How to Keep Millennials from Ever Staying at Your Hotel

Millennials are the future of your hotel. They’re on track to be the largest consumer group in the country. They’re vocal about everything they experience – good or bad. And, when they’re traveling you can be sure that all of their social media updates will be seen by friends and followers that go...read more

How to Re-engage Previous or Potential Guests Using Facebook Custom Audiences

Wish your hotel’s Facebook ads could target specific people (other than your own Facebook followers), such as visitors who've stayed in your hotel previously or those who've shared their contact information on your website? Facebook Custom Audience is a new tool that lets you do just that — it takes...read more

Cvent’s Inaugural Group Business Forum Exceeds Expectations

If I had to describe Cvent’s inaugural Group Business Forum in one word, it would have to be SUCCESS.  When you combine 400 hotel and destination executives, the latest technology, some of the industry’s most recognized thought leaders, and an abundance of creativity, it is hard to yield anything...read more

Google Myths Debunked: How You Can Use this Info to Improve Rankings

Matt Cutts, Distinguished Engineer at Google, recently released a YouTube video about the most common SEO myths that are repeated at conferences and in online communities. The advice he gives is refreshing and should help hospitality marketing organizations increase group hotel bookings if they...read more

Mum’s The Word: 9 Rules for Marketing Your Hotel to Moms

Mom. She is her home’s ‘Chief Household Officer.’ She’s constantly pulled in different directions, loves a good value, and is always on the lookout for great recommendations. But most importantly, she’s a gold mine of business when marketing hotels online and marketing DMOs on the internet. Why are...read more

Visit Spokane Pulls Out All the Stops with a New Destination Marketing Plan

In an attempt to advertise for business travel and groups, Visit Spokane is trying new things in new markets.  Spokane, for those of you not familiar with it, is located on the eastern edge of the state of Washington and is 90 minutes from the border of Montana and four hours from Seattle. With a...read more

#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” proved...read more

Coming Up with Novel Hotel Marketing Ideas when the Novelty has Worn Off

Hollywood is the reigning champ of bigger-than-life marketing ideas. Every blockbuster strives to launch a marketing campaign that is more shocking, more memorable, more magnificent than the movie that came before it. But, in a world of millions of marketing ploys, going bigger and louder doesn’t...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

3 Killer Reasons You Need to be Responsive on Social Media

  Hospitality Marketing Staff, I get it -- you have rooms to fill and meetings to book. The last thing you need to do is regularly check and update your organization's Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, Instagram and Vine accounts. Phew! It just exhausts me thinking about all...read more

5 Sure-Fire Steps to Increase Hotel Group Bookings

Larry Mogelonsky, President and Founder of LMA Communications Inc., recently shared with ehotelier some of his insights for beefing up sales promotions. Even though many of his concepts are relatively elementary, sometimes we can get caught in the minutiae of every day selling and lose focus on the...read more

Five Handy Facebook Tools You Probably Aren’t Using

With all of its frequent changes and updates, Facebook has been known to incite a ton of grumbling amongst the hotel marketing professionals who use it everyday. Just as soon as you think you know the ins and outs of Facebook, they go and change something…or several things. But, to Facebook’s...read more

When In Rome: Make Foreign Guests Feel at Home

A news brief from the National Travel and Tourism Office (NTTO) reports that the U.S. can expect to see continued growth of foreign visitors through 2018. Canada, Mexico, Europe, South America and Asia see marked growth. The challenge is welcomed, but how do hotels bring hospitality to the foreign...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more

Is Less-than-Hospitable Service the New Normal?

Harvard Business Review recently highlighted three companies that routinely give bad service but yet -  run profitable businesses. Which begs the question: Is service level no longer an indicator of how well a business performs? Read the information below and you be the judge. A high-profile...read more

What Hospitality Marketers Can Take From WestJet's Viral Holiday Video

By now, most of us in the travel and lodging industry have seen the latest Internet sensation to hit social media streams everywhere. WestJet swept into the holidays with an emotional video inducing tears and a renewed belief in Santa and his (credit card-holding) elves. In just three days, the...read more

How to Use Your Blog to Bond with Clients and Guests

Contrary to what you may see on your competitor’s blogs, a blog shouldn’t be another place to post promos and your latest offers. When marketing hotels online or marketing CVBs on the internet, your blog should have one purpose: to form a bond with your clients and future visitors in a way that your...read more

Looking to Increase Group Bookings at a Resort? Develop the 3 B's!

If you are a resort hotel owner or operator, the following question has probably crossed your mind more than a few times: "Where are my guests coming from and what hospitality marketing efforts will really pay off?"  BluSky Marketing, a research consultancy agency, recently put this question to the...read more
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