What's New

What It Really Means To Build Relationships With Meeting Planners
Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal.  And, for hotel...Read More >
Why Hotels Are Shifting and Launching New Brands to Attract a Certain Traveler Demographic
Curating local immersive experiences for guests isn’t a new trend. The hotel industry has been moving toward this for a number of years. For instance, the F&B movement known as farm-to-table (circa...Read More >
Venue Sourcing by Meeting Planners of Different Generations
Forget about one-size-fits-all sales and marketing to meeting planners. Today’s generations--baby boomers, Gen X, Gen Y (aka millennials)--have different values, different desires, and different...Read More >
Redefining Experiences That Lead to Family Group Sales
It's All About the Experience My favorite summation of what it means to be a meeting planner is coming to fruition in 2015, as more people are beginning to demand adventurous experiences. Benchmark...Read More >
Four DMOs That Are Creating Brilliant Content for Millennial Meeting Planners & Attendees
It takes more than Tweeting and posting images to Instagram to get hotel group business from millennial-age meeting planners. It now requires creating custom content for a generation hungry...Read More >
The Hoteliers Guide to Boosting Group Business with Social Media

What's New

What It Really Means To Build Relationships With Meeting Planners
Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal.  And, for hotel salespeople especially, they have another challenge to contend with...
Why Hotels Are Shifting and Launching New Brands to Attract a Certain Traveler Demographic
Curating local immersive experiences for guests isn’t a new trend. The hotel industry has been moving toward this for a number of years. For instance, the F&B movement known as farm-to-table (circa early 2000s), where local food makes it to the...
Venue Sourcing by Meeting Planners of Different Generations
Forget about one-size-fits-all sales and marketing to meeting planners. Today’s generations--baby boomers, Gen X, Gen Y (aka millennials)--have different values, different desires, and different irritations that all play a role in their sourcing...
What It Really Means To Build Relationships With Meeting Planners
Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal.  And, for hotel salespeople especially, they have another challenge to contend with...
Why Hotels Are Shifting and Launching New Brands to Attract a Certain Traveler Demographic
Curating local immersive experiences for guests isn’t a new trend. The hotel industry has been moving toward this for a number of years. For instance, the F&B movement known as farm-to-table (circa early 2000s), where local food makes it to the...
Venue Sourcing by Meeting Planners of Different Generations
Forget about one-size-fits-all sales and marketing to meeting planners. Today’s generations--baby boomers, Gen X, Gen Y (aka millennials)--have different values, different desires, and different irritations that all play a role in their sourcing...
Redefining Experiences That Lead to Family Group Sales
It's All About the Experience My favorite summation of what it means to be a meeting planner is coming to fruition in 2015, as more people are beginning to demand adventurous experiences. Benchmark Resorts and Hotels, a division of Benchmark...
Four DMOs That Are Creating Brilliant Content for Millennial Meeting Planners & Attendees
It takes more than Tweeting and posting images to Instagram to get hotel group business from millennial-age meeting planners. It now requires creating custom content for a generation hungry for destination intelligence that goes beyond staid and...
The Rise of Untraditional Event Space
Immersive, unique and odd - that's the name of the game when it comes to planning and marketing an event venue. Backal Management Group compiled a list of the 10 recent entertainment trends in meeting and events, and they included immersive...

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