Cvent CONNECT Session: The Keys to Group Business Success

Adapt to the times. In the hospitality business, being stagnant means falling behind, and falling behind means losing the race.   Bharet Malhotra, SVP of Sales at Cvent, sat down with Steve Heitzner, Chief Sales & Marketing Officer of the Americas at Marriott International Inc., and Ernest Wooden...read more

Sales Video Tips for Your Group Business

With the high-stakes competition over increasing group hotel bookings and marketing a meeting venue,  you now have to be more creative and innovative as ever when it comes to grabbing and holding onto planners’ attention. One tool that a ton of hotels haven’t yet optimized is video. And, I’m not...read more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create excitement...read more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types have...read more

10 Steps to Host a Bridal Show at Your Hotel (Playlist Included)

Let me share a quick story with you about my experience with annual bridal shows. A few years ago, I caught wind of a struggling show on an island that was a popular destination spot. Although vendors loved it, attendance was dwindling, and the local tourism organization didn't want to continue to...read more

7 Questions to Ask Before Hiring a Hotel Marketing Agency

If there's anything these past several years have taught us, it’s that hotel marketing moves at lightening speed. Whichever direction you turn, another app, social media platform, or tech start-up is reaching out to you to help you market hotels online. The breadth of work involved with hotel...read more

The Truth About MiFi in Hotels: Why I Support Marriott

Last Friday, the FCC issued a decree that Marriott International must pay a $600,000 fine for using "jammers" to block MiFi or hotspot technology used by attendees and exhibitors at one of the hotels they manage in Nashville, TN. In lieu of their own system, guests were forced to use Marriott's...read more

Group Business Marketing Best Practice Tip - Spice up Your Profile with Recent Renovations

It must be renovation season! Many of my recent conversations with clients surround the topic of renovations, and the question-how can I advertise this on our profile? While we frequently discuss how to maximize all Cvent profile features, specifically utilizing your profile to highlight a current...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 1

What really drives a meeting planner to book? The same mental triggers that drive any person’s actions, especially the decision to purchase. The key to increasing group bookings at hotels is first knowing how to influence and understand your clients, then using those mental triggers within your own...read more

Is There Secret Marketing Sorcery to Appeal to Millennials?

35,000,000 Google search results appeared when I searched “Generation Y Marketing.” Researchers and marketing experts are busy writing articles and books about how to market to the perplexing population of 85 million Millennials. Many marketers are baffled that Gen Y has been deemed as the...read more

Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

Is Less-than-Hospitable Service the New Normal?

Harvard Business Review recently highlighted three companies that routinely give bad service but yet -  run profitable businesses. Which begs the question: Is service level no longer an indicator of how well a business performs? Read the information below and you be the judge. A high-profile...read more

Part 1: Hotel Restaurant Trends in 2014

In Part I: Hotel Restaurant Trends in 2014, we'll review insights from the consulting firm, Baum + Whiteman about  trends to give a lift to your hotel if you partner with the right restaurant. Below we take a look at six of the hottest trends. The entire article, 12 Hottest Food and Beverage Dining...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

3 Tips on Sparking New Interest in Once Loyal Clients

As a group meeting hotspot pre-recession, your property burned with the flames of repeat business. Daily sales meetings fired-up with lively discussions on how best to coordinate hotel group bookings. Clients returned over and over to host a variety of meetings. Then came 2007, and as you watched...read more
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