter from 2008-2011 really began to level off
in 2012, giving relief and hope for a better bottom line. Time
spent finding new ways to fill rooms, juggling dates and rates
and scrambling to stay afloat creatively has defined a more
streamlined approach to group rooms business....read more
by January 3, 2013
Preparing for 2013 revenue management requires
a revenue management gurus that fully understand your hotel's
business with exceptional analytical and mathematical prowess. Same
old song, same old dance. Not in 2013. On the revenue management
dance card will be sales, reservations and catering. The...read more
by December 5, 2012
Meetings and Conventions Magazine recently polled 242 meeting
professionals in order to find out what is a real turn off when it
comes to hospitality marketing efforts. As it happens, the hard
sell is probably the fastest way to make certain they never call
you back. But hotels and convention...read more
by December 3, 2012
Guests who enter the front doors of your property are impressed and
well they should be. Your entrance is eye catching. Your service is
top notch and the decor is impeccable. The bottom line is looking
much better than in 2009 and group business is booking with greater
lead times! Things are going...read more
by November 26, 2012
Meeting planners are continuously seeking the next great idea to
add excitement and ROI to their group events. Christine Born and
Libby Hoppe discuss "11 Ideas Changing Meetings" in Connect
magazine, some of which you can incorporate into your meetings
strategy as a hotelier in 2013. Below are five...read more
by November 7, 2012
Some hoteliers have identified a strong playing power that wins new
group business. A typical contract between a hotel and planner
lists services that are contracted for the particular group.
However, the hotel winning group business is the one who can add
the most goods and services valuable to the...read more
by October 29, 2012
For the first time in a long time, hotels hold a few of the
good cards in the traditional Autumn negotiating season "hand"
with corporate travel departments. Recent years saw
hotels providing generous pricing and perks in the quest to
stay afloat amid the turbulent waters of the economic...read more
by October 3, 2012
Everyone loves a bargain. So, you set a nightly special in
your primary food and beverage outlet, but no one is taking you up
on it and you do not understand why. I venture to say the reason
your guests are not aware of the specials is because they are
tuned into their handheld devices. They are...read more
by September 28, 2012
In the ever changing world of hospitality marketing, it appears
that the following still holds true: "The customer is always
right." The problem for most of us in this industry which is
chock-full of uncertainty and chaos due to room pirating, block
issues, and steep competition both within our...read more
by September 13, 2012
Summer vacation season is just tapering off, but those sweltering
temperatures are still hanging on. Hard to think about the upcoming
holidays, but the time is NOW to design holiday packages that will
entice groups to host their special occasions at your resort!
How can you create a package that...read more
by September 12, 2012
You've heard the idiom, I "couldn't see the forest for the trees."
Are you working your SMERF (Social, Military, Educational,
Religious, Fraternal) market harder, not smarter, by missing the
obvious? Who are the SMERFs among you? Let's examine SMERF
opportunities that hit you where you live. The...read more
by August 17, 2012
Short lead times, one of the most obvious indicators of a
challenged economy, stabilized earlier this year as reported in
MPI's June Business Barometer. But as the result of the longest
lasting depression in history, fear continues to plague the
hospitality industry with June 2012 suffering lead...read more
by August 14, 2012
Have you ever wondered how a meeting planner's mind works? Why they
chose a particular property? How you can win more business from
them? As a meeting professional for almost 20 years, I can tell you
it isn't really rocket science. But there is some methodology to
the way planners think. The...read more
by August 3, 2012
The Olympics are here and who doesn’t enjoy the competition, the
stories and the fruition? Behind the glory of each competitor lies
a strategic plan for success. There are many examples that can be
applied to your own quest for success! Below are seven gold medal
lessons for selling group rooms like...read more
by July 23, 2012
Have you been trying to attract senior level business travelers to
your property? Wondering what the trick is in doing so? LMA
Communications recently conducted a survey targeted at corporate
senior management with company sales of $100 million or greater.
This blog will identify the demographics,...read more
by July 20, 2012
Group sales is about connections. Sure you call past guests,
purchase leads from database companies. perform site visits
with potential clients and work the associations. You
have approached your sales goals and initiatives in an organized
fashion following the same process for years. In 2012 you...read more





