16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

3 Tips on Sparking New Interest in Once Loyal Clients

As a group meeting hotspot pre-recession, your property burned with the flames of repeat business. Daily sales meetings fired-up with lively discussions on how best to coordinate hotel group bookings. Clients returned over and over to host a variety of meetings. Then came 2007, and as you watched...read more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s a...read more

Meetings on Demand? Marriott is Making it Work

By 2015, according to Mobile Workforce Growth, 1.3 billion people worldwide will be mobile workers. And with larger organizations reducing office space, it is estimated by LiquidSpace, that more than 80% of Fortune 500 companies will have alternative workplaces and policies in place for their...read more

What Meeting Planners Want In Your Marketing

The next time you send that photo montage (with voice-over narration and music), I want you to know that it’s a great tool...if your goal is to achieve  flat  hotel marketing. These presentations offer an overview of the property and all the amenities, but there’s nothing that emotionally resonates...read more

F&B Revenue Harvest Series: 2014 F&B Trends

In "A New Twist on Taste", in Michigan Meetings & Events Magazine, Anne Nagro shares some of the trends you can look for in 2014 hospitality cuisine. Planners have greater access to creative ideas than ever before with Pinterest, Instagram and other social media sites. Planners today are inspired....read more

3 Progressive Ideas to Land More Bookings

It’s a safe assumption to say your current hotel proposal includes basic meeting venue information like capabilities and capacities. You spend time getting to know a client, their mission, how often they meet, their needs and their hot buttons. It’s a tool so you can effectively create a more...read more

6 Tips Every Hotelier Should Know About Writing Calls-to-Action

Good writing is a powerful force when you're advertising a meeting venue or working to increase hotel group business. Compelling copywriting attractions attention, keeps a meeting planner or hotel guest interested, and ultimately can lead them to book your property. Without crafty and smart...read more

Make Over Your City-From 0 to 100 in Four Easy Lessons!

While living in metro Detroit for over thirty years, I have experienced the highs and lows of the great Motor City. What is happening now is so exciting that talking about it with you brings me chills! The media has provided the nation with a plethora of perceptions, focusing on the darkest days for...read more

Four Keys of Disaster Preparedness To Strengthen Your Reputation

In the wake of the third disaster at sea in 27 months for the Carnival Corporation, discussions of safety and disaster preparedness are at the forefront. In 2013, the safety of a venue is also advertising a venue. I am a Carnival Past Guest and have a cruise scheduled this year that I continue to...read more

Do They Love Me? Or Love Me Not? What Meeting Planners Love about CVBs and DMOs

Watkins Research Group, a business-to-business research organization, published its  2012 Meeting and Convention Planners Survey where they polled 730 veteran planners about their love/hate relationship with CVBs and DMOs. Below is a synopsis of the research as presented in the January edition of...read more

Changing the Way You Do Business: Three Tips For Increased Revenue in 2013

The business teeter-totter from 2008-2011 really began to level off in 2012, giving relief and hope for a better bottom line. Time spent finding new ways to fill rooms, juggling dates and rates and scrambling to stay afloat creatively has defined a more streamlined approach to group rooms business....read more

Revving Up Revenue Part 2: 2013 Revenue Bucket List

The last few weeks demanded a great deal of energy and time from you as the revenue manager at your hotel, but the 2012 reports are on the books and you have done everything you can with your team to build the bottom line most successfully. Just when you thought you could exhale, the fiscal cliff...read more

Revving Up Revenue Part I: Four Thoughts to Consider In Revenue Management Talent

Preparing for 2013 revenue management requires a revenue management gurus that fully understand your hotel's business with exceptional analytical and mathematical prowess. Same old song, same old dance. Not in 2013. On the revenue management dance card will be sales, reservations and catering. The...read more

Part 1: IMEX Group 2013 Top 10 Trends and How They Will Grow Your Business

In 2012 you promoted your hotel and may feel really great about the work you put into enhancing your social media and getting on the instant digital advertising train! Progress is good and you can pat yourself on the back for finally taking the step on that branding journey. You may be tempted to...read more

What Are Meeting Planner's Pet Peeves? Inquiring Minds Need to Know!

Meetings and Conventions Magazine recently polled 242 meeting professionals in order to find out what is a real turn off when it comes to hospitality marketing efforts. As it happens, the hard sell is probably the fastest way to make certain they never call you back.  But hotels and convention...read more
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