6 Tips on Establishing Your Hotel as the Heart of the Group Business Networking Scene

The real business at a meeting or conference is the business happening in, around and after the meeting! Years of professional business networking traditionally includes the usual suspects: Membership  meetings of industry associations... Industry trade shows and; Other invitation-only events. They...read more

4 Exciting Forecasted Trends of 2016 & Advice on Working with Group Planners!

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from...read more

No Debate! 10 Trendy Ideas To Make Your CVB the Number One Destination Candidate!

There is no debate... Group planners want experiences that are trending, interesting and impactful. With the presidential election just 14 months away, the race for the top seat is trending, definitely one of the most interesting in decades and as a result, more impactful. As a CVB, leverage the...read more

Why You May or May Not Be Attracting Millennials To Your Destination

Whether you understand how to market meeting venues to this demographic or not, now is not the time assume their destination demands are going to diminish. In fact, as Millennials mature their power is just going to increase. As a mother of two Millennials, I understand first-hand the challenges...read more

Cvent CONNECT Session: The Keys to Group Business Success

Adapt to the times. In the hospitality business, being stagnant means falling behind, and falling behind means losing the race.   Bharet Malhotra, SVP of Sales at Cvent, sat down with Steve Heitzner, Chief Sales & Marketing Officer of the Americas at Marriott International Inc., and Ernest Wooden...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

The Truth About MiFi in Hotels: Why I Support Marriott

Last Friday, the FCC issued a decree that Marriott International must pay a $600,000 fine for using "jammers" to block MiFi or hotspot technology used by attendees and exhibitors at one of the hotels they manage in Nashville, TN. In lieu of their own system, guests were forced to use Marriott's...read more

Group Business Marketing Best Practice Tip - Spice up Your Profile with Recent Renovations

It must be renovation season! Many of my recent conversations with clients surround the topic of renovations, and the question-how can I advertise this on our profile? While we frequently discuss how to maximize all Cvent profile features, specifically utilizing your profile to highlight a current...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 1

What really drives a meeting planner to book? The same mental triggers that drive any person’s actions, especially the decision to purchase. The key to increasing group bookings at hotels is first knowing how to influence and understand your clients, then using those mental triggers within your own...read more

Is There Secret Marketing Sorcery to Appeal to Millennials?

35,000,000 Google search results appeared when I searched “Generation Y Marketing.” Researchers and marketing experts are busy writing articles and books about how to market to the perplexing population of 85 million Millennials. Many marketers are baffled that Gen Y has been deemed as the...read more

Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

Is Less-than-Hospitable Service the New Normal?

Harvard Business Review recently highlighted three companies that routinely give bad service but yet -  run profitable businesses. Which begs the question: Is service level no longer an indicator of how well a business performs? Read the information below and you be the judge. A high-profile...read more
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