What's New

Robotic Jeeves-A Butler Paradigm Shift!
In "Bellhop Goes Robotic", on HotelsMag.com, Sherri Scheck-Merrill, vice president, Amenity Services Inc., shares the antics of Botlr, a hotel bell hop, er, robot she met at the Aloft Hotel...Read More >
A Copywriter’s Secrets to Hotel Marketing Taglines That Resonate
What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in...Read More >
Part 2: Build Your Brand Story-Content
As we discussed in Part 1: Build Your Brand Story-Strategy, crafting your brand story is an important and necessary part of your marketing strategy. But what content elements do you include in your...Read More >
Part 1: Build Your Brand Story-Strategy
Ian Rowden, Chief Marketing Officer of the Virgin Group Ltd. says that, "The best brands are built on great stories."  Disney World, Starbucks, Apple and Mrs. Fields Cookies all have great stories!...Read More >
Get Your Happiest Hotel Guests to Leave You Reviews
People trust people over brands. And, in this age of online reviews, they probably always will. Before booking a hotel, today’s travelers are increasingly turning to peer review sites like TripAdvisor...Read More >
10 Ways to Win More Group Business

What's New

Robotic Jeeves-A Butler Paradigm Shift!
In "Bellhop Goes Robotic", on HotelsMag.com, Sherri Scheck-Merrill, vice president, Amenity Services Inc., shares the antics of Botlr, a hotel bell hop, er, robot she met at the Aloft Hotel in Cupertino, California. The intelligent hotel assistant or ...
A Copywriter’s Secrets to Hotel Marketing Taglines That Resonate
What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a...
Part 2: Build Your Brand Story-Content
As we discussed in Part 1: Build Your Brand Story-Strategy, crafting your brand story is an important and necessary part of your marketing strategy. But what content elements do you include in your story? Using these four basic elements,...
Robotic Jeeves-A Butler Paradigm Shift!
In "Bellhop Goes Robotic", on HotelsMag.com, Sherri Scheck-Merrill, vice president, Amenity Services Inc., shares the antics of Botlr, a hotel bell hop, er, robot she met at the Aloft Hotel in Cupertino, California. The intelligent hotel assistant or ...
A Copywriter’s Secrets to Hotel Marketing Taglines That Resonate
What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a...
Part 2: Build Your Brand Story-Content
As we discussed in Part 1: Build Your Brand Story-Strategy, crafting your brand story is an important and necessary part of your marketing strategy. But what content elements do you include in your story? Using these four basic elements,...
Part 1: Build Your Brand Story-Strategy
Ian Rowden, Chief Marketing Officer of the Virgin Group Ltd. says that, "The best brands are built on great stories."  Disney World, Starbucks, Apple and Mrs. Fields Cookies all have great stories! Australian Bernadette Jiwa, The Story of Telling...
Get Your Happiest Hotel Guests to Leave You Reviews
People trust people over brands. And, in this age of online reviews, they probably always will. Before booking a hotel, today’s travelers are increasingly turning to peer review sites like TripAdvisor and Yelp before deciding which hotel is worth...
6 Places to Find Facebook Content to Engage Your Audience
As you already know by now, it isn't enough to set up your Facebook Fan page and post on the wall every once in a while. It needs constant attention, just like most things in life.  In fact, a site that has cobwebs on it is about as effective as...

Industry Categories

Subscribe to our Monthly Newsletter