Cvent CONNECT Session: The Keys to Group Business Success

Adapt to the times. In the hospitality business, being stagnant means falling behind, and falling behind means losing the race.   Bharet Malhotra, SVP of Sales at Cvent, sat down with Steve Heitzner, Chief Sales & Marketing Officer of the Americas at Marriott International Inc., and Ernest Wooden...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

The Truth About MiFi in Hotels: Why I Support Marriott

Last Friday, the FCC issued a decree that Marriott International must pay a $600,000 fine for using "jammers" to block MiFi or hotspot technology used by attendees and exhibitors at one of the hotels they manage in Nashville, TN. In lieu of their own system, guests were forced to use Marriott's...read more

Part 1: Hotel Restaurant Trends in 2014

In Part I: Hotel Restaurant Trends in 2014, we'll review insights from the consulting firm, Baum + Whiteman about  trends to give a lift to your hotel if you partner with the right restaurant. Below we take a look at six of the hottest trends. The entire article, 12 Hottest Food and Beverage Dining...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

3 Tips on Sparking New Interest in Once Loyal Clients

As a group meeting hotspot pre-recession, your property burned with the flames of repeat business. Daily sales meetings fired-up with lively discussions on how best to coordinate hotel group bookings. Clients returned over and over to host a variety of meetings. Then came 2007, and as you watched...read more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s a...read more

F&B Revenue Harvest Series: 2014 F&B Trends

In "A New Twist on Taste", in Michigan Meetings & Events Magazine, Anne Nagro shares some of the trends you can look for in 2014 hospitality cuisine. Planners have greater access to creative ideas than ever before with Pinterest, Instagram and other social media sites. Planners today are inspired....read more

What Meeting Planners Want In Your Marketing

The next time you send that photo montage (with voice-over narration and music), I want you to know that it’s a great tool...if your goal is to achieve  flat  hotel marketing. These presentations offer an overview of the property and all the amenities, but there’s nothing that emotionally resonates...read more

3 Progressive Ideas to Land More Bookings

It’s a safe assumption to say your current hotel proposal includes basic meeting venue information like capabilities and capacities. You spend time getting to know a client, their mission, how often they meet, their needs and their hot buttons. It’s a tool so you can effectively create a more...read more

Make Over Your City-From 0 to 100 in Four Easy Lessons!

While living in metro Detroit for over thirty years, I have experienced the highs and lows of the great Motor City. What is happening now is so exciting that talking about it with you brings me chills! The media has provided the nation with a plethora of perceptions, focusing on the darkest days for...read more

Four Keys of Disaster Preparedness To Strengthen Your Reputation

In the wake of the third disaster at sea in 27 months for the Carnival Corporation, discussions of safety and disaster preparedness are at the forefront. In 2013, the safety of a venue is also advertising a venue. I am a Carnival Past Guest and have a cruise scheduled this year that I continue to...read more

Part 1: IMEX Group 2013 Top 10 Trends and How They Will Grow Your Business

In 2012 you promoted your hotel and may feel really great about the work you put into enhancing your social media and getting on the instant digital advertising train! Progress is good and you can pat yourself on the back for finally taking the step on that branding journey. You may be tempted to...read more

Changing the Way You Do Business: Three Tips For Increased Revenue in 2013

The business teeter-totter from 2008-2011 really began to level off in 2012, giving relief and hope for a better bottom line. Time spent finding new ways to fill rooms, juggling dates and rates and scrambling to stay afloat creatively has defined a more streamlined approach to group rooms business....read more

Revving Up Revenue Part I: Four Thoughts to Consider In Revenue Management Talent

Preparing for 2013 revenue management requires a revenue management gurus that fully understand your hotel's business with exceptional analytical and mathematical prowess. Same old song, same old dance. Not in 2013. On the revenue management dance card will be sales, reservations and catering. The...read more

What Are Meeting Planner's Pet Peeves? Inquiring Minds Need to Know!

Meetings and Conventions Magazine recently polled 242 meeting professionals in order to find out what is a real turn off when it comes to hospitality marketing efforts. As it happens, the hard sell is probably the fastest way to make certain they never call you back.  But hotels and convention...read more
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