7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

Secrets to Filling Rooms During Your Slow Periods

It’s both dreadful and inevitable.  Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel...read more

The Truth About MiFi in Hotels: Why I Support Marriott

Last Friday, the FCC issued a decree that Marriott International must pay a $600,000 fine for using "jammers" to block MiFi or hotspot technology used by attendees and exhibitors at one of the hotels they manage in Nashville, TN. In lieu of their own system, guests were forced to use Marriott's...read more

Hotels, What's the Best Gift to Give Your Housekeepers?

“When you open the door to your room and it’s immaculate, the housekeeper is the reason why,” explains Bill Marriott, Jr. in a blog post earlier this week. He announced the launch of Marriott’s hotel marketing campaign to remind guests to tip their housekeeper, in conjunction with International...read more

5 Big Marketing Milestones That Happened While You Were on Summer Vacation

  Getting caught up in the seasons of hotel marketing and working to pump out new deliverables can be a habitual routine. We’re all guilty. When you can take a moment to pause (which is recommended), you’ll find that rapid changes are happening in the world of marketing. Hopefully you took a...read more

Build Your Hotel Brand Story Part 1: Strategy

Ian Rowden, Chief Marketing Officer of the Virgin Group Ltd. says that, "The best brands are built on great stories."  Disney World, Starbucks, Apple and Mrs. Fields Cookies all have great stories! Australian Bernadette Jiwa, The Story of Telling brand story strategist, says "If you don't have a...read more

6 Places to Find Facebook Content to Engage Your Audience

As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as advertising group travel on a local rock radio...read more

Using Social Media to Impact Your Guest Experience From Start to Finish

Think your guests’ experience starts the moment they walk through your front door? Think again. Your hotel needs to start making an impact from the moment someone starts day dreaming about travel until months (even years) after they check-out. Bottom line: Continuous and consistent innovative and...read more

8 Ways to Win the Hearts and Wallets of LGBT Travelers

The strength of travel spending by the Lesbian, Gay, Bisexual and Transgender (LGBT) community is massive. LGBT travel makes up more than $70 billion in spending each year in the U.S. Even better new – these travelers usually book their travel plans directly and spend 60 percent more than the...read more

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting - Part I

We’ve all been there. You’re sitting in your hotel’s digital marketing meeting and your DOSM throws out a mysterious three-letter acronym, while you nod along to show you understand, but really are racking your brain to figure out what they’re talking about. You’ll come across tons and tons of...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

How to Keep Millennials from Ever Staying at Your Hotel

Millennials are the future of your hotel. They’re on track to be the largest consumer group in the country. They’re vocal about everything they experience – good or bad. And, when they’re traveling you can be sure that all of their social media updates will be seen by friends and followers that go...read more

How to Re-engage Previous or Potential Guests Using Facebook Custom Audiences

Wish your hotel’s Facebook ads could target specific people (other than your own Facebook followers), such as visitors who've stayed in your hotel previously or those who've shared their contact information on your website? Facebook Custom Audience is a new tool that lets you do just that — it takes...read more

Google Myths Debunked: How You Can Use this Info to Improve Rankings

Matt Cutts, Distinguished Engineer at Google, recently released a YouTube video about the most common SEO myths that are repeated at conferences and in online communities. The advice he gives is refreshing and should help hospitality marketing organizations increase group hotel bookings if they...read more

Mum’s The Word: 9 Rules for Marketing Your Hotel to Moms

Mom. She is her home’s ‘Chief Household Officer.’ She’s constantly pulled in different directions, loves a good value, and is always on the lookout for great recommendations. But most importantly, she’s a gold mine of business when marketing hotels online and marketing DMOs on the internet. Why are...read more

Cvent’s Inaugural Group Business Forum Exceeds Expectations

If I had to describe Cvent’s inaugural Group Business Forum in one word, it would have to be SUCCESS.  When you combine 400 hotel and destination executives, the latest technology, some of the industry’s most recognized thought leaders, and an abundance of creativity, it is hard to yield anything...read more

Visit Spokane Pulls Out All the Stops with a New Destination Marketing Plan

In an attempt to advertise for business travel and groups, Visit Spokane is trying new things in new markets.  Spokane, for those of you not familiar with it, is located on the eastern edge of the state of Washington and is 90 minutes from the border of Montana and four hours from Seattle. With a...read more

#GBF2014: The Next Big Thing in Group Marketing

Hospitality professionals, both live and online, watched today as a select panel of industry leaders took the stage at the Grand Hyatt Washington DC. It was the second day of Cvent’s Group Business Forum, and the subject, “The Next Big Thing in Group Marketing - Creative Perspectives,” proved...read more

Coming Up with Novel Hotel Marketing Ideas when the Novelty has Worn Off

Hollywood is the reigning champ of bigger-than-life marketing ideas. Every blockbuster strives to launch a marketing campaign that is more shocking, more memorable, more magnificent than the movie that came before it. But, in a world of millions of marketing ploys, going bigger and louder doesn’t...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more
10 Ways to Win More Group Business
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