Walk this Way! Advertise Convention Centers by their Walkability Scores

Urban Planner Jeff Speck recently wrote a book entitled, "WALKABLE CITY: How Downtown Can Save America, One Step at a Time" of which he encapsulated his ideas on how walkable cities can assist in the economic viability of a downtown area and provide public health of its residents and travelers. Last...read more

Google Introduces Business Photos, Wallet and Indoor Maps to Help Hotels Market Themselves

Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.  Best Western...read more

Hybrid Meetings: Best of Both Worlds for Destinations & Organizations

If you haven’t heard, hybrid events are here to stay—and for good reason. This popular format gives us the ability to combine live and virtual events into one successful conference with far-reaching results. Conference and convention managers as well as CVBs need to become well-versed on hybrid...read more

Why Google's Hummingbird is Good News for Hotel Web Marketing Efforts

Hummingbird. What is it and what does it mean for your hotel marketing mix?  Here is definition provided by Technopedia:  Hummingbird is a major algorithm change Google officially announced in September 2013. The Hummingbird algorithm substantially alters the way Google search results work in...read more

Meetings on Demand? Marriott is Making it Work

By 2015, according to Mobile Workforce Growth, 1.3 billion people worldwide will be mobile workers. And with larger organizations reducing office space, it is estimated by LiquidSpace, that more than 80% of Fortune 500 companies will have alternative workplaces and policies in place for their...read more

What Meeting Planners Want In Your Marketing

The next time you send that photo montage (with voice-over narration and music), I want you to know that it’s a great tool...if your goal is to achieve  flat  hotel marketing. These presentations offer an overview of the property and all the amenities, but there’s nothing that emotionally resonates...read more

1-2-3 Easy Steps Toward a Great Social Strategy

Social Media Strategy. What do these three words really mean? Well, as a Social Media Strategist, I will tell you they mean different things to different people. However, I recently read "The Ten Commandments of Social Media Marketing" by Melonie Dodaro, from  Top Dog Social Media who presented a...read more

Stop Write There, Before Clicking Send - 3 Ways to Fix Emails, Ads and Social Media

If there’s one thing you should know about hotel marketing, it’s that every audience is different. But, if there are a few things you should note about hotel marketing, it’s that you should never write the same email, proposal, proposal cover letter, advertisement, copy, or social media post...read more

Make Over Your City-From 0 to 100 in Four Easy Lessons!

While living in metro Detroit for over thirty years, I have experienced the highs and lows of the great Motor City. What is happening now is so exciting that talking about it with you brings me chills! The media has provided the nation with a plethora of perceptions, focusing on the darkest days for...read more

22 Great Ways to Get Green in the New Year

Sustainability and Corporate Social Responsibility (CSR) are terms that continue to create buzz in the hospitality and events industry. But what do these terms really mean and how can your convention center or hotel property start to engage in this process?  First, the definitions: ...read more

The Planner's View: Five Ways to Ready Your Hotel for Changing Meetings

Meeting planners are continuously seeking the next great idea to add excitement and ROI to their group events. Christine Born and Libby Hoppe discuss "11 Ideas Changing Meetings" in Connect magazine, some of which you can incorporate into your meetings strategy as a hotelier in 2013. Below are five...read more

Hotels Sway Planners with Valuable Tangible Goods and Intangible Services

Some hoteliers have identified a strong playing power that wins new group business. A typical contract between a hotel and planner lists services that are contracted for the particular group. However, the hotel winning group business is the one who can add the most goods and services valuable to the...read more

5 Must Haves for All Meeting and Event Venues

In the ever changing world of hospitality marketing, it appears that the following still holds true:  "The customer is always right."  The problem for most of us in this industry which is chock-full of uncertainty and chaos due to room pirating, block issues, and steep competition both within our...read more

Hotel Marketing Commandments: Thou Shall Be Willing to Fail

Often, the best marketing comes from trial and error, seeing what works or doesn’t. While it can be an expensive route, everyone hopes to get it right the first time. Yet, most marketers realize there are mediums that won’t always perform as expected – and its “OK” to fail at marketing. There are...read more

Create Compelling Hotel Ads: How to Do Them Right

While glancing through magazines, I occasionally cringe at some hotel and restaurant ads. There’s a standard for magazine ads such as resolution and dimensions, but there’s also a standard for effective hotel advertising. Hotel marketers can venture to be creative, eccentric or innovative. Tips on...read more

Smaller Technology Upgrades Could Lead to Increased Hotel Revenue

79: The percent of group business travelers who say they would check-in and checkout of hotels via mobile. Based on the June survey by Smith Macro, a large majority seem in tune with mobile technology. In fact, mobile developers and marketers at hotel brands can be excited to know there’s a...read more

How to Unmask the Red Tape and Increase Government Group Business

A smart move was made on GSA’s part earlier this week. The agency made a decision to freeze government-wide per diem travel reimbursements rates at the current 2012 levels for 2013 which will save $885 million in revenue and thousands of industry jobs. Although the meetings industry has not made a...read more

3 Things Meeting Planners Really Want from Their Hospitality Marketing Partners

Have you ever wondered how a meeting planner's mind works? Why they chose a particular property? How you can win more business from them? As a meeting professional for almost 20 years, I can tell you it isn't really rocket science. But there is some methodology to the way planners think. The...read more

Meeting Finances are Top Priority Among Planners: What to Do

In recent years, customized food and beverage menus were ranked as a top priority by meeting planners, but it now occupies the top spot according to a recent study. Each year the International Association of Conference Centers (IACC) conducts roundtable sessions to obtain direct feedback from...read more

Why Co-Locating is a Cool Trend for Meetings and Trade Shows

Every planner has heard the term "co-locate" over the last few years and some of us have even been to an event or planned one that was co-located. But what does this term really mean and what are the benefits and drawbacks of doing this -- from the attendee, event organizer, trade show exhibitor,...read more
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