Coming Up with Novel Hotel Marketing Ideas when the Novelty has Worn Off

Hollywood is the reigning champ of bigger-than-life marketing ideas. Every blockbuster strives to launch a marketing campaign that is more shocking, more memorable, more magnificent than the movie that came before it. But, in a world of millions of marketing ploys, going bigger and louder doesn’t...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

3 Killer Reasons You Need to be Responsive on Social Media

  Hospitality Marketing Staff, I get it -- you have rooms to fill and meetings to book. The last thing you need to do is regularly check and update your organization's Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, Instagram and Vine accounts. Phew! It just exhausts me thinking about all...read more

5 Sure-Fire Steps to Increase Hotel Group Bookings

Larry Mogelonsky, President and Founder of LMA Communications Inc., recently shared with ehotelier some of his insights for beefing up sales promotions. Even though many of his concepts are relatively elementary, sometimes we can get caught in the minutiae of every day selling and lose focus on the...read more

Five Handy Facebook Tools You Probably Aren’t Using

With all of its frequent changes and updates, Facebook has been known to incite a ton of grumbling amongst the hotel marketing professionals who use it everyday. Just as soon as you think you know the ins and outs of Facebook, they go and change something…or several things. But, to Facebook’s...read more

When In Rome: Make Foreign Guests Feel at Home

A news brief from the National Travel and Tourism Office (NTTO) reports that the U.S. can expect to see continued growth of foreign visitors through 2018. Canada, Mexico, Europe, South America and Asia see marked growth. The challenge is welcomed, but how do hotels bring hospitality to the foreign...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more

Is Less-than-Hospitable Service the New Normal?

Harvard Business Review recently highlighted three companies that routinely give bad service but yet -  run profitable businesses. Which begs the question: Is service level no longer an indicator of how well a business performs? Read the information below and you be the judge. A high-profile...read more

What Hospitality Marketers Can Take From WestJet's Viral Holiday Video

By now, most of us in the travel and lodging industry have seen the latest Internet sensation to hit social media streams everywhere. WestJet swept into the holidays with an emotional video inducing tears and a renewed belief in Santa and his (credit card-holding) elves. In just three days, the...read more

How to Use Your Blog to Bond with Clients and Guests

Contrary to what you may see on your competitor’s blogs, a blog shouldn’t be another place to post promos and your latest offers. When marketing hotels online or marketing CVBs on the internet, your blog should have one purpose: to form a bond with your clients and future visitors in a way that your...read more

Looking to Increase Group Bookings at a Resort? Develop the 3 B's!

If you are a resort hotel owner or operator, the following question has probably crossed your mind more than a few times: "Where are my guests coming from and what hospitality marketing efforts will really pay off?"  BluSky Marketing, a research consultancy agency, recently put this question to the...read more

User-Generated Content: A Hospitality Marketing Goldmine

We live in a world where both business and leisure travelers love maintaining a sense of community, including building connections with others booking the same hotel or visiting the same destination, showcasing their ‘expertise’ on a subject by sharing their knowledge, or receiving some type of...read more

3 Tips on Sparking New Interest in Once Loyal Clients

As a group meeting hotspot pre-recession, your property burned with the flames of repeat business. Daily sales meetings fired-up with lively discussions on how best to coordinate hotel group bookings. Clients returned over and over to host a variety of meetings. Then came 2007, and as you watched...read more

One Size Doesn’t Fit All: Alternate Smart Ways to Measure Social Media ROI

One thing that many hotel marketing and destination marketing professionals can agree on: It’s difficult to deliver a concrete return on investment for their social media programs. While most hotels, resorts and destinations sense that value exists in having an engaging and active social media...read more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s a...read more

The Planner's Guide: Dos and Don'ts For Future Group Booking Success!

You can hear, ever so faintly, the slow exhale of hospitality professionals around the world as meetings and events increase and business picks up. Along the way planners and suppliers had to adapt to a changing economy and a changing world. In Alesandra Dubin's "What Lies Ahead for the Meeting &...read more

The Pros and Cons of Decontenting

"It was the best of times. It was the worst of times." This famous phrase from Charles Dickens' A Tale of Two Citieslends itself to the years of recession and the new rise of hope experienced by our industry. One of the hottest trends taking hold as a result is 'decontenting'. Here are the pros and...read more

What Might Be Missing From Your Destination Marketing

One of the most powerful, yet often overlooked, fundamentals to successfully marketing a destination online is the role that emotional benefits play in the decision-making process. Emotional benefits are the positive feelings that people associate with a particular city or place. While tangible...read more
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