Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

"What's Out and What's In" for Resorts in 2014

Hawkins International Public Relations, a firm spanning a broad range of sectors including resorts, recently issued a trend report for luxury hotels. Below is a summation of what is "old" and "new" in the industry, along with actual hotel marketing staff examples.  What's Out: Calling or using the...read more

7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1

What business - hotel, DMO, or convention center - doesn't want to come to the top of the list on Google? Everyone right?!?  However, with Google's secret and ever changing algorithm, it is very difficult to understand what works and what doesn't. Irfan Ahmad, Founder of Digital Information World,...read more

3 Killer Reasons You Need to be Responsive on Social Media

  Hospitality Marketing Staff, I get it -- you have rooms to fill and meetings to book. The last thing you need to do is regularly check and update your organization's Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, Instagram and Vine accounts. Phew! It just exhausts me thinking about all...read more

Simple Moves to Boost Your Hotel's Online Reservations

Learning how to raise your number of online reservations and increase group bookings at a hotel is not a complicated science. Unless your marketing is completely dismal, there’s no need to overhaul all of your marketing efforts to boost those reservations. You’ll see noticeable improvement even just...read more

5 Sure-Fire Steps to Increase Hotel Group Bookings

Larry Mogelonsky, President and Founder of LMA Communications Inc., recently shared with ehotelier some of his insights for beefing up sales promotions. Even though many of his concepts are relatively elementary, sometimes we can get caught in the minutiae of every day selling and lose focus on the...read more

When In Rome: Make Foreign Guests Feel at Home

A news brief from the National Travel and Tourism Office (NTTO) reports that the U.S. can expect to see continued growth of foreign visitors through 2018. Canada, Mexico, Europe, South America and Asia see marked growth. The challenge is welcomed, but how do hotels bring hospitality to the foreign...read more

Do’s and Don’ts of Marketing Your Hotel to Growing Consumer Groups

What’s the most coveted and fastest growing consumer group in the country today? U.S. Hispanics. Right now, there are more than 52 million Hispanics residing in the nation. That number will rise to 132.8 million by 2050, which will account for 30 percent of the entire country’s population. Need more...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more

Planner Perspective: Winning Attributes from the World's Best Hotels

Reading familiar names in T&L (Travel & Leisure) magazine's January 2014 issue in the 500 World's Best Hotel's list brought feelings, some indescribable, that years later  have stayed with me. Why is one hotel or resort more memorable to a planner than another? Below is a short list to help you...read more

Is Less-than-Hospitable Service the New Normal?

Harvard Business Review recently highlighted three companies that routinely give bad service but yet -  run profitable businesses. Which begs the question: Is service level no longer an indicator of how well a business performs? Read the information below and you be the judge. A high-profile...read more

What Hospitality Marketers Can Take From WestJet's Viral Holiday Video

By now, most of us in the travel and lodging industry have seen the latest Internet sensation to hit social media streams everywhere. WestJet swept into the holidays with an emotional video inducing tears and a renewed belief in Santa and his (credit card-holding) elves. In just three days, the...read more

Use Place Pins For Planners and Watch Profits Grow!

Imagine a platform prospective planner clients peruse, enticed by images of your property, your food, your meeting rooms and led directly to your location by a simple click of a button! In Cvent's blog, Media Summer Jam: Explode Brand Interest with Pinterest! we discussed using the social media...read more

How to Use Your Blog to Bond with Clients and Guests

Contrary to what you may see on your competitor’s blogs, a blog shouldn’t be another place to post promos and your latest offers. When marketing hotels online or marketing CVBs on the internet, your blog should have one purpose: to form a bond with your clients and future visitors in a way that your...read more

The Next Step to Marketing CVBs Online Lies in Mobile App Development

Most CVBs know it is important to develop a mobile technology strategy, especially in light of the fact that this year, for the second year in a row, smartphones are due to outsell laptops. As smartphones get lighter, faster and more intuitive, they are most likely going to be a planner's tool of...read more

3 Image Challenging Tales About a CVB, a City and a Convention Center

Three cities have recently held the spotlight in the destination marketing arena -- San Diego, Detroit and Miami -- and unfortunately not in such a good way. But as you look at marketing a convention center, city or CVB, one thing holds true: Whether you like it or not, your funding is tied to the...read more

4 Reasons Why Facebook May Not Factor in Your Hotel Marketing Strategy

Channels come and channels go. Who would have thought, just one short year ago, Facebook might be on its way out? Certainly not me!  However, don't think that all social channels are doomed. With more platforms available to the user than ever before, Facebook may have to fight for their relevancy in...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

Looking to Increase Group Bookings at a Resort? Develop the 3 B's!

If you are a resort hotel owner or operator, the following question has probably crossed your mind more than a few times: "Where are my guests coming from and what hospitality marketing efforts will really pay off?"  BluSky Marketing, a research consultancy agency, recently put this question to the...read more

User-Generated Content: A Hospitality Marketing Goldmine

We live in a world where both business and leisure travelers love maintaining a sense of community, including building connections with others booking the same hotel or visiting the same destination, showcasing their ‘expertise’ on a subject by sharing their knowledge, or receiving some type of...read more
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