Group Business Marketing Best Practice Tip - Spice up Your Profile with Recent Renovations

It must be renovation season! Many of my recent conversations with clients surround the topic of renovations, and the question-how can I advertise this on our profile? While we frequently discuss how to maximize all Cvent profile features, specifically utilizing your profile to highlight a current...read more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very little...read more

What Do Meeting Planners Really Want? The Mental Triggers That Get Them to Book - Part 1

What really drives a meeting planner to book? The same mental triggers that drive any person’s actions, especially the decision to purchase. The key to increasing group bookings at hotels is first knowing how to influence and understand your clients, then using those mental triggers within your own...read more

Is There Secret Marketing Sorcery to Appeal to Millennials?

35,000,000 Google search results appeared when I searched “Generation Y Marketing.” Researchers and marketing experts are busy writing articles and books about how to market to the perplexing population of 85 million Millennials. Many marketers are baffled that Gen Y has been deemed as the...read more

Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

16 Best Practices to Light Up Your Company's LinkedIn Page

LinkedIn Company Pages are a bit of conundrum for most organizations.  You want followers, but you don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping individuals get started. Most of the tips below are simple, free ways you can...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

Back to School: Collegiate ABCs of Booking Business!

Since the Great Recession's paradigm shift in costs and spending, meeting planners and decision makers continue to seek alternative methods of hosting meetings. Selecting college campuses as venues for important meetings is a growing option. In her Rejuvenate article, "On Campus," Libby Hoppe...read more

Is Less-than-Hospitable Service the New Normal?

Harvard Business Review recently highlighted three companies that routinely give bad service but yet -  run profitable businesses. Which begs the question: Is service level no longer an indicator of how well a business performs? Read the information below and you be the judge. A high-profile...read more

Part 1: Hotel Restaurant Trends in 2014

In Part I: Hotel Restaurant Trends in 2014, we'll review insights from the consulting firm, Baum + Whiteman about  trends to give a lift to your hotel if you partner with the right restaurant. Below we take a look at six of the hottest trends. The entire article, 12 Hottest Food and Beverage Dining...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

3 Tips on Sparking New Interest in Once Loyal Clients

As a group meeting hotspot pre-recession, your property burned with the flames of repeat business. Daily sales meetings fired-up with lively discussions on how best to coordinate hotel group bookings. Clients returned over and over to host a variety of meetings. Then came 2007, and as you watched...read more

11 Common Pinterest Mistakes That Hoteliers Make

Pinterest offers a beautiful opportunity for marketing hotels online and marketing destinations online, especially for those destinations and properties with a robust gallery of stunning photography.  Not only does Pinterest get your destination marketing brand in front of potential guests, it’s a...read more

Meetings on Demand? Marriott is Making it Work

By 2015, according to Mobile Workforce Growth, 1.3 billion people worldwide will be mobile workers. And with larger organizations reducing office space, it is estimated by LiquidSpace, that more than 80% of Fortune 500 companies will have alternative workplaces and policies in place for their...read more

5 Most Influential Words in Hospitality Marketing

Every copywriter or content marketer knows that there are some words that have more clout over the decision making process than others. Funny thing is, these powerful words don’t sound so powerful or complex. After all, its simple language that makes it crystal clear to our audience what we want...read more

What Meeting Planners Want In Your Marketing

The next time you send that photo montage (with voice-over narration and music), I want you to know that it’s a great tool...if your goal is to achieve  flat  hotel marketing. These presentations offer an overview of the property and all the amenities, but there’s nothing that emotionally resonates...read more

F&B Revenue Harvest Series: 2014 F&B Trends

In "A New Twist on Taste", in Michigan Meetings & Events Magazine, Anne Nagro shares some of the trends you can look for in 2014 hospitality cuisine. Planners have greater access to creative ideas than ever before with Pinterest, Instagram and other social media sites. Planners today are inspired....read more

3 Progressive Ideas to Land More Bookings

It’s a safe assumption to say your current hotel proposal includes basic meeting venue information like capabilities and capacities. You spend time getting to know a client, their mission, how often they meet, their needs and their hot buttons. It’s a tool so you can effectively create a more...read more
10 Ways to Win More Group Business
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