The ABCs of Booking Incentive Travel Groups & Capturing Revenue

Per the Incentive Federation's report, U.S. Business Use of Incentive Travel Awards white paper, 46% of businesses use incentive travel as an award. Incentive travel is a 22.5 billion dollar market annually. Are you marketing a hotel that captures a piece of the incentive travel pie and more

Why You May or May Not Be Attracting Millennials To Your Destination

Whether you understand how to market meeting venues to this demographic or not, now is not the time assume their destination demands are going to diminish. In fact, as Millennials mature their power is just going to increase. As a mother of two Millennials, I understand first-hand the more

The 3 Keys to Ensure Your Hotel is on Page One in Every Planner Search

"What a beautiful website!" "The better to capture you my dear." Or is it? Your hotel invested a lot of resources putting together a web package that is, you believe, award worthy, right? Web content that is rich and robust. Plenty of gorgeous images, organized content, a meetings page for planners, more

The Culture of Inclusion Part 2: 3 Keys to an Open-Arms Culture That Raises Revenue

  Travel in the U.S. is on the rise according to a July 2015 press release from the Global Business Travel Association with growth expected to be up 4.9% in 2015 and up 5.4% in 2016. Travel, particularly group travel, is more competitive than ever and the hotel that addresses the need more

DMOs Are Moving Toward Marketing the Attendee Experience

As meeting professionals have become more Internet savvy and additional digital tools have been introduced over the years, Destination Marketing Organizations (DMOs) and Convention &  Visitors Bureaus (CVBs) are now at a crossroads: either change or become irrelevant. Here is what they are facing: more

Disney Marketing Tactics for Hoteliers

  No other brand in the world can compare to the omnipotent marketing power of Disney. As both a visionary and innovator, the Walt Disney Company has defied the conventions of hospitality marketing, group business marketing, customer service, and brand loyalty. As an unabashed (and admittedly, more

3 Ways to Leverage Brand USA's Effort in 2015 to Book Group Rooms

Countries like France and Italy have long enjoyed traveler praise for their culinary prowess, but the United States also has a rich, cultural culinary history, and it is time to let the world know! Brand USA recently launched a marketing campaign to spread what we who live here know: that more

3 Ways to Debut Your Rock Stars: Employees as Brand Ambassadors

Since a little girl, I've been an avid fan of Major League Baseball's Detroit Tigers. One of the most memorable members of the team was Herbie Redmond, a groundskeeper. Herbie had several fond nicknames including "Herbie the Love Bug." I delighted in watching him and anticipated that joyful more

How to Get Millennials to Join Your Hotel Loyalty Program

Today’s 86 million millennials, born between 1980 and 2000, hold $200 billion in spending power and represent the most lucrative market for hoteliers. We looked into this generation’s relationship with hospitality brand loyalty and outlined ways for hotels to funnel more millennial guests more

Media Event 101: 6 Keys to Organize and Win Big with Your Next Hotel Media Event

Hosting a hotel marketing media event seems daunting, even frightening, if you're novice. But apply the same organizing principles you applied to your business or marketing plan, and you will be successful. So let's get going advertising group travel that represents your brand. Create more

5 Tips for CVBs Who Want Reunion Business

Spring has sprung and reunion season is around the corner! Use these five tips to win group business for your CVB in 2015! 1. Realize that Every Reunion Type Has Different Needs Different than conventional meetings and events, you cannot throw all reunions into the same sand pail. Reunion types more

5 Attention-Grabbing Words Cruises Use to Book Business

As I was leafing through a magazine, I was struck by an ad from a major cruise line that used simple words to draw me in. I not only read the words; I felt the message: cruises offer a cost effective, easy travel option that fulfills guests' needs and dreams.  In many ways, cruises more

Destination DC's CEO on DC Cool: Conception, Wins, Challenges & More

It’s been more than a year since Destination DC, Washington, D.C.’s Convention and Visitors Bureau, released its latest multi-year marketing campaign, “DC Cool.” The campaign, which refers to the city as cool, focuses on the unexpected. Since the launch of DC cool, the city has received more

3 Clues That Wi-Fi is Full Speed Ahead in 2015

Technology intensified is in store for 2015, and hotels that aren't paying attention will lose out on group bookings. In a 2014 edition of MPI's Meetings Outlook, Christina Devlin, CMP, CMM, events manager at Associated General Contractors, Oregon-Columbia Chapter, speaks to the need for hotels to more

Planner PR 101: 4 Winning Steps to Build Planner Trust

You just booked an event, and the planner is very attentive. She calls you morning, noon, and night (yes, you gave her your personal cell phone number in a moment of madness) to micro-manage the details of her upcoming event. Since the moment she signed the contract, she feels like an extension more

Hotel Marketing Musts for Reaching Chinese Travelers

Travel spending by Chinese leisure and business travelers is enormous.  CNN reported that these ultra-luxury travelers spend about $1,230 per trip abroad, amounting to $102 billion in total for international travel. Furthermore, the United Nations World Tourism Organization predicts that upwards more

6 Places to Find Facebook Content to Engage Your Audience

As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as advertising group travel on a local rock more

4 Killer Ways to Create a Strong Social Signal

  You have a social team in place. Check. You have one or more bloggers. Check. You are registered on all social platforms. Check, check and double-check. So what's the problem? Your hospitality marketing staff is getting virtually no traffic from this avenue. Little to no leads and very more

8 Ideas To Increase “Bleisure” Hotel Business

Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation” more

How to Keep Millennials from Ever Staying at Your Hotel

Millennials are the future of your hotel. They’re on track to be the largest consumer group in the country. They’re vocal about everything they experience – good or bad. And, when they’re traveling you can be sure that all of their social media updates will be seen by friends and followers that more
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