5 Keys to Get a Handle on Bucket List Destination Marketing

In recent weeks, I read the Huffington Post article, 17 Places You Have to See Before You Die by Yagana Shah. The list includes places dreamed of, our next door neighbors, castles and churches filled with the evidence of our ancestors, cottages close to the earth and memorable places of natural...read more

5 Quotes to Inspire Your Hospitality Group Business

This business of hotels is called hospitality and if we had a better handle on what that word meant, we would be stressed more by, "Where are we going to put all of these people!" than by, "How are we ever going to meet our goals?" Below are some of my favorite quotes that clearly define hospitality...read more

4 Exercises to Build Group Business Off Peak

Though a predetermined vacation week puts me in the middle of an ocean during peak cruising time, I truly enjoy traveling during less popular (and populated) dates and as a planner I booked many events during shoulder season. Depending on your hotel’s location, you may be heading into that time when...read more

How Independent Hotels Can Step Up Their Game Against a Big Brand Neighbor

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like...read more

4 Exciting Forecasted Trends of 2016 & Advice on Working with Group Planners!

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from...read more

No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage the...read more

The ABCs of Booking Incentive Travel Groups & Capturing Revenue

Per the Incentive Federation's report, U.S. Business Use of Incentive Travel Awards white paper, 46% of businesses use incentive travel as an award. Incentive travel is a 22.5 billion dollar market annually. Are you marketing a hotel that captures a piece of the incentive travel pie and adding...read more

The 3 Keys to Ensure Your Hotel is on Page One in Every Planner Search

"What a beautiful website!" "The better to capture you my dear." Or is it? Your hotel invested a lot of resources putting together a web package that is, you believe, award worthy, right? Web content that is rich and robust. Plenty of gorgeous images, organized content, a meetings page for planners,...read more

The Culture of Inclusion Part 2: 3 Keys to an Open-Arms Culture That Raises Revenue

  Travel in the U.S. is on the rise according to a July 2015 press release from the Global Business Travel Association with growth expected to be up 4.9% in 2015 and up 5.4% in 2016. Travel, particularly group travel, is more competitive than ever and the hotel that addresses the need to...read more

DMOs Are Moving Toward Marketing the Attendee Experience

As meeting professionals have become more Internet savvy and additional digital tools have been introduced over the years, Destination Marketing Organizations (DMOs) and Convention &  Visitors Bureaus (CVBs) are now at a crossroads: either change or become irrelevant. Here is what they are facing:  ...read more

Disney Marketing Tactics for Hoteliers

  No other brand in the world can compare to the omnipotent marketing power of Disney. As both a visionary and innovator, the Walt Disney Company has defied the conventions of hospitality marketing, group business marketing, customer service, and brand loyalty. As an unabashed (and admittedly,...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

How 5 DMOs Turned Their Regions Into Foodie Destinations

Food and wine aficionados are one of the fastest growing segments of the market. They include planners, who are hungry for gourmet culinary experiences to enhance their events. So, destination marketers have begun to showcase their destination’s unique food and imbibing opportunities as a way to...read more

5 Attention-Grabbing Words Cruises Use to Book Business

As I was leafing through a magazine, I was struck by an ad from a major cruise line that used simple words to draw me in. I not only read the words; I felt the message: cruises offer a cost effective, easy travel option that fulfills guests' needs and dreams.  In many ways, cruises are...read more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its latest multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received unsolicited...read more

3 Clues That Wi-Fi is Full Speed Ahead in 2015

Technology intensified is in store for 2015, and hotels that aren't paying attention will lose out on group bookings. In a 2014 edition of MPI's Meetings Outlook, Christina Devlin, CMP, CMM, events manager at Associated General Contractors, Oregon-Columbia Chapter, speaks to the need for hotels to ...read more

Planner PR 101: 4 Winning Steps to Build Planner Trust

You just booked an event, and the planner is very attentive. She calls you morning, noon, and night (yes, you gave her your personal cell phone number in a moment of madness) to micro-manage the details of her upcoming event. Since the moment she signed the contract, she feels like an extension of...read more

Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards of...read more

5 Big Marketing Milestones That Happened While You Were on Summer Vacation

  Getting caught up in the seasons of hotel marketing and working to pump out new deliverables can be a habitual routine. We’re all guilty. When you can take a moment to pause (which is recommended), you’ll find that rapid changes are happening in the world of marketing. Hopefully you took a...read more
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