8 Ways Destinations Should be Using Twitter

Despite its confining character limits and its endless scrolling content, Twitter remains one of the best conversation tools when marketing DMOs online. Smart destination marketing staff know that Twitter is best for real-time engagement, not just for touting all that is tops about your city. Just...read more

CVBs and DMOs: A Five-Point Checklist to Help Market Your Destination

Group organizers and meeting planners are reliant on your CVB and DMO staff to sell them on all the things your city and region have to offer. Besides the convention space and guest rooms, what else do you need to do for marketing  CVBs online? The answer is: plenty! Here is a step-by-step guide to...read more

Group Business Marketing Best Practice Tip: Start the New Year off right with updated user preferences

We all know that employee turnover can be high in the hospitality industry. With sales and marketing managers coming and going, how can you stay connected while also maintaining security?  The New Year presents a great opportunity to get organized. In the past several months, it is likely that your...read more

5 Destination Marketing Tips for Selling Experiences

Today’s travelers seek experiences. More than the creature comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out...read more

Surprise Revelation: How Email Still Trumps Social Media

With the success of social media dominating online discussions, hotel marketing publications and blogs, (and not to mention, the entire world!) let’s not forget another powerful hospitality marketing tool for increasing group bookings at a hotel:  EMAIL. When used correctly for marketing a hotel or...read more

How to Tell Your Hotel's Or CVB's Story With Instagram Video

Throughout the business world, companies are using Instagram Video to tell their brand’s story, create a sense of place...and just to have fun with their followers. Hoteliers and CVBs can do the same and use Instagram Video to enhance their property’s online reputation by generating buzz and...read more

How to Make Your Destination’s Content Contagious

Today’s travelers and meeting planners are facing information overload. And, unfortunately that means that too much of the valuable content created by hospitality marketing teams go unnoticed. Yet, there are those random videos, photos, and blog posts that not only make it through, but become viral....read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

And The Winner Is... Hotels and CVBs That Offer THIS In Their Proposals

When I think about hotel specials that we’ve offered, there’s something in common with the specials that performed well. The popular specials worked to solve a problem for the meeting planner, whereas the less popular hotel offers were “nice added benefits” but weren't a strong incentive for the...read more

How to Use Your Blog to Bond with Clients and Guests

Contrary to what you may see on your competitor’s blogs, a blog shouldn’t be another place to post promos and your latest offers. When marketing hotels online or marketing CVBs on the internet, your blog should have one purpose: to form a bond with your clients and future visitors in a way that your...read more

The Next Step to Marketing CVBs Online Lies in Mobile App Development

Most CVBs know it is important to develop a mobile technology strategy, especially in light of the fact that this year, for the second year in a row, smartphones are due to outsell laptops. As smartphones get lighter, faster and more intuitive, they are most likely going to be a planner's tool of...read more

3 Image Challenging Tales About a CVB, a City and a Convention Center

Three cities have recently held the spotlight in the destination marketing arena -- San Diego, Detroit and Miami -- and unfortunately not in such a good way. But as you look at marketing a convention center, city or CVB, one thing holds true: Whether you like it or not, your funding is tied to the...read more

How to Successfully Channel the Power of Travel Bloggers

Savvy hotels and DMO brands are integrating blogger outreach campaigns into their hotel marketing strategy or their online DMO marketing strategy. But many of us don’t understand what blogger outreach is, or what it involves. In a nutshell, it’s taking the time to build relationships with...read more

How Hotels and DMOs Should Write Content for Social Media

We’ve all seen them. Those awkward social media posts by hotels or a CVBs that don’t make sense, that are too wordy, brimming of bad grammar, or cloaked in jargon or local lingo.   Just as in any other endeavor when marketing hotels online or marketing CVBs on the internet, social media demands...read more

How a Pro Copywriter Would Rewrite Your Hotel or CVB Website

When marketing hotels online, or marketing CVBs on the internet, your website is your most significant distribution channel. Not to mention the most powerful tool for marketing toward group travel.  Its paramount purpose is to turn lookers into bookers and several factors can help you meet that...read more

14 Must-Have Elements for A Strong 2014 Social Media Strategy (Part 2)

With 2013 coming to a close and hotel marketing teams reviewing their current hotel marketing strategies, let’s look ahead to and find ways to make your social media plan for 2014 even more impactful and successful.Part 1 of the series 14 Must-Have Elements for A Strong 2014 Social Media Strategy...read more

Copy That Sells: Writing With Meeting Planners In Mind

As a hospitality salesperson, you’re selling constantly over the phone, through your email conversations, and especially when seeing meeting planners face-to-face. However, when marketing hotels online or marketing CVBs on the internet, well-written content is the only thing that can sell your...read more

Storytelling for Destinations: Making Clients Dream About You

The hospitality industry is built on dreams. When travelers and meeting planners plan their trips and events, they spend hours, days, months dreaming of the details. They talk to family, friends and colleagues, check out travel Websites, sign up for deals, and visit TripAdvisor. All the while,...read more

User-Generated Content: A Hospitality Marketing Goldmine

We live in a world where both business and leisure travelers love maintaining a sense of community, including building connections with others booking the same hotel or visiting the same destination, showcasing their ‘expertise’ on a subject by sharing their knowledge, or receiving some type of...read more

Could Social Media Beat out SEO as THE Traffic Method to Your Website?

If your hotel web marketing strategy does not include social media -- because you are spending all your digital dollars on SEO and PPC -- you may wish to rethink this plan especially as you look for ways to attract younger business travelers to your property.    Forrester Research, a global research...read more
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