What's New

5 Killer Skills That Overcome Objections and Book Group Sales!
Your well-presented proposal won you an opportunity to come face-to-face with the meeting planner of a Fortune 500 company who is going to book a 2,000 person meeting. You have the rooms for the dates...Read More >
#LoveWins: Where Should LGBT-Focused Hotel Marketing Campaigns Go from Here?
June was a month to remember. Not only was it PRIDE Month, but there was a LGBT victory in the Supreme Court for marriage eqaulity. In the hotelier world, we embraced the win for our friends. Then...Read More >
How a Milwaukee Hotel Turned a Boring Boardroom into a Modern Meeting Experience
This isn’t your grandfather’s executive boardroom. When it comes to marketing meeting venues, one Milwaukee hotel is using immersive technology as an alluring demand generator.   Targeting millennial...Read More >
3 Things You Didn’t Know About Planners’ Sourcing Behaviors
Almost one third of hotel revenue comes from meetings and events, which means fulfilling group business quotas is a huge deal for hotels. Year after year, hoteliers must aggressively...Read More >
The Culture of Inclusion Part 1: 5 Ways Toward Diversity That Grows Your Group Business
Watching the movie Selma (a film about the 1965 march for freedom to vote for all U.S. citizens) took me on a journey back to a time when diversity was a word we rarely if ever used, and when we did,...Read More >
The Hoteliers Guide to Boosting Group Business with Social Media

What's New

5 Killer Skills That Overcome Objections and Book Group Sales!
Your well-presented proposal won you an opportunity to come face-to-face with the meeting planner of a Fortune 500 company who is going to book a 2,000 person meeting. You have the rooms for the dates requested, and you outlined the meeting...
#LoveWins: Where Should LGBT-Focused Hotel Marketing Campaigns Go from Here?
June was a month to remember. Not only was it PRIDE Month, but there was a LGBT victory in the Supreme Court for marriage eqaulity. In the hotelier world, we embraced the win for our friends. Then some have let their thoughts wander to the future...
How a Milwaukee Hotel Turned a Boring Boardroom into a Modern Meeting Experience
This isn’t your grandfather’s executive boardroom. When it comes to marketing meeting venues, one Milwaukee hotel is using immersive technology as an alluring demand generator.   Targeting millennial attendees and tech-savvy business travelers,...
5 Killer Skills That Overcome Objections and Book Group Sales!
Your well-presented proposal won you an opportunity to come face-to-face with the meeting planner of a Fortune 500 company who is going to book a 2,000 person meeting. You have the rooms for the dates requested, and you outlined the meeting...
#LoveWins: Where Should LGBT-Focused Hotel Marketing Campaigns Go from Here?
June was a month to remember. Not only was it PRIDE Month, but there was a LGBT victory in the Supreme Court for marriage eqaulity. In the hotelier world, we embraced the win for our friends. Then some have let their thoughts wander to the future...
How a Milwaukee Hotel Turned a Boring Boardroom into a Modern Meeting Experience
This isn’t your grandfather’s executive boardroom. When it comes to marketing meeting venues, one Milwaukee hotel is using immersive technology as an alluring demand generator.   Targeting millennial attendees and tech-savvy business travelers,...
3 Things You Didn’t Know About Planners’ Sourcing Behaviors
Almost one third of hotel revenue comes from meetings and events, which means fulfilling group business quotas is a huge deal for hotels. Year after year, hoteliers must aggressively position themselves as preferred venues within their comp sets. So...
The Culture of Inclusion Part 1: 5 Ways Toward Diversity That Grows Your Group Business
Watching the movie Selma (a film about the 1965 march for freedom to vote for all U.S. citizens) took me on a journey back to a time when diversity was a word we rarely if ever used, and when we did, it had nothing to do with different cultures, ...
Favorite Local and Authentic Meeting Experiences to Inspire You
With meeting planners and business travelers increasingly seeking fewer traditional tourist activities and more authentic local experiences, hotels and venues have been combing their destination for immersive local encounters to enhance their group...

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